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Study on the Relationship of Trademark Portfolio and Enterprise Performance in China

Xiao Yangao, Ran Huaqing, Kang Kaiyue, Yu Ao
Since 2002, the number of registered trademark applications in China has consistently ranked first in the world. However, some scholars questioned whether massively registered trademarks had significant positive influences on enterprise competitiveness. From the perspective of trademark layout of enterprise...

Thoughts on How to Do a Good Job in Information Service of Postgraduate Entrance Examination from the Perspective of Medical Students

Pan Bian, Wang Yuchen, Zhang Liangli
Because of the changes in professionalism and national policies, the postgraduate entrance examination for medical students has become an essential choice. Under the high rate of students taking part in the examination, due to the lack of information, a large number of medical students have to take the...

Risk Analysis of China's Internet Finance and Strategies

Xie Libin
In recent years, China's Internet finance has been developing rapidly. Compared with the traditional financial industry, Internet finance enjoys advantages of low cost, high efficiency, wide coverage and rapid development. At the same time, China's Internet finance has a large risk hidden danger. Starting...

[WITHDRAWN] The Information Framing Effect on Attitude towards Organizational Change

Tulus Winarsunu
This study aims to examine the effect of different information framing strategy on attitudes toward the organization change programs. The sample of this study was 358 middle managers. Furthermore, the instrument applied in this study was change attitude scale developed by Oreg. The information framing...

The Gender Sensitivity of Political Parties in Indonesia and Asean Women Politicians Network in Realizing Community Development Programs

Vina Darvina Salviana Soedarwo
Women are assumed to have more sensitivity on gender issues than men. It means that women are assumed to have more sensitivity to fight genders for their interests. However, the limited participation of women in politics is becoming a crucial issue since the political parties have not given serious attention...

The Folklore of “Wali9” (Islam Spreaders) in East Java as Cultural Identity of Multicultural Community

Arif Budi Wurianto
Wali is a word that refers to the person who spreads Islam in the land of Java around the 13th and 14th centuries. The number of wali in the land of Java is nine, so they are well-known as WaliSanga or Wali Sembilan. The word waliis an abbreviation of Waliullah(the trusted one or the saint) chosen by...

The Role of Headmaster in Revitalization of Vocational Education

Mr Akhyak, Mr Sokip, Mr Soim, Mr Riduwan, Yunis Hidayati
The headmater has a very important role and responsibility for education innovation in school both micro and macro scale. Vocational education in Indonesia as part of the national education system has a very strategic role for the realization of skilled labor. So the success of vocational education at...

Influence of Motivation, Communication and Work Culture on the Performance of Agricultural Extension in Parepare

Muhammad Siri Dangnga, Andi Nuddin, Irninthya Nanda Pratami Irwan, Mr Buhaerah
Agricultural counselling as an education for farmers should be used for the foundation of the work philosophy to increase the potential and ability of the farmers without depending on others. The results of this activity are farmers can be independent and be able to develop their agriculture business....

Trading Influence as the Phenomenon of the Corruption in Indonesia (Study of application of UNCAC principles of trading influence in corruption act law in Indonesia)

Mokhammad Najih, Fifik Wiryani, Kenny Desinta Saraswanti
This study intends to describe the model of engaging in the influence of corruption in Indonesia. Although it has not been regulated in anti-corruption laws, some cases of trafficking have been prosecuted by applying the provisions of a bribery offense. Reviewing the application of the principles of...

Determining of Parking Lot Area Policy Using System Dynamic Simulation Approach

Intan Berlianty, Yuli Dwi Astanti, Irwan Soejanto, Eka Febriani S.
Parking lot is one of the important public facilities for all people because of its function to accommodate the stopping vehicles. However, because of its limited parking area, a lot of vehicle users park their vehicles at side of the road. It resulted in street problems because the road become narrower...

Some Notes on the Contemporary Views of Validity in Psychological and Educational Assessment

Estu Widodo
This paper aims at providing an analysis of views of validity as an important concept in psychological and educational assessment which has undergone transformation for several decades. The revolutionary change took place along with the release of the 1999 Standards followed by the 2014 Standards in...

