Advances in Economics, Business and Management Research
30304 articles
Proceedings Article
Improvement of the Mechanisms of Samara-Tolyatti Agglomeration as a Factor for the Development of Samara Region's Economy
E. V. Lebedeva, E. V. Bulankina, R. S. Astashkina
The article considers the state regional environmental policy as a mechanism for the development of Samara- Tolyatti agglomeration. Based on the analysis of the implementation of the environmental action plan for the direction of development of Samara- Tolyatti agglomeration the authors make conclusion...
Proceedings Article
Software Development for Micro, Small, and Medium Enterprises for People’s Business Credit
F. Ismiyanti, P.A. Mahadwartha
Through the People’s Business Credit (KUR) program, the government wishes to accelerate the development of economic activities, especially in the business sector, in the context of poverty reduction and expansion of employment opportunities. Distribution of KUR still has several weaknesses, which makes...
Proceedings Article
Smells as an Infograming Tool
V M Kiselev, L V Plyushcheva, I A Koryagina
Increasing competition forces us to concentrate on creating competitive advantages for our individuality. More and more attention is paid to various types of marketing communications related to the impact on consumer solutions. The authors of this article explore and describe the principles of olfactory...
Proceedings Article
Followership, Ambidextrous Leadership and Change Readiness in Manufacturing Company
Kosasih Kosasih, Wibowo, Saparuddin, Zulfa Fitri
According to several previous studies, some of the problem that arise in change activities in an organization are usually a weak of leadership, organizational structure that does not support and employee resistance. This study aims to analyze the influence of ambidextrous leadership and followership...
Proceedings Article
Research on External Supervision System of National Supervisory Power
Sihan Liu
At present, the national supervision system with Chinese characteristics has been initially formed, and the national supervision power has become a new type of power, which has the characteristics of high status, heavy power and wide scope. Beginning with the pilot reform of the national supervisory...
Proceedings Article
Modern Marketing Management and New Trends in Marketing
Elshad Mammadbayov, Ratih Hurriyati, Heny Hendrayati
Marketing in businesses is one of the most critical business functions that enable the business to survive and move forward with firm steps. It is not possible to think of a business without marketing. So much so that today, competition conditions have become challenging in the globalizing world in parallel...
Proceedings Article
Study on Evaluation System of Style Construction of Leading Cadres in Colleges and Universities
Yang Minjie, Shi Chao
Through questionnaire survey and in-depth interviews, this article explores the problems of the leading cadre assessment system, construct the leading cadre attitude construction evaluation index system, discuss the leading cadre attitude construction comprehensive evaluation method, in order to explore...
Proceedings Article
Smart Contract as an Institutional Basis for Sustainable Development of the Region’s Economy
Tamila S. Tasueva, Vera V. Borisova
The issues of sustainable development of territories are increasingly coming into the field of vision of scientists and practitioners. The institutional framework of the region’s infrastructure implements the principles of sustainability and adaptability. The use of smart contracts can facilitate strengthening...
Proceedings Article
Improvement of the District Level Local Administration in Lao People’s Democratic Republic
Khanouthone Phetlasy, Waiphot Kulachai
The district is a local administration that links the province and the village. It is directly responsible for protecting the common interests of the people according to the principles of governance, the strength of a particular country, or the strength of a specific state; it is precisely the resilience...
Proceedings Article
From Fossil Fuels to Biofuels: Examining Consumer Uptake and Sustainable Energy Transitions in Delhi NCR
Namita Kapoor, Richa Kapoor Mehra, Pooja Mehra, Devansh Chaturvedi
Worldwide energy usage and carbon emissions resulting from energy generation through the combustion of conventional fossil fuels are expected to keep rising until 2050, with oil still being the key energy source. This has led to the need for sustainable energy sources, which has sparked interest in biofuels...
Proceedings Article
Optimizing the Use of MyHR Portal with the DeLone and McLean Model at ABC Company
Dara Phonna, Maryani Septiana
This study aims to enhance the utilization of the MyHR Portal information system using the DeLone and McLean model. Given the absence of prior evaluations of the MyHR Portal, this assessment holds significance in achieving the system's objectives. The research adapts the DeLone and McLean model...
Proceedings Article
Trusting Innovation: How Sharia, Transparency, and Security Drive Islamic Fintech Adoption
Nurfadilah Nurfadilah, Nur Ariani Aqidah, Hamida Hamida, Muh Ginanjar, Sukran Sukran
This study examines the determinants of Islamic fintech adoption intention in Indonesia by incorporating three main antecedents: sharia compliance, transparency, and security as well as the mediating roles of trust and perceived value. Using a survey method, data from 214 respondents were analyzed through SEM-PLS....
Proceedings Article
Correlation Analysis Between Crude Oil and Gold
Yiran Chen
The current market has a close link between CL/GC, with a possible correlation. The fluctuations in crude oil prices may somewhat affect the gold prices. This study utilises SPSSPRO to perform DLS regression analysis on crude oil, gold, and other variables to derive correlation results. The research...
