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493 articles
Proceedings Article
Research on Social Media Marketing Strategy of the Milk Tea Industry
Xiling Jiang, Yufei Xie
This paper analyses the current situation of social media marketing channels in the milk tea industry through a case study and points out that milk tea brands’ social media marketing strategies are not systematic and reasonable. Besides, brands ignore the interaction with consumers when promoting on...
Proceedings Article
A Comparative Study of Tea Culture and Its Connotation between Chinese and English -- Based on the Matter, Behavior and Spirit
Qian Luo
Based on the matter, behavior and spirit, this document compared the similarities and differences of tea culture between Chinese and English so as to deepen the realization of Chinese and English tea culture and improve the diffusion and communication of tea culture in two countries.
Proceedings Article
The Marketing Strategy of Mixue
Xiao Tan
This article explores MIXUE’s marketing strategy in China. First, the background and marketing strategy of the MIXUE brand is introduced, including its low-price positioning and marketing methods. The focus was on the creation of brand image, such as the role of the cute Snow King image and the infectious...
Series: Advances in Engineering Research
Proceedings Article
Innovation Strategy of Tourism Factory - A case on Taiwan Tea Industry
Shao-Chieh Lin, Tain-Fung Wu
Tourism factories are combination of traditional industries, tourism, services and the experience economy. It is an industry innovation and value-added. This study analyzes the value activities of Tourism factory in Taiwan's tea industry. Identification and application of value chain activities and innovative...
Series: Advances in Engineering Research
Proceedings Article
Expression Level of Serum FGF-21 in Patients with Hypothyroidism and Correlation Analysis of Biochemical Indexes
Chunhui Li, Kexin Sun, Huiyan Wang
Objective: To explore the expression level and correlation analysis of fibroblast growth factor 21 (FGF-21) and its biochemical indexes in serum of patients with hypothyroidism. Method: To collect 168 cases of patients in the Affiliated Hospital of Beihua University, 62 cases of hyperthyroidism group,...
Proceedings Article
Chemical and Organoleptic Properties Analysis of Breadfruit Leaves (Artocarpus Altilis) Herbal Tea with Cinnamon and Clove Addition
Febrina Lutfiani, Budi Wibowotomo, Mazarina Devi
Herbal tea is a functional beverage made from herbal ingredient steeping which be dried besides tea leaves.Breadfruit leaves is a herbal ingredient that can be utilized to herbal tea product. Breadfruit herbal tea is a functional beverage made from the steeping of dried breadfruit leaves that contains...
Proceedings Article
Residual Heat Utilization from Drying Process for Advancing Withering Process in Orthodox Tea Production
Regitami Medina, Yanti Suprianti
In orthodox black tea processing, for instance in PTPN VIII Kebun Malabar, the drying process is typically carried out using hot air that produced by absorbing heat from wood pellet combustion. Unfortunately, when the drying process ends, there is still significant amount of residual heat in the heater...
Proceedings Article
Developing 汉语的语义学 [Hanyǔ de yǔyì xué] of Chinese Semantics Digital Module
Karina Fefi Laksana Sakti, Amira Eza Febrian Putri, Octi Rjeky Mardasari, Sunarti, Muhamad Rajali, Arya Bima
The difficulty that is experienced by most Chinese language teachers is to determine which Chinese language textbooks are suitable to be applied to Indonesian learners. In Indonesia, most of the Chinese books, including the Chinese Semantic textbooks, are still in full Chinese or English. Learning Chinese...
Proceedings Article
Analysis of Factors Influencing the Shift from Conventional to Organic Tea Farming in the Uva High Grown Region
K. W. T. T. H. Vijesooriya, M. K. S. L. D. Amarathunga, K. A. D. P. Kumarasingha, U. Jayasinghe, C. H. M. Baanagala
Organic tea cultivation has gained significant prominence within Sri Lanka’s agricultural sector due to its inherent capacity to address sustainability concerns and cater to the escalating global demand for organic products. This study aims to explore the factors influencing farmers’ decisions to adopt...
