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590 articles

Ordering of Multi-product Considering Consumer's Anticipated Regret

Fu-ming Chen, Tao-feng Ye, Kang-kang Ge
Based on the consideration of the strategic consumer's anticipated regret, this paper builds a multi-product ordering model, studies the influence of anticipated regret and product diversity on the decision-making, and gives the consumers' decision under different conditions. Results of the studies show...
Proceedings Article

The application of computer communication technology in the information age

Jia Zhu, Chunxue Xu
computer communication technology has entered the Internet era. Whether it is to buy the occasion effect or the application efficiency has been greatly improved. But it should also be clear that computer communication technology in order to bring great convenience to people's lives, to ensure its safe...

Research on Animation Elements in Packaging Design

Lilei Wen
in twenty-first Century, China has entered the information age. In this era of big data and information, all kinds of information are coming. Our pace of life is faster and faster. Various kinds of packaging design products we see are multifarious and dazzling, which makes consumers feel an aesthetic...
Proceedings Article

Sentiment Analysis Using Recurrent Neural Network (Rnn) Method With Long Short Term Memory (Lstm) On Traveloka Application Comment Review

Husen Yarbo, Rais Rais, Iman Setiawan
In the industrial era 5.0, everything can be done online. The same applies to travel, whether booking public transportation tickets for a vacation, or booking a hotel room at the desired destination. One example of such an application is Traveloka on the Google Play Store for android users. Long Short...

Human rights and health inequalities of migrants

Sun Qian, Deng Zhenzhong, Bao Jianyun, Zhang Youguo
the reform and opening up, the development of legal migrants and management of the market economy provides the institutional basis. However, human rights as one of the core human rights law, especially for economic development and urban construction has made important contributions to the migrants who...

The Research on Chinese Consumers’ Acceptance of Oversized Style Advertising

Jiaqi Gao, Ziqi Liu, Shule Long
Oversized is a fashion style that means one size larger than normal clothes. Oversized fashion culture contains complex political and social hierarchies. The main content of the survey is the cognition and understanding of the cultural background and connotation of oversized clothing among 16–35 years...

Registration of Transfers of Land of Rights for Nominee in the Post of Tax Amnesty

Mahendra Wardhana, Indri Fogar Susilowati, Dita Perwitasari
National development relies heavily on the participation and financing from the people through receipt of tax payments. But not all economic activities carried out by the public are reported to the authorized tax authorities. The unreporting of all these economic activities resulted in a reduction in...

Research on the Impact of Customer Satisfaction on Purchasing Behavior in the Background of Online Marketing

Qinghua Qin
The research is based on the background of mobile Internet and the product life cycle theory, to discuss how to improve customer satisfaction so as to drive customers to buy or repeat purchases. This paper constructs a theoretical model of customer online purchasing decision-making, attempting to assist...

Halal Herbal Product Purchase Behavior

Studies on Muslim Consumers During the Covid-19 Pandemic

Humam Santosa Utomo
The Covid-19 pandemic affects consumer behavior in choosing and consuming products used to increase endurance, including supplement products. This study aims to describe the purchasing behavior of Muslim consumers towards halal herbal products during the Covid-19 pandemic. An online survey was conducted...

An Analysis Method of Black Swan Event based on Impact-spread Tree

Xinying 馨营 Liu 刘, Hang 航 Li 李, Xiaobing 小兵 Hu 胡
Pages: 64 - 68
The black swan event has the characteristics of rarity and serious consequences. At present, the analysis of black swan events is generally preconceived (that is, the event is assumed to be a black swan event, and then the influence of the event is discussed), or whether it is a black swan event is directly...

