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Proceedings Article
Analysis on the development direction of international economy and trade driven by cultural industry
Yongchao E
In view of the current development situation driven by the cultural industry, this paper analyzes the development direction of international economic and trade, mainly by analyzing the influencing factors driven by the cultural industry, to provide a scientific guidance path for the development direction...
Series: Advances in Engineering Research
Proceedings Article
Design of Ground-detect Equipment for Aircraft Electrical Anti-skid Braking System
Zheng Wang, Ding-jian Xie, Jia-li Fan
According to the principal of aircraft electrical anti-skid braking system a detection equipment was designed by integrity using PLC technology, LCD graphical displaying, measurement and control data processing, information storage and communication technology. The design schemes of hardware and software...
Proceedings Article
Analysis of Consumer Decision in the Clothing E-commerce Mode from the Perspective of Invisible Cost
Xuran Sun, Hongzhong Shan
Clothing industry plays an important role in our national economy. This paper uses economic theory to analyze consumer decision-making under clothing e-commerce mode and studies the influence of hidden cost on consumer decision-making in clothing e-commerce mode. Then, aiming at the application of big...
Proceedings Article
Value Enhancement Model Construction and Comprehensive Evaluation Based on AMOS E-commerce Enterprises
Lihua Xia, Zeyu Yang
In this paper, 132 appliance merchant class enterprises' data in 2018 were selected as the research object; AMOS from structural equation model was used as the analytical tool; the verification model of e-commerce enterprises value promotion was constructed; and 12 observation variables, such as R&D...
Proceedings Article
Discussing the Application of 4Is Principle Under the Context of China—with Perfect Diary as an Example
Xiaoqi Cai
Internet development has allowed the e-commerce industry to grow and consumers to fulfill their wants through online shopping. However, as more and more information is available online, companies must differentiate from others. Integrated communication marketing (IMC) allows businesses to transmit unified...
Series: Advances in Engineering Research
Proceedings Article
Studies About How E-Commerce Logistics Can Reduce Operational Costs
Jianmei Bao, Chang Liu
This paper is the analysis of electronic commerce development process, the logistics cost composition and characteristics, and the content of our country sheds cost and how characteristic. To our country electronic commerce development environment, the factors which influence the logistics cost. Through...
Proceedings Article
Optimizing the Role and Function of Teachers in History Learning in the Time of the Covid 19 Pandemic
Meike Imbar, Romi Mesra
This research involves a history teacher at a high school in Manado city who already has an Educator Certificate, with a focus on research problems related to how the efforts of teachers to carry out their roles and functions in history learning during the last two years during the Covid 19 Pandemic....
Proceedings Article
Parents Perception on Kawasaran Dance in Tondei Village South Minahasa District
Zoni Henki Singal, Debora Sengkey, Veronika E. T. Salem, Romi Mesra
The problem in this research is the perception of parents towards their children related to the kabasaran dance with the focus of the research on the perception of parents on the kawasaran dance in Tondei village, South Minahasa Regency. By using qualitative research methods with observation and interview...
Proceedings Article
Lipase–catalyzed Kinetic Resolution of Naproxen
Lirui Sun, Jianbo Cheng, Hongyue Sun, Shuai Liu, Jiaying Xin
Naproxen is one of common non-steroidal anti-inflammatory drugs (NSAIDs). Its pharmacological properties vary with different configurations. In order to improve the drug efficacy, it is significant to prepare high enantiopure drugs. In this study, carica papaya lipase (CPL) and papain extracted from...
Proceedings Article
Construction on Index System of Martial Arts Modernization Development
Yu Xue
Against the background of society modernization, especially in the process of constructing a harmonious society, Martial arts as a classic representative of Chinese traditional sports needs coordinated development with the modernized society. The main goal of this article is to construct an index system...
Proceedings Article
Market Analysis of Alibaba’s Marketing Strategies in Different Perspectives
Yichun Wang
This research investigates the marketing strategies used by Alibaba Group from different perspectives in the domestic market, with the introduction of the recent situation of the company now, it includes a complete business ecosystem that integrates e-commerce platforms, supporting local life services,...
