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Proceedings Article
Analysis on the Countermeasures of Patent Transformation and Promotion of Universities in Yunnan Province
Lina She, Yaxue Chen, Yunjie Yang, Fuping Feng
Based on the current situation of university patent transformation in Yunnan Province, it was found that the invalid patents accounted for 16.29% of the patents transformed by universities in Yunnan Province. Patent conversion was mainly distributed in Kunming, but not in most other cities. This study...
Proceedings Article
How Advertising Enforces Local Cultural Identity Through Fashion in Timun Mas TV Ads
Rina Wahyu Winarni
Timun Mas ads are a series of advertising to promote Marjan Syrup product which aired in Indonesia in 2019 during the month of Ramadhan. Broadcasted in national televisions and youtube, the ads were inspired by the folklore of Timun Mas as an artifact of Indonesian culture. Timun Mas ads featured Timun...
Proceedings Article
Expressing Piety through Property Ads: Sharia Housing and Islamic Identity Formation
Yuyun Sunesti, Addin Kurnia Putri
This paper explores the expression of piety displayed in Sharia housing advertisements located in Solo Raya. Through qualitative research and applying content analysis, this paper analyzes the descriptions of piety showed by housing producers to attract consumers. This research found that there are two...
Proceedings Article
Exploring and Analyzing the Path of Incorporating Women’s Views in the New Era Into the Course of “Ideological and Moral Cultivation and Legal Basis”
Mingfang Zeng
Since the 18th CPC National Congress, guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, there has been a firmer belief in the future of women development based on Chinese socialism among Chinese women. In this background, women are able to participate in economic and...
Proceedings Article
Analysis of Citizenship for AI (Artificial Intelligence)
Heng Gao
Multiple people are aware of the importance of giving citizenship to artificial intelligence. Taking Dubai’s grant of citizenship to the intelligent robot Sophia as an opportunity, this article analyzes the relationship between artificial intelligence and citizenship, the definition of citizen and citizenship,...
Proceedings Article
Knowledge Sharing in Small Medium Enterprises: A Bibliometric Analysis
I Wayan Edi Arsawan, Nyoman Indah Kusuma Dewi, Putu Adriani Prayustika, Putu Yoga Laksana, Ni Made Kariati, Ni Putu Santi Suryantini
Knowledge sharing is an important dimension of knowledge management that has been researched and tested as an important driver of competitive advantage. However, research on the concept of knowledge sharing is still not carefully explored, disorganized and only a collection of vague ideas separated from...
Proceedings Article
The Effect of Students’ Prior Knowledge and Instruction Models on Academic Achievement
I. Ketut Suandi, Cening Ardina, Ni Ketut Masih, I. Ketut Parnata
The heterogeneous level of students’ prior knowledge and differences in the application of instruction models have an impact on students’ academic achievement. These study aims are: (1) to explain the differences in the students’ academic achievement in different levels of students’ prior knowledge,...
Proceedings Article
To What Extent is Cindy Sherman’s Blackface as Problematic as Bell Hooks’ Claims?
Cindy Sherman’s Real Implication in Blackface
Xiaoyang Gong, Leyao Qian, Zihan Qin, Xin Weng
Cindy Sherman, an influential artist in the late 20th century, aims to reconstruct women’s identity by playing their roles. Some of her photos named Blackface, belonging to a series titled Bus Riders, is well-known. In this series of pictures, Sherman imitates herself as a black woman by making herself...
Proceedings Article
The Redemption of Humanity in Higashino Keigo’s Miracles of the Namiya General Store
Yingjie Guo
Higashino Keigo’s novel Miracles of the Namiya General Store is a departure from the writer’s usual pattern of reasoning, and is loved by readers for the warmth and healing behind the suspense. In this novel, Higashino Keigo practices his quest for “human redemption” through a correspondence structure...
Proceedings Article
Bidirectional Transformer for Android Based Image Icon Text Generation
Chuyi Yu, Ying Ma, Jianmin Li
The image caption task is an important manifestation of the fusion of computer vision and natural language processing development in deep learning. The Image Caption task, which is an advanced kind of image comprehension, can effectively grasp image information and produce accurate and concise natural...
