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11577 articles
Proceedings Article
The Influence of Brand Ambassador and E-Service Quality on E-Commerce Purchase Decision
Reminta Lumban Batu, Hartelina, Nova Audina
This study aims to examine and analyse the effect of brand ambassadors and e-service quality on purchasing decisions on Tokopedia. Research design using questionnaire distribution to the BTS fanbase via social media with 192 samples. The sampling method in this research use probability sampling with...
Proceedings Article
Analysis of the Effects of Students’ Personal Financial Literature on Consumptive Behavior at Universitas Muhammadiyah Surakarta
Desyntia Fatmawati, Harsono
According to a poll conducted by Kompas Indonesia, students are more likely to behave consumptively. Consumptive conduct is the outcome of a person’s lack of financial knowledge. Consumptive behavior means consuming goods or services in excess, not based on need. As a result, individuals lose control...
Proceedings Article
Semiotic Study in the Muput Tradition from Taraju Village Sindangagung District Kuningan Regency
O Ropiah, E Puspitarini, H Triwahyuni, B Agustan, I Ripai
This research was conducted because of the fact that many people, especially young people and women, have not preserved the muput tradition. This study aims to describe the implementation of the muput tradition, to analyze the semiotic elements that exist in the Muput tradition. The method used in this...
Proceedings Article
The Influence of Risk Perception and Performance Expectancy on User Behavior in E-Commerce Adoption
Yusrizal Yusrizal, Ratih Hurriyati, Heny Hendrayati
The e-commerce-based digital business phenomenon that contributes to the growth of the digital economy has significant and positive effects on Indonesia’s economic development. This study aims to analyze the adoption of e-commerce in Indonesia from the perspectives of performance expectations and behavior...
Proceedings Article
Systematic Literature Review of Satisfaction Model and Interest In Adoption of E-Government Services
Erick Sorongan, Danar Retno Sari, Hendra Sanjaya Kusno
The research aims to investigate two critical questions based on existing research, which are related to what factors affect people’s satisfaction with e-government services and what things can affect the interest of people who want to use electronic services provided by the government. This is undoubtedly...
Proceedings Article
Workforce Reskilling and Digital Transformation: Empirical Analysis of Human Capital Agility in Global E-Commerce Platforms
Xiaohan Zhang
Digital transformation necessitates a fundamental shift in workforce competencies within the information and communication engineering sectors. Global e-commerce platforms, operating at the intersection of technology, logistics, and cross-border commerce, face uniquely accelerated demands for organizational...
Proceedings Article
Construction of E-Commerce Credit System Based on Big Data Analysis
Ganglong Fan, Hongsheng Xu, Ke Li
Credit system is a reflection and evaluation system of comprehensive trust between organizations and individuals. E-commerce as a virtual economy, non contact economy, if there is no perfect credit system as a guarantee, its survival and development will be very difficult. This paper focuses on the analysis...
Proceedings Article
Research on Optimization of Commercial Electricity based on the Time-of-Use price--Take Chongqin as an Example
Zhen Liu, Zhenzhu Guo, Kaiwei Zhu
With the continuous development of the domestic economy, the demand for electricity continues to grow. In order to reduce the power consumption and the power supply pressure, Time-of-Use price (TOU) is more and more attention. And the nature of the commercial enterprise determines the majority of the...
Proceedings Article
Pinduoduo Evolves Through Change and Discernment
Yuhui Weng, Zihao Liu, Wenxi Wei, Ying Liu, Yaqi Li
Online shopping has become one of the main shopping methods for most households and is closely associated with our lives. E-commerce platforms and related industries are growing rapidly and becoming indispensable economic players, creating strong ties with people’s livelihoods, society and the country....
Proceedings Article
Multidimensional Analysis of Determinants in the Academic Achievement of Basic Education Learners: Its Implication to Higher Education Institutions
Gladys S. Escarlos, Aprell L. Abellana, Ma. Vivienne S. Salon, Ma. Elena E. Derije, Denis A. Tan, Virgencita B. Caro, Ehlrich Ray J. Magday, Joemar B. Capuyan, Raul C. Orongan
This study is an empirical and holistic inquiry on the challenges and opportunities in the implementation of quality of basic education. It deconstructs basic education based on the statutory policy, the RA 10533 “Enhanced Basic Education Act of 2013, It aims to analyze the determinants of academic achievement...