Proceedings Article
Personalized Food Recommendation System Using Nearest Neighbors for Nutritional and Preference-Based Filtering
M. Sutharsan, S. Vigneshwaran, P. Vimalraj, E. Baby Anitha, R. Vijhayalakshme, K. Nithya
The personalized food recommendation systems are crucial for enhancing the user satisfaction by catering their personal diet choice and nutrition needs. The new food recommendation models are discussed in this research using the Nearest Neighbors algorithm to improve accuracy and inclusiveness of meals....
Proceedings Article
A meta-analysis of top management team heterogeneity and corporate innovation performance in China
Xuan Wang
Numerous studies have focused on the relationship between top management teams (TMTs) and corporate innovation performance in China, but whether TMTs heterogeneity can promote innovation has not been consistently concluded. To explain the inconsistency of the empirical results and to reconcile the relevant...
Proceedings Article
Strategic Partnership Ecosystem for Sustainable Superior Performance for MSMEs
Irvan Husein Kusumah, Agus Rahayu, Vanessa Gaffar, Lili Adiwibowo
This paper extends the strategic partnership ecosystem theory by testing how aspects of the local business environment affect micro, small medium enterprises into superior sustainable performance. The background of the research begins with changes in the global, domestic and regional strategic environment...
Proceedings Article
Enhancing Aadhar Data Privacy and Verification
K. Sundaramoorthy, V. Karthikeyan, P. Pandiganesh
Enhancing privacy and verification of Aadhaar data The collection and handling of personal data is controlled through a structured methodology in a Web-based platform. There are two modes of Aadhaar data registration i. e. OCR based and manual entry where user can enter or enter Aadhaar details securely....
Proceedings Article
Performance Analysis of Various Cryptographic Algorithms
Sahil Kumar, Sanjeev Kumar, Seema Rani, Monika Verma
The rapid growth of digital technologies has amplified the importance of robust cryptographic systems. As the backbone behind the protection of sensitive data in banking, e-commerce, and secure communications, these algorithms are crucial. This paper compares widely used cryptographic algorithms based...
Series: Advances in Engineering Research
Proceedings Article
Current Development of Jumei and Analysis of Its Business Mode
Xueping Liu
In the 21st Century, as women’s pursuit for beauty is constantly increasing accompanied by the rise of e-commerce, Jumei quickly stands out and presents itself in front of women after it was founded in 2010. Jumei, the first time-limited cosmetic sales website in China, has had over 80% shares of the...
Proceedings Article
Directive Speech Acts in the Novel Laut Bercerita and Its Implementation in Indonesian Language Learning in Class X
Prafika Putri Widiantari, Markhamah, Atiqa Sabardila, Agus Budi Wahyudi
This study aims to (1) explain directive speech acts in the novel Laut Bercerita by Leila S. Chudori and (2) implement the results as Indonesian language material for class X. The research approach is descriptive qualitative. The subject of this research is the novel Laut Bercerita by Leila S. Chudori....
Proceedings Article
A Method of Assessing Cooperation Between Insurance Organizations and Commercial Banks in Insuring Banking Risks
I V Kalacheva, O N Kozlova, E A Kalacheva
The article presents a method of assessing cooperation between banks and insurance organizations in insuring banking risks. Cooperation between these institutions has resulted in an increase in credit insurance premiums and investment life insurance, which are developed with the active participation...
Proceedings Article
Measurement system performance analysis using MINITAB
Jun Shao, Ting Qian
This article introduces the principle of mathematical statistics such as R&R (Repeatability and Reproducibility), variation ratio (%P/TV), tolerance ratio (% P/T) and number of distinct category in the measurement system. The article takes infrared moisture analyser the InfraLab 710 e-Series as a measurement...
Proceedings Article
The Effectiveness Factor on Brand Strategy
A Case Study on Taobao’s Brand Perception for Generation Z
Junqi Han, Xin Wang, Zihan Zhu
Taobao is a promise of platform, a representative of e-commerce, a famous brand that offers a place for merchants and customers to sell and buy. It is Taobao that has opened up a new era of e-commerce and brought it into people’s vision. Therefore, it is important to learn about how Taobao opened up...