Disruption of Digitalization in MSMEs from the Three Bottom Line Perspective in the Endemic Era

Ayun Maduwinarti, I. G. N. Anom Maruta, Ananda Rahmatullah
Massive technology disruption has occurred during the COVID-19 pandemic. Various sectors are affected by digitalization including business sectors. Many MSMEs must adapt immediately, proved by the amount of MSMEs which manage their marketing strategies using online media. With three bottom line principle,...
Proceedings Article

Automating Storage Arbitrage in German Electricity Market

Mariia Bilousova, Anton Motornenko, Fabian Hofmann
This study examines the potential of energy arbitrage in the German electricity market as a way to increase the return on investment of battery storage technologies. The main goal is to develop and estimate the performance of automated arbitrage strategies for households using Tesla Powerwall energy...
Proceedings Article

Prediction of E-Commerce Shoppers’ Purchasing Intention using Knn Algorithm

Ankush Verma, Chetan Nagar, Sharda Haryani, Sumit Jain
An e-commerce web site is very much effective for visitors to buy on-line shopping achieving a high conversion rate which added a new explosion in the business sector. People tend to explore online for finding the items they need and buy in real time. For this companies use different machine learning...

Influence of Value, Knowledge, and Consumer Attitude of Consumer Willingness to Pay More

L.P.V.I. Perdanawati, A.M. Adiandri, N.N. Sudiyani
The purpose of this study was to determine the ef-fect of value, knowledge, and attitude of consumers towards consumers’ willingness to pay more for the product for green consumerism. The participants involved in the study were 50 consumers who buy products in The Body Shop Bali. The study found that...

Impact of the Internet on the Ability of Retail Enterprises to Operate

Lu Qinghua
With the further development of the market economic system, the management activities of all social sectors have achieved innovative development. As a special kind of industry, retail enterprises are mainly an intermediary, mainly from the manufacturing companies or wholesale enterprises to buy goods...

The Influence of Social Media and Online Booking on Decision to Purchase Home Supplies

Darliana Hardjowikarto, Yono Maulana
Public Housing Credit is a government program through BANK BTN for people who are prioritized for those who do not yet have a residence. Cirebon is one area that has many housing development KPR projects. One of the KPR company PT. Karya Berkah Gemilang which is located in Cirebon Regency is competing...

Analysis of Factors Affecting Consumer Behavior in Purchasing Decisions for Specs Shoes in Kupang City

Ari Yanto Dere, Ronald P. C. Fanggidae, Merlyn Kurniawati, Apriani H. J. Fanggidae
This study aims to determine the factors that influence consumer behavior in purchasing Specs shoes. The sample in this study amounted to 100 respondents who were taken using purposive sampling technique. This research uses a qualitative approach, which takes the object of research in Kupang City. Data...

Analysis on the Difference and Development of Real Estate in China and the United States

Yiming Zhang
Differences in the development of the real estate market can reflect differences in national policies. Therefore, it is very important to understand the real estate industry in different countries. Some people buy houses in other countries as investment or face a serious housing price problem in China....

Role of Lifestyle and Interactive Marketing to Organic Vegetables Intention to Buy in Palembang

Markoni Badri, Frianka Anindea, Astika Ulfah Izzati, Fitriani Fitriani, Anggia Jesica Dati, Khalia Silvia Maisyarani
Kampung Sayur Cempako is one of the residential areas that has been used as a tourism village that implements urban farming in Palembang City. Kampung Sayur Cempako was initially pioneered by Mr. Rudi Harsam by carrying out planting activities using hydroponic method on empty land which was originally...

SWOT Analysis: Utilization of Technology and Innovation in the Sustainability of Trusmi Batik Business in Cirebon Regency, West Java

Budi Eko Sutjipto, Yati, Agus Suman, Hari Wahyono
This study aims to analyze the extent of the use of technology and innovation in the sustainability of Trusmi’s batik business, seen from the marketing strategy it does. This type of research is a case study. The subjects in this study were Trusmi batik entrepreneurs. Data were collected through observation,...