Proceedings Article
Research on Incentives of the Company to the Management
Yizhe Wang
The separation of ownership and management rights of the company requires the owner of the company to hire a manager with professional ability to manage the company. The managers of the company pursue the maximization of their own interests, while the owners of the company pursue the maximization of...
Proceedings Article
Mapalus Accounting Model on Local wisdom of Minahasa Community (Case Study of BKS AUA Rukun Watumea Village, Eris District)
Merry Ligia Sael, Revleen Mariana Kaparang, Antonius Adof Tandi, Ivonne Helena Putong, Sintia Nurani Korompis, Andreas R. Wangary
This study aims to determine the accounting model of the Mapalus (local wisdom) of the Minahasa community, a case study of the Rukun (Interfaith Cooperation Agency) of Watumea Village. The local wisdom of the Minahasa community, passed down from generation to generation, is a philosophy of life that...
Proceedings Article
Consumer Preference Analysis and Rating Prediction Model in the Restaurant Industry Based on Restaurant Information and Consumer Reviews
Li Qing
The restaurant industry has increasingly relied on the development of the Internet and mobile apps in recent years. Diner tends to make decisions based on restaurant information and customer reviews on apps, while merchant also focuses on customer reviews to improve the quality of service and attract...
Proceedings Article
The Origin of University Teacher Development Center and the Construction of the Target
Zhou Zheng
in this paper, starting from the foreign research materials, combing the domestic university center for teacher development origin and development process, aiming at the university teacher development center two organizing mode of teacher development center job prospects analysis and put forward reasonable...
Proceedings Article
Tourism and globalisation: vectors of cultural homogenisation? (the case study of bali)
Sylvine Pickelchevalier, Philippe Violier, Ni putu Sari
The island of Bali is an excellent place for us to observe tourist behavior and question the diversity of activities. In this context, it also allows us to question the accusation of 'standardization' generated by tourism exacerbated in the context of globalization. Does this cause relationships with...
Proceedings Article
Customer Experience Management in the Hotel Industry: Principles, Theory and Practice
Bachruddin Saleh Luturlean, Grisna Anggadwita
Hospitality is a service industry that is engaged in providing of accommodation and lodging. The management approach focused on customer experience management can enhance the positive image of the hotel and the customer intensity. Customer experience management based on the strategic perspective is how...
Proceedings Article
Evaluation on the Developmental Situation of Foreign Tourism in Heilongjiang Province, China
Wei Wang, Chang Liu, Jia Song, Yongzhi Yao
In the study an evaluation system was set up, which can be used to evaluated on foreign tourism development in Heilongjiang province, China, then the following problems were reflected on, such as unbalanced developing competence of foreign trade, weakening developing potential influenced by trade deficit,...
Proceedings Article
Study on the Influence of Online Merchandise Display on Consumer Product Quality Perception-The Mediating Role of Virtual Tactility
Wei-Ping Yu, Ya-Lan Li, Xu Zu
Based on 2 empirical studies, we explore the influence of two kinds of online clothing presentation manner--“model display” and “fabric swatch presentation” on consumer product quality perception from the virtual tactile perspective, and examine the moderating effect of time distance. In study 1, we...
Proceedings Article
Closed-loop "Recycling + Consumption" Family Life Services Ecological Chain Boosts Used Clothes Recycling
You-Fang Chen
Used clothes must be professionally collected and sorted to be used effectively. Professional recycling can be achieved by placing recycling bins or holding promotional events, but at a higher cost and less efficient. “Mr. Right” has been co-operated with shops where residents buy daily necessities or...
Proceedings Article
Analysis of Mandatory Audit Rotation Regulations in Indonesia
Fitriany Fitriany, Sidharta Utama, Hilda Rossieta, Dwi Martani
This research investigates the impact on audit quality on the regulation requiring mandatory audit rotation in Indonesia. Only a few countries have enacted such a rule about mandatory audit firm rotation. To determine this rule’s impact, a sample of company listed on the Indonesian stock exchange, before...
Proceedings Article
The influence of the cultural industry market on the quality of life of the population of the arctic regions
E. Tereshchenko, Z. Zhelnina
The article presents the main approaches to analyzing the impact of the cultural industries market on the quality of life of the population of the Arctic regions and the results of an empirical study of consumer satisfaction with the quality of goods and services in the cultural sphere of the Murmansk...
Proceedings Article
A Review of the Factors Influencing Enterprise Risk Taking
Chen Liping, Xu Jingjing
Enterprise risk taking is a decision-making behavior orientation and an intermediate process of realizing innovation-driven development strategy. In this paper, Francis and Holloway's literature review method was used for reference. By sorting out relevant literature, the internal and external factors...
Proceedings Article
Input-Output Analysis of Yunnan eco-tourism industry under the Belt and Road initiative
Yan Li, Jin Zhang
This paper focus on the economic impact of ecotourism in Yunnan province. Yunnan, an important strategic pivot in the blueprint of the “Belt and Road”, has developed tourism, especially Eco-tourism, comprehensively based on its location-specific advantages. Eco-tourism in Yunnan provinces significantly...