Series: Advances in Engineering Research
Proceedings Article
Chang E III Soft Landing Optimal Control Strategy Design
Xinjie Han
In this paper, the mathematical modeling of the country race in 2014 title A - Chang E III aircraft lunar soft landing problem for background, determined the location of nearly Apo lune, and solved various stages of parameters to obtain a series of reasonable conclusions. First, the use of two-point...
Proceedings Article
The Influence of Green Governance Structure and Corporate Social Responsibility Disclosure on Corporate Financing Constraints is Moderate by the Level of Equity Balance and Financial Transparency
Fauzi Fauzi, Rosyeni Rasyid
This study aims to determine whether Green Governance Structure and Corporate Social Responsibility disclosure affect Corporate Financial Constraints moderated by the level of equity balance and financial transparency. This study uses data from manufacturing companies listed on the Indonesia Stock Exchange...
Proceedings Article
Challenges of Training Personnel for the Tourism Industry in Russia’s Far East
L Kovyneva, M Kulyan-Kozionova, E Shchekina
The real state of the tourist business in Russia has shown that as virtual reality technologies develop, they have become an important factor for clients, but travel agencies are not able to incorporate them due to the lack of workers with the necessary competencies. In this regard there is a need to...
Proceedings Article
Application and Analysis of Price Discrimination in China’s E-commerce based on Big Data Analysis
Yutong Wang
Taking China’s e-commerce industry as the background, this paper provides new insights into price discrimination with Chinese characteristics based on big data analysis and its application. China’s e-commerce industry is in a leading position in the world and its development is extremely mature. Big...
Proceedings Article
Analysis of Cost Structure and Control of E-Commerce Enterprises - Taking Meituan as an Example
Guangxuan Wu, Weiqun Wang, Liang Xu
E-commerce, as a mainstream business model in the 21st century, has developed rapidly in China in the past two years. Various shopping websites have provided consumers with a large number of goods. However, the logistics management system is not perfect enough to keep up with the development speed of...
Proceedings Article
The Implementation of E-Samsat and Its Socialization on Compliance with Motor Vehicle Tax Payments
Muhammad Nordiansyah, Polina Nalistia Irawan
This study examines how E-Samsat’s implementation and socialization have affected motor vehicle tax compliance. E-Samsat as part of the implementation of e-government, is a digital technology innovation designed to simplify the motor vehicle tax payment process and improve administrative efficiency....
Proceedings Article
Social Solidarity Between Fish Sellers in the 66 Bahu Traditional Market Manado City
Veronike E. T. Salem, Romi Mesra
One of the traditional markets that still exists among the people, especially the people of Manado city, is the Bahu traditional market, which is always busy every day, even though there are many modern markets built around the shoulder market, but there are still many visitors who come there because...
Proceedings Article
Educational Strategies of Population: Intergenerational Mobility Analysis
N Larionova, J Varlamova, E Balashova
Education is one of the main factors affecting intergenerational mobility of the population, and therefore it affects the standard of living. Inequality can be inherited, and one of the tasks of the state is to overcome this tendency. We want to check whether parental education affects children’s education....
Proceedings Article
Four flavonoid glycosides from the pulps of Elaeagnus angustifolia and their antioxidant activities
Ya Wang, Tao Guo, Jiayin Li, Shangzhen Zhou, Ping Zhao
Four flavonoid glycosides were isolated from the pulps of Elaeagnus angustifolia and identified as Quercetin 3,4'-O- -D-diglucoside (1), Isorhamnetin-3-O- -D-galactopy -ranoside (2), Quercetin 3-O- -D-Galactopyranoside- 4'-O- -D-glucopyranoside (3) and Isorhamnetin 3-O- -D-Galacto -pyranoside-4'-O- -D-glucopyranoside...