Proceedings Article
Research on the Relationship Between Social Responsibility, Social Resources, and Core Competitiveness
Xiaoxuan Guo
With the development of enterprises, the significance of enterprises in social responsibility has become prominent. This paper examines the relationship between corporate social responsibility, social resources, and core competitiveness through the example of social responsibility performed by Vanke,...
Proceedings Article
Research on Countermeasures of Makerspace Development in Guangdong Colleges and Universities Under the Perspective of Industry-Education Synergy
Jian Dong, Yintong Guo, Jianru Xie
Makerspace in colleges and universities is booming along with “mass entrepreneurship and innovation”, but there are also many problems. To further promote the development of crowdsourcing spaces in Guangdong universities, it is necessary to conduct an in-depth analysis of its connotation. Based on the...
Proceedings Article
Exploration of the Teaching Model Reform of “College Students’ Etiquette Literacy” Based on OBE Concept
Xiaoyu Zhang, E. Lu, Aiting Zhao
In recent years, many educational scholars both domestically and internationally have begun to implement the OBE teaching model, emphasizing the design, operation, and evaluation of teaching systems and methods based on learning outcomes, which has greatly subverted the original and traditional teaching...
Proceedings Article
Research on the Impact of Deregulation on Investment Banks
Bangda Yuan
Deregulation is the process by which governments reduce the regulations in some areas. In some necessary cases, it can remove the regulation. This paper mainly focuses on deregulation in the economic and financial areas. In the 1970s and 1980s, it became very popular due to the efficiency of government...
Proceedings Article
The Influence of Industrial Role Positioning Strategy in Place Brand Internationalization on the Purchase Intention of Host Country Consumers from the Perspective of Moral Legitimacy
Zixiang Yu
The transnational place brands often have difficulty in gaining role identification from host country consumers due to trade barriers and regulatory differences. Based on a moral legitimacy perspective, this study proposes a research model of how internationalized place brands implement industrial role...
Proceedings Article
Research on the Information Technology Innovation Path of Natural Resources in the Digital Era
Yan Feng
With the advent of the digital era, the management and conservation of natural resources face new challenges and opportunities. This paper aims to delve into the information technology innovation path of natural resources, exploring its key directions and applications in the context of the digital era....
Proceedings Article
A Probe into China's Cross-Border e-commerce Operation Model Under the Big Data View Domain
Huiting Ju, Hui Wang
In the e-commerce industry, the traditional e-commerce data has been eliminated and replaced by big data with 5V (volume, variety, velocity, value, veracity) characteristics. The high-speed big data can quickly judge from many aspects and a large number of valuable data, and help the e-commerce industry...
Proceedings Article
Prediction on Housing Price Based on the Data on Kaggle
Jiachen Yu
People’s lives have always relied on having a secure place to stay. As a result, housing prices have risen to people’s top priority list. This paper uses a series of correlation tests, exploratory data analysis, and feature selection approaches to the training and testing datasets to find the most accurate...
Proceedings Article
Robustness Exploration of the Twin-Delayed Deep Deterministic Policy Gradient Algorithm Under Noise Attack
Aofeng Xu
This research focuses on exploring the robustness of the reinforcement learning algorithm Twin Delayed Deep Deterministic Policy Gradients (TD3), especially in terms of its performance in the face of uncertainty, noise, and attacks. Reinforcement learning is a machine learning paradigm in which an agent...
Proceedings Article
Citrus Aurantiifolia Extract as a Green Technology Marination with Vacuum Marinator to Increase Physical Quality of Duck Meat
Alzara Tanviana, Agus Susilo, Djalal Rosyidi
This study aims to determine the effect of citrus aurantiifolia extract as a green technology marination with vacuum marinator to increase physical quality of duck meat based on pH, Electrical Conductivity (EC), tenderness, aroma and color. The material used is duck meat marinated with citrus aurantiifolia....
