This study aims to describe service quality and user satisfaction, and customer satisfaction helps to identify hypotheses about service quality. Relationship between perceived service quality and service user satisfaction. This research method uses a simple random sampling method. This sample uses up...

Public talk about the educational product or service that is being communicated is very important. If the educational product or service produced is good, the sense of trust will increase and make purchase intention very significant. This study aims to inspect the effect of this word-of-mouth (WOM) on...

Purchasing decisions are important issues that need to be considered in the competition of delivery services. Electronic word of mouth (eWOM) and brand image need to be managed by J&T Express, where both factors become information channels that are able to affect consumer purchasing decisions. Finding...

The PayLater feature has become a more convenient and straightforward alternative to digital credit payments. However, the growth of these credit card service users is typically unstable and occasionally begins to decline. Multiple types of complex requirements are believed to make it difficult for users...

Banking business has undergone significant changes in this era of digital transformation. This situation encourages the banking industry to create more flexible procedures, organizational structures, and business models as a means to embrace the competition. This research aims to understand the role...

Digital technology is continuously evolving, and NFT, one of the blockchain breakthroughs, is receiving much attention. The goal of repurchasing NFT transactions on the Opensea marketplace is a fascinating topic. This article discusses the impact of brand image on Opensea marketplace users’ repurchase...

Spotify ranked first with the highest market share. However, Spotify posted considerable losses. Low purchase intention is alleged to be the cause of the losses suffered by Spotify. In this case, it is hoped that improving customer experience can trigger user purchase intentions, ultimately impacting...

This research aims to determine and explain the size of the simultaneous and partial effect of Electronic word of mouth, Citra Destination, and Tourist Facilities on the choice to visit the Sari Ater Hotel & Resort. This research proposal employs description and verification techniques. This study’s...

The rapid development of information technology has encouraged the cellular telecommunication industry to keep making innovations in order to provide the best service to consumers. The Covid-19 pandemic also has contributed significantly to accelerating the shift toward digital technology. In response...

This research investigated the interest in online shopping among Indonesian Millennials during the new normal COVID-19 epidemic. This research contributes to understanding how familiarity with online shopping is mediated by information search could affect the online shopping interests of urban millennials...

The rising use of co-branding strategy to expand the business has given rise to various phenomena. The latest phenomenon that emerged as a result of using this strategy is when McDonald executed this strategy and made their global sales beat Wall Street expectations of 39, 81%, according to analysts....

To enhance Sociolla Cosmetics’ marketing strategy, which is primarily focused on enhancing and raising repurchase intention through e-service quality, this study set out to measure the impact of e-service quality on repurchase intention on the website for cosmetic sales. This study employed a descriptive...

The purpose of this study was to determine the relationship between perceived value and visitor loyalty by mediating visitor satisfaction and the relationship between perceived value and price perception by mediating visitor satisfaction. This study used quantitative methods by distributing questionnaires...

The number of Indonesians watching Korean dramas has drastically increased since the Covid-19 pandemic. Many sequences in Korean dramas display the involvement of commercial advertising, and one of them was carried out by Kopiko, which was hailed as the first Indonesian company to do so. The limited...

The development of digital technology and the rapidly increasing number of smartphones and internet users in Indonesia, are potential factors for business actors in utilising digital technology in running their businesses. Business actors in marketing their products can utilise the emergence of many...

Social networking was first intended to be entertaining. It is currently used as a more important topic, particularly as a platform for commercial promotion. One sector that uses social media as a marketing tool is the fashion industry. In Indonesia, online buying for apparel has become more commonplace...

Over the past five years, the local skincare industry in Indonesia has grown quickly. One of the regional brands that have recently attracted attention is called Somethinc. It was launched in 2019 and significantly grow over the last three years, is currently ranked third among Indonesia’s domestic skincare...

The purpose of this study is to explore guerrilla marketing in private universities. Strong and weak advertising theory is the basis of this research. A descriptive survey was used as the research design. The analysis method uses the Structure Equation Model (SEM) with SmartPLS 3.0 through a quantitative...

The number of workers registered as participants in BPJS Ketenagakerjaan only reached 42% of the working workforce (according to BPS Indonesia data for February 2020). This is a challenge for BPJS Ketenagakerjaan in achieving its strategic plan targets. One of the strategic steps of BPJS Ketenagakerjaan...

Tourism is one sector that plays a role in the economy of a country. It has multiplier effect that is able to create easy and cheap jobs that have an impact on the creation of a country’s foreign exchange. The development of international tourism in various developing countries can increase their role...

Brand placement has become an emerging marketing tactic considering its approach to persuading a broader audience in a more natural way without openly coming across as an advertisement directly targeted to them. This paper describes how brand placement can be an effective strategy by measuring key indicators...

Tourist villages are currently one of the attractive choices for domestic and foreign tourists. This is supported by the Minister of Tourism and Creative Economy, Sandiaga Salahuddin Uno, who encourages the development of the potential of tourism villages in Indonesia to improve the creative economy...