Series: Advances in Engineering Research
Proceedings Article
Study on Characteristics of Ultrasound Amplitude for the Concrete under Stress
Ling Zhang, Lili Gao, Chunling Yan
Cube concrete samples (150×150×150mm) of five ages (7, 14, 21, 28 and 35d) under different stress conducted the ultrasound examination by non-metallic detector and universal testing machine. The results show that the relationship curve of the stress and the ultrasound amplitude can be divided into four...
Proceedings Article
Financial Technology Use On Students’ Consumer Behavior
Hasnita Hasnita, Syamsu Alam, Fauzi R. Rahim, Mursalim Nohong
This study aims to examine the relationship between the use of financial technology and student consumer behavior. The current investigation is classified as a quantitative descriptive study. A representative sample of the existing population of 35 respondents was selected to provide data through observation,...
Proceedings Article
Evaluation of Flood and Landslide Management Program in Manado City
Jeane E. Langkai, Itje Pangkey
This study aims to analyze the Flood and Landslides Management Program in Manado City using a qualitative approach and data collection techniques through observation of areas affected by floods and landslides, semi-structured interviews with community leaders in areas affected by floods and landslides,...
Proceedings Article
Indonesia’s Cyber Security Strategy: Problems and Challenges
Arief Isdiman Saleh, Muhammad Danu Winata
Cyberspace is one among the areas that should be secured by the state, in addition to land, sea and air areas which already included in the national security landscape. Nevertheless, in recent years, among serious threats to the global world comes from cyber threats. Cyber threats potentially attack...
Proceedings Article
The Design of Wind Pendulum Control System
Gai Di, Ligang Chen
The whole system is composed of STM32 embedded system module, gyroscope MPU 9150 module, DC Blower module,trestle module,power module, LED and LCD display module, key mode selection module,alarm module.Wind pendulum control system is based on STM32 embedded system, using STM32 as control system,using...
Series: Advances in Engineering Research
Proceedings Article
Effects of cooling mode on properties of black ceramic pigments
Liqing Wu, Weixia Dong, Zonglin Chen, Ting Luo, Xingyong Gu
The “iron-chromium-nickle-copper” black ceramic pigment was prepared without cobalt coloring agent using copper tailings and chromite waste residue replacement some of chromic oxide and iron oxide, etc. On the guaranteed of the performance unchanged, effects of cooling mode (i. e. quenching, rapid cooling...
Proceedings Article
A Study on the Development of Traditional Chinese Medicine Service Trade Facilitated by Digital Technology
Rongjun Xie, Meiqin Lv
As a unique industry in China, traditional Chinese medicine is involved in the primary, secondary and tertiary industries, especially the medical treatment, health, scientific research and service. Targeted at the current conditions and problems of the traditional Chinese medicine service trade in China,...
Proceedings Article
Assessment of Production Setup and Upgrade Investment Risks
V Chertykovtsev, A Lukin, I Grigoryants, E Lapa, Y Ryazheva
Today, investment in the real economy is a widely discussed topic. There are multiple points of view on implementing this mechanism. For Russia, such investment and the mechanism behind are urgent issues, as the country’s machinery, equipment, and transports are mostly worn beyond limits. This paper...
Proceedings Article
The New Teaching Mode of College English in China Based on Multimedia and Network Technology
Tian E Huang
This paper makes an exploration on the new mode of college English language teaching in China based on multimedia and network technology. In particular, it focuses on explaining the advantages of the new teaching mode of college English by taking an example of experimenting in the researcher’s university,...
Proceedings Article
The Study of Panji Culture in the Pandalungan Sub-ethnic, East Java
Review: Jaran Kencak Performing Arts
Anik Juwariyah, Vivi E. Dewi, Welly Suryandoko, Nova Kristiana, Octo D. Andriyanto, Ida Chasanah, Pensri Panich
The purpose of this study is to describe the performing arts of Panji Culture, namely Jaran Kencak, especially in East Java (Pandalungan Sub Ethnic) in terms of the form of presentation, makeup and costumes, order of presentation, accompaniment, and the story of jaran kencak. The method used is descriptive...