Adoption of Continuous Auditing in The Internal Audit Unit of SKK Migas Using TOE Framework

Bobot Prakoso, T.B.M. Yusuf Khudri
This study aims to identify the key factors that support the implementation of continuous auditing in the Internal Audit Unit of SKK Migas based on the Technology-Organization-Environment (TOE) Framework. A qualitative case study approach is applied in this study. Primary data was collected with the...

Validity of Online Transaction Agreements in the Digital Era

Ahmad Munawir Siregar, Hamdan Azhar Siregar, Siti Miskiah, Nino Agung Perdana
A recent development in an era where it is simple to access internet buying and selling operations. Buying and selling online, one of which can be accessed in applications such as shopee, tokopedia, gofood, and others. Various age groups are free to conduct online transactions, ranging from children...

Intention to Purchase Halal Fashion Products Among Muslim Students in Malang

Nurasiyah Nurasiyah, Raisa Fitri
This study aims to investigate how halal brand image influences purchase intention of halal fashion products, mediated by halal brand perceived quality and halal brand trust. The population of this study was Muslim students in Malang City and Regency. The sample was collected using a purposive sampling...

The Effect of Brand Image Perception and Product Quality Toward the Interest to Buy Consumer Pre-Pay IM3 Ooredoo

Didin Fatihudin, Mochamad Mochklas, Dika Arista Suryati
Indosat Ooredoo is a telecommunications network service provider company in Indonesia. The company offers communication channels for prepaid and post-paid telephone users under the brand names Matrix Ooredoo, Mentari Ooredoo and IM3 Ooredoo. IM3 Ooredoo is able to capture a wide market share, especially...

Research on the Marketing Strategy Under the Castle—Taking Disney as an Example

Yujie Zhou
The research background of this article is based on the development of Disney from 1956 to 2022. In this essay, The research will mainly analyze Disney's successful marketing strategy from four aspects: trigger, action, variable reward, and investment. In this process, this paper also enumerates...

Research on the Factors Influencing Financial Managers to Purchase Internet Financial Products

Na Liu, En Deng, Li Zhou
With the emerging technology boom represented by cloud computing, big data, artificial intelligence, etc., people are increasingly willing to buy Internet financial products online. Especially comparing with traditional financial products, the low threshold advantage of Internet financial products has...

Product Sales Strategy PT Asuransi Jiwasraya Branch Medan Utara

Ika Mary Pasaribu, Yesica Andriyani
Sales are integrated activities to develop strategic plans that are directed at efforts to satisfy the needs and desires of buyers / consumers, in order to get sales that generate profits or profits. Sales are also one of the sources of income for a person or a company that conducts buy and sell transactions...

Investigation Report on Influencing Factors of Consumers' Purchasing Behavior of New Energy Vehicles in Changzhou,China

Qing-ming Wei, Zi-xuan Zhang, Yu-xin Xia
In this paper, the survey survey survey, research analysis and results, research conclusions and suggestions to discuss, a comprehensive analysis of the current consumer behavior to buy new energy vehicles factors, and finally according to the results of statistical analysis of data, for related enterprises...

The Application of Image Elements in the Clothing Store Display

Yanli Zhou
Clothing store display is the most important aspect of terminal clothing sales, in the moment "Terminal Winning" marketing era, how to build a science and attract the attention of consumers clothing store environment is an important means of corporate marketing. In today image element is the dominant...

Food Souvenirs Preferences by Domestic Tourists-Indonesia

Nonny Aji Sunaryo, I Nyoman Darma Putra, Made Heny Urmila Dewi
The presence of souvenirs in a tourist destination is important, because tourists consider buying souvenirs as an important part of the tourist experience. In tourist destinations there are usually various types of souvenirs, including crafts, food and craft products, but in general, food souvenirs are...
Proceedings Article

Product design exploration based on users psychological perception

Yue Zhang, Yuan Ren
When choosing product, those visual, auditory, tactile and other sensorial perceptions are the key factors deciding whether to buy it. And the product's function, shape, color and surface treatment is the key points that considered when conceiving. Through exploration on users psychological and spiritual...

