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56665 articles

The Importance of Targeted Poverty Alleviation Policy — The Improvement and Experience from Past Policies

Qifan Zhao
Poverty is an issue faced by most if not all the countries in the world and it proposes a great challenge to all governments and their people. It is one of the 17 sustainable development goals set by the United Nations. Since the last century, the UN has recognized that about 11.6% of the world population...

The Different Perception and Reaction of Customers Towards Traditional Marketing and Influencer Marketing in Food Industry

Qingyang Ren, Lin Zhou, Fengyang Liu
This research paper is aimed at investigating the consumer preference for traditional marketing and influencer marketing in food industry. To accomplish this, the researchers set two questionnaire surveys to collect data. These two questionnaires investigated consumers’ different attitudes and reaction...

In People with BN (bulimia nervosa), the Reward Mechanism for People with Food Addiction

Yiming Cheng
Firstly, an exhibition on eating disorders and body shaming is on display in Shanghai. The exhibition is designed by people who are patients with eating disorders. The exhibition is an introduction to the subject of eating disorders, and bulimia in particular. In addition, the exhibition highlights the...

Brand Community Strategy of Lululemon

The Relation Between Brand Ambassador’s Trust and Customer Engagement

Zichen Qian, Jamin Zou
In lululemon’s success of customer engagement of their brand community, ambassador’s trust is assumed to be a significant factor. This research aims to discuss how would brand ambassador’s trust reflects on the customer engagement level of its offline brand community, taking customers who engage in lululemon’s...
Proceedings Article

Modeling and Analysis of Grid-Connected Inverter for PV Generation

Neng Cao, Yajun Cao, Jiaoyu Liu
In order to improve the efficiency of photovoltaic generation as well as the power quality, grid-connected inverters for PV generation research was carried out for photovoltaic maximum power point tracking. Based on some current studies on the incremental conductance method, an advanced incremental conductance...

Environmental Kuznets Curve in ASEAN: Effects of Growth, Trade, Renewable Energy, and Industrialization

Muhammad Ridwan Manulusi, Rahmatia Rahmatia, Madrid Madris, Nur Dwiana Sari Saudi
This study explored the effects of trade openness, economic growth, renewable energy consumption, and industrialization on carbon dioxide emissions in five developing ASEAN countries from 1991 to 2020. A dynamic panel model was used for data analysis, incorporating cross-sectional dependence tests, panel...

The Impact of Covid-19 on the Food Supply Chains in China

Kejun Fan
During the COVID-19 pandemic, people’s movement was under restrictions due to lockdowns. The food supply chain is then largely affected with disrupted supply and changed demand patterns. This paper mainly assesses the impact of Covid-19 pandemic on the food supply chains in China. In the demand side,...
Proceedings Article

An Adaptive Level Damped Algorithm based on PINS for Ship

Pei Yu, GongLiu Yang
The inertial navigation system error caused by sea current and log error greatly oscillates. In order to evaluate the effectiveness of damping attitude, the vehicle’s movement should be detected in real-time. For this reason, a novel adaptive level damped algorithm was presented in this paper. According...
Proceedings Article

Design of 1x2 Microstrip Patch Antenna with Reduced Mutual Coupling Using DGS

Sk. Mahaboob Subani, M. Revathi Devi, Sk. Himansaa, P. Akhila, P. Jahnavi
A 2-port MIMO (Multiple input Multiple Output) antenna is analyzed in this research. The antenna configuration is designed with antenna elements positioned orthogonally. FR4 foundation, with an antenna with a dielectric constant of 4.4 and a loss tangent of 0.02 is built. Within the below-6 GHz spectrum,...

PCBs Management Plan in PT PLN Distribution Head Unit for South, Southeast, and West Sulawesi

Muhammad Royan Budi Rinaldy
The Stockholm Convention on Persistent Organic Pollutants (POPs) is an international environmental treaty that aims to reduce or limit the production and use of persistent organic pollutants (POPs), which can cause harmful impacts on human health and the environment. Polychlorinated Biphenyls (PCBs)...

Optimizing Compliance with Waste Management Regulations at PT PLN in South, Southeast, and West Sulawesi

Yemima Agnes Leoni
In line with global issues related to the environment, the Ministry of Environment and Forestry aims to achieve a Zero Waste to Landfill policy by the year 2030. In order to achieve this target, the government requires support from various parties, including the central and local government sectors,...
Proceedings Article

The Design and Realization of Wireless Sensor Network Gateway Node

Zhixiang Yuan, Jinxiang Cheng
this paper presents the design and realization of wireless sensor network gateway nodes based on s3c2410 Processor. And introduced the design of gateway hardware and software. Also introduced the implementation method of software. A new data transmit protocol was designed to eliminate the differences...

