Proceedings of the 8th International Conference on Education, Management, Information and Management Society (EMIM 2018)

Session: Social Sciences

43 articles
Proceedings Article

Countermeasures for Cross-cultural Communication in Commercial Activities Based on OBOR

Junxia Liu
The countries along One Belt One Road (OBOR)are important open areas for China in the new era. The commercial activities between China and the OBOR countries becoming more and more frequent and active. Big challenge which enterprises in business activities faced is cultural differences and conflicts....
Proceedings Article

Research on Rainfall Erosion Model Tests for Loess Slope

Wei Wang, Zhiqing Li
It has been a difficult issue that the surface of side slope can be easily washed out by rainfall, causing water and soil loss and thus landslide. In this paper, taking loess slope as an example, a comprehensive prevention and protection method by ecological slope fixation. The impact on protection effect...
Proceedings Article

Reflections on the Category of Surplus Value in Socialist Countries

Suisheng Zhao
Surplus value is a common economic phenomena in all societies except the primitive society. It has different forms in different social relations, however . There has objectivity in the existence of surplus labor and surplus value in the production relation of socialist economy. Just like capital, surplus...
Proceedings Article

A China Case Study on Big Shareholders' Propping and Tunneling

Tangmei Yuan
This paper, with the help of China Top Software Company case, have analyzed both the motivation and implement approaches of propping and tunneling actualized by big shareholders of China's listed companies. Propping and tunneling both are main shareholders' behavior of transferring benefits in different...
Proceedings Article

Analysis of the Influence Factors, Solutions, etc. on the Employment of Independent College Students Based on Social Capital Theory - Take Jinqiao Independent College As an Example

Rui Dai
In view of the influence of Social capital on the employment of college students, we propose countermeasures from the three levels of college students, families and schools, so that Social capital plays an important role in the employment process of college students.
Proceedings Article

Research on Dynamic Mechanism of Trade Associations to Participate in Development of Modern Apprenticeship in China

Hongwei Cui
The State Council document, “the decision on accelerating the development of modern vocational education", puts forward that it is necessary to strengthen the position and role of the industry association in the development of vocational education, to give policy support to the industry organization...
Proceedings Article

A Discussion on the Conformity between the Cognitive Characteristics of Brand Connotation and Brand Extension Mode

Yuanbing Liu, Wenbin Liu
Brand extension must take into account the cognitive dimension of the brand connotation of the parent brand. The brand extension mode can effectively promote the brand extension only when it fits with the product information attribute, the specific function and the technical attribute, and the symbolic...
Proceedings Article

Research on the Relationship between Executive Compensation and Corporate Performance

Fangna Peng, Mengnong Zhou
The paper takes a sample of A-share listed companies from 2013 to 2017 in China,and examines the effect of executive compensation on corporate performance from the perspective of Executive's monetary compensation and shareholding ratio.The results show that: Chinese listed company executives' monetary...
Proceedings Article

Research on the Construction Mode of E-commerce Innovation and Entrepreneurship Logistics Management Talent Training System under the "Internet+" Form

Li Liu, Kai Liu
Under the background of mass entrepreneurship, mass innovation and "Internet Plus", innovative logistics personnel training is an important strategic measure to promote economic development, scientific and technological progress and international competitiveness. Under the new form of "Internet Plus",...
Proceedings Article

Research on the Development Features and Trends of Characteristic Towns-Based on the Experience of Zhejiang Province

Zihui Pan
The construction of characteristic towns in Zhejiang province has brought new vitality to economic development. This paper summarizes the current research status of characteristic towns, analyzes the successful experience and main features of the development of characteristic towns in Zhejiang province....
Proceedings Article

Promoting Strategies of Interaction Effect between Host and Guest: Based on the Positive Attitude of Community Residents in Ethnic Tourist Areas

Yan Zeng
In the "interaction between guests and guests" of ethnic tourism, residents' attitude is an important factor that affects the interaction effect. Based on the previous study data on residents in ethnic tourist areas, this paper combines with the different attitude of residents and establishes strategy...
Proceedings Article