Analysis of Social Economic Condition on Province City Bus (Tomohon-Manado)

Xaverius Erick Lobja, Imanuel Ronald David Mongkau, Fonny Rewah
The existence of online transportation and illegal taxi namely “dark taxi” at Tomohon slightly eliminates conventional transportation, especially the Tomohon-Manado city bus route. This condition then contributed to the socio-economic conditions of the Tomohon-Manado public transport bus drivers. The...

Analysis of Luxury Brand and Consumer Psychology

Li Siyao
Demand for luxury goods increases when a person’s wealth or income increases. Society now becomes more and more prosperous than before, and luxury goods can be replaced all the time. Because of this phenomenon, people will realize the trend of this society. According to different people’s psychology...

Village-Owned Enterprises Management and Community Welfare in Tridadi Village Sleman Regency

Muhammad Iqbal, Helen Dian Fridayani
Development in Indonesia, which was launched from the village, is considered to be very effective in supporting the development of national development in Indonesia. One of them is by establishing Village-Owned Enterprises, as a pillar of economic development in Village-Owned Enterprises is expected...
Proceedings Article

The Study on Dynamic Supply Chain Coordination under the Premise of Risk-neutral

Benhe Gao, Rongzhi Liu, Yanbei Zhao, Pingyuan Liu
In risk-neutral case, we obtain the coordination strategy of a two-stage supply chain in buy-back contract under the disruption of any two factors out of supplier’s production cost, retailer’s marginal cost and retail price. We analyze the relationship between the optimal order quantity after disruption...

The Influence of Product Quality, Attitude, and Price Perception on Souvenir T-Shirt Purchase Behavior in Yogyakarta

Fikri Farhan, Rifqotun Nafiah, Guruh Ghifar Zalzalah, Latifah Putranti
Yogyakarta is one of the provinces in Indonesia most visited by tourists. Apart from traveling, visitors also buy lots of souvenirs. One of the souvenirs that many tourists buy is souvenir t-shirts. In Yogyakarta, there are many souvenir t-shirt manufacturers. Therefore, this study aims to examine the...

Attributes Influencing Consumer Perception Towards Online Food Ordering in Rajasthan, India

David Campbell, Mohit Totuka, Chandra Kant Upadhyay
The number of customers who choose to buy food through a digital platform has increased significantly in recent years. The present study aims to find attributes of Online Food Ordering (OFO) company offerings that are important for customers to decide which company to select. The primary survey for data...

Business Presentation to Increase Product Sales of Farm Group Members

Yusuf Hamdan, Aning Sofyan, Anne Ratnasari, Yenni Yuniati
The government and other institutions are trying to improve the competitiveness of entrepreneurs engaged in the Micro, Small and Medium Enterprises (MSMEs) by making an effort to conduct training for entrepreneurs, so that they proactively develop their businesses by implementing good business practices....

Egoistic and Altruistic Motives on the Purchasing Behavioral Model of Organic Food in the Indonesian market

Stevia Septiani, Mukhamad Najib, Ujang Sumarwan
Organic food has positive benefits both for environmental balance and for increasing the competitiveness of local farmers. As a country with the second largest population among developing countries, this research can represent the picture of the organic food market in those developing countries. This...
Proceedings Article

The Technical Approach for Measuring the Performance of the Malaysian Shariah Stocks During the COVID-19 Outbreak

Noor Saif Muhammad Mussafi, Zuhaimy Ismail
The COVID-19 outbreak affects all aspects of life including stocks trading. This paper aims to highlight the performance of Malaysian Shariah stocks during the COVID-19 outbreak by employing modified Reward to Variability (mRVAL) and EMA (Exponential Moving Average). The analysis of individual stocks...