Proceedings Article
Study Of Branchless Banking Business Model
Tetty Yuliaty, M. Fauzan Azhmy, Muslim Marpaung, Hendri Tanjung
Branchless banking has the potential to revolutionize payment systems in emerging markets, to extend formal financial services to unbanked and to provide platform to connect MSMEs to the global economy. Three distinct models have been identified there are Non-bank/ Telecommunications company (Telco)-led,...
Proceedings Article
Strategy to Improve the Quality of Education in Semen Padang
Indra Mardiono, Marwan, Abror
Education is a very interesting world to be discussed and studied. Various problems both practical and theoretical, more and more days are emerging. This is inseparable from the growing development of human thought in seeing the phenomena that occur and the more conscious people of the importance of...
Proceedings Article
The Development of Regionally Owned Enterprises (BUMD) in Indonesia
Agus Wibowo
Regionally Owned Enterprises (BUMD) are companies established and owned by local governments. In general, BUMDs in Indonesia in carrying out their business are charged with three missions, namely as a public servant, as a source of Local Revenue (PAD), and also as an agent for driving regional economic...
Proceedings Article
Environmental Risk Assessment of Industrial Enterprises on BRICS Countries Industry Materials
S. Cheng, A. Murzin, O. Dubskaya
This article starts with data related to the industrial development of the BRICS countries, and begins to pay attention to the corporate environmental risks of China, Russia and other BRICS countries. After analyzing the pros and cons of several risk assessment methods, it focuses on a simple and easy-to-operate...
Proceedings Article
Effect of COVID-19 on Quick Service Restaurant Industry in China and the US
Lin Li
Since the worldwide breakout of COVID-19 pandemic, hundreds of thousands of people died and lost their jobs. The pandemic made almost all economies in recession, with negative GDP growth rate and high unemployment rate. As the top two biggest economies, China and the US are not immune to this pressure....
Proceedings Article
Impact of Digital Marketing on Customer Acquisition: A Systematic Review Using the Prisma Method
El-Mehdi Azhar, Sarah Juidette
The adoption of various digital marketing strategies has grown with the advent of new technologies and the awareness of its ever-increasing power. Today, digital marketing has become the most dominant marketing strategy within any company or organization, with social network marketing being the most...
Proceedings Article
Study on the Impact of Human Resource Accounting (HRA) on Employee Satisfaction and Retention: A Study in the Hotel Sector of Chandigarh
Chetan Chauhan, Sandeep Guleria, Shikha Sharma
The investigation examines the impact of Human Resource Accounting (HRA) on employee satisfaction and tenure within establishments. It examines the correlation between the execution of HRA strategies and the perceived significance employees attribute to their contributions to the organization. A blended-methods...
Proceedings Article
Functionality of Digital Twin in Shopfloor Employees Training with AI and ML Technologies
C.P. Chandra Mohini, V. Raghavendran
The Digital Twin Technology is one of the fascinating innovations that shape the future. Digital Twin is an exact clone of a physical product, it replicates, not just the physical object but also its behavior and its entire life cycle. Digital Twin can be considered as a combined version of emerging...
Proceedings Article
Adoption of Digital Technology among Pre-Service Teachers: Bibliometric Analysis
Lina Rifda Naufalin, Cicilia Dyah Sulistyaningrum Indrawati, Mintasih Indriayu, Leny Noviani, Khresna Bayu Sangka
One of the agendas to be achieved by the SDGs is the fourth agenda, namely quality education-ensure inclusive and equitable quality education and promote lifelong learning opportunities for all. Adopting digital technology development by prospective teachers is one of the efforts that can be taken to...
Proceedings Article
Research on Customer Trust and Repurchase Intention in China’s Energy Storage Industry: An Empirical Analysis Based on Structural Equation Modeling
Yong-Fu Li, Gui-Cheng Shi
With China’s national energy transition and growing energy storage market demand, the industry has boomed but exposed deep-seated issues, hampering suppliers’ long-term customer relationships. Customer trust and repurchase intention are critical for its high-quality development, yet academic research...
Proceedings Article
Peer Effects in Corporate Decision Making: Mechanisms Influencing M&A Activity
Jingwen Chen, Yujin Shen, Yifan Zhu, Yihan Zang
This study investigates the mechanisms underlying the peer effect in merger and acquisition (M&A) decisions using a sample of Chinese A-share listed companies from 2014 to 2023. Employing a two-stage regression model, the analysis yields several key findings. First, there is a significant industry-level...
Proceedings Article
Analysis of Project Manager Leadership Style at Construction Companies in Jabodetabek
Muhammad Irham Fauzan, Azaria Andreas
The development in the construction sector is multiplying from time to time. This can be seen from the high level of development of economic centers such as malls and markets, as well as infrastructure development such as bridges, highways, MRT, LRT, and others. Changes in a better direction than before...