Proceedings Article
Formulation and Characteristics of Dried Herbs for Herbal Tea Drink
Raden Cecep Erwan Andriansyah, Wawan Agustina, Devry Pramesti Putri, Riyanti Ekafitri, Rima Kumalasari
Spice plants are commonly used as dried herbs and served as liquid, steeped/powdered, boiled/chopped, and in the form of capsules/pills/tablets singly or in a mixture. Ginger, cinnamon, lemongrass, cloves, and rosella were formulated as dried powder for herbal tea drinks. This study aimed to determine...
Proceedings Article
Phenetic Relationship of Lichen on African Wood Trees (Maesopsis eminii Engl.) in Tea Plantation of Tangsi Baru Village, Kabawetan District, Kepahiang District
RR Sri Astuti, Tinra Ayu, Rochmah Supriati, Evelyne Riandini, Fatimatuzzahra
Lichens are a mutually beneficial symbiosis between fungi and algae, they’re found from lowlands to highlands. In a-highland Kepahiang Regency, lichens grown on various substrates; one of which is African wood trees (Maesopsis eminii. Engl). The study of the lichens diversity and their phenetic relationship...
Series: Advances in Engineering Research
Proceedings Article
Evaluation of Determinants of Evacuation Site Selection in Meuraxa Sub-district, Banda Aceh City: A Binary Logit Model Approach
Muhammad Khairuzzadi Fuhir Imran, Yusria Darma, Sugiarto Sugiarto
This study examines the selection of disaster evacuation sites in Meuraxa Subdistrict, Banda Aceh, as a critical aspect of disaster mitigation. A survey of 305 respondents was evaluated using two binary logit model approaches: manual calculation and SPSS-based analysis. The findings indicate that distance...
Series: Advances in Engineering Research
Proceedings Article
The influence of Fusen herbal tea for Rhubarb in spleen deficiency rats induced by gastrointestinal tissue
Ting Wang, Mingsan Miao, Bai Ming, Zuhong Wang, Li Huan
Objective: To observe the change ofFusen herbal tea of spleen deficiency rats induced by rhubarb and stomach tissue morphology. Methods: rats were given continuous 17D two times daily intragastric administration of 15% rhubarb powder suspension (5 mL) model, divided into large dose small dose of Fusen...
Proceedings Article
Weather Risk Management and Production Forecast of Tea in Xinyang City
Sen Bu, Xirong Guo, Yu Cao
Meteorological conditions are one of the most important factors affecting tea yield, and the increase of meteorological disaster events due to climate change in recent years makes it particularly important to carry out tea disaster risk management and yield analysis and prediction based on the changes...
Series: Advances in Engineering Research
Proceedings Article
Reduced Graphene Oxide Modified TiO2 Nanoparticles Composites for Improved Performance of Dye-sensitized Solar Cells
Hui-Ru Lv, Xiao-Wei Yuan, Hui-Jie Lv, Can Cui
As a two-dimensional (2D) nanostructure, reduced graphene oxide (rGO) has high specific surface area and excellent conductivity. In this paper, we obtain the TiO2/rGO (TG) composite via a simple mechanical stirring the mixtures of anatase TiO2 nanoparticles and graphene oxide (GO) nanosheets followed...
Proceedings Article
The Impact of Giving Caffeine in Coffe (Coffea sp.) Againts the Level of Hemoglobin (Hb) Mus musculus BABLC
Armaita, Didin Tohidin, Y Afrihatin.
The tannins and phitat in tea and coffee as well as calcium and phosphorus in milk can bind iron so that it is difficult to absorb (Said, 2004). Caffeine intake from coffee also turns out to make various nutrients bound and damaged. In addition, the content of hemoglobin in the blood will also tend to...
Proceedings Article
Analysis of Brand Image and Promotions and their Effect on Purchase Decisions
Rahutama Atidira, Ni Luh Wayan Sayang Telagawathi, Gede Wira Kusuma
The large number of ready-to-drink packaged tea brands on the market encourages companies to compete for potential consumers through a variety of appropriate strategies. In addition to trying to create a brand image, companies are capable of doing other things such as changing the packaging, evaluating...
