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3702 articles
Proceedings Article

Strategies of Development of Marine Ecotourism in Pagarjaya Village – District of Pesawaran - Lampung - Indonesia

Supra Jaya Perdana, Abdullah Aman Damai, Endang Linirin Widiastuti
This study aims to determine the perceptions of visitors and the village community of Pagarjaya towards its marine ecotourism and to find out the suitable strategy for the sustainable management of marine ecotourism. The research was conducted in the village of Pagarjaya, Punduh Pedada, Pesawaran District,...

Research on Professional Development of Higher Vocational Teachers Based on Social Training Curriculum Innovation

Jianwei Liao
The swift progress of economy and society continually elevates the standards for higher vocational education, thereby presenting fresh challenges for the professional growth of its educators. Although social training courses are instrumental in this sector, several issues persist, such as the sluggish...

The Impact of E-commerce Platform on Shopping Behavior of Consumers from the Perspective of Consumer Behavior--Taking Examples of China’s Double 11 and American Black Friday

Yijia Yuan
In recent years, with the continuously growing concept of “Internet +”, e-commerce platforms embrace a broader development platform with the collaboration of computers, mobile phones and televisions. Many consumers choose to shop on e-commerce platforms.[1] This paper deeply analyzes the influence of...

Research on Organization and Implementation and Promoting Process for Excellent Engineer Cultivation ?Electrical Engineering and Its Automation Specialty, Lanzhou Jiaotong University

Hongsheng Su
To deepen education reform and promote engineering education development, this paper systematically expounded organization, and implementation, and promotion process for excellence talents cultivation plan on Electrical Engineering and Its Automation Specialty at Lanzhou Jiaotong University, China, including...

The Study on the Function of the Defamiliarization in The House of Cards

Xue Meng
The teleplay The House of Cards by the American video website Netflix has gained the continuing discussion and attention. The big hit caused by The House of Cards gives rise to people’s reflection on it. The reasons of its success are usually simply attributed to the big data. The writer of this article,...

Viral Marketing and E-Word of Mouth Communication in Social Media Marketing

H. Hendrayati, P. Pamungkas
Social media users in Indonesia are increasing by the speed of internet in Indonesia. Business stakeholders use this as one of the things covered. Opportunities to get potential target become one of the reasons of appear social media advertising concepts. As a new alternative to media promotion, social...

Operation Status Analysis and Promotion Strategy of BRIGHT DAIRY

Jingyi Li
As an established domestic dairy company, BRIGHT DAIRY, together with MENGNIU and YILI, used to be called “the three giants of the industry”. However, the industry giant in the past now lags far behind MENGNIU and YILI. The development process of this is worth studying. This paper takes BRIGHT DAIRY...

The Influence of the Implementation Procedure of the Competency Test for the Promotion of the Functional Position of the Supervisor on Quality Control PNFI Program in East Java Province

Devi Merina Tuz Sa’diyah, Ach. Rasyad, Umi Dayati, Ahmad
This study aims to examine the effect of the competency test implementation procedure for the promotion of supervisory functional level on quality control of non-formal and informal education programs in East Java Province with a quantitative approach and correlational design involving 45 supervisors...
Proceedings Article

Effect of Trichoderma on the Growth, Maturity, and Yield of Corn in the Heilongjiang Province

Wentao Zhu, Xianzhi Lai, Changfa Liu, Weibing Peng, Yongren Hao, Yanhua Huang, Zehui Zheng
Heilongjiang is the main corn producing province in China. However, the unique geographic and climatic characteristics severely reduced corn growth and yields in this area. The aims of this study were to identify the effects of Trichoderma agent on the growth, quality, yield and maturity of corn in Heilongjiang...

Research on the Optimization Paths of the “Five-Education Integration” Educational System from the Perspective of Deepening Comprehensive Reform in Higher Education

Xilin Zhang, Li Zhang, Lei Tan
Reform is the fundamental driving force of education development, and in the context of comprehensive deepening of educational reform, it is imperative to optimize the “Five-Education Integration” system for coordinate the promotion of the strategy of revitalizing our country through science and education....

Gen Z’s Influence on Tourism and Hospitality Practices in the Context of Cultural Persistence and Revival

Swati Haridas Deshani, Preeti Agrawat, Saurabh Bharti
In this study, qualified tourism and hospitality industry explore Generation Z’s role in responsible tourism and hospitality, focusing on their contributions to cultural heritage preservation, indigenous societies, and the local traditions. It examines Gen Z’s preferences for vintage hotels, themed accommodations,...