Time-sensitive Travel Route Recommendations

Huanliang Sun, Dacheng Ye, Junling Liu
With the rapid development of mobile Internet and the widespread use of mobile devices, social networking platforms such as Gowalla and Foursquare provide sign-in sharing capabilities. They use these functions to collect a large number of check-in data that can reflect the user's travel patterns. These...
Proceedings Article

Urban Public Traffic Management in the Aging Society

Xiaoping Yu, Haishan Xia, Yue Zhang
The problem of aging population is a social problem that the world faces together. Traffic travel is a real problem that the aged society needs to pay attention to and improve. The construction of the elderly-friendly city is a useful exploration to actively address the problem of population aging. By...
Proceedings Article

Crowdfunding and Internet Non-public Equity Financing??"??"Based on the Development Perspective of Combining Technology-Based SMEs

Yuanyuan Huang
In order to promote supply and demand balance and enhance economic vitality and resilience, equity crowdfunding is of great significance to supporting the financing of SMEs, promoting economic restructuring and the development of power conversion. However, at present, China's credit base and institutional...
Proceedings Article

A Study on the Impact of Competition Intensity on Internationalization Degree and International Performance

Zhongwei Cao, Jiang Xu, Zhiyuan Liu
The advance of the economy globalization and integration of world economy puts a new challenge on the development of small and medium enterprises (SMEs). In order to actively cater to new science and technology revolution and related new technology application, SMEs looks and analyzes domestic and international...
Proceedings Article

A Survey on the Willingness and Influencing Factors of Farmers' Commercial Pension Insurance Participation in Heilongjiang Province

Dehua Zhang, Yu Zhang
Launching the willingness of farmers to participate in the participation of pension insurance will help reduce the pressure on social security funds and improve the quality of life of farmers. In this study, through the investigation of 817 farmers in Heilongjiang Province, using logistic regression...
Proceedings Article

Analysis of Factors Influencing Inter-provincial Population Flow

Changjuan Guo
Population mobility and economic growth can play a role in promoting each other to a certain extent. Only by clarifying the corresponding relationship between population flows and indicators related to economic growth, can we develop various favorable factors so that population mobility can better serve...
Proceedings Article

Research on the Application of Civil Law in the Sharing Economy: Taking the Internet Special Vehicle as an Example

Liu Lu, Jing Ouyang
With the development and popularization of Internet technology, the sharing economy based on Internet platform has been greatly developed. The sharing economy represented by Internet special vehicles has impacted the traditional taxi industry and caused many regulatory difficulties. This link for information...
Proceedings Article

Research on the Strategy of Promoting Students' Innovation and Entrepreneurship in Business Administration

Mingzhi Shao
With the increasing number of university graduates in our country, the employment pressure of university graduates is increasing continuously. It is necessary and significant for the improvement of university students' innovation and entrepreneurial practice ability. Therefore, it is imperative to find...
Proceedings Article

Research on Domestic and Foreign Advanced Manufacturing Development Policy

Dong Liang, Zhongwei Zhang
The core of the advanced manufacturing industry lies in its “advancedness”, which is reflected not only in the advanced nature of the technology, but also in the advanced nature of the industry and the advanced management. Innovation in advanced manufacturing is an important part of a country’s economic...
Proceedings Article

A Study on the "Going out" Paths of Tourism Industry of TCM Health Preservation Culture Driven by One Belt, One Road

Qianqian Qu
This article first reviewed the history and present situation of TCM health preservation culture in Shaanxi province, and analyzed several problems that Shaanxi tourism industry of TCM preservation health culture faces. Based on these problems, the author put forward "going out" paths of Shaanxi tourism...
Proceedings Article

On D Enterprise Employee Relations

Wenwu Li
The paper used principle of the enterprises employee relationship management, analyse the existing problems and reasons of a small enterprises ,based on reference at home and abroad, puts forward the suitable for the improvement of the small enterprise employee relationship management advice.
Proceedings Article