Proceedings Article
Risk Management for SMEs’ Operating Contract Generation Platforms
Qi Wang, Qiang Fu, Zongzhen Jin, Fei Hou, Zipeng Li
Traditionally, contract drafting has been the responsibility of lawyers or attorneys, as they are more professional, familiar with laws and regulations, and able to avoid potential disputes. Nowadays, many enterprises have begun to utilize AI-generated contracts to provide users with such services. In...
Proceedings Article
The Impact of Industrial Enterprise Fintech on Green Production Efficiency from the Perspective of Green Inclusive Growth
Xiangcheng Wang
This study empirically investigates the impact of fintech on green production efficiency in industrial enterprises using 19,860 annual observations from Shanghai and Shenzhen A-share listed companies (2011-2023). By constructing an urban-level fintech development index and integrating corporate green...
Proceedings Article
Cooperation and Methods between Enterprises in the Industrial Technology Industry
Yuanping Guo
Strategic cooperation between enterprises promotes changes in enterprises to a certain extent. Among Midea Group's many strategic partners, TTIUM promotes Midea's smart transportation industry. The analysis of case studies and related models in this study shows that TTIUM can adopt some methods...
Proceedings Article
Research on NIO Healthy and Sustainable Development of the Automotive Industry
Dingluo Jia
NIO focuses on its own strengths, main user demographic and the company's basic core values and service philosophy, keeping up with Internet technology and environmental protection and seizing the new energy business opportunities. NIO takes the responsibility of promoting the healthy development...
Proceedings Article
Marketing analysis of sugar-free beverages based on Fogg's behavior model
Yihan Lin
In recent years the concept of a 'sugar-free diet' has been gradually incorporated by many people as an important part of their dietary choices and healthy living. The advertising and promotion of the concept by sugar-free beverage merchants has played a significant role in this. What are the...
Proceedings Article
Cultural Security and Adaptation of Cross-border Ethnic Intangible Cultural Heritage: The case study of Bulang nationality’s singing and instrument playing in Xishuangbanna”
Chun'ai Xi, Qin Li
Taking the Bulang nationality in Xishuangbanna in Yunnan as a case, the paper focuses on the study of the survival and continuity status of the state-level intangible cultural heritage, Bulang Nationality's Singing and Instrument Playing. As a consequence, this study suggests in the view of cultural...
Proceedings Article
Thoughts on perfecting leisure and fitness service in Chinese urban communities
Songbo He
With the progress of the society and the gradual establishment of urban integrated structure, society as the important symbol of city development has attract attention from the whole society. Whether the community develops well has become the key indicator in the regional development process. Government...
Proceedings Article
A study of intra-national consumer behaviours in China: the role of regional wealth
Xiaoyu Wu, Hoi In Veronica Fong, IpKin Anthony Wong
The objective of this article is to respond to the need for intra-national research through multilevel analysis and to assist scholars and managers to better understand individual, cultural, and socioeconomical attributes in consumer purchase decisions. We develop an empirical model to examine the role...
Proceedings Article
Optimization of Human Resource Management
Musheng Tian
Whether government agencies, enterprises or institutions, in the implementation of job settings, are related to the rational allocation of human resources. In this paper, the human resource management should be followed two principles: to make the best of their talents and set up posts on demand, its...
Proceedings Article
The Internationalization Research of Liaoning Private Higher Learning Institutions under the Background of "the Belt and the Road"
Xin Tao, Nan Song, Xin Meng
Completely implement the general requirement of "the Belt and Road" construction propelled by our country, and combine the development characteristics of our province's education of private higher learning institutions to conduct tentative discuss and research for our college's talents cultivation of...
Proceedings Article
A Comparative Study of Three English Versions of “Qinyuan Chun·Changsha” from the Perspective of Chesterman’s Models of Translation Ethics
Wei Liang
Mao Zedong is regarded as one of the greatest poets in China and his poetry are cherished as the treasure of Chinese culture. With the background of enhancing cultural confidence, many scholars have translated and studies on its English versions from different perspectives. However, studies based on...
Proceedings Article
Analysis of the potential for the formation of innovative territorial clusters in the South of Russia
Irina Fomina, Tatiana Kushnarenko, Alexey Tabakov
This article concerns the questions of studying of topical issues of creation and formation of innovative clusters. Conditions of creation of innovative technological clusters in the southern regions of Russia are considered. It is shown the dependence of rates of development of city agglomeration with...
Proceedings Article
Tools to Improve the Energy Efficiency of the Russian Regions in a Nonstationary Economic Regime
E. Grigorieva, T. Kreydenko
Reducing energy intensity, increasing energy efficiency are key areas for achieving sustainable growth of the country's economy in conditions of non-stationarity. Reforms related to tariff regulation, the development of subsidies and the abandonment of cross-subsidization, the delineation of social and...