The Study of the “Size Effect” on the Market Efficiency and the Market Anomalies in NASDAQ

Siling Pan, Congrui Yin, Yu Ai, Zhiheng Li
Since the Efficient Market Hypothesis was proposed by Eugene Fama in 1970, it has been continuously challenged by various market anomalies and financial empirical evidence in the U.S. stock market. Inspired by the reserve effect, the momentum effect and the effect size discovered by De Bondt and Thaler,...

The Necessary Analysis and Path Exploration of the Ideological and Political Construction of Military Physical Education under the Circumstance of Education for Morality and War

Xiao-nan WU, Xiao-hong MA, Xiao-li ZHANG
Taking “education for morality and war” as the fundamental starting point, this essay analyzed the historical inevitability of ideological and political construction of military physical education curriculum from three aspects. It conceived the development path of military physical education curriculum...
Proceedings Article

Self-adaptive Particle Swarm Optimization Algorithm with Mutation Operation based on K-means

Xue-mei Wang, Yi-zhuo Guo, Gui-jun Liu
Adaptive Particle Swarm Optimization algorithm with mutation operation based on K-means is proposed in this paper, this algorithm Combined the local searching optimization ability of K-means with the gobal searching optimization ability of Particle Swarm Optimization, the algorithm self-adaptively adjusted...
Proceedings Article

Industrial Product Defect Detection Using Machine Learning

A. Zainab Zaiba, V. Nivedha Reddy, B. Kanisha
Packaging Standards; Packaging quality is key in the modern industrial sector where defects can cost-businesses large sums and harm their brand, image. Conventional ways of inspection are time-consuming, labour intensive and error prone, unsuitable for modern production. The project explores the use...

Analysis of U.S. Consumption-related Industry Based on Fama-French Model Under COVID-19

Yang Cao, Baozhen Ouyang, Mingji Xi, Runze Yu
Many researchers have contributed much to asset pricing theory and continuously try to find the best model to capture stock average return. The CAPM model and Fama-French 3-factor model, Fama-French 5-factor model is another way to capture the return rates and their changes. At the beginning of 2020,...

Marketing Strategies of Chinese Cosmetic Brands in Local Market

A Case Study of Florasis

Lan Yang, Wendi Meng, Yating Li
The beauty market in China has a broad prospect with a growing market share. Among new brands rooted in China, Florasis witnessed a rapid increase in sales relying on the Chinese traditional culture. Therefore, it is of great importance to look into the ways Florasis has made this success through marketing...
Proceedings Article

A Prediction Model for Electromagnetic Radiation of Multi- system Base Station

Jie Yang, Lei Wang, Xianli Li, Jie Wu, Yongjin Chao, Cunzhen Pan
In order to understand the distribution feature of the electromagnetic radiation in nearby regions around the Multi-system mobile communication base stations, a theoretical prediction model of electromagnetic radiation at multi-system base station is proposed, based on the distribution characteristic...
Proceedings Article

Analysis and Design of E-Shaped Dual-frequency Microstrip Antenna Based on CPSO Algorithm

Wei AO, Wan-Qin XIANG, Chun-Ming Chen, WEI TIAN, De-Bin ZHANG
In order to solve the problem of design and optimization for E-shaped patch microstrip antenna, chaotic particle swarm optimization (CPSO) algorithm was proposed to assist the procedure. First, the E-shaped antenna’s model was created, and then, the parameters of this antenna were adjusted according...

Study on the Spatial-Temporal Evolution Law of 4A and Above Tourist Attractions in Jiangsu Province

Jie Yu, Yujie Zhang, Wei Zhang, Xinyao Wang, Ziqiang Liu
The establishment of tourist attractions, especially high-grade tourist attractions, is very important for the development of tourism and the optimization of its structure. Taking 235 4A and above tourist attractions in Jiangsu Province as the research objects coupled with geospatial analysis method,...
Proceedings Article

Modeling and Simulation on Temperature Control System of Farm Products Baking Equipment

Jun Liu, Zhenwei Jia, Rongxing Guo
In order to design a kind of temperature control system of the equipment used for baking farm products. The main function of the system is controlling the temperature in the baking room, ensuring it varies with the technological requirement. First, establish the system state equation based on the Fourier’s...
Proceedings Article

Numerical Computation and Analysis of Heavy Medium Cyclone Turbulence Flow Field

Yuming Xia, Zhiqiang Xu, Yanan Tu
The theory, model and algorithm of three products heavy medium cyclone flow field were researched, and the heavy medium cyclone flow field was simulated. Through the researches, the numerical discrete algorithm of heavy medium cyclone flow field was deduced, the calculation algorithms of heavy medium...
Proceedings Article

Design of Fault Diagnosis of Automobile Lights Based on CAN/LIN Bus

You Ren, Wei Sun
Based on the research of the CAN/LIN bus communication protocol, an automobile lamps diagnostic system based on the CAN/LIN bus is designed. After the completion of the software and hardware designs of CAN nodes, LIN nodes and CAN/LIN nodes, the faults of automobile lamps can be successfully diagnosed....