Environmental Problems and Countermeasures for Sustainable Development in a Declining Mining City Tongchuan

Aning Zhao, Jianhui Wang, Huaqing Chen, Jianghua Zhang
Tongchuan is a resource-based city with coal, cement and clay minerals production. The development of mining industry has made a great contribution to the social and economic development of the city. With the depletion of mineral resources, the city faces two kinds problems: First, for a long time of...
Proceedings Article

Research on Knowledge Elements of Independent Innovation of Enterprises

Gang Li
This paper summarizes the research direction and current status of teachers in colleges and universities in recent years in the field of human resources, found mainly in three aspects: teachers of university human resource allocation, management, development, the establishment of incentive mechanism...
Proceedings Article

An Empirical Study on the Relationship between Financial Development, Economic Growth and Income Disparity in China

Caiming Liu
Urban and rural development and reduce urban-rural income gap is a hot topic of economic research, interaction between financial development, economic growth and income inequality mechanism of great significance for the study of the problem. In this paper, by constructing the vector error correction...
Proceedings Article

An Analysis of the Planning of Public Space Renovation at the Ancient Zhonghuang Village in West Hunan Province

Xingyu Xie
Public space in ancient villages carries the daily life of villagers. Its reasonable remediation plan can satisfy the villagers’ needs for belonging, security and dominance to the event venues, and also meet various requirements for tourists such as sightseeing, communication, leisure and accommodation....
Proceedings Article

On Sustainable Development of Ecotourism---Taking western Liaoning Province as Example

Yuanchun Huang, Bingjie Xu
Constructing an ecotourism system with the features of western Liaoning is a perspective issue. Analyzes the developing environment of world ecological tourism and the successful experiences of developing ecotourism in foreign countries. Taking estern liaoning as an research example, through investigating...
Proceedings Article

Application of GIS in Campus Navigation

Dagui Lin, Bin Li
With the development of the university's strength, the population of campus has been increasing year by year, and the area of the campus has been continuously expanding. This has caused many inconveniences for the new arrivals and visitors who are not familiar with the campus to understand and visit...
Proceedings Article

Research on the Current Situation and Countermeasures of Ecological Agriculture Development Management in Huadian

Xiaoqian Wu
Huadian City actively responds to the call for sustainable development of the central government and the relevant policies of the provincial government, attaches great importance to ecological construction, adheres to the development strategy of the “ecological establishment of the city”, makes sustained...
Proceedings Article

The Impact of Inclusive Human Resource Practices on Individual Creativity: The Role of Job Crafting and Transformational Leadership

Qian Lu
In the context of globalization, the change in the demographic structure and the flow of people around the world have resulted in more and more employees of different nationalities, regions, values, races and skins coexisting in enterprises. China is now in a transitional period, shifting from an investment...
Proceedings Article

Construction of "Quick Access and Slow Travel" Tourism System in Dujiangyan of Chengdu

Bin Ye, Zhenhan Yu
Analysis the current situation of tourism traffic network in DuJiangYan city, large data technology is used to optimize the local tourist traffic resources and provide intelligent, personalized and diversified tourist routes. Under the support of fast travel travel framework,the aim of "slow travel"...
Proceedings Article

Research on the Relationship between the Development of Characteristic Industry and the Growth of Farmers' Income

Chang Tan, Wenbin Liu, Yan Peng
Under the background of rural revitalization, the integration of rural industry has also become a trend. The development of characteristic industries is of great significance to promoting the growth of peasants' income, rural economic and social development and optimizing the structure of agricultural...
Proceedings Article

Research on the Satisfaction of Technological Innovation and Entrepreneurial Finance Policy

Xiong Zhong, Zhiyan Chen
At present, the government attaches great importance to and vigorously develops innovative and entrepreneurial economies and strives to build innovative countries. The country has a wealth of scientific and technological resources and strong scientific research strength, and has a decisive driving role...
Proceedings Article