Proceedings Article
Communication Strategy Through SWOT Analysis as a Solution for the Sustainability of Beggars and Street Children in Bandarlampung City
Tina Kartika, Andy Corry Wardhani, Abdul Firman Ashaf, Karomani, Nina Yudha Aryanti
The problems of beggars and children are increasingly varied and increasing in Bandar Lampung City. The problem of beggars and street children must be minimized immediately, if not resolved it will have an impact on the cleanliness of the city, inconvenience for drivers and pedestrians and city security....
Proceedings Article
Implementing Six Sigma Methodologies to Enhance Quality in Healthcare Sector
S. Suba, Kamalakkannan Kasi
This article explores a study on enhancing the quality of healthcare services in both urban and rural areas. It focuses on effective and efficient management strategies to foster a positive internal climate within hospital administrations. The study also seeks to discover what additional features and...
Proceedings Article
The Function of Inscription Tajuk I and II
An Analysis of Development of the PasruJambe Script
Chaidir Ashari, Ninie Susanti Tedjowasono
Majapahit is believed by some experts to have a center of power in eastern Java. Meanwhile, based on written data, Majapahit's territory includes central Java, eastern Java, the islands of Bali, and Lombok. In the collection of the National Museum, there are two inscriptions found in the Tajuk area,...
Series: Advances in Engineering Research
Proceedings Article
Calculation and Analysis of the Inductance Gradient of Serial-stacked Enhanced Railguns
Z.M. Qiao, B. Lei, Q.A. Lv, Y.C. Xing
Serial-stacked enhanced railguns are with bigger inductance gradient value than simple ones, which is im-portant to improving the energy efficiency and the railguns' launch force. On the basis that the structure and principles of serial-stacked enhanced railguns are introduced. We calculate the inductance...
Proceedings Article
Research on Inter-harmonic Detection Method Based on EEMD
Jie Sun, Shuyi Tao, Chao Han, Gang Li, Chenghao Lan, Qidong Zhao, Yuanlin Song, Jiatong Sun
A comparative analysis of the existing inter-harmonic detection methods are carried out for the small content, non-linear and volatility of characteristic. Based on HHT transform theory, a new inter-harmonic detection method based EEMD is presented by combining of the empirical mode decomposition and...
Series: Advances in Engineering Research
Proceedings Article
Research on the Static Analysis Method of the Localization Embedded Platform Software Code
Zhijie Gao, Ling Lu, Wen Jiao
Localization of embedded system software usually has the characteristics of component, multi thread. Dynamic test is difficult to achieve full coverage, through static analysis techniques for automatically check source code, source code in the presence of common software defects found, can thoroughly...
Proceedings Article
Usability Evaluation of Packaging Design Based on Eye Movement Experiment
Weijun Zhao, Linyan Zheng, Tian Wang
With the fast development of packaging design, the usability evaluation has been paid much attention to. On the other hand, with the popularity of the eye movement experiment, the evaluation method based on experimental data has been introduced into the usability evaluation system. This paper, taking...
Proceedings Article
Discussion on Management by Dual Subjects (School & Enterprise Cooperation) about Internship in Higher Vocational Colleges
Juan Wang
For higher vocational students, post practice is a main way to improve their practical ability. However, there are many problems during the post practice. And “Dual subject” (school & enterprise cooperation) will benefit those students under the standard management. Therefore, enterprise will participate...
Proceedings Article
Discrete Random Contention System with Variable Packet Length Based on Binary Tree Conflict Resolution Algorithm
Jing Nan, Hongwei Ding, Yingying Guo, Qianlin Liu
The paper researches the random contention system based on the binary tree conflict resolution algorithm to improve the throughput in-depth using the average cycle method, then gets the formulas of the systemic throughput and so on. The simulation results verify the correctness of the theory, meanwhile,...
Proceedings Article
Identification and Communication Simulation of an Ultrasonic Through-metal-wall Channel
Dong Tian, Dingxin Yang, Baojian Hou
Many industrial applications need the technologies of power and data transmission through metal barriers without physical penetrations. The reverberation of the acoustic signals in the channel can produce multipath distortion with a significant delay spread that introduces severe inter-symbol interference...