Development of Simple Multiple-Choice Diagnostic Test of Acid-Base Concepts to Identify Students’ Alternative Conceptions

Muntholib, Jian Mayangsari, Yunilia N. Pratiwi, Muchson, Ridwan Joharmawan, Yahmin, Sri Rahayu
Alternative conception is students' conception of scientific concepts that are inconsistent with the conception of scientists. Various studies show that alternative conceptions of chemical concepts occur in students, including acid-base concepts. Various identification of alternative conception methods...

Research on the Training Mode of Entrepreneurial Talents in E-Commerce Specialty in Higher Vocational Colleges

Guanghua Wang
In recent years, the cultivation of entrepreneurial talents has been concerned by the society, especially in higher vocational colleges. The major of e-commerce has certain advantages in the aspect of entrepreneurship, but the current students of e-commerce major in vocational colleges are not very active...

On the International Education Strategies of Engineering Universities under “the Belt and Road Initiative”

Jiameng Sun
Among all the Chinese universities, engineering colleges are characterized with strong, distinct and industry-oriented disciplines. However, the classification and transformation of different colleges leads to apparent gap between engineering universities and their comprehensive counterparts, especially...

An Innovative Study on Problem-based Learning and Literature Teaching

Yan Jiang
An innovative method of Problem-based Learning (PBL) in literature teaching has been proposed, consisting of seven equally important stages: group setting, problem identification, idea generation, learning issues, self-directed learning, synthesis and application, reflection and feedback. An empirical...

Study and Analysis of the Current Situation of Students' Oral English in Medical Colleges and its Countermeasures

Yuan Kong, Jie Jiang
This paper aims to show up the present situation of oral English in the contemporary students of medical majors, explores the causes of its formation and proposes strategies to enhance oral ability of students of medical majors. We do a survey to 368 medical majors' undergraduates who come from five...

Research on the Application of Micro-Course in College English Teaching

Dan Li
The traditional teaching method in universities needs transforming in technology so as to drawing students’ attention. Fundamental changes have taken place in teaching mode and teaching method when micro course is applied in college English teaching. As a new media mode, micro-course has clear interaction...

Study on Strategies for the Development of Talent Introduction of Local Universities in the New Era

Qian Zhang, Jing Cui
With the implementation of national strategies such as "One Belt and One Road" and "double first class", it has put forward unprecedented requirements for the cultivation of talents and international communication in universities. Local universities should pay fiercer personnel to grab the battle, use...

A Brief Analysis of College Students Using the Internet to Start Their Own Business

Dan Li
With the number of college graduates increasing and the number of social employment posts not increasing, the pressure on the job market is increasing. The impact on the employment of college graduates is inevitable, and the contradiction between the employment and the market is gradually emerging. And...

On the Path of College Students’ Mental Health under the Internet Plus

Haizhao Li
Today, the information technology grows faster than ever before. The popularity of the Internet has brought unprecedented experiences to people. However, many college students cannot use the network properly while enjoying the convenience and pleasure brought by the Internet age, which seriously affects...

Guidance and Regulation of College Students' Network Public Opinion from the Perspective of Law

Lin Zheng
College students’ network public opinion objectively reflects their ideology and is one of the important indicators for observing and studying college students today. The ideological and political education workers in colleges and universities should make it a priority to research on college students’...

Research on Legal Risk Prevention and Control Mechanism of Personal Data in China’s Shared Economy Model

Xin Li, Zhi Yang, Shiqi Zhou
In recent years, shared economy model has emerged in the world. However, for its development is not perfect and the law is lagging behind, there are still a lot of legal risks and problems existing in the risk regulation on personal privacy and information data security under such market innovation....

“Learning through Racing” -- Research on the Training Mode of Innovative Ability of Law Students

Xin Li, Shiqi Zhou, Zhi Yang
As a kind of important legal practice teaching method, the moot court plays an important role in cultivating the innovation ability of law students. It has been widely used in universities and colleges, but it still has a lot of space to improve while achieving certain results. In view of this, the teaching...

The "Inverted U-shaped" Hypothesis of Urban-Rural Income Gap in the Process of Urbanization: Empirical Testing and Policy Implications

Yeying Hong
How urbanization affects the regional economic development. And it has been praised by educational world attention, especially the current unbalanced development. This is not fully the most outstanding performance as the gap between urban and rural areas, and the main performance in the income gap between...

Education is an Innovative Development of Internet Thinking and Ideological Politics

San-chi She
With the rapid development of information technology, the Internet has influenced and intervened in a series of major changes in global social economy since the 20th century, changing people's traditional production and life style. College students are the main force of network society, and college campuses...