Proceedings Article
Study on the Application of Portrait Identification Technology in China's Entry and Exit Management
Guanlin Pan
Portrait recognition technology is widely used in China for its unique features of concealment, speed and reliability.This paper studies on the application of portrait recognition technology in the entry and exit management in China.On the basis of summarizing the principle, characteristics and working...
Proceedings Article
A Study of a Territorial System Functioning Framework as a Multilevel Complex Structure and the Competitive-Optimal Forecasting of some of its Elements Taking Inconsistency and Uncertainty into Account
Yurii Chebukin, Halyna Raiko, Viktor Kozel, Yevhen Danylets
The research objective of this article is conducting competitive-optimal forecasting of enterprises that are part of a territorial system, viewed as a multilevel complex structure that takes the factors of inconsistency and uncertainty into account, in conditions of static oligopoly as a multifactorial...
Proceedings Article
Analysis of the factors of forming customer loyalty: regional aspects
Oksana Golub, Tatiana Timofeeva, Olga Serova
Customer loyalty is one of the criteria which determine the efficiency of a modern company. To develop loyalty programmes, it is necessary not only to investigate the style of consumer preferences, but also to reveal the power of influence of the factors shaping it. The style of consumer preferences...
Proceedings Article
An Investigation into Policies to Improve the Quality of Basic Education in China-------A Case Study of No.128 Middle School in Shenyang City
Li-Na Zhang, Dong-Qing Bai, Jing Qin
In this paper, a critical review of No. 128 Middle School's activities was conducted, with special reference to China. It has explored the practices in relation to the improvement of basic education quality and its gap according to the standards of policies and planning. It has also explored a complexity...
Proceedings Article
Analysis on Key Points of Foreign Trade English Correspondence Translation
Suping Jiang, Biqing Li, Zhao Li
Modern economic development shows that: international trade activity is a significant component of world economic development, and turns into strong impetus for world economic development. Foreign trade business grows rapidly, which is a huge shock to the global economy. Many scholars and translators...
Proceedings Article
Exploration of "Preaching" and "Reality Thinking" in the teaching of "Ancient Literature" in colleges and universities
Yanru Ji
Some problems existing in the teaching process of ancient literature in Colleges and universities will have a great impact on the efficiency and quality of ancient literature teaching.In order to improve the teaching quality of ancient literature in Contemporary Colleges and universities, It is necessary...
Proceedings Article
The Impact of the Number of Trusted Members on the Perceived Credibility of the Information on Social Commerce: The Mediating Roles of Cognitive Trust and Affective Trust
Choon Ling Kwek, Zhang Li, Ke Shin Yeow, Ng Ka Yee, Thamilarasi A/P Thiruchandren
With the advancement of internet technology, the transaction conducted via social commerce has become a trend. However, the credibility of social commerce is in doubt due to many fraudulent cases and scams being discovered frequently. Therefore, this study would like to evaluate the impacts of the number...
Proceedings Article
Innovating Capital of a Region as an Indicator of Innovation Development: Concept, Structure, Locus
G.S. Merzlikina
This article reveals that most of the indicators used to assess the results of innovation activities (special indexes) are based on structured groups of standard indicators of innovation activity (groups of indicators combining innovation factors, activities of firms and innovation results: EU, Russia),...
Proceedings Article
Study on the Utilization of Intangible Cultural Heritage in the Development of Rural Tourism
Taking the Intangible Cultural Heritage of Doumen District, Zhuhai City as an Example
Yifeng Du
This research starts with the relationship between intangible cultural heritage and rural tourism, taking the intangible cultural heritage in Doumen District as an example, analyzes the distribution and characteristics of Doumen intangible cultural heritage and the status quo of its rural tourism development,...
Proceedings Article
The Effect of Work Procedure on Work Consistency in Leather Creative Industry Sector in Garut
Gina Aulia, Asri Solihat, Intan Permana, Hendro Sugiarto, Nizar Alam Hamdani
This study aims to investigate the effect of work procedure on the employee’s working consistency in the leather creative industry in Sukaregang, Garut. To achieve the objective, the study utilized a causal research design on 30 respondents. The data were analyzed through simple linear regression with...
Proceedings Article
The Cultivation Model of Intangible Cultural Heritage Inheritors and Zhejiang Cases
Lingyao Mao, Jiankang Zhang
This paper analyzes the status quo of sustainable development of Intangible cultural heritage in Zhejiang Province, conducts an in-depth study on the construction of talent system, is committed to promoting sustainable development of intangible cultural heritage in Zhejiang Province, and further meets...
Proceedings Article
Investigating Attitudes Towards China English Accent among Undergraduate Students in Mainland China
Jingyu Qiao, Huijun Song, Chenxi Xu
The China English (CE) accent, as an accent of English, has been traditionally investigated from an “inner-circle” perspective and compared with standard varieties. Under such a perspective, researchers often reported the negative attitudes and less preferences towards the CE accent. However, the concepts...