Proceedings Article
The influence of achievement goal orientation on study time allocation
Hui Zheng, Kaikai Chen, Yuqing Lin, Huaqiang Tang, Fanuel E. Utete, Xiaoyu Jia, Xinyu Li, Weijian Li
The purpose of the Experiment was to investigate the effect of different types of achievement goal orientation on learner’s study time allocation. This Experiment was conducted with a 2(achievement goal orientation: mastery goal, performance orientation) ×2(item reward: 1 point, 5 point) ×2(item difficulty:...
Series: Advances in Engineering Research
Proceedings Article
Building Feedback Rating-based Reputation System for Trusted Delivery of Cloud Services
Chao Yan, Lianyong Qi, Jiancheng Ni
Due to the open and dynamic nature of cloud environment, the service quality of a cloud service is not always trusted as advertised by cloud provider. Feedback rating-based reputation system is an effective approach to determine the trust of a cloud service. Unfortunately, a comprehensive reputation...
Proceedings Article
Analysis of the Working Position of Sandal Operator Using RULA and REBA Approach at Sisman Corporation (SISCO)
Rullie Annisa
One of the determinant factors in work productivity is an employee. An employee who feels comfortable with his work activities can increase productivity. In implementing the comfort for the employees, it is necessary to pay attention to the work position or posture which is ergonomic. this is because...
Proceedings Article
Challenges in the Development of China's Cultural Trade and Countermeasures Analysis
Chunyan Chen
Cultural trade has gradually become one of the key areas of today's international trade competition and is the main direction of a country’s trade transformation and upgrading. With the expansion of the absolute scale of Chinese cultural trade, China has become a veritable large-scale cultural trade...
Proceedings Article
Contrasting and Analyzing Machine and Human Translation
A Case Study on Red Sorghum
Manxin Lan, Linshan Zhao
The quality of machine translation is an important part in machine language competence. Currently, there are still many differences between machine translation and human translation. The quality of machine translation still could not reach the quality of human translation. We take a Chinese literary...
Series: Advances in Engineering Research
Proceedings Article
Esports: An Empirical Study of Factors Affecting Continuance Intention
Simarmata Lukas Marcelino, Gundur Leo, Wahyu Rafdinal
E-sports is becoming a trend among gamers so it makes game providers serve good products and services to attract customers. Like other businesses, having loyal consumers is important for game providers. Unfortunately, the literature on gamer loyalty is still scarce and loyalty in one industry cannot...
Proceedings Article
Personality and Identity: A Study on the Influencing Factors of Live E-commerce on College Students’ Identity
Zhang Siyuan
Live e-commerce is a new form of e-commerce that uses live broadcast technology to carry out close-range product display, communication, and interaction, and shopping guide through the Internet platform. In the second half of 2020 alone, the total sales of the top ten anchors exceeded 80 billion yuan,...
Proceedings Article
The Teaching Practice of the Cross-Border E-Commerce to Business English Majors in Vocational and Technical Colleges: A Study Based on the Theory of CLIL
Jing Yi
In order to make the teaching practice in the business English major in vocational and technical colleges meet with the new requirements of cross-border e-commerce for business English majors, the theory of CLIL needs to be used in business English teaching process. Compared with the traditional teaching...
Proceedings Article
Digital methods of foreign business language teaching
O.V. Ufimtseva
The article under the title “Digital methods of foreign business language teaching” is devoted to the problem of using modern technologies in the process of foreign language teaching. The author proves that digital technologies and techniques can assist foreign language students to improve their learning...
Proceedings Article
The Role of Cooperatives in Reducing Poverty in Banda Aceh, Indonesia
Afdhalul Jihad, Talbani Farlian, Nur Aidar, Zulkifli Zulkifli, Ferayanti Ferayanti, Louis Muhammad
Currently, the city of Banda Aceh is experiencing poverty. Hence this research would like to try to overcome this poverty with the role of cooperatives, a role which can be profitable. The existence of cooperatives can reduce poverty or support poverty reduction in Banda Aceh. This research uses primary...
