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4305 articles
Proceedings Article
Regenerative Design Framework
A Case Study of Residential Heritage of Fujian Tulou in China
Yuan Sun, Zhu Wang
World heritage site Fujian has a number of traditional settlements named Tulou, which are existing historical records of family culture and local construction techniques in old times. In recent decades, most of them are abandoned by local occupants and then partly collapsed without any conservation....
Proceedings Article
Simplification of Water Quality Classification in Beijing, Tianjin and Hebei Based on K-nearest Neighbor Algorithm
ZIYI ZHU
This paper repeated experiments for many times, and simplified the original five water quality categories into two categories, based on the samples of water quality monitoring in Beijing Tianjin Hebei Haihe River Basin. Based on water quality classification, the three most obvious variables of stratification:...
Proceedings Article
Analysis of the Effect and Changes of Social Media Live Streaming
Kefei Zhu
Along with the development in digital marketing, social media live streaming has become a significant method of direct marketing for brands and organizations. This practice enables marketing organizations to make closer connection and more direct interaction between their consumers, which also provides...
Proceedings Article
The Positions in Soccer and Marketing and Globalization of Soccer in the World
Zhejun Zhu
With the rapid development of technology and science in recent decades, many professional soccer teams try all possible means to improve their strength and performance in the field of soccer. As a result, there are remarkable transformations of soccer, especially in the professional area. However, most...
Proceedings Article
Based on the Concert of “Two Mountains theory”, the Development Mode and Path of Ecological Sports Tourism in Southwest China are Analyzed
Zhu Meixiu, Liu jian
The “Two Mountains Theory” firmly establishes and implements the concept of green ecological development, which is an extremely important political theoretical basis and practical guidance for China’s ecological and material civilization and national green ecological development in the new era. Ecotourism...
Proceedings Article
The Effect of Psychological Safety on Innovation Behavior: A Meta-Analysis
Jiamin Zhu, Hongjiang Lv, Yan Feng
This meta-analysis examines the relationship between psychological safety and innovation behavior and explores potential moderators that may moderate the relationship: cultural context and team type. A total of 94 independent samples of 85 articles meet the inclusion criteria (N=19180) through literature...
Proceedings Article
The Accurate Method for Removing Misalignment Errors from Testing Rectangular Optics
Zhu Li, Xiaokun Wang, Song Li
The limitations of current interferogram reduction software with Zernike polynomials in analyzing rectangular interferogram are illuminated. The Zernike polynomials are no longer orthogonal over an rectangular region and have no explicit physical meanings. The reasonable mathematical model for removing...
Proceedings Article
The Relationship Between Supply Chain Management and Customer Relationship Management
Zhixuan Zhu
In the context of Supply Chain Management (SCM) and Customer Relationship Management (CRM), this article aims to study and explain the relationship between SCM and CRM. The article used case studies and literature research to study whether there is a relationship between SCM and CRM, the strength of...
Proceedings Article
The Difficulties and Path of Rural Ecological Environment Management in China
Liping Zhu, Xubiao Yang
Since the reform and opening up, the governance of rural ecological environment has been paid more and more attention. But at present the effect of rural ecological environment governance is not ideal. This paper analyzes the current situation of China’s rural ecological environment, probes into the...
Proceedings Article
Household Background Risk And Self-Housing Liability
Theoretical And Empirical Research Based On CHFS Data
Huang Lei, Zhu Tao
The potential motivation for families to bear self-housing liabilities is to hedge background risks. Probit and Tobit models are established based on the data of China Household Finance Survey in 2017. The regression results show that households pay more attention to the background risks on the liability...
Proceedings Article
A New Kernel Orthogonal Projection Analysis Approach for Face Recognition
Xiaoyuan Jing, Min Li, Yongfang Yao, Songhao Zhu, Sheng Li
In the field of face recognition, how to extract effective nonlinear discriminative features is an important research topic. In this paper, we propose a new kernel orthogonal projection analysis approach. We obtain the optimal nonlinear projective vector which can differentiate one class and its adjacent...