The adoption of fintech products has grown rapidly not only driven by the internet and technology nowadays but also reinforced by policies regarding the encouragement of non-cash payment movements. The strategy of cash-burning has been widely practiced by FinTech companies since the beginning to attract...

Organic food is grown and produced organically without any use of chemicals such as pesticides, fertilizers, or any other modified organism. Due to the COVID-19, there was a significant change in consumer behaviour including organic food consumption that automatically increased the sales. This study...

TikTok users in Indonesia are growing rapidly. The users can directly connect with information through User-Generated Content (UGC) in TikTok, which can attract consumers’ attention to evaluate the product before making purchases. This study examines the effect of TikTok users’ attitudes toward UGC on...

Marketing in an MSME is one of the main components to maintain the MSME afloat in its market competition. Utilizing social media as a marketing strategy can increase sales and customer retention through regular interactions and time-based customer service. An MSME that sells clothing and accessories...

E-Service Quality is one important element for a company to work better in order to create satisfaction and generate loyalty. This study aims to examine the effect of E-Service Quality on E-Loyalty with E-Satisfaction as a moderating effect. This is a quantitative research that use verificative and descriptive...

Loyalty and satisfaction are determining factors for a form of business to last long or not. The company will not last long if the owner ignores the loyalty and satisfaction of customers who have used the services and products of the business. Several things that can increase or decrease customer loyalty...

This research was conducted on “couple of shoes” laundry services registered with the Department of Cooperatives and SMEs in Medan City. This study aims to analyze how service failure and word of mouth on customer satisfaction through service recovery in the laundry couple of shoes. This research was...

The objective of this study was to perform a bibliometric analysis in terms of consumer behaviors using VOSviewer software. A qualitative method was used in the research. The data used in this study were searched based on the keyword “Consumer Behavior Research” on Google Scholar using publish or perish...

This study aimed to see the effect of customer value on purchasing decisions. The research methodology used is descriptive quantitative with a Multiple Regression Analysis approach to answering the research hypothesis. The research population is the representative of employees that becomes partner of...

The significant increase in peoples’ interest in using air transportation to travel and the rise in information technology development become the main business opportunities for the Indonesian Aviation Industry. One of the important keys for the corporation to survive business competition is customers’...

Islamic banking has a long history in Indonesia, and it is frequently researched in numerous studies, particularly from the viewpoints of economics, finance, and accounting. On the other hand, there have been few marketing studies on Islamic banking in Indonesia. Furthermore, studies on commercial banks...

Cosmetics are a basic need for most women. Loyalty to purchase cosmetics is much influenced by lifestyle, customer value, customer experience, and brand image. Satisfaction with the product also affects the increase in consumer loyalty to certain cosmetic products. This research was survey research using...

Sustainability is one of the most important concerns in almost every aspect of the present day. The scrutiny to have sustainability in luxury products has grown over time. However, luxury and sustainability, or what one might call sustainable luxury might sound oxymorons, while in fact, they have a lot...

This research is aimed to analyze the factors that affect the continued engagement intention in using the multi-channel service. Based on previous research, the adoption of technology has led to the combination of both internet-based and brick-and-mortar exchanges. On the other hand, enhancing seamless...

This study discusses the influence of Marketing Public Relations (MPR) and service quality on Event Organizer companies for the company’s sustainability. Event Organizer companies must be able to maintain Marketing Public Relations (MPR) and the quality of their services to consumers. Marketing Public...

Marketing strategy is a strategy used by companies to win in market competition. Applying a marketing strategy in a business is very important and affects the company's performance. How the company developed the strategy would significantly affect the company's success rate. This study aims...

This study aims to describe the role of CRM in MSMEs in Indonesia. This research is a qualitative descriptive study involving 20 MSMEs as participants. This study used interviews, observations, and documentation as data instruments. The data was analyzed through the triangulation technique and based...

This research about Customer Apps Experience analyzes the influence of the Customer Experience with a focus on Cognitive Experience, Affective Experience, Relational Experience, and Sensorial Experience variables on Customer Satisfaction and Loyalty. Furthermore, it analyzes whether Gender, Age, and...

The definition of word of mouth (WOM) has developed from time to time along with the development of information and technology advances, in which WOM is currently being carried out more using online media. In addition, influencer marketing is part of the spread of word of mouth to introduce various types...

A gamified loyalty program is a marketing tool used in a mobile app to promote repeat purchases and customer relationships and provide incentives through the game component. Several studies have explained the theory, characteristics, and results of conventional loyalty programs. A comprehensive review...

The coffee shop business is promising. In the midst of intense competition, coffee shop entrepreneurs are required to be able to manage the products sold and their services. Besides that, entrepreneurs must be able to understand the tastes of consumers. This study aims to examine the behavior of coffee...

This research aims to determine and analyze the effect of food quality and service quality on consumer loyalty, with satisfaction as an intervening variable at Aisyah Catering Medan. The population in this research were all customers of Aisyah Catering Medan who had purchased at least twice, the number...