Proceedings Article
An Analysis of the Hot Topics and Evolution of Chinese E-commerce Policy Based on LDA-Word2vec Model
Xiaolu Xia, Jieqin Jin, Fang Zhang
This paper uses the LDA-Word2vec model to identify the hot topics and analyze the evolution of 665 e-commerce policies published in China from 1999 to 2023. It is found that there are obvious life cycle characteristics in the evolution process of China’s e-commerce policy, which can be divided into three...
Proceedings Article
Color Stimulation for Impulse Spending——The Effect of Background Color on Consumer Purchase Intention in Goodie Sharing Videos
Yuxuan Xie
Currently, the state has issued a series of policies and regulations to support the development of e-commerce platforms, and under this social environment, more and more online consumers are purchasing online, and visual marketing plays an important role in the online purchasing environment. This paper...
Proceedings Article
Chinese E-commerce Competition
Yiteng Ma
In China today in 2021, the online shopping industry is already a very mature industry chain, and online shopping plays a very important role in the lives of people living in China. Such a phenomenon cannot help but make more companies and platforms want to participate in this industry, because the huge...
Proceedings Article
The Marketing Model of Chinese Warehouse Retailers under the New Retail Background
Yi Fei, Weiye Zhang, Zhao Zhang
New retailing refers to companies relying on the Internet to upgrade and transform the production, circulation, and sales processes of commodities through the use of advanced technology such as big data and artificial intelligence, thereby reshaping the business structure and ecosystem, and providing...
Proceedings Article
Features of sustainable development of a sociocultural space of the Russian Germans in the Altai region (on the example of a foreign language)
T Kosacheva, O Parpura, E Timofeeva
Human capital is a prerequisite for sustainable development. The objective form of accumulation, storage, and transmission of human experience is language. This article discusses the transformation of the sociocultural space of the German National District of the Altai region from the point of view of...
Proceedings Article
Research of BOPPPS Teaching Mode in Digital Signal Processing
E. Li
This article investigates the implementation and effectiveness of using the BOPPPS teaching model in courses on digital signal processing. Digital Signal Processing is a compulsory course for the Electronic Information Engineering major at our university. There exist numerous issues in the instructional...
Proceedings Article
Utilization of Digital Marketing in Food Agricultural Business
Widya Fitriana, Zednita Azriani, Rika Hariance
Advances in information technology, especially the internet, have affected all economic activities in Indonesia, including business activities and trade in agricultural products. Previous digital marketing research has mainly highlighted its practice in developed countries for non-agricultural commodities...
Series: Advances in Engineering Research
Proceedings Article
Thermal Analysis of Thermal Energy Storage System Using Spherical Capsule with and with Out Fins
E. Siva Reddy, R. Meenakshi Reddy, K. Hemachandra Reddy
The aim of this study is to investigate the experimental analysis of the thermal characteritics of a thermal energy storage (TES) unit that combines both sensible and latent heat stored in a bed. A TES unit is created, constructed, and integrated with a constant temperature bath to evaluate the functioning of the storage unit....
Series: Advances in Engineering Research
Proceedings Article
Design Build of IoT Based Smart Liquefied Petroleum Gas Leakage Detector with NodeMCU ESP8266 Module
Nurul Rahma Fikha Sujarwo, Nur Kholis, Lilik Anifah, Farid Baskoro
Gas is a molecule that is not bound, formless, invisible, and can change to liquid or solid at a certain temperature. LPG gas is a factor that often occurs the cause of LPG gas fires is the gas regulator that is not installed properly. The purpose of this study was to determine the performance of the...
Series: Advances in Engineering Research
Proceedings Article
Investigation of Strengthen Phase Mg2Si Growth Mechanism on Al -20Si Alloy In-situ Synthesis Composites
Kai Xu, Shu-Quan Zhang, Xu Shen
Al-20Si alloy in-situ synthesis composites were prepared by using in-situ synthesis technique. By means of the German ZEISS Axioskop2 optical micrograph, the microstructures of Al-20Si alloy in-situ synthesis composites were investigated. The evolvement rule of Mg2Si microstructure was analyzed. The...