The Application of Digital Technology in Fengtu Yicang Scenic Area

Liu Jiao jiao, Ma yun
It is the first principle to put food security in the first place of modern agriculture. Since the founding of new China, China’s grain industry has made brilliant achievements, but also formed a distinctive characteristics of The Times and industry grain culture. Fengtu Yicang has a history of 135...
Proceedings Article

The Research on the Improvement of Internal Control Quality Through the Enterprise Informatization

Zheng Hao, Zheng Li, Xianglong Yang, Shi Dai
The improvement of internal control quality is the key to the promotion of enterprises’management effectiveness. There are large amounts of related literatures about the relationship between the enterprises’ informatization and internal control. Regrettably, the empirical study of this relationship is...

Research on Express Demand Forecasting of Beijing

Sihua Wu
With the development of the national economy and the promotion of electronic commerce, as an important part of the logistics industry, express industry has become an important part of the national economy. This article gets Express traffic in Beijing through access to information and analyzes the influencing...

Coordinated Development of Vocational Schools and Local Government Based on Interactions Model

Kangkai Yang
To explore the role of vocational education and local government in the process of economic and social development in their respective roles,should be the important way of how to promote the connection of production and vocational education. Education structure is subject to social economy structure,...
Proceedings Article

Study on the Status Quo of University Students' Digital Capabilities as well as Countermeasures for Promotion

Xia Ouyang, Ping Zhang, Sha Wu, Changhai Tian
With the quick development of information technology, digital ability has become a necessary and basic ability for contemporary University students. In this paper, it first elaborates the structure and elements of digital ability, and then it further establishes corresponding evaluation index system...

Optimization of Marketing Communications of Fisheries, Marine and Food Agriculture of Lhokseumawe City

Kamaruddin Hasan, Masriadi Sambo, Riski Amal Muchlis, M. Yahya
The main objective to be achieved in this research is to describe and optimize marketing and business communications in the digital era of marine, fishery and food agriculture products in Lhokseumawe City which side with fishermen and farmers. Describe the potential, symptoms, rules and methods in optimizing...

Research on the Development and Optimization Strategy of Green Credit Business of Commercial Banks

Zihao Liu
As the global climate change and environmental problems become more serious day by day, Green Financial is becoming an important tool for the promotion of sustainability. This paper aims at the analysis of the status quo of Chinese commercial banks in order to identify their challenges and put forward...
Proceedings Article

Endogenous Growth Model and Error Correction Model of China’s Science and Technology Activity

Yaozhong Chang
In present research on science and technology activity with economic growth being output, there are some research gaps such as shortage of theoretical model and simplex explanatory variable. In this paper, relations between input in science and technology and output of certificated patents and scientific...

A Research on the Cognitive Differences of Female College Students' Employment from the Perspectives of Social Gender-A case study of female college students in the southeast area

Shanghong Le
Since the reform and opening policy, the subjective consciousness of Chinese women has been an unprecedented development --women's self-awareness continues to improve; rights awareness is promoting; development of awareness is raising. But in the development of the subjective consciousness, it also showed...

Exploration and Analysis of the Integrated Enterprise Marketing in the Context of Microfilms and New Media

Shikun Liu
This paper is aimed at allowing enterprises to take full advantage of microfilms for the integrated marketing in the fierce market competition in the context of new media, so that product information can be kept in the heart of customers, and further customers can give priority to their products for...

Research on Countermeasures for Science and Technology Security Problems in National Defense Science and Technology Industry

Demei Sun, Shan Lu*, Yingying Sun
Enhancing the scientific and technological security level of national defense science and technology industry (NDSTI) is of great significance to the development of the country. This paper proposes corresponding countermeasures for the security of national defense technology industry to achieve the purpose...

Digital Mapping of Cultural Heritage as a Learning Source for Local History in Indonesia

Jumardi, Soeprijanto Diana Nomida Musnir
Buildings or historical objects that are scattered throughout Indonesia, especially DKI Jakarta can be used as a source of learning local history in universities and even secondary schools in Indonesia. Through Law Number 11 of 2010 concerning Cultural Heritage to be used for the interests of religion,...

Promotional Optimization in Developing Creative Industrial Products of MSMEs

Yusuf Hamdan, Aning Sofyan, Anne Ratnasari, Dikdik Tandika
Entrepreneurs communicate with prospective customers through various forms of promotion, where prospective customers will get to know the product, and persuade them to like and buy products. The purpose of the study was to analyze the promotions carried out by Adorable projects covering the marketing...

Artificial Intelligence’s Digestion and Reconstruction for Humanistic Feelings

Dandan Zhang, Mei Xie
Artificial intelligence has been developed rapidly in recent years with the support and promotion of big-data technology, and we've entered a new era -- the era of AI. In the context of more extensive application, the development of AI has brought new challenges to society and caused ethical concerns....