Proceedings Article
A Study on China’s TESOL Pre-Service Teachers’ Knowledge and Attitudes on Gamification
Jiating Zhu
In recent years, educational gamification is getting more attention together with the fast advancing of technology as one efficient way to boost learning outcome. Incorporating gamification in learning has an overall better outcome in many aspects. With the popularity of digital gaming, the potential...
Proceedings Article
Research on the Factors Affecting Stock Price Volatility
Sijia Li, Yuping Wang, Zifan Zhang, Yiming Zhu
Under the influence of the Covid-19, the economies of all countries were affected to varying degrees, particularly on the domestic stock market. Consequently, equity price volatility will be researched, primarily by studying factors affecting volatility. This paper is mainly divided into four aspects...
Proceedings Article
Research on Financing Issues in Early Venture Capital Stage of Chinese Small and Medium-sized Enterprises in the Field of High-tech Innovation
Haozhou Wang, Xiyang Zhu
Due to the entrepreneurial boom in China, more small and medium-sized enterprises have appeared and disappeared, and only a few of them can survive. Based on the background, this article used the method of DEA to investigate of the difference of development of small and medium-sized enterprises in Beijing,...
Proceedings Article
Redefining Womanhood in Generation Z: An Analysis of Gender Representation and Awareness in K-pop Culture
Yuxi Zhang, Liuhan Chen, Jiayang Chen, Xinmeng Mi, Shuyu Zhu
This study aims to explore gender awareness and representation in current K-pop industry through analyzing music videos, lyrics, and social media of three K-pop girl groups Red Velvet, LOONA, (G)I-DLE against gender discrimination in K-pop industry and patriarchal society in South Korea. The study adopts...
Proceedings Article
Danmaku and High User Retention Rate: A Case Study on Bilibili
Qianxi Zhu
By overlaying comments on videos, danmaku creates a fantastic movie-watching experience for users, giving them the social feeling of watching movies together. Through case study, this paper explains how Bilibili, the largest danmaku video platform in China, achieves high user retention through a series...
Proceedings Article
The Combination of Color Language in China’s Painting and Teaching Instruments Design for Children with Disabilities
Bo Gao, Liming Zhu
As a traditional form of painting, Chinese painting has rich connotation, and its color language conveys broad and profound spiritual meaning, which has a far-reaching impact on the development of art field and design circle. In recent years, the psychological rehabilitation of special children has gradually...
Proceedings Article
The Design and Implementation of the Tracking and Monitoring System for Gerocomium based on Semi-active RFID Technology
Xiaoyong Zhong, Zhangbing Li, Yuzhen Liu, Zilan Zhu
As the ageing of population is getting worse in China, both people and society pay more attention to the support and nursing of the elderly, establishing many gerocomium and monitoring system for the elderly. The monitoring system mainly focuses on the real-time monitoring, however, it is still not accurate...
Proceedings Article
Failure Analysis of Queensland Payroll System
Zhu Ziyan
Queensland government tried to innovate and improve the payroll system, but there were many loopholes in the operation of the project. In fact, from 2015 to 2020, about a quarter of the state’s public health workers have to bear outstanding debts due to the Queensland Government’s overpayment of about...
Proceedings Article
Distribution and homogeneity of petroleum hydrocarbon in Jiaozhou Bay
Dongfang Yang, Fengyou Wang, Sixi Zhu, Xiaoli Zhao, Jiaolian Luo
Based on investigation dada on petroleum hydrocarbon (PHC) in April, June, Juny and October 1982 in Jiaozhou Bay, this paper analyzed the content, distribution and seasonal variations of PHC. Results showed that PHC contents in April, June, July and October in surface waters ranged from 0.03-0.07 mg.L-1,...
Proceedings Article
Vertical water body effect of benzene hexachloride
Dongfang Yang, Fengyou Wang, Huozhong He, Sixi Zhu, Yunjie Wu
Based on the analysis on the transfer process of benzene hexachloride (HCH), this paper proposed the theory of vertical water body effect, vertical water body cumulative effect, and vertical water body dilutive effect, including definition, main function, and concept model. Furthermore, this paper applied...