Discussion on the Reform of Discrete Mathematics Teaching in Combination with Cases

Xue Xing, Bingtao Jin
The traditional discrete mathematics teaching mode has not adapted to the needs of the training of applied talents at the present stage. Therefore, combining the practice case with the practice case, the students will connect the students to the knowledge and the application effectively. The students...

Research on Legal Supervision of False News on WeMedia Network

Xiaoxun Huang, Lijuan Huang, Xinyu Wang
In the information explosion age, many WeMedia operators always exaggerate the news facts deliberately in order to pursue the economic benefit, which causes more and more false information spread on the Internet by their own influence. Therefore, how to perfect the construction on administrative proactive...

Discourse, Identity and Strategy: The Analysis of China’s Cultural Diplomacy Based on the Case of Confucius Institutes

Kun Yang
While China’s rise in economic and military power, it adjusted its strategic perspective and it has put many new measures in place of which the Confucius Institute is one. Being one of the strategies of cultural diplomacy, Confucius Institute is mainly to improve the soft power of China in the age of...

Research on the Evaluation Index System for Patent Financing Capacity of High-tech Enterprises

Zhao-Hui Chen, Zhi-Juan Zhou
High-tech enterprises have been playing important role in R&D and patent commercialization, yet the process often face capital bottlenecks. Under these circumstances, this paper proposes an index system for evaluating the patent financing capacity of enterprises from the perspective of the combination...

Research on the Countermeasures of Sanya Smart Tourism Destination Construction against the Background of Global Tourism

Kun Zhang, Jia Zhu, Zhuang Li
With the National Tourism Bureau to establish Hainan as the first whole country tourism creation Province, Sanya as the central tourist city of Hainan has the opportunity to develop, Sanya should combine tourism information technology to create a smart tourism platform. The level of tourism product development...

Study on Electronic Records Filing of Mobile Terminal

Yu-fen Jiang, Ping Wang
Many of electronic records produced by mobile terminal are important information resources for individuals and society, which have preservation value and are a treasury of archives. However, mobile terminal updates quickly, tends to lose data and has security risks; it is not suitable for long-term preservation...

Ecological Discourse Analysis

Yina Wu
Ecology has inevitably become the core issue of the 21st century, and ecolinguistics, the interdiscipline of ecology and linguistics, therefore has become the focus of study. This paper starts with different definitions of ecolin¬guistics, then contrasts “ecological discourse analysis” with “the analysis...

Research on the Application of Illustrations in Modern Publications

Shui Jin, Yanran Shang
As an art form in modern publications, illustration is closely connected with people's reading. Especially at present, illustration plays an important role in print media. It is more and more closely related to the field of book publishing. With the development of illustration, its expression has become...

Analysis on the Professional Title Reform of Chinese Local Universities in New Era

Liwen Zeng, Hua Yin
China's social development has entered a new era. The main idea of "Some opinions on deepening to streamline government functions and administration, delegate powers while improving regulation for higher education " is consistent with the spirit of the Nineteenth National Congress in China. Guided by...

Practical Teaching, Social Resources Embeddedness, and Undergraduate Employment

Lei Zhou, Li Ma, Rui Wang
This paper analyzes the social resources embedded in practical teaching and its impact on undergraduate employment, in order to provide guidance for solving the problem of "employment difficulties" caused by the disconnection between classroom teaching and enterprise needs. Firstly, social resources...

Symbolism in Katherine Anne Porter’s Novelettes

Ru Wang
Katherine Anne Porter is a famous American novelist in the 20th century. With superb writing skills and a unique literary style, she has become a recognized literary stylist in American literary circles. Porter is not a prolific writer, but her works are excellent, which gain the attention and praise...

Optimization and Design of Regional Innovation Resources Allocation Strategy in China -- Based on the Measurement of Innovative Polarization Contribution

Rui Huang, Su Zhang, Wen Guo
This paper uses the factor analysis method to measure the degree of polarization of innovation resources in China. The results show that between 1997 and 2016, the degree of polarization of innovation resources in China has generally shown an upward trend, that is, the flow of regional innovation resources...