Proceedings Article
Explainable Artificial Intelligence in Anomaly Detection for Threat Management in E- Commerce Platform
V. Keerthan, S. Subhiksha, R. Dhatchayini, S. B. Shamshira
E-commerce platforms are increasingly exposed to diverse cyber threats such as fraudulent transactions, fake reviews, account takeovers, and abnormal user behaviors, all of which compromise security and diminish user confidence. Existing detection mechanisms, primarily based on ensemble methods such...
Series: Advances in Engineering Research
Proceedings Article
Investigation and Analysis of the Shenyang local O2O business model
Zhao Jun, Mengyao Wang
O2O e-commerce model is a promising young e-commerce model derived from the traditional e-commerce model, it especially solves the store sales problem in service industry and commodity backlog problem of traditional business. After the rise of e-commerce in China, e-commerce got wide response of merchants...
Proceedings Article
A Brief Analysis of E.E. Cummings’s Poem from the Style as Foregrounding
Hongping Chen, Zheng Zhao
E.E. Cummings is considered as the represent poet of American modern experimental poem. He has remained as a symbol of the pioneering spirit of modern poetic practice because of his unusual artistic style of poem. This paper discusses E. E. Cummings’ Poetry on the basis of foregrounding theory from three...
Research Article
Evaluation on the Efficiency of Water-Energy-Food Nexus Based on Data Envelopment Analysis (DEA) and Malmquist in Different Regions of China
Tianming Zhang, Yejun Xu
Pages: 1649 - 1659
Water-energy-food (W-E-F) nexus is an essential element for human survival, as well as the basis for the sustainable development of regional economy and ecological environment. Water resource is an important input element of energy production and food production, which makes the W-E-F nexus become closer...
Proceedings Article
Arrangement Approach to Improve Music Creativity of Keroncong at Vocational School
Agus Suwahyono, Moch. Sarjoko, Dhani Kristiandri, Joko Winarko, Vivi E. Dewi
This study aims to achieve several goals, namely: 1) to improve the ability to arrange keroncong music, 2) to improve the ability to play the ensemble of students of SMKN 12 Surabaya, so that, the resulting arrangement is closer to the essence of the original song. The writer uses data collection technique...
Proceedings Article
Patterns of Social Adaptation of Boarding Students With Local Communities in Gunung Pangilun Village, North of Padang Sub-district, Padang City
Romi Mesra
The pattern of social adaptation is needed by boarding students as immigrants in order to be accepted in the social environment of the local community. This is considering the diverse backgrounds of boarding students who then have to adapt to the local community who have diverse backgrounds. This study...
Series: Advances in Engineering Research
Proceedings Article
Research on the Route Optimization of Express Companies in Shenbei Area
Zhao Jun, Qiqi Li
Along with China’s economic globalization, the promotion of enterprises informatization and e-commerce are rapidly emerging. As a result the express industry shines out in the logistics industry and development of social economy. The soc-called accelerator for economic development is infiltrated into...
Proceedings Article
The Visual Beauty of Landscapes in the Prambanan Hills, Yogyakarta
Nugroho Hari Purnomo, Eko Budiyanto, Muzayanah, Aida Kurniawati, Mohammad Daman Huri, Muhammad Bintang Wilistya
The purpose of this research is to carry out a visual analysis of the landscape based on the geomorphological characteristics of the study area. The main method of research is a survey. The variable used in this study is the visual level of the landscape. The research analysis is descriptive of landscape...
Series: Advances in Engineering Research
Proceedings Article
Research on the Network Marketing of Agricultural Products
Jianmei Bao, Chen Liu
Along with the application and development of E-commerce in all sectors of the society, the agricultural development in China has entered into a new era. The appearance of network marketing of agricultural products will inevitably bring along with a glittering array of opportunities, which has a significant...
Proceedings Article
Improving online Real Estate Management Using Data Analytics
T. Aruna, S. Krupananda Reddy, G. Akshaya, G. Sumanth, E. Vishal
With the advancement of technology, industries across various sectors continue to innovate and scale. In the Real Estate industry, property technologies (PropTech) have driven substantial progress and growth. However, Real Estate markets in developing nations face persistent challenges in areas such...