Proceedings Article
Reliability Assessment of Solid State Lasers Based on Step Stress Accelerated Degradation Test
Xiaolu Fu, Jun Yang
Highly-reliable and long-lifetime solid state lasers require the extremely high reliable assemblies over a long period of time. In order to shorten the test time, we apply step stress accelerated degradation test (SSADT) to assess solid state lasers' reliability. Firstly, the assumptions and introductionof...
Proceedings Article
Discussion on Teaching of Calculus Limit
Jianlan Zhou
Calculus, including differential and integral, is a major course in college, which can make students study and calculate many problems. Throughout teaching of calculus, limit concept plays an important role, which has been discussed in this paper in order to help students studying mathematics and cultivating...
Series: Advances in Engineering Research
Proceedings Article
Game Analysis of Government and Enterprises in the Reverse Logistics of Waste Household Appliances
Jiani Lou, Tianjun Hu
This paper uses game theory to analyze the behavior of government and enterprises in the Reverse Logistics (RL) of Waste Household Appliances (WHA). A static game model and a dynamic game model are established to study respectively the periods of establishing and operating the Reverse Logistics System...
Series: Advances in Engineering Research
Proceedings Article
Experimental Study on Tensile Fatigue Strength of Steel Fiber Reinforced Concrete
Yang Lu, Zhongren Feng
The tensile fatigue property of steel fiber reinforced concrete (SFRC) was studied. In an axial tensile fatigue experiment, 52 prismatic specimens were tested under various stress conditions. A significant increase is found in the fatigue life of SFRC comparing to that of ordinary concrete. The results...
Proceedings Article
Study on Loss Assessment of Urban Waterlogging and Mitigation Measures
B.N. Su, H. Huang, J.L. Zhao
Recently, urban waterlogging caused by sudden heavy rainfall has become a serious problem. In this paper, diffusion wave approximation of Shallow Water Equations is used to simulate urban waterlogging scenarios. A comprehensive loss assessment of waterlogging is done using vulnerability curves. This...
Proceedings Article
Discussion on the Teaching Reform of Massive Open Online Courses in Universities
Ying Li
As a new education mode, the massive open online course (MOOC) has received attentions of college teachers. It is the inevitable direction of the teaching mode reform in the internet era and the big data era. In the recent two years, our country has issued many documents, which pay attention to the construction...
Series: Advances in Engineering Research
Proceedings Article
Optical Transitions of Erbium-doped Sodium Lanthanum Gallate Glasses
Ning Zhang, Junqi Tang, Qianrun Zhao, Shiqing Man
Erbium ion doped sodium lanthanum gallate glasses (Na2O-La2O3-Ga2O3 or NLG) which are suitable for use in optical waveguide devices has been fabricated and characterized. The density, the refractive indexes, the absorption and luminescence spectra along with the luminescence decay time were measured....
Series: Advances in Engineering Research
Proceedings Article
Critical Issues for Investment Control of BT Project From the Perspective of Project Governance: the Case Study of a Metro Project
Ling Yan, Q X Ding, Min Yan
It is well known that the introduction of BT mode in construction of public infrastructure can reduce financial pressure of government public organization greatly but it might make the public be exposed to the debt risks The key of resolving this problem is to control the investment in BT project effectively...
Proceedings Article
A preliminary study on the course system of flight principle numerical experiment
GuangXu Ren, Xiujuan Liu, TieYu Hu
In this paper, a preliminary study on the knowledge system and teaching model of numerical experiment is made for the flight principle course. In this paper, the flight principle professional numerical experiment course is divided into four levels: flight theory, numerical calculation knowledge, numerical...
Proceedings Article
Analysis on Chinese OFDI Investment Structure of EU
Xinying Liu, Xueyao Feng
EU, one of the most important economics in the world, whose total GDP has surpassed the USA, which laid its vital place. And China is the top company among its trade partner. Since the Chinese government putted forward the opening strategy in 2000, the overall trend of Chinese ofdi to Europe has increased...