Building Democracy in Post-Conflict Aceh: Dynamics and Challenges

Mohammad Hasan Ansori, Ms Rostineu
The Aceh conflict was settled through Helsinki Peace Agreement in August 2005. The implementation of local election, which is the very first step of democratization, right after the Agreement is generally considered as a strategic instrument for establishing a sustainable peace in the region. However,...

Tourist’s Perception on the "Touch Samosir" Application as Tourism Information Service in Samosir Island, Lake Toba, North Sumatera

Dewi Yanti, Yon Suprapto, Asmah Kartika
The Touch Samosir application is an android-based mobile phone application that serves to help users, namely tourists in obtaining a variety of information, ranging from tourist attractions, hotels, restaurants, transportation, culinary, attractions, to souvenirs in Samosir Regency around Lake Toba which...
Proceedings Article

The Usage of Video in Encouraging Women With Cervical Cancer Risk to Do Early Detection: A Qualitative Study

Ismarwati, Mulyanto, Soetrisno, Sri Mulyani
Global Burden of Cancer identified that cervical cancer is the fourth most cancer, but is the second most cancer in women aged 15-44 years and is estimated to be> 80% in developing countries. This research is a qualitative research with casus study approach. Sampling was done by using purposive sampling...

The Influence of Inclusive Leadership on Employee’s Job Performance-A Moderated Mediating Model

Yanru Wang, Yanni Zhu, Juan Tang
Drawing on the social exchange theory, this paper discusses the motivational influence of inclusive leadership on job performance. Psychological empowerment was selected as a mediating variable and promotion focus was used as a boundary condition for analysis. Using questionnaires to analyze 416 pairs...

Influence Analysis of Customer Ratings Reviews Online, Free Shipping Promotion and Discount Promotion on Purchasing Decisions in E-Commerce

Niken Puji Astuti, Ihwan Susila
This study aims to determine the effect of review rating, free shipping promotion, and discount promotion. This research is quantitative research. The population in this study are e-commerce users. The number of samples in this study was 169 respondents, the data collection method used non-probability...

The Transformation of Rural Children’s Sports and Cultural Life from the Perspective of Rural Revitalization

Xinling Tuo
Since the 19th National Congress of the Communist Party of China proposed the implementation of the rural revitalization strategy, the development of rural children’s sports and cultural life has received much attention. Based on the new development stage, this paper focuses on the changes in rural children’s...
Proceedings Article

A Game Theory Analysis on Local Governments’ Competition for New Energy Industries

Xiaoming Qiu, Ying Wang
This paper analyzes the ongoing game scenario of local governments’ efforts in developing new energy industries under a tournament-type performance appraisal system and draws two conclusions on the basis of chicken game and first-price sealed auction. The two conclusions are: (1) local governments’ competition...

On the Coordinated Development of the Commerce Circulation and Regional Economy from the Perspective of Symbiosis

Jing Xian
With the rapid economic development, the commerce circulation has increasingly become an important factor in promoting the rapid economic development in our country. Regional commerce circulation has promoted the flow of capital in a certain region and accelerated the mutual cooperation of favorable...

Research on the Reform Orientation of Circuit Course Guided by Improvement of Professional Quality of Electrical Engineer

Qing Xie, Yumin Ge, Mengyuan He, Guishu Liang, Xiao Yan
The development of the society requires the promotion of the professional qualities of electrical engineers. It is manifested in the need for solid professional knowledge, strong engineering quality, practical ability, and innovative consciousness. Circuit course is a professional basic course that plays...

Strategy of Sports Brand Network Marketing on the Basis of Brand Image Promotion

Jiabin Zhang
In order to enhance the brand influence and improve the brand image, Nike is taken as a case sample enterprise and its network marketing strategy practice is used as the research object. The application of case analysis, literature research and SWOT analysis is focused on to analyze the network marketing...

The Promotion of Digital Economy to Development of China’s Service Trade

Ning Li
In recent years, China’s digital economy has made great progress. Online shopping, Alipay, and shared bicycles are the epitome of digital economic development achievements. With the popularity of mobile Internet and smart phones, the digital economy is changing the way of life of the Chinese people from...

Exploration and Practice of Integrating Mathematical Culture in Advanced Mathematics Classroom

Lijuan Yao, Wenting Ma
At present, China’s flourishing education cause enters a new stage. For colleges and universities, advanced mathematics puts forward higher requirements for teachers’ comprehensive quality. In today with promotion of quality-orientation education, the teaching mode of advanced mathematics tends to make...