Proceedings Article
Development of Theoretical and Methodological Foundations of the Research of Enterprise Adaptive Potential in Terms of Ensuring Its Financial and Corporate Sustainability
Yu. Dolgikh, E. Smorodina, S. Arzumanian
The article is devoted to the of theoretical and methodological foundations development of the research of the adaptive potential of an enterprise in terms of the application of the conceptual provisions of the system methodology and the system stability theory. The authors substantiated that the adaptation...
Proceedings Article
Decoding the Desires of a New Generation: Crafting Creative Tourism Experiences for Gen Z in Hanoi
My-Trinh Bui, Dang Thi Trang, My-Hanh Le, My-Hanh Duong, Minh-Thu Do, Ngoc-Dung Nguyen
Research Purpose:
This study investigates the determinants of Generation Z tourists’ satisfaction with the creative atmosphere of tourism destinations, focusing on Vietnam. It aims to advance theoretical understanding of tourism atmospherics and provide evidence-based guidance for destination...
Proceedings Article
Towards a New Conceptualization of Marketing: From the Cradle to the Grave, Marketing is Life
Divine Mawuli Akwensivie, Michael Addai, Elikem Chosniel Ocloo, Fortune Edem Amenuvor
This paper explores the omnipresence of marketing in human life, emphasizing its role in shaping consumer behaviors, identities, and decision-making processes from pre-birth to death. It examines how marketing influences key life stages, major life decisions, and societal structures, reinforcing the...
Proceedings Article
Incumbent Performance Analysis: Comparison of Regional Government Financial Management Before vs. After Regional Head Elections
Putri Lindra Kartiningsih, Andi Chairil Furqan, Betty, Megawati
This research aims to analyze differences in financial management performance of Regional Governments led by re-elected regional heads between before and after Regional Head Election (PILKADA). Financial management performance is measured based on LHPS Financial Audit Agency (BPK), namely Audit Findings,...
Proceedings Article
Student Satisfaction Analysis of Academic Service Quality at STMIK Rosma Using Service Quality Framework
Lila Setiyani, Darmansyah, Karya Suhada, Yudiana, Evelyn Tjandra
STMIK Rosma must continually improve the quality of the best service so that students who are academic community members are not disappointed with the existing services, especially in the academic field. This study aims to measure student satisfaction and improve service if the service provided is not...
Proceedings Article
The Effect of Social Media and Consumers’ Reviews on Consumers’ Purchasing Behavior of Beauty Products
Xin Tang
The impact of social media on the performance of beauty brands has been a topic of interest, but few studies have examined this relationship. As the use of social media continues to grow in the beauty industry, the specific effects of social media on customers remain unclear. In this study, I aim to...
Proceedings Article
The Influence of Brand Image on Repurchase Intention of NFT Transactions on the Opensea Marketplace
Dani Kurniawan, Ratih Hurriyati, Heny Hendrayati
Digital technology is continuously evolving, and NFT, one of the blockchain breakthroughs, is receiving much attention. The goal of repurchasing NFT transactions on the Opensea marketplace is a fascinating topic. This article discusses the impact of brand image on Opensea marketplace users’ repurchase...
Proceedings Article
The Use of Green Coffee and Green Tea Extract as Cost-Effective Herbs to Counteract Obesity by Inhibiting PPAR-γ Gene Expression
Nur Ida Panca Nugrahini, Agustin Krisna Wardani, Mohammad Saifur Rohman, Erryana Martati, Indah Nur Chomsy
The use of cost-effective herbs in the health sector is an exciting challenge in this era. Supported by environmentally friendly manufacturing processes, green tea and coffee can benefit health, one of which is metabolic syndrome (MetS). MetS therapy using green tea and green coffee, besides having health...
Proceedings Article
Optimizing University Dining Hall Profitability During Inflation: A Case Study of UW-Madison
Qisheng Su
Facing rising operational costs and the need to balance student satisfaction, university dining halls are under the challenge of optimizing their meal plans. Existing approaches commonly rely on fixed meal plans with limited choices and suppliers, leading to potential student dissatisfaction. However,...
Proceedings Article
Construction and Technology Research of Mobile Learning System for Intelligent Devices
Xiaoxing Ma
In recent years, the rapid development of a distance learning turn into a new force. As a new carrier, education based on intelligent devices refers to the learners take curriculum through intelligent devices, learners are no longer restrict to specific learning sites and computers, but have more free...
Proceedings Article
Analysis of spiritual socialization and personal adaptation in the period of digitalization of the economy
A.I. Matveeva, A.V. Sarapultseva, A.D. Nazarov
. At the present stage of development of society and social relations, humanity has entered a new phase of development, which is commonly called the era of digitalization. The article reveals the dynamics of the influence of personal adaptation in the period of the formation and development of the digital...
Proceedings Article
Sustainability of Rural Environmental Governance Research on Waste Disposal Issues
Chunfang Liu
Compared with the perfect infrastructure and mature management experience in urban waste treatment, there is a lack of the experience and tradition of environmental protection and garbage disposal in some rural areas because they are located in remote areas. The awareness of the treatment of garbage...