Analysis of Bitcoin Development and Investment Value

Tianyu Li, Wanying Li, Siyi Li
Bitcoin started out as a cryptology group, and gradually gained the attention of an elite group of economists, programmers, and math enthusiasts outside of cryptography, eventually rising and falling as the price of Bitcoin skyrocketed, after the fermentation of the media has received widespread attention...

An Application of Prior Knowledge on Detection of Brain Tumors in Magnetic Resonance Imaging Images

Sicong Chen
Brain diseases, such as brain tumors, are essential problems in people’s health. As a result, brain tumor detection has become a demanding and challenging task. In this paper, an interpretable method is proposed to introduce the prior knowledge of magnetic resonance imaging (MRI) images to brain tumor...
Proceedings Article

Feature Extraction Method for Wheat Diseases Based on Multi-fractal Spectrum

Feiyun Zhang
Wheat diseases image noise was effectively removed using lifting scheme multi-wavelet transform and multi-fractal analysis, and then it used multi-fractal theory to segment diseases image and extract eight multi-fractal spectrum values as wheat shape feature of diseases. Experiments showed that the shape...

Application of Game Theory in a Social Experiment Based on Hawk-Dove Model

Ruchu Yang
Based on the Hawk-dove model, the game was designed to examine people’s decision-making strategy factors. By analyzing vast scale of data from 8 games, which were conducted among high school students and college students, our assumptions were disproved that people with additional information and a chance...
Proceedings Article

Mapping of Rescue Environment Based on NDT Scan Matching

Jinliang Li, Youxia Sun
This paper studied the mapping problem for rescue robots based on laser scan matching and extend Kalman filtering (EKF). Because of the non-structural rescue environments, it is hard to extract typical features. Scan matching method based on normal distribution transform (NDT) can avoid the hard feature...

Improving the Sale Staff Onboarding Process: Case Study Stockman Company

I Kulkova
The article is devoted to analysis of effectiveness of administration the newly staff adaptation process in company Stockman and the development of proposals for its improvement. The aim of the study was to measure the onboarding system of newly hired sellers’ effectiveness. A comprehensive study of...

Neuromarketing Study of Consumers’ Cognitive Perception of Labeling Information on a Product’s Package

N N Kalkova, V E Reutov, E A Mitin, N Z Velgosh
The article studies the information technologies’ application possibility in the process of placing the labeling information on the products’ package. In order to inform the consumer effectively about the product and its ingredients on the basis of determining the best location of the labeling information...
Proceedings Article

Transfer learning using Generative Artificial Intelligence for Object Detection

S. Prayla Shyry, Sahil, Saranu Akhil
Object detection is the very backbone of computer vision. Applications surface in autonomous vehicles, healthcare diagnostics, and surveillance systems. All the conventional methods of object detection typically require massive amounts of annotated data and use heavy computation, making it hard to use...

Apple Inc. Strategic Marketing Analysis and Evaluation

Xuanyi Chen, Yiran Liu, Hanzhen Gong
Apple Inc is an innovative multinational company in the world, which has revolutionized and facilitated the development of the personal electronics devices and the media industries. This case study essentially generated a comprehensive analysis on the current marketing situation of the multinational...

The Influence Of ESG And Financial Performance On The Investment Interest Of Generation Z

Sitti Dzulhijjjah Saifullah, Muhammad Ali
This study explores the influence of ESG factors and financial performance on Gen Z’s investment interest in Indonesia. In the global context, Gen Z has emerged as a significant group of investors, with a high awareness of sustainability and social responsibility issues. This study was conducted in the...

The Influence of College Students' Acquisition of Sexual Knowledge on New Media Platforms on Their Willingness to Voluntarily Take Contraceptive Measures When They Have Sex - Based on the Theory of Planned Behavior

Rumeng Hou
This study used a questionnaire survey to collect 510 questionnaires from different universities, different regions and different genders, of which 457 were valid. The questionnaire was based on the Theory of Planned Behavior, with questions and three hypotheses on attitudes, subjective norms, perceived...

Research on Marketing Innovation of Luckin Coffee

Xiaocong Cao
It is very essential for an enterprise to have a good marketing strategy and properly apply the new mode, especially for emerging enterprises such as Luckin coffee. Luckin was pushed to the forefront of the storm because of financial fraud two years ago, but now it has become a model of the rapid development...