Proceedings Article
Research on the Integration of Red Culture and Party Building in Colleges and Universities Under the New Media
Zhu Wen, Kun Qi
Media is an important carrier and means for human to transmit information, and plays an important role in the formation and development of human social civilization. With the maturity of 4G technology, the rapid development of 5G technology, and the rapid development of new media such as short video,...
Proceedings Article
Vertical distribution of Petroleum Hydrocarbon in Jiaozhou Bay
Dongfang Yang, Youfu Wu, Huozhong He, Sixi Zhu, Fengyou Wang
Based on investigation dada on Petroleum Hydrocarbon (PHC) in April, August and November 1981 in Jiaozhou Bay, this paper analyzed the vertical distribution of PHC. Results showed that PHC contents were increasing from April and reaching the peak in August, and were decreasing in November. The distribution...
Proceedings Article
Emotional Memory in Alzheimer’s Disease and Its Atypical Neural Mechanism
Letian Zhu
Emotions support the formation of durable representations of past experiences in long term memory. It has been suggested that people tend to have a better memory performance for emotional stimuli than neutral stimuli. Based on previous studies, the uncinate fasciculus, linking the amygdala and temporal...
Proceedings Article
A Novel Dynamic Mind Evolutionary Algorithm for Unit Economic Dispatch Problem
Pingfei Zhu, Lanxiang Wang, Yukai Li, Yuyang Lai
Economic Dispatch (ED) is one of the optimization issues for improving the economic benefit of power plants. According to the framework of Mind Evolutionary Algorithm, we proposed a new developed Dynamic Mind Evolutionary Algorithm (DMEA) to solve the ED problem. Specifically, the economic model in power...
Proceedings Article
Information Spillover Effect Changes of Major Financial Markets: Evidence from the 2015 Chinese Stock Market Crash
Wenyu Zhu, Lulu Pan
This study investigates how the 2015 stock market crash in China affects the characteristics of information spillover among China, Hong Kong, and the United States. The VAR-BEKK-GARCH and DCC-MGARCH models are employed to confirm the changes. Results show that the 2015 crash strengthens both mean and...
Proceedings Article
Digital Expansion Path from the Perspective of Diversification Strategies
Multiple-case Study on Chinese Digital Firms
Fan Lemiao, Ma Zhengkai, Sun Heyang, Zhu Danyuan
In the digital economy environment, with the rapid development of new generation communication technologies such as artificial intelligence, blockchain, cloud computing, and big data, enterprise innovation can no longer be promoted by pre-determined participants in the traditional sense of the linear...
Proceedings Article
Research on Fostering and Upgrading IotF-Oriented World-Class Industrial Clusters in the Yangtze River Delta
Xiaoping Wang, Liping Qiu, Huaiyi Zhu, Xiao Hu, Shuyuan Zhang, Haitao Zhou, Zhimin Ren, Qican Yang, Ning Su, Xiaojiao Shi
Industries of the Future (IotF) have become a new focus in international competition as the information technology (IT) revolution and industrial transformation accelerated the iteration, substitution and accumulation of impetus to global economic growth. Western developed countries have raced to plan...
Proceedings Article
Impact of Covid-19 on Tourism Industry
Zihan Zhu, Xing Gao, Rujia Chen
The COVID-19 pandemic presents an unprecedented challenge to many businesses around the world, leading to a devastating economic disruption. It has specifically brought a huge destructive impact on the travel and tourism industry and caused significant effects. Following the lockdown, many countries...
Proceedings Article
Small shortwave whip antenna broadband research
Li Yin, Zhi-Gang Zhang, Jin-Peng Zhu
It is designed a pair of 5 m whip antenna for antenna arrays, the integrated use of a centralized method of loading and top loading, which is reducing the sensitivity of the antenna impedance versus frequency and using the moment method and genetic algorithm to load the network number so that the location...