The Impact of Tourism Product Harm Crisis Attribute on Travel Intention

Yue Li, Dongli Tang, Ting Tao, Nanxiu Guo, Sha Li, Ziming Zhang, Xue Yang
In recent years, with a number of tourism product harm crisis, such as the Black Tour Guides, the tigers which injured people in the zoo happened frequently, tourism product harm crises attract tourists’ attention increasingly. However, it can be seen that there is a lack of researches on tourism product...
Proceedings Article

Chinese Enterprise Risk Management??"??"Based on the Application of Financial Derivatives

Chengyong Liu, Cheng Chen
In the 21st century, global derivative financial products have been greatly developed. Both transaction scale and derivative financial product innovation have reached a relatively prosperous era. In fact, financial derivatives are essentially a sharp double-edged sword. If the enterprise is used properly,...
Proceedings Article

Study on Wuyi Expressway Atmospheric Environment Monitoring System

Yonglin Wang, Zhiqing Li, Yingxin Zhou, Zhengfu Qian, Hinata Yoichi, Ryu Kou, Shengyuan Miao
Nowadays China's expressway undertakings are developing rapidly. While pursuing the development speed, more attention must be paid to the quality of roads and the impact of construction on the surrounding ecological environment, especially the atmospheric quality. This article describes a set of atmospheric...
Proceedings Article

Research on key measures of Precision Poverty Reduction in Rural Areas

Yuping Zhang, Wenbin Liu
The majority of Chinese peasants are the basic national conditions, and it is the biggest thing in China to realize the peasants to get rid of poverty and become rich. In order for farmers to live happily, precise poverty reduction measures in rural areas are the key. With effective practical measures...
Proceedings Article

A Correlative Study on the Stability and Economic Growth of Large Enterprises in China's Provinces and Cities

Zihang Kuang
Economic growth is affected by many factors, and its own value also has great welfare value. This article will study the stability and economic growth of large enterprises in various provinces and cities of China according to the work of Kathy Fogel, Randall Morck, and Bernard Yeung. Based on the methodology...
Proceedings Article

Evolutionary Game Analysis on the Supervision of Bad Loans in Commercial Banks

Jinliang Hua
The economic man's rational behavior and information asymmetry and other reasons, often lead to the commercial bank has hidden the impulse of non-performing loans, resulting in inconsistent accounts of the situation, affecting the economic operation. In this game the situation of information asymmetry,...
Proceedings Article

Study on Influencing Factors of Travel Intention after Disaster: a Case Study of the 8 August Jiuzhaigou Earthquake

Yue Li, Sha Li, Baichun Ma, Yuzhi Liu
The Jiuzhaigou M7 earthquake damaged the Aba’s tourism economy. Almost one year later, Aba’s tourism economy hasn’t recovered to the pre-earthquake level, it is necessary to explore the main factors affecting travel intention after disasters, and then provide more accurate theoretical guidance for the...
Proceedings Article

Intra-action and Interactive Representation of Ethnic Tour Photography Symbols

Yan Zeng
Paying attention to the national tour photography from the perspective of semiotics embodies the vital cultural significance of photography in ethnic tour activities. Through the discussion of the symbolic significance of travel photography and the process deconstruction of the symbolic meaning from...
Proceedings Article

The Influence of Niche Strategy on the Internationalization of Chinese SMEs

Zhongwei Cao, Jiang Xu, Jingwei Hu
Small and medium-sized enterprises (SMEs) play an important role in the national economy. However, researches of their internalization behavior are few, especially from the perspective of Niche. Based on the literature review, this paper puts forward the concept of Niche Strategy, which is to subdivide...
Proceedings Article

Research on Network Culture Construction based on "Internet +"

Yao Zhang
Internet + is to combine traditional industries with the Internet and transform traditional industries from the perspective of the Internet. To build a network culture with Chinese characteristics, we must correctly understand the nature of network culture, grasp the characteristics of network culture,...