Proceedings Article
Consumer Acceptance of Herbal Tea Brewing Based on The Infusion Time and Ratio of Cascara: Dayak Onion
Dian Hasni, Cut Nilda, Murna Muzaifa, Dini Fadhillah, Syafina Asra, Dedy Rahmad
The post-COVID-19 pandemic shifted public perception to a healthier lifestyle, such as the consumption of herbal tea daily. Herbal tea refers to an infusion of grounded dried parts of the plant, either singular or mixed materials which are reported to contain a beneficial compound that improves human...
Proceedings Article
Teaching Case Study Based on Virtual Simulation Experiment
Rui Wang
Virtual simulation experiment teaching is a new tea experiment teaching mode, which enables students to participate in virtual simulation experiments in person, which provides a new idea for the training of logistics management professionals in colleges and universities. The teaching case investigates...
Proceedings Article
In The Shadows of Ceylon Tea; Post-Colonial Feminist Analysis on Access to Justice in Cases of Intimate ‘Partner Violence Among Malaiyaha Tamil Women in Sri Lanka’s Tea Plantations
K. M. N. T. Konara, H. C. N. Herath
The global tea industry has celebrated the flavour of Ceylon Tea for centuries while erasing the historical and continuing marginalization faced by Malaiyaha Tamil women who sustain its production. Unlike the broader sociological literature on gender-based violence, few scholarly contributions explore...
Journal: Artery Research
Conference Abstract
P3.06 VASCULAR FUNCTION IN HIV-1 (SUBTYPE C) POSITIVE BLACK SOUTH AFRICANS WITH AND WITHOUT ARV TREATMENT: A THREE YEAR PROSPECTIVE STUDY
J.M. van Rooyen, C.M.T. Fourie, H.W. Huisman, R. Schutte, S. Péter, N.T. Malan, L. Malan, A. Kruger, A.E. Schutte
Pages: 181 - 181
The objective was to study the changes in vascular function of HIV-1 (subtype C) infected black Africans over three years.
In a longitudinal study (2005–2008) we compared the vascular function of 140 HIV+ (newly diagnosed) black Africans from the North-West province, South Africa. Seventy seven of the...
Proceedings Article
Research on Chinese Tea Culture Teaching from the Perspective of International Education of Chinese Language
Bai Jie
This paper discusses the current situation of Chinese tea culture in teaching Chinese as a foreign language (TCFL) and points out that it is of great significance to introduce tea culture teaching under the background of global "Chinese Popular", and finally puts forward some teaching strategies to bring...
Proceedings Article
The Impact of Tea Price Fluctuation on the Income Gap Between Urban and Rural Residents in China
Junwen Zheng
Based on China’s practice, this paper analyzes the impact of tea price fluctuations on the urban-rural income gap, proves relevant research hypotheses, and analyzes its impact mechanism. The study found that technological progress can reduce the cost of tea prices, thereby increasing farmers’ income....
Proceedings Article
Research on Factors Affecting Indonesia’s Tea Exports
Septihani Michella Wijaya, Hetty Karunia Tunjungsari, Yang Jia Shan
This study aims to analyze the factors influencing the export value of Indonesian tea commodities using the Gravity Model approach. The independent variables include GDP per capita, exchange rate, population size, and economic distance across a panel of nine importing countries from 2013 to 2023. The...
Proceedings Article
The Study of Mangrove Ecotourism at Sei Nagalawan Village, Perbaungan Sub-district, Serdang Bedagai Regency, North Sumatera Province
R. Hamdani Harahap, Yeni Absah
The objective of the research is to analyze the mangrove ecotourism at Sei Nagalawan Village, Perbaungan Sub-district, Serdang Bedagai Regency. The research employs qualitative approach. The data are collected by conducting in-depth interviews with informants, especially with the owner and the tourists...