Proceedings Article
Analysis of the Marketing Strategy of Instagrammable Store in the New Media Environment
Taking HEYTEA as an Example
Ziyan Zhu, Xuyun Zhou
With the development of the Internet in China, the milk tea industry is thriving, and diversified marketing methods have been adopted and obtained good results. Under the influencer economy, the new media such as Weibo and Tiktok have been rising. This paper is concerned about the marketing strategy...
Proceedings Article
Network Video Transmission Quality Assurance Algorithm Based On Congestion Control
Honggao Zhu, Qi Feng
Time delay and packet loss rate during the network video transmission are the two important factors in network video transmission quality. The purpose of congestion control is to reduce the bad impact of network video transmission quality caused by time delay and packet loss rate. This paper proposed...
Proceedings Article
A Video Bit Rate Control Algorithm Based on Weighted Estimate of Image Brightness Difference
Honggao Zhu, Qi Feng
Rate control is the core issue to realize video encoder, and it is also one of the key factors determining the quality of video code system. Given the MAD (Mean Absolute Difference) prediction and the drawback of bit rate control in the BU (Basic Unit) layer, improvements are put forward on the basis...
Proceedings Article
Effective Data Localization Using Consistent Hashing in Cloud Time-Series Databases
Jiakui Zhao, Pingfei Zhu, Liang Huai Yang
The commercial time-series database is suitable for processing the time-series data. However, a single commercial time-series database can only accommodate the time-series data acquired by limited amount of sensors. In this paper, in order to cope with the challenge of massive time-series data processing,...
Proceedings Article
Research on the Cultural and Creative Design of Paper Cutting Based on the Red Culture in Heilongjiang, China
Li Sheng, Zhu Ying, Zhao Aili, Zheng Lili, Du Jiahui, Yang Xiaoli
Red culture is the excellent spiritual wealth of the Chinese nation, which has educational and communication significance. Heilongjiang Province is rich in red culture. After years of exploration and development of red culture, the paper-cut art of Heilongjiang Province has been integrated with red culture,...
Proceedings Article
Discovering Algorithmic Relationship Between Programming Resources on the Web
Guojin Zhu, Kai Zhang, Jiyun Li
Algorithmic relationships are discovered here for programming tutoring. There are two kinds of algorithmic relationships between programming resources on the web: associative relationship and structural similarity relationship. They can be organized as a hierarchical body. An algorithm can solve different...
Proceedings Article
Transition of Chinese Students to Australian Universities
Strategies to Support Their Academic Learning
Danmeng Zhu
In recent decades, the high quality of life and study environment in Australia has attracted an increasing number of Chinese students to apply to Australian universities. However, the major differences between eastern and western societies bring some difficulties for Chinese students studying in Australia,...
Series: Advances in Engineering Research
Proceedings Article
Design of photoelectric pulse device based on Bluetooth
Qiang Liu, Lianghua Lou, Tao Zhang, Yongyun Zhu
The principle of using photoelectric sensor to detect the pulse waveform is introduced. A low cost photoelectric pulse detection device is designed, which can improve the pulse detection circuit. In addition, the pulse signal waveform display PC is designed by using C# language, and the pulse waveform...
Series: Advances in Engineering Research
Proceedings Article
A Novel Cascading Failure Model on City Transit Network
Tao He, Ning Zhu, Zhenshan Hou, Guixi Xiong
Urban public transportation network is a typically complex network and the local fault of network often leads to serious systemic impact, causing cascading failure. Research on cascading failure of the bus network, is advantageous to understand of the potential key individuals of the network, so as to...
Proceedings Article
From Educational Field to Work Place: The Impact of Effective Feedback on Leadership Development
Zhoulin Pan, Jingyi Zhou, Sicheng Zhu
As a theory to study the effectiveness of leadership behavior, after years of development, the leadership member exchange theory has become a hot spot and key field in the research of leadership behavior in management psychology and has attracted the attention of many scholars. As an important theory...
Proceedings Article
Situating University Affirmative Action Jurisprudence in the Contemporary Asian American Movement for Civil Rights
Shengdi Zhu
One of the most controversial issues facing the American socio-political apparatus is the question of affirmative action policies. In fact, the discourse around affirmative action has ventured beyond the scope of one social group, involving the unique perspectives of Asian Americans, with a constant...