Series: Advances in Engineering Research
Proceedings Article
A Cross-domain Deceptive Opinion Detection by Genetic Algorithm
Qiao-jing Tang, Wei-hua Li, Jing Zhao
With the maturing of the electronic commerce,many people will choose to shop online.At the same time the goods's reviews will influence the decision of people to buy goods,which has led businesses to deliberately write deceptive opinion to improve the sales of goods or undercut rivals .Aiming at the...
Proceedings Article
Obstructions and Strategies for Work-process-oriented Curriculum of Accounting Major in Higher Vocational Education
Hui-wei Wang
This article is to specially discuss the basic connotation of the teaching model for work-process-oriented curriculum of accounting major in higher vocational education, and to make an analysis on the problems occurred during the teaching practices, moreover, to propose optimized strategies for work-process-oriented...
Series: Advances in Engineering Research
Proceedings Article
Influencing Factors of CO2 Emissions in China's Manufacturing——An Analysis Based on Manufacturing Structural Changes
Guangxiao Hu, Lu Sun, Xiaoming Ma, Junping Ji
Identifying the main influencing factors of carbon emission change in manufacturing is essential for making sound mitigation policies and boosting China to achieve emission peak early. Classifying manufacturing industry into high-, medium- and low-energy consumption categories, this paper employed LMDI...
Proceedings Article
Research on Robustness Prediction and Reactive Scheduling based on Aviation Supporting Resource Breakdown
Lianfei Yu, Cheng Zhu, Weiming Zhang, Jin Liu
Due to the complicated environment and the supporting procedure of the carrier-based aircrafts, supporting resources are prone to fail when processing supporting operations. In order to reduce the impact of the failures and make the takeoff time of all carrier-based aircrafts minimum, a robust pre-scheduling...
Series: Advances in Engineering Research
Proceedings Article
Development of Cheese Rectangular Coordinate Robot Control System
Jungang Nie, Yongxin Ren, Changhao Chi, Jing Zhang
There are labor intensive, harsh environment and other issues in the handling process of the cheese in the dyeing workshop. To solve this problem we have designed and developed a Cheese Rectangular Coordinate Robot. PC is the host computer, and the software in PC is compiled in VC environment. It responsibles...
Proceedings Article
The Relationship between Supply Chain Collaboration of Value Innovation in Small Medium Enterprises and Supply Chain Capability as Mediator to Achieve Competitive Advantages
Ratih Hendayani, Bitmar Alviyan
To survive in competition with big companies, the Small Medium Enterprises (SMEs) should have a capability to recognize their own supply chain, and start to explore the innovation of their products through supply chain collaboration. The objective of this research is to examine the relationship between...
Proceedings Article
Research on the In-And-After-Class Integration of Club-based Teaching in Physical Education of Colleges and Universities
Xiaoyu Tian
As the Party and governments of China attach increasing importance to education, colleges and universities are vigorously promoting the reform of education mode to train high-quality talents who can adapt to the society, which also covers the physical education. Nowadays, the physical quality of students...
Proceedings Article
Study on conditions of destructive mental state psychocorrection in language students during examinations
Valentina Dolgova, Elena Kapitanets, Marina Yashina, Nadezhda Kryzhanovskaya
The issue of efficient psychological methods of anxiety treatment in students during examinations is still relevant today. Although there are some quite effective psychotherapeutic methods of anxiety treatment, students continue to experience adverse emotions and unrest. Addressing this problem in the...
Proceedings Article
Research on the Interactive Teaching of Wechat Public Account A Case Study of the Easy to Divide
Xiaoping Zhao
In order to better attract and interact with students in class, the author puts forward mobile interact teaching by WeChat public account. Taking the WeChat public account of "Easy to Divide" as an example, this paper proposes some measures in interactive teaching, such as how to select reasonable interactive...
Proceedings Article
An Analysis of the Ruling Experience of the Communist Party of China in the Past 70 Years
Ning Liu
In the past 70 years since the founding of the People's Republic of China, the Chinese Communist Party has formulated a series of major strategic measures, issued a series of major policies and principles, and promoted a series of major tasks based on the party's conditions, national conditions, world...