Proceedings Article
rs841853 of SLC2A1 Gene Polymorphism and Dyslipidemia Among Javanese Type 2 Diabetes Mellitus Patients
Yanuarita Tursinawati, Ari Yuniastuti
Type 2 Diabetes Mellitus (T2DM) is a chronic disease indicated by blood sugar level disorder and also influenced by genetic and environmental factors. Many diabetes patients experience dyslipidemia, which is known as diabetic dyslipidemia. In the latest research, SLC2A1 gene polymorphism is strongly...
Proceedings Article
Research on Post Editing of English Translation of Chinese “Tea Culture” Stories in the Context of Generative Artificial Intelligence
Jun Tan, Wenjing Peng
Recently, generative artificial intelligence technology represented by ChatGPT, Deepseek have sparked a new global wave of technology, with its impact affecting multiple fields such as education, finance, healthcare, media, law, and human resources. Generative AI has surpassed the initial stage of parsing...
Proceedings Article
Labor Productivity and Its Managerial Implications at XYZ Tea Processing Company, Indonesia
Azizatun Nurhayati, Putri Perdana
As one of the business units of A-University, XYZ should be managed based on appropriate managerial principles and apply Smart Eco Bioproduction. This study was conducted to understand the workload and managerial implications needed to increase employee productivity. The method used in this study is...
Proceedings Article
Research on Micro-marketing Communication of Organic Tea
Luxing Liu, Shengyi Wu
Based on the recent marketing communications of organic tea, the paper analyzes the problems and selling effect, for exploring some new ways in this field. The paper analyzes marketing communication from two aspects, consumers and products. Based on the factors, the paper establishes a characteristic...
Journal: Artery Research
Conference Abstract
P9.06 EVIDENCE FOR A ROLE OF THE VASCULAR ENDOTHELIUM IN THE REGULATION OF ARTERIAL WALL VISCOSITY IN VIVO IN HUMANS
J. Bellien, M. Iacob, C. Thuillez, R. Joannides
Pages: 168 - 168
Although the viscoelasticity of large arteries has been extensively investigated, few studies have focused on arterial wall viscosity (AWV) itself and its regulation by the endothelium in vivo. This is of particular importance since AWV is a major source of energy dissipation through the vascular system...
Proceedings Article
Antidiabetic Effect On Tea Of Pluchea Indica Less As Functional Beverage in Diabetic Patients
Yesiana Dwi Wahyu Werdani, Paini Sri Widyawati
Introduction: Diabetes Mellitus (DM) is a group of metabolic diseases characterized by increased levels of glucose in the blood (hyperglycemia) resulting from defects in insulin secretion, insulin action, or both (American Diabetes Association 2009). By 2035 the prevalence of DM is predicted to increase...
Proceedings Article
The Paradox of Organic and Sustainable Certifications in Nepalese Orthodox Tea: Do Producers Truly Benefit?
Gaurab Luitel, Hari Krishna Panta, Kishor Chandra Dahal, Tara Prasad Bhusal, Krishna Prasad Timsina
Organic and sustainable certifications have become critical for tea producers seeking access to premium international markets. However, their economic implications in Nepal’s orthodox tea industry continue to be a subject of debate. Organic and sustainable certifications such as United States Department...
Series: Advances in Physics Research
Proceedings Article
Synthesis of Sulfur-doped Calcium Carbonate Nanocomposite Semiconductor Derived from Chicken Eggshell Powder
Rodhiansyah Djayasinga, Sutopo Hadi, Sumardi Sumardi, Wasinton Simanjuntak, Mimi Sugiarti, Rudy Tahan Mangapul Situmeang
This study successfully leveraged chicken eggshells to fabricate sulfur-doped calcium carbonate(S/CaCO3) nanocomposite semiconductor materials. The synthesis process employed the sol-gel method through two eco-friendly steps. The first stage is the synthesis of calcium oxide nanoparticle precursors (CaO...