The Effect Of Service Quality, Price And Promotion On Visitors Satisfaction Toward Puncak Mas Tourism Object In Bandar Lampung

Suci Lestari Bramtika, Erna Listyaningsih, Bambang Purwanto
This study aims to investigate the effect of service quality, price and promotion on visitor satisfaction toward Puncak Mas tourism object in Bandar Lampung. The dimensions of quality service in this study are tangible, reliable, responsiveness, assurance, and empathy. The findings on this study are...

The Dialectical Relationship between Marx's Sinicization and Traditional Chinese Culture

Guoping Liu, Xianzhi Yang
After the Marx doctrine into Chinese, the collision of traditional culture and its first Chinese deep foundation, and then it Chinese combination of conditions, mutual promotion and common development, it is the Chinese people on the process of Marx's acceptance and transformation and the Marx doctrine...

What Influences Online Coupon Sales in Chinese Catering Industry-Evidence from Empirical Study with Micro-data in Chinese Catering Industry

Li Zhe
Online coupons are digital coupons that people could purchase at a lower price than its face value. The use of online coupons to attract consumers is very popular among restaurants. This research is to find out the influential factors of the coupon sales. Fourteen factors are chosen from three perspectives—restaurant...

Dynamic Analysis of Language Function from the Perspective of Sociolinguistics

Dawa Pengcuo, Fu Zhang
As a special phenomenon of human society, language is always accompanied with human beings. And it has always been in a dynamic and open ecosystem. It gives us a lot of inspiration. We must observe and discuss the interrelation and mutual influence between language and its surrounding environment as...

The Digital Promotion Strategy of Tourism Sector Towards Sustainable Tourism Development

Erna Susanti, Deni Amelia
The development of technology and communication is rapidly increased. It is in line with the increasing number of internet users in the world. This gives opportunities for business people to market their business online, as well as the opportunity for the government to promote its strategic sectors,...

Proposed PT PLN (Persero) Marketing Capability to Realize Induction Stove as A Preferable Option for LPG Substitution and Electrifying Lifestyle Growth

Rizda Noverita, Dr Jacob Silas Mussry
The Government of Indonesia has been concerned about the Liquid Petroleum Gas (LPG) subsidy burden since the supplies from domestic refineries have become limited in recent years. Meanwhile, it can be freely bought by all segments, instead of only being accessible for the poor. Therefore, the government...
Proceedings Article

Research on Data-Driven Text Adaptation of ESP Course Based on “ENG-EDitorTool

Sun Rong
The promotion of big data promotes the development of applied linguistics, and the cultivation of reading ability in foreign language teaching has always been the focus of research. In the process of learning ESP Courses, learners need to be provided with texts of appropriate difficulty for extended...

Research on the Innovation Strategy of Central Bank’s Digital Currency Application Based on Four Dimensions of Service Innovation

Qiudan Xing, Yaping Li
Based on the development of Internet technology and the inevitable trend of the evolution of monetary forms. The beginning of the global central bank digital currency competition has promoted the effective landing from the conceptual stage to the practical stage. This paper is based on the perspective...
Proceedings Article

Recycling and Reuse of Sulfur Hexafluoride in Guangdong Power Grid Corporation

Min Chen
As an excellent insulating medium, sulfur hexafluoride (SF6) is widely used in electrical equipment, despite its high global warming potential. Besides, a series of hazardous decomposition products can be formed after long-term use of SF6, so it is very important for power companies to recycle SF6 in...
Proceedings Article

A brief Status analysis of the Quality of Secondary School Physical Education and Promotion Strategy

Mingmei Fan
Physical education in China’s educational system is as an important discipline, it plays an important role for building sports education system. Meanwhile, with the large-scale and standardization of secondary schools, the optimization of the teaching quality of secondary school physical education becomes...

Comparative study on spatial structure changes of regional economy and finance in Shaanxi Province

Qi-qing Zhou, Yi-fei Yang, Jue-yu Chen
based on theil index and GIS map analysis technology, the spatial structure changes of regional economy and regional finance in shaanxi province were compared and analyzed. The results show that the promotion effect of financial development on economic growth in shaanxi province is still at a low level...

Research on the Dilemma of “Consumerism” in the Construction of Green Consumption System from a Micro Perspective

Rui Hao
Consumerism as a value concept of excessive consumption first appeared in Western capitalist society. In recent years, China's national production level and the consumption level of urban and rural residents have been continuously improved, but the concept of green consumption has not been popularized....

Research on the Development Strategy of Creating Agricultural Industry from the Perspective of Informatization

Yingli Pan
Under the background of the rapid development of modern information technology, agricultural production has also taken the high-tech express train, from the traditional agricultural development mode to the new agricultural development mode. In recent years, the No. 1 document of the Central Committee...