The Impact of Sino-US Trade Conflict on the Volatility of American Stock Market

Xinru Su
Since the start of the Sino-US trade conflict in 2018, the United States has frequently imposed tariffs on Chinese imports. To investigate the impact of the Sino-US trade conflict on the volatility of the US stock market, this paper employs the ARMA-GARCH model and nine time points when the US announced...

How Employee Engagement in Green HRM Reduces Plastic Waste in Indonesia’s Food Sector?

Oktovianus Samrid Limbong, Muh. Yunus Amar
This study investigates the role of Green Human Resource Management (Green HRM), particularly employee engagement in sustainability initiatives, in reducing plastic waste within Indonesia’s food manufacturing industry. While prior research has recognised the importance of employee engagement in promoting...

The Transformation of Teaching Strategy and Teacher Competency Cultivation in Public Primary Schools Under the Double Reduction of Education (“shuang jian”)——Based on Interview

Ziyi Liu
Since the promulgation of the Double Reduction, new requirements have been placed on both schools and teachers. The improvement of schools and the degree of teachers' adaptation vary from region to region. This paper is based on interviews with nine elementary school teachers, one educational department...

Values Education through Curriculum: A Bibliometric Analysis of Researches in China

Jun Sun, Minlou Liu, Hengqiang Hu
Values Education through Curriculum (VEC), which was first introduced in China in 2014, referred to a comprehensive educational concept in which all types of professional curriculums advance alongside ideological and political theory courses, in the form of building an all-person, all-process, and all-curriculum...

Research on Using Market Segmentation to do Recommendation in E-commerce

Bohan Zhao
In the background of the digital period, more and more e-commerce companies have emerged. However, the competition also becomes more intense than before own to a large number of rivals. In this case, it is important to offer the customers recommendation to boost their satisfaction and loyalty. This work...

Research on Telework Changes Employees’ Stress Levels during the COVID-19 Pandemic - Specific Potential Stressors are Influencing the General Well-being of Employees

Yicheng Jiang
Due to the expansion of COVID-19, a growing number of employees are forced to use telework as a new strategy to cope with the problem of continuing work during this sudden and serious pandemic. Though the research was to investigate the influences of telework on people’s well-being in general, the question...

Valuation Methods in Case of Merges and Acquisitions: A Review

Xiangxiang Hu, Yue Shao, Yunwen Xu
Mergers and acquisitions play an important role in business valuation, which will lead to the difference of business value selection. Therefore, this paper narrows the scope of business valuation to three specific methodological fields and conducts a literature review analysis of asset-based, income/earnings-based,...

Conditions and Trends of the Social and Economic Development of Sevastopol

E I Piskun, V V Khokhlov
Sevastopol is a region of the Russian Federation and at the same time a municipality with its own social and economic development trends. This is a city with rich military history and potential for tourism development, high level of education and culture, unique geographic location and climate. From...

The Report of School Violence Platform

Junke Zhuang, Zhipian Lu
School bullying is a growing concern in Chinese society. However, measures to protect and support school bullying victims are inadequate. Therefore, a market opportunity of the application, that focus on victim’s online interaction and provision of psychological counselling services was recognised by...

Live Streaming – the New Era of Online Shopping

Qiaowen Chen
Livestream shopping was first introduced in 2016 and become a novel industry worth more than billions of dollars in just 5 years. This rapid development is contributed by the rising number of live hosts joining the industry and the active customers who would be spending more on stock up and leisure goods....

Design of the Selection Mechanism of CPC Members in Higher Vocational Colleges

Pingfei Zhao
Under the considering the ideological and political, ability and quality, moral conduct, realistic performance, and other standards, an evaluation indicators for the selection mechanism of CPC members in higher vocational colleges based on seven second-level indicators such as intra-Party activities,...

Research on Development and Future Potential of Africa Economy

Chengyishen Yang
The development potential and the abundant resources in Africa have attracted a lot of foreign attention and gained a lot of FDI. However, that because of the Covid-19, that many countries have been affected and fallen into a recession. Africa was also influenced so that some people have doubted that...

The Influence of Overconfidence, Considering the Past, and Social Interaction on Investment Decisions

Rury Novita Sibulo, Darwis Said, Muhammad Irdam Ferdiansah
This study investigates the influence of overconfidence, considering the past, and social interaction on investment decisions among investors in Makassar. Using a triangulation strategy, data was obtained through questionnaires filled out by investors and detailed interviews to reinforce the analytical...

A Monte Carlo Simulation Scheme for Basket Options with Barriers

Ni Cao, Hui Mai, Shuining Zhang
In this paper we introduce simulation pricing of a sample barrier call option on a basket of stocks under the multivariate Black-Scholes-Merton scheme. Ten S&P 500 stocks from different industries were chosen to compose the basket, with the weights assigned to be the optimizer of the basket’s Sharpe...