Proceedings Article
An Example of Tourism Industry Integration
Cai-Zhen HONG
Chinese incense culture has a long history, and is known with tea culture and flower culture as the three major cultural phenomena. Development of Quanzhou Maritime Silk Road incense culture tourism is to adjust tourism industrial structure, develop cultural creative tourism and promote Maritime Silk...
Series: Advances in Engineering Research
Proceedings Article
Biomass pyrolysis kinetics and impact of volatile products for slagging
Guanzhong Sun, Shanshan He, Hongliang Zhang, Wei Li
Basing on TG-DTG-FTIR technology, researching about kinetic activation energy E about eucalyptus and absorption bands and characteristic peaks of volatile product under the heating rate 10 min-1, 30 min-1, 60 min-1respectively. The experimental results show that eucalyptus pyrolysis process can be divided...
Proceedings Article
Study on the Social and Economic Background for the Development of Traditional Settlements in South Hubei
Li Dong, Chuan Sun, Yi Zheng
The social and economic background for the development of traditional settlements in South Hubei comes from two main factors: mode of production for mountain agriculture and the economy partly composed of handicraft business. The former factor displays the features of mountain agriculture. Mainly focusing...
Proceedings Article
Assessing Service Quality and Customer Satisfaction for Mixue Ice Cream and Tea in Purwokerto: Application of CSI and IPA Analysis
Brilliana Putri Sarasvati, Dumasari Dumasari, Yusuf Enril Fathurrohman
Mixue Ice Cream and Tea has become a rapidly growing business in Indonesia, attracting consumer attention with its innovative products. This study aims to: (1) analyze the characteristics of Mixue consumers in Purwokerto, (2) examine their purchasing patterns, (3) assess the service performance of Mixue...
Proceedings Article
Evaluation of Breakwater Design Binuangeun Fishing Port, Banten Province
M. Icwanul Yusup, Dasa Aprisandi, Darius
At the current port of Binuangeun, Banten, there are strong currents and waves at the mouth of the Binuangeun fishing port where the breakwater is no longer functioning. So ships that will enter the port are often hampered due to currents and waves that occur. Design evaluation is done so that the damage...
Proceedings Article
Study on Shaanxi Tea and Tea Culture Development Path Based on the Strategic Concept of "Silk Road Economic Belt"
Ai Jian, Wen-Ying Lu, Zhong-Qi Xin
By the method of literature's research and practical investigation, this paper gives a brief introduction of the important status about tea and tea culture in ancient, modern Silk Road and the current situation, based on analyzing the existing problems of Shaanxi tea and tea culture. The aim of this...
Proceedings Article
The Digital Preservation and Communication of Traditional Chinese Tea Culture and Arts: A Case Study of China’s National Tea Museum
Muhammad Yousaf, Li Yi, Sahid Teguh Widodo
Digital platforms play a significant role in the preservation and communication of digital culture and arts in the contemporary digital age. The China National Tea Museum is using digital platforms actively and effectively to generate user-friendly content and communicate it to the diversified and geographically...
Proceedings Article
Enhancing Tea Leaf Disease Classification: Leveraging Data Augmentation, Diverse Feature Extraction Techniques, and Ensemble Stacking with Machine Learning Models
K. Somesh, C. Shanmukh Srinivas Sai, Nithin Mude, B. Surendiran, J. Dhakshayani
In recent years, the tea industry has gained newfound importance, driven by advancements in technological innovation and automation. These developments have played a pivotal role in boosting productivity and ensuring the quality of tea production. Within the field of tea agriculture, a crucial challenge...
Research Article
Prevalence of modifiable cardiovascular risk factors among tea garden and general population in Dibrugarh, Assam, India
Tulika G. Mahanta, Rajnish Joshi, Bhupendra N. Mahanta, Denis Xavier
Pages: 147 - 156
Introduction: Risk factors for cardiovascular disease (CVD) are multifactorial. Previous research has reported a high prevalence of CVD risk factors in tea-garden workers. This study was conducted to assess prevalence and level of modifiable cardiovascular risk factors among tea-garden and general population...