Proceedings Article
Research on Efficiency Evaluation of Green Innovation
Kun Qian, Feng-yang Zhai, Qing-feng Meng
The purpose of the work is to review the literature in regard to the efficiency evaluation of green innovation, and try to summarize the related existing theory and research achievements, and point out the feasible direction for the next research. By reviewing the literature, it is found that the existing...
Proceedings Article
Practice of implementing electronic educational resources at the university of economics
A.P. Kovaltchuk, E.L. Ilina, K.A. Miloradov
The relevance of the study of implementation of electronic forms of education into the educational process in the Russian Federation is determined by the need for a new positioning of Russian universities. Nowadays, universities consider students as active seekers of knowledge who wisely use various...
Proceedings Article
A Comparative Study on the New Version and the Old Version of Provisions for Value-added Tax Accounting Treatment
Rongjun Yang
December 2016, the Ministry of Finance issued a new version of Provisions for Value-added Tax Accounting Treatment. The provision makes specific regulation on accounting treatment for change from business tax to value-added tax, and improves the setting of accounting subjects. But there are some problems...
Proceedings Article
The Analysis of Classroom Teaching Design of Life Education in Colleges and Universities
Yinchun Luo
Life education is the core content of College Students' mental health education, which is the basis for college students of leading to a happy life. In this paper, we hackle how to do the classroom teaching design of life education in colleges and universities by analyzing three aspects about the design...
Proceedings Article
Study on Influencing Factors of Marine Science and Technology Innovation Efficiency in Shan Dong Province—Based on the Development of Marine Industry
Zhou Jiaxin, Lv Zuoliang, Jiang Lin
Based on the super-efficiency DEA-CCR model, this paper calculates the innovation efficiency of marine science and technology in coastal cities of China. According to the characteristics of marine science and technology innovation efficiency in China, it analyzes and evaluates the marine science and...
Proceedings Article
Psychological Structure of Humanities Students Conflictological Competence
E.V. Kovalevskaya, S.P. Ivanova, D.Ya. Gribanova
This article presents the results of empirical research aimed at identifying the psychological structure of students in the Humanities conflictological competence. Conflictological competence is a type of professional competence, which includes the readiness and ability to manage conflicts in the professional...
Proceedings Article
Integration of Science, Education, Business, and Power in the Digital Environment
Larisa Drobyshevskaya, Svetlana Kovalenko, Ekaterina Popova
The article presents research results of the process of integration of science, education, business and government as the basis for the progressive development of the national economy. A methodological approach is proposed and the effectiveness of integration interactions of the participants of the innovation...
Proceedings Article
Accounting of Overhead Costs at the Agricultural Enterprise Applying ABC Method
Y.I. Zdorovets, O.V. Goncharenko, T.I. Nasedkina, A.I. Chernych
The subject of the research is current approaches to expenditure records of organizing and managing of an agricultural enterprise production. The goal of research is to improve the overhead costs allocation of an agricultural enterprise taking into account an integrated approach to enterprise cost management....
Proceedings Article
The Belt and Road Initiative’s Impact on China’s Outward Foreign Direct Investment
Shaosong Wang, Weihua A. Liu
The Belt and Road Initiative (BRI) is one of China’s important foreign policies to strengthen economic ties with the countries along the Belt and Road. This project applies the Propensity Score Matching technique to prove that the Belt and Road Initiative treaties have significant positive impacts on...
Proceedings Article
The Comprehensive Competitiveness of Tesla Based on Financial Analysis: A Case Study
Yujie Qin, Yuqing Xiao, Jiawei Yuan
Contemporarily, the new energy automobile industry has developed rapidly, which has attracted plenty of investors due to the great market potential. The increasing listed companies lead to fierce competition in this industry, i.e., it is crucial to analyse the comprehensive competitiveness of these companies...
Proceedings Article
Collaborative Governance in Eucalyptus Oil Industry Development from Forest Area
A Study at Tarakan City Forest Management Unit
Arief Rakhman, Agus Suryono, Ainul Hayat
Collaborative Governance in the industry development of Eucalyptus Oil from forest area that is being done by the Forest Management Unit of Tarakan City, North Kalimantan, is an essential thing in managing resource disputes, where the results, potential synergies and ‘win-win solution’ have not been...
Proceedings Article
Relevance of Top Management Support, Personal Capabilities, Formalisation of Information System Development on the Performance of Accounting Information Systems at Expedition Companies
Elen Puspitasari, Bambang Sudiyatno, Yeye Susilowati, Jennyfer Jessica Efendi
The growth of e-commerce has had a domino effect on various businesses, such as freight forwarding or logistics. Computer-based information systems are needed to process financial data. The data relates to transaction data in an accounting cycle, and presents it in financial reports, where it is needed...