This era has entered digitalization, and many services are digital, for example, digital shopping. The service provider is commonly referred to as e-commerce. Many Indonesian digital shoppers use Shopee, the largest e-commerce with a good brand image and many loyal users. Based on the applied theory,...

The loyalty of bank debtors is a factor supporting the progress of every bank in the banking world. Many factors affect loyalty, including service quality, interest rates, and collateral. This research is causal research using quantitative methods. The population in this study were all Kupedes credit...

The COVID-19 pandemic has changed consumer behavior in shopping digital rapidly. The high interest in online shopping cannot be separated from the contribution of several big cities in Indonesia. This study aims to find out how positive emotions and price discounts can influence shoppers’ desires to...

According to the National Statistic Bureau (BPS,2013), the total of national domestic tourists has reached 250.036.370 travel activities, with the dominant motivation is visiting relatives (57%) and recreation (22%). When doing their recreation, there is three (3) type of destination that has been their...

Digitalization has begun to emerge in the healthcare industry as an effort to overcome the issues of health services access. Thus, this study was conducted to investigate the relationship between healthcare quality, innovation, and digital patient experience in dental healthcare facilities in West Java....

One of them is Indonesia, which has been affected by the economic decline in the tourism sector. In research on how the influence of Tiktok as a social media marketing and tourist attraction in influencing the purchase intention of MSME products in tourist areas in the city and in the district of Bandung....

This study identified the antecedents of brand community identification based on the uses and gratification theory while examining the relationship between brand community identification and brand loyalty. Structural equation modeling was used to test the theoretical framework based on an online survey...

This study aims to determine the effect of Information Quality and Online Customer Review on Intention to Use. The type of research used is descriptive and verification, namely by describing and explaining the variables studied and then drawing conclusions. The dependent variables in this study are Intention...

For several years, e-commerce has become a significant concern for economic observers because it has an essential role in the digital era related to business growth. This study aimed to find out the description of e-commerce and business growth in MSME entrepreneurs Jeans Cihampelas and the description...

In today’s technological era, electronic needs are very necessary to help human work. Computers and laptops are electronic devices resulting from technological developments. In marketing, companies must be able to compete with other companies, one of which is in increasing the brand image of a product....

The purpose of this research is to help universities find out the factors that can increase student satisfaction so that universities can be chosen amid intense competition between universities. The quantitative method was used by distributing online questionnaires to 105 respondents who were undergraduate...

Karimunjawa National Park is faced with low behavioral intentions from visiting tourists that can harm a tourist destination. The main purpose of this study is to prove the role of memorable tourism experiences on behavioral intentions in Karimunjawa National Park during the adaptation period of new...

This study aims to look at students’ plans to study offline during the Covid-19 pandemic. The extended goal-directed behavior model (EMGB) is used in this study, which integrates two constructs: perception of Covid-19 risk and Covid-19 vaccination. The information was gathered using an online poll that...

This study proposed a conceptual model that predicts the role of emotion as a variable mediating the relationship between content type and consumer engagement behavior on social media. Research that has investigated the results of research on content types with consumer engagement behavior, especially...

This study aims to analyze the relationship between social network marketing, consumer engagement, and purchase intention from the perspective of mobile users in Indonesia. Furthermore, this research also aims to determine whether consumer engagement plays a mediating role between social network marketing...

The purpose of this study was to analyze the usage of social media and electronic word of mouth (e-WOM) by tourists in Teluk Kiluan, Lampung, and to examine their effect on revisit intention. The independent variables were the usage of social media and e-WOM, and the dependent variable was tourists’...

One of the quality services is by examining the degree of a client or patient satisfaction. Attempting to raise the standard of service is absolutely necessary as determined by the degree of patient satisfaction. This study aimed to assess how satisfied chronic disease patients were with pharmaceutical...

This study aimed at measuring and determining the extent of intentional sustained behavioral when using an e-wallet application. This research was conducted using a data collection method with a questionnaire of 100 active consumer respondents using the application e-wallet. Samples were taken using...

The purpose of this study is to determine the effect of customer value on customer retention. This study used an explanatory research type with 43 respondents from vehicle maintenance customers at the Merdeka Motor Toyota as the population. The SPSS 25 regression was used as a tool to analyze the data....

This study examines the effect of celebrity endorsements and customer experience on purchasing decisions with viral marketing as a mediating variable with a case study at Antapura de Djati. The sample of this study was visitors to Antapura de Djati using quantitative analysis techniques with the path...

The coffee industry is growing rapidly in Indonesia, which prompts the presence of coffee shops or café brands, one of which is Starbucks Indonesia. A multi-sensory marketing strategy has been implemented; however, the large-scale social restrictions due to the COVID-19 pandemic have limited the multi-sensory...

Due to the various conveniences that appear now, online shopping has penetrated people’s lives with various functions that accompany online shopping. Based on this, this study reveals how much consumers expect the benefits (perceived usefulness) from the convenience (perceived ease of use) of online...