Series: Advances in Engineering Research
Proceedings Article
In Vitro Bioassay of Allelopathy in Robusta Coffee Callus Using Sandwich Method
Muchamad Imam Asrori, Hamako Sasamoto, Shinjiro Ogita
The allelopathic potential of various plants, including coffee species, has been studied. Although the allelopathic potential of coffee leaves, stems, and roots has been reported, there is no detailed information about coffee callus. Since this callus produces bioactive metabolites, we focused on investigating...
Proceedings Article
The Development of TG-8000/8500 Gyrocompass Simulation System Based on Unity3D
Jianwei Yu, Hongxiang Ren, Xiuquan Peng
The expensive price and complicated structure of gyrocompass cannot satisfy the need of present education. this paper analyzed the structure and function of a new type gyro compass TG-8000/8500. In unity 3D engine, using virtual reality technology to develop this type of gyrocompass simulation system....
Proceedings Article
Antioxidant and Antibacterial Activities of Taro Leaf Herbal Tea (Colocasia esculenta L.Schoot) Based on Variations in Drying Time and Steeping Time
Ria Purnawian Sulistiani, Yuliana Noor Setyawati Ulvie, Elvina Oktavia Kusningrum
Taro leaves are wild plants that are commonly found in Indonesia and are proven to have chemical bioactive compounds that are beneficial to health. Making taro leaf herbal tea has the potential to boost the immune system because it contains antioxidants and is a preventive and curative effort against...
Proceedings Article
An Analysis of the Risk of Anemia on Female Students of Senior High School Number 6 Palembang
Sartono, Ahmad Sadiq
The result of Baseline Health Research (Riskesdas) 2013 was found out that iron nutritional anemia is still being public health problems with prevalence ≥ 20 percent in adolescents. Anemia iron nutrition is still a public health problem with prevalence in adolescents of 13- 18 years and 22.7 percent...
Journal: Artery Research
Conference Abstract
P4.25 COMPARISON BETWEEN EFFECTS OF BEZAFIBRATE AND EICOSAPENTAENOIC ACID ON ARTERIAL STIFFNESS MONITORING WITH CARDIO-ANKLE VASCULAR INDEX
Takashi Yamaguchi, Saiki Atsuhito, Tatsuno Ichiro, Shirai Kohji
Pages: 142 - 142
Background: Bezafibrate and Eicosapentanoic acid (EPA) were known to decrease serum triglyceride. And, EPA administration for 5 years was reported to improve cardiovascular events by JLIT study. Cardio-ankle vascular index (CAVI) was a new index reflecting arterial stiffness from the origin of the aorta...
Proceedings Article
Examining Factors Influencing the Ceylon Tea Export Market Share to East Asian Countries
B. S. D. Perera, K. Parththipan, M. G. P. P. Mahindarathne
East Asia tea market is a sophisticated market with high consumption and high production. Preferences for tea consumption are changing rapidly among consumers. This study examines the key factors influencing the export market share of Ceylon tea in East Asia, a region that presents both challenges and...
Proceedings Article
Comparison of Lipid Profile in Obese-Hypertensive and Non Hypertensive
Mutiara Indah Sari, Rusdiana Rusdiana, Siti Syarifah, Dewi Indah Sari, Maya Savira
Obesity is one of the world's health problems. The increase in obesity is associated with increasing degenerative diseases such as hypertension. Hypertension is one of the main risk factors for mortality in the world. One of comorbid disease in patients with hypertension will increase mortility is dyslipidemia...
Proceedings Article
Pyrolysis characteristics of sediment from the Dianchi Lake
Zhenfen Wu, Huilong Luo
Pyrolysis properties of Dianchi lake sediment in China at 10 /min and 20 /min were investigated by TG. Comparison to the TG and DTG curves at different heating rates, the pyrolysis reaction at 10 /min was in advance and more completely than at 20 /min, thus the process of sediment pyrolysis could be...