Proceedings Article
The Impact of Central Bank Actual Intervention on Corporate Foreign Exchange Exposure: Evidence from China
Jiakun Peng
Under the backdrop of deepening exchange rate marketization and capital account liberalization in China, central bank foreign exchange interventions remain a critical tool for stabilizing currency volatility. This study investigates how the People’s Bank of China’s (PBOC) actual interventions influence...
Series: Advances in Engineering Research
Proceedings Article
A novel adsorbent for Sr2+ prepared by grafting the DB18C6 on D564 resins
XiuShen Ye, Yaoqiang Hu, Chaoming Quan, Li Sun, Haining Liu, Zhijian Wu
A novel adsorbent was prepared by grafted the Dibenzo-18-Crown-6-Ether (DB18C6) on D564 resins and characterized by Thermogravimetry (TG) and Fourier Transform Infrared Spectroscopy (FTIR). Adsorption of Sr2+ from aqueous solutions was investigated in batch method as a function of contact time, concentration...
Proceedings Article
Implementation of KPU Regulation No. 2 of 2017 by Minahasa KPUD on The Implementation of Pemilukada 2018
Fitri H Mamonto, Jeane E Langkai, Recky Sendouw, Itje Pangkey, Jeane Mantiri
The purpose of this study is 1). To find out how the implementation of KPU (General Elections Commission) regulation number 2 of 2017 by Minahasa KPUD (Regional General Elections Commission) on Pemilukada (Regional Heads Election) 2018. 2). To determine the factors that influence the implementation of...
Proceedings Article
Model Development of Basic Handball Techniques Test Instruments
Mokhammad Firdaus, Rizki Burstiando
This study aims to develop an instrument model for basic handball technical skills test. The developed model of the test instrument can be used to support lectures on T / P Handball. This study was conducted by using Borg and Gall’s 8 steps research model, consists of (1) field information collection,...
Proceedings Article
The Effect of E-Commerce Application Service Quality of Customer Loyalty Using Customer Relationship Management Approach
Ali Ibrahim, St Dhiah Raniah Napian, Arni Firanisa, Sartika, Ratih Dewi Sari, Meitiana Audya
The development of technology in the present is so rapid. More and more startups are emerging, resulting in increasingly fierce business competition. With the tight competition, companies must try to always achieve a competitive advantage. One of the efforts that can be made by the company is to increase...
Proceedings Article
Digital Marketing and E-commerce of Transportation: A Strategic Study in the Indonesian Market
Syarifuddin Syarifuddin, Ratih Hurriyati, Heny Hendrayati
This study aims to analyze the trends in digital marketing and e-commerce within the transportation industry in Indonesia, focusing on three major companies: Gojek, Grab, and Maxim. Using a comparative study approach through the Systematic Literature Review (SLR) method, this research evaluates the digital...
Proceedings Article
Research on the Development Strategy of New Rural E-commerce Economy in the Digital and Sharing Economy Era
Jiayi An
With the implementation of China's 14th Five-Year Plan and the promotion of the rural revitalization strategy, rural revitalization has become a national strategy, In the future, rural areas will become the center of China's economic development, thus there is great potential for conducting...
Proceedings Article
The Role of the Electric Vehicle Industry in Advancing Green Economic Growth
Shunzhuo E
Global carbon emissions have increased notably over the past decade, leading to environmental issues such as climate change. The electric vehicle (EV) industry has emerged as a sustainable solution to the environment. This paper examines the crucial role of the EV industry in promoting green economic...
Proceedings Article
Purchase Decision Through Tokopedia Marketplace: The Role of Consumer Trust in Mediating the Effect of Price and Product Reviews
Noverina Rahmawati, Liana Mangifera
This study examines e-commerce, especially online shopping applications with the role of consumer trust as a mediation that influences prices and product reviews on purchasing decisions through the Tokopedia application. The method used in this research is quantitative, using a purposive sampling method...
Proceedings Article
Application of Ferris Wheel Concept on Vertical Transportation System
Tsang KingChun
This study is to find out the possibility of applying the Ferris Wheel concept to vertical transportation system (VTS). Although the engineers have considered different types of VTS and trying to maximum the efficiency, for example, Double Deck Elevator, Miconic 10 elevator system by Schindler, high...