Promotional Optimization in Developing Creative Industrial Products of MSMEs

Yusuf Hamdan, Aning Sofyan, Anne Ratnasari, Dikdik Tandika
Entrepreneurs communicate with prospective customers through various forms of promotion, where prospective customers will get to know the product, and persuade them to like and buy products. The purpose of the study was to analyze the promotions carried out by Adorable projects covering the marketing...

Examining Islamic Religiosity on Consumer Muslim Fashion Trend Purchase Intention

Sulis Riptiono, Gunarso Wiwoho
In this article, we study examine the effect of the variable Islamic Religiosity toward consumer purchase intention on Muslim fashion trends by using the extended of theory of planned behavior as the grand of the theory. Respondents in this study were consumer Muslim in Central Java, Indonesia by using...
Proceedings Article

The Effect of Orchid Plants Quality on Consumer Satisfaction Online Sales at CV. Asri Garden Kediri

Puji Astuti, Abu Talkah, Ratna Dewi Mulyaningtiyas
This study has a purpose, namely to determine the characteristics of consumers selling online orchid plants at CV. ASRI GARDEN Kediri, to find out the obstacles in selling orchids online, to see the effect of the quality of orchids on consumer satisfaction online sales of orchids at CV. ASRI GARDEN Kediri....

Study on Individual Differences and Preferred Behaviors of High School Students’ Clothing

A Case Study of the Comparison between Chinese and Canadian

Shujia Tong, Bohan Yang, Hanya Zhang
Three high school students living in different places absorb a variety of different cultures, which enlightens us about what individual differences lead to differences in high school students and some preferences and behaviors about clothing styles. Previous research has primarily compared consumers...

Lean Six Sigma Implementation and its Challenges in Malaysian Plantation Company

Siti Salimah Jalal, Mohamad Hafiz Rosli
Lean Six Sigma (LSS) combines the two approaches to increase production, customer satisfaction and cost-effectiveness. LSS increasingly being used by multinational corporations (MNCs) around the world to increase performance and optimize value-added time. The implementation of LSS presents challenges,...
Proceedings Article

Research into Differential Threshold of Packaging Design

Xingguo Xu, Zongye Lu
There are four prerequisites to successfully sell a product. The first is that that product packaging should successfully attract customers. After customers are attracted by the product package, they can have a good impression of the product. Customers become interested in the product are a necessary...
Proceedings Article

A Study on the Impact of E-Commerce Anchor Interaction Strategy on Consumers’ Willingness to Continue to Buy

Huan-Huan Wang
In this study combed the predecessors about the live webcast, electricity anchor, flow experience and perception can continue to purchase intention of the research and diagnostic basis, could be divided into language humor electricity anchor interaction strategy, responsive, display novel objective four...

Analysis of the social well-being of urban citizens: gender aspect in the conditions of digital transformation

Evgenia Anufrieva, Elena Borodina, Natalia Kazanova, Natella Mashenceva, Nadezhda Ovchar
The article discusses the social well-being of the residents of Volgograd based on the data of empirical studies of recent years. Social well-being is defined by the authors as an integral characteristic of a person who is self-aware and has an idea of the degree of his emotional, psychological, social...

Factors that Affect Behavioral Intention to Purchase Virtual Items on Free to Play Games Users in Jabodetabek

Melyana Puji Lestari, Mokhamad Syaefudin Andrianto
The game industry has a large growth rate and needs attention to help develop this industry further. In making games, game developers need to know their user’s behavior to build engagement so they will buy game content and virtual items in the game. This study is to determine the characteristics of the...

The Strategy of Developing Historical Tourism in the City of Singaraja Based on CHSE During the Covid-19 Pandemic

I Putu Gede Parma, A.A. Ngurah Yudha Martin Mahardika, I Ketut Armawan, Putu Yurika Selly Novia
Cultural diversity is could be developed through tourism, Singaraja city has historical tourism that allows it to be developed into one of the tourist attractions in Buleleng Regency. To support this research, a development strategy is needed for cultural tourism objects in Singaraja city in correlation...