The Influence of Two-way Conflicts of Medical Staff work-families on Burnout

Pinyi Sun, Ping Wang
The long working hours and high-intensity work pressure of medical staff cause conflicts between their family and work roles, a high level of burnout, and various psychological and physical problems, which are urgently needed to be resolved. Therefore, with the medical staff as the research object, the...

Prospect Analysis of Hand-drawn Animation under Digital Technology

Shuzeng Li, Bing Liu, Xuefang He
Interdisciplinary and cross-disciplinary integration can not only provide the viewers only give viewers a better way of behavioral experience but also bring new vitality into the industry. With the promotion of digital technology, 3D animation has developed rapidly and become the mainstream of the animation...

On Lin Yutang's Ideas Inspired by William Shakespeare -- Taking The Importance of Living as an Example

Lan He
Careful research shows that Lin Yutang’s concept of four life periods is inspired from works of Shakespeare, and his creation of the fool can be a modified version of that of Shakespeare. It is clear that Shakespeare has an enormous influence on him, and humanism serves as the foundation for Lin Yutang...

Discussion on Talent Training Mechanism of “New Engineering” in Local Colleges and Universities

Xuehua Jiang, Peijiang Chen, Xingqiang Zhang
The technological revolution has promoted industrial transformation, in order to meet the needs of the development of new economy, new technology and new industry, the state has implemented the major strategies of innovation driven development and "China Manufacturing 2025". China's higher education...

Research on the Coupling Mechanism between Urban Economic Heat Island and Urban Service Industry

Jun Xu, Xingcheng Ge
In recent years, the rapid progress of urban service industry in our country makes it play a more and more important role in the economic development and modernization of our country. It is an important symbol to measure the socialization of production and the development level of market economy in a...

Social Lopsided Exchange: On High Bride Price in Rural Areas -- Taking Village X, Town Q in Heze County as an Example

Xiaojie Gong, Xin Qiao, Jia Cong
The betrothal gift is a peculiar social phenomenon. The high bride price reveals the some culture. The article analyzed the betrothal gift from the theoretical perspective of social exchange. It is essentially a medium of marriage exchange. With the development of modernization, the price of it in rural...

The Impact of Artificial Intelligence on Accounting

Zehong Li, Li Zheng
With the rapid development of economy, science and technology, the era of artificial intelligence has come, which has exerted a great influence on all aspects of life. Whether the situation of accountants facing elimination is widely concerned. This article will be focusing on how to use artificial intelligence...

Analysis of China's Supply-side Structural Reform

Yexia Sun, Liang Zhang
The supply-side structural reform is a major decision, which is made in the macro context of the Chinese economy entering a new normal. The question is based on five major problems, such as the imbalance of regional development and urban and rural development, the insufficient power of industrial structure...

Discussion on the Application of Financial Accounting Thinking in Equity Investment

Qingzi Cao
With the rapid development of China's economy, the number of private equity investment funds has increased greatly in recent years. Equity investment funds help to accelerate the growth of enterprises. However, due to the low entry threshold of equity investment funds, the financial accounting knowledge...

Development Direction and Focus of the New Energy Industry in Jilin Province

Chunyan Qu, Ying Shan
Jilin Province's new energy industry is a strategic emerging industry in Jilin Province and has broad prospects for development. In recent years, Jilin Province has made great efforts to adjust its energy structure and has made active explorations in the development and utilization of new energy, and...

Risk Measurement of China's SME Board Market Based on GARCH-VaR

Mengnan Wang, Liang Dai
The GARCH model can describe the dynamic characteristics of the stock market yield better, but the conclusion of the analysis is not the same because of the different sample data selected by the research. On the basis of the research at home and abroad, this paper selects the China's SME board index...

Analysis of the Influence of Three Industrial Sectors’ Investments on Yunnan's GDP

Liujie Tang, Hongming Zhang, Hongxiang Luo
To change the economic backwardness as soon as possible, Yunnan Province in China has promoted its industrial structure. The paper selected economic indicators of Yunnan's GDP and the three industrial sectors’ investments from 1978 to 2015 as the variables, and conducted the ADF test, Granger causality...

Research on O2O's Connotation of Promoting Catering Enterprises’ Value Growth

Jingjing Zhao, Lianpeng Liu
The purpose of this article is to explore the trend of O2O promoting the value growth of catering enterprises. The basic research object of the article is catering enterprises on the third party O2O platform. Based on the data of the O2O platform, the paper explores that O2O platform has changed the...