Series: Advances in Engineering Research
Proceedings Article
Fabrication of a composite catalytic material for efficient removal of chroma, ammonia nitrogen and phosphorus
Xiaojia Ling, Jianzhong Zhu, Dongliang Ji, Ying Ding, Minxia He
The problems like eutrophication and high chroma of surface water has aroused the attention of lots of people. Nowadays, the study on the treatment of chroma, ammonia nitrogen and phosphorus is mature. But, these technologies are always single and independent. In this study, we synthetize a material...
Proceedings Article
A Study on the Misleading Teenagers by Non-traditional
E- cigarette Marketing
Feng zhenhao, Zhu Yizhou, Xue Shenrui
In recent years, e-cigarettes, as a new form of smoking, have gradually spread among young people, and there are also cases of teenagers smoking e-cigarettes on campus. In this study, our group mainly studied how non-traditional marketing methods of e- cigarettes affect the cognitive judgment of some...
Proceedings Article
Experiential Marketing of L’Oréal in China: A Case Study Based on Consumer Behavior of Chinese Female University Students
Bingchan Xia, Minxuan Han, Yunxi Zhu
Contemporarily, cosmetic consumption of Chinese female college students is becoming larger and larger. Experiential marketing is used extensively to attract young people. As a French company, L’Oréal (L’Oreal) is successful in the Chinese market and in implementing experiential marketing. This article...
Proceedings Article
Study on the Communication Problems and Countermeasures of TCM Culture under the Vision of Healthy China
Zhou Ping, Zhu Danni
Combined with the present status of development of TCM and the idea of “Healthy China”, this paper analyzes the main problems existing in the communication of TCM culture and the corresponding countermeasures.The countermeasures include the TCM education popularization strategy, the effective promotion...
Proceedings Article
Simulation Platform on Flow and Heat Transfer of Aero-engine Secondary Air System
Guo-zhe Ren, Zhen-xia Liu, Peng-fei Zhu, Ya-guo Lyu
In order to analyze the flow and heat transfer characteristics of the secondary air system, a general simulation block library was developed and a characteristic analysis platform of secondary air system was constructed based on the tool box of MATLAB/Simulink. This platform could simulate all kinds...
Proceedings Article
The Influence of Confirmation Bias and Survivorship Bias on Electronic Industry
Sijin Li, Chenyu Song, Yuchen Zhu
This article explores the practical consequences judgmental biases have on organizations through the use of case study. Specifically, confirmation bias and survivorship bias will be discussed using organizations from the electronic industry. By studying the case of Nokia and Sony, this article aims to...
Series: Advances in Engineering Research
Proceedings Article
The preparation of TiB2 powder by carbothermal reaction using a DC electric arc furnance
Kuanhe Li, Shuchen Sun, Xiaoxiao Huang, Shuaidan Lu, Xiaoping Zhu, Gangfeng Tu
The method of carbothermal reaction is used to prepare titanium boride (TiB2) in a DC electric arc furnance by using a powder mixture of TiO2, H2BO3 and C. The initial product is milled and the impurities are removed by pickling and reverse flotation. The final TiB2 powder with a purity of over 99% can...
Proceedings Article
The Use of Modern Teaching Methods in College English under the New Media Environment
Y. Zhu, J. Wang
In teaching activities, in addition to suitable teaching strategies, the use of teaching methods also has a significant impact on students’ learning. The effective use of modern teaching methods can play a multiplier effect on teachers’ teaching. Therefore in the teaching process, teachers should be...
Series: Advances in Engineering Research
Proceedings Article
Research on equipments and production line of hot stamping
Liang Wang, Bin Zhu, Yisheng Zhang
Hot stamping is a reliable way for the production of high performance auto parts with light weight. Hot stamping process requires pre-blanking steel sheet to be transported and processed at elevated temperature, and the performance of hot stamping products is closely related to temperature. This paper...