Proceedings Article
Teachers’ Viability and Perception on Online Teacher Training Program
Galuh Kirana Dwi Areni, Alief Noor Farida
In-service training for teachers needs to adapt with the industry 4.0 which urges the teachers to equip themselves with skills in using technology. Ministry of Education and Culture, hand in hand with Ministry of Research, Technology, and Higher Education organize in-service teacher training (INSETT)....
Proceedings Article
Mitigating Fraud Risk in Cash-Based Payment System via E-Payment Implementation: Case of Indonesia
Machmudin Eka Prasetya, Intan Salwani Mohamed, Shuhaida Mohamed Shuhidan, Gede Harja Wasistha
E-payment systems, also known as cashless payment systems, have gradually started to replace traditional payment systems. An e-wallet is an innovative cashless payment system that could make transactions more effective and efficient and could mitigate possible fraud risk in cash-based payment systems....
Proceedings Article
A Bibliometric Analysis of Consumer Behavior Research Using Vosviewer Application
Senny Luckyardi, Ratih Hurriyati, Bambang Widjajanta
The objective of this study was to perform a bibliometric analysis in terms of consumer behaviors using VOSviewer software. A qualitative method was used in the research. The data used in this study were searched based on the keyword “Consumer Behavior Research” on Google Scholar using publish or perish...
Series: Advances in Engineering Research
Proceedings Article
Influence of Fertilization Regimes on Productivity and Agro-Economic Indicators of Technical Grape Varieties (Vitis vinifera L.) in Karabakh
M. Huseynov, E. Musayeva, A. Huseynova, G. Ibayeva, A. Adilov, V. Salimov
Macro fertilizers play a fundamental role in grape production and are essential for key physiological processes such as photosynthesis, protein synthesis, and nucleic acid formation. However, conventional fertilization practices are often inefficient, environmentally unsafe, and result in low grape productivity,...
Proceedings Article
Designing and developing the constructivism-based online learning
Benny Agus Pribadi
“This present study aims to explore the use of constructivism learning theory in online learning activities. The students, the instructional designer, the subject matter expert, and a computer programmer were involved in this research and development study. The research and development stages were employed...
Proceedings Article
Mapping of Reading Interest, Habit, and Motivation of Students in the Indonesian Language and Literature Education Study Program
Melati Beauty, Laili Etika Rahmawati, Markhamah
Reading skill is something that must be possessed and learned by students. When someone has good reading skills, it will support other language skills, namely writing skills. A number of studies examined efforts to improve reading skills, but there is still little research related to reading interest,...
Proceedings Article
The Impact of Self-media on the Spread of Consumerism
Duo Yu
The research background of this essay is based on contemporary China in the last two decades, and it aims to explain the positive relationship between the prevalence of self-media and the emergence and spread of consumerism in contemporary China. This may provide a new angle to investigate media studies...
Proceedings Article
Enhancing NVIDIA Stock Price Prediction Using Search Engine Trend Data and Long Short-Term Memory Models
Qiuyu Wang
In recent years, machine learning has become a widely adopted approach in financial data analysis. Numerous financial institutions and investors are looking for higher returns from this, so stock price forecasting has become one of the focal issues. This study explores the enhancement of NVIDIA stock...
Proceedings Article
On Localization Strategies of E-C Trademark Translation
Qian Li
Trademark, as the identity of products, plays a very significant role in international trade. This thesis probes into problems and their roots in the process of E-C trademark translation, and tries to put forward some practical solutions to these problems based on the localization strategy of Skopostheory,...
Proceedings Article
Hybrid CNN-GA Framework for Optimized Energy Consumption Prediction in Public Buildings
E. Baby Anitha, U. Kasthuri, E. Nandhini, A. Imran, R. Karthick, K. Kesavan
A hybrid CNN-GA framework for predicting energy consumption of public buildings This study combines the deep learning capabilities of CNN with the optimization strengths of GA to achieve a higher prediction accuracy and execution efficiency in energy consumption forecasting. Utilising the malleable nature...