Proceedings Article
A Study of the Marketing Strategies of High-End Luxury Brands: The Case of Hermes
Qinnuo Xu
As the standard of living of technology continues to improve, our consumption level also grows and the luxury market is growing in China. People’s lives have also entered the information age. The luxury goods market is aimed at part of the group, in which the consumption needs and consumption motives...
Proceedings Article
The Effect of Committee Audit Characteristics and Reputation of Audit Firm on the Integrity of Financial Statement With Company Size as Moderating Variable
Yulius Jogi Christiawan, Sarah Theophilia Prasetyo, Arlina Putri Woentoro
The purpose of this study is to examine the effect of committee audit characteristics and audit firm reputation on the integrity of financial statement considering company size as moderating variable. This study uses panel data analysis and Gretl Program to test the direct effect and moderating effect...
Proceedings Article
The Perceptions of Building Students’ Social Entrepreneurship in a Higher Education Context
Herlina Herlina, Disman Disman, Sapriya Sapriya, Nana Supriatna
This study was directed to identify the extent of the students’ perceptions toward the formation of social entrepreneurship in rural communities. This study was conducted to deal with social problems, namely the low income of the people and unemployment. The research method used was descriptive narrative...
Proceedings Article
Customer Value Measurement Under the Background of E-commerce
Lanchun Li
Online shopping has become the mainstream of shopping in recent years. With the rapid development of e-commerce, online shopping has basically entered a mature stage, and the customer base is basically stable. Improvement of the existing customer value has become the key to the development of e-commerce...
Proceedings Article
Research on the Cost Structure Optimization of E-Commerce Enterprises-- Taking JD as an Example
Han Xu
In recent years, e-commerce companies have developed rapidly, with Tencent, Alibaba, and other corporate giants occupying a very high position in various market areas. At the same time, with the emergence of more and more e-commerce enterprises, the competition is increasingly fierce. Like traditional...
Proceedings Article
Analysis of Economic Growth Determinants and Stock Prices of Emergency Market Countries in ASEAN
Tommy Rakasiwi, Hasdi Aimon
This study aims to identify and analyse the analysis of economic growth determinants and stock prices of emergency market countries in ASEAN. The research type used is associative and descriptive. The data type used is secondary data using panel data in 4 ASEAN emerging market countries namely Indonesia,...
Proceedings Article
A Comparative Study of Nike’s Marketing Strategies in China and the U.S.
Xirui Zhu
The article researched the similarity and differences between the marketing strategies Nike used in China and the United States. Through SWOT and Segmentation, the research conclusion is that Nike collaborates with American and Chinese celebrities and famous athletes to promote their sale of production,...
Proceedings Article
An Assessment about the Business and Profitability Analysis for Netflix
Haoyu Meng, Jiayi Zhang, Yifang Zhang, Wanbing Zhou
This project is to make a detailed analysis of Netflix Inc to assess the business strategy and profitability condition of Netflix Inc. Netflix Inc is a good case in the media streaming industry because it has a rapid development in the last 10 years and takes a large share of its national market together...
Proceedings Article
Human Rights and Business: A Lesson from Vietnam
Hang Nguyen Thi Thuy, Huong Nguyen Thanh, Dan Nguyen Thi Thanh
The purpose of the study is to propose lessons on integrating responsible business and human rights in Vietnamese enterprises through systematizing the theoretical basis and analysing experiences in responsible business implementation and human rights of some businesses in the world. The study shows...
Proceedings Article
Effectiveness of Green Brand, Green Advertising, and Green Products on Consumer Purchase Decisions on Avoskin Hydrating Treatment Essence in Yogyakarta
Adisty Riska Hardianti, Sony Subroto Maheri Laksono, Ahsin Daroini
This study aims to determine the influence of green brands, advertising, and products on purchasing decisions for skin care products Avoskin Hydrating Treatment Essence in Yogyakarta. This research is an open quantitative descriptive study with buyers of Avoskin Hydrating Treatment Essence (HTE) skin...
Proceedings Article
Construction and Completion of Document-Level Multimodal Question and Answer Knowledge Graph
Xiaoyi Zhang
To make full use of the documents in question and answer (Q&A) community with text and image information included, improving the ability of information retrieval and semantic understanding, this paper focuses on the construction and completion of a multimodal Q&A knowledge graph. Firstly, we...
Proceedings Article
Web-Based Application of Descriptive Statistics for Analysis of Concentration Measures in the Form Data of Frequency Distributions
I Gusti Agung Sadnyana Putra, I Ketut Suja, I Gusti Agung Ayu Uttami Vishnu Putri
Statistical science consists of descriptive statistics and analytical statistics. The first part aims to carry out calculations on existing data, without making inferences or generalizations. Next, the second part is for interpretation and concluding the data. If we look at the processing process, data...
Proceedings Article
Comparative Analysis of Development Strategies of Real Estate Companies in Different Fields
Leyi Shen
With the rapid development of the real estate industry, people's interest in real estate investment is increasing, and its industry value is also rising. But the real estate industry is not what people usually think, it has many branches, including the medical and health field, apartment housing...