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1311 articles
Proceedings Article
Stigmatization of Depression Caused by the Spread of Misinformation in Social Media—Taking China’s Douyin(TikTok) as an Example
Chenghao An
Psychological medical institutions are spreading depression-related knowledge through contemporary social media to improve the vigilance of the broad masses to depression. Most of the popular science knowledge about depression is negative due to insufficient information, which leads to two major problems...
Proceedings Article
Factcheck: Real Time Detection of Misinformation
M. Hema Sree, A. P. Sunija
One of the biggest problems today is how fast misinformation spreads, affecting people, groups, and entire societies. With so many of all of the people relying on social media such as WhatsApp, Facebook, and blogs, it’s more important now than ever it was to check for whether the information that we...
Proceedings Article
Inheritance and Development of National Traditional Sports Culture in the Context of Big Data -- Take TikTok as an example
Yang Li, Ting Yuan, Jingjing Chen
With the continuous progress of human society, information technology is also becoming more and more mature, and mobile Internet communication technology has been more popular. Big data is also born, and it is ubiquitous rooted in every aspect of human activities. It has changed people’s original living...
Proceedings Article
Sustainability strategy of Hajj Sulam Chicken Porridge business in Makassar in digitalization era using SWOT
Andi Muhammad Yusuf
This research aims to analyze the internal and external scope of Hajj Sulam Chicken Porridge, enabling the determination of steps to be taken for sustainability strategies regarding Hajj Sulam Chicken Porridge. The study yields four alternative strategies based on the use of SWOT matrix analysis. First,...
Proceedings Article
The Method of the Money Making Mechanism of TikTok
Tianchen Liang
This paper investigated how TikTok, a short-video platform, can make money based on the perspective of economy and marketing. It has developed rapidly since 2016, and still impacts the market trend by its unique characters. The 4P strategy is used to analyze each product in the video application, and...
Proceedings Article
Analysis of the Impact of Social Media on the Economy
Zheyu Cui
The article is an analysis of the impact of social media on the economy, and mostly how it helps the economy to grow. This article uses theory and data to demonstrate and analyze, and uses TikTok as an example to conduct research. The purpose of the essay is to demonstrate how social media can affect...
Proceedings Article
Review of the Portfolio Theory Application
Yanyu Xiao
Portfolio investment is the core of all kinds of investment activities in the financial market, is an investment decision under uncertain conditions, is an important branch of the economic field. The portfolio is a common way to avoid risk. A portfolio is generally considered to be a combination of bank...
Proceedings Article
Taobao Anchors Strategically Promote Impulsive Buying of Consumer
Yunying Zhang
Live- stream shopping is the next big thing to enter the world of e-commerce, not only in China, but also in the whole world. Platforms in Europe and America, such as Facebook and Amazon have already implemented livestream shooting into their branding. In the future, the growth of live streaming e-commerce...
Proceedings Article
Application of Modern Portfolio Theory in Stock Market
Yumeng Liu
When investors face investing problems, the main issue is to make decisions on how to allocate resources among the variety of different assets, especially in the rapidly growing stock market.The paper aims to design an investment strategy for risk-averse investors. We use modern portfolio theory and...
Proceedings Article
Impact of Beauty Influencer Credibility and Parasocial Bonds on Cosmetic Purchase Decisions: A Consumer Analysis
Andi Husnul Khatimah, Muhammad Sobarsyah
This study investigates the impact of beauty influencer credibility and parasocial relationships on cosmetic purchase decisions, focusing on consumer behavior in the digital landscape. Utilizing a quantitative approach, data were collected from 150 Indonesian women aged 16–64 who follow beauty influencers...
Proceedings Article
Innovation of Online Teaching Mode of “Introduction to Airworthiness” Based on “Three Steps”
Jihui XU, Wenjie TIAN, Guoqiang YUAN
This paper analyzes the research status of online teaching, especially the demand for offline teaching in the context of epidemic situation. According to the teaching practice of “Introduction to Airworthiness”, the reform and practice of “three progressive” teaching mode of “before class, during class...
Proceedings Article
Analysis of the Marketing Strategy of Instagrammable Store in the New Media Environment
Taking HEYTEA as an Example
Ziyan Zhu, Xuyun Zhou
With the development of the Internet in China, the milk tea industry is thriving, and diversified marketing methods have been adopted and obtained good results. Under the influencer economy, the new media such as Weibo and Tiktok have been rising. This paper is concerned about the marketing strategy...
Proceedings Article
Board Gender Diversity and Corporate Cash Holdings: Evidence from China
Gehui Cheng, Lingyu Wang, Bingyuan Xiang
As gender diversity is increasingly valued in corporate governance, we investigate the impact of board gender diversity on corporate cash holdings. We infer a positive correlation between board gender diversity and corporate cash holdings. Combining single factor analysis and baseline regression analysis,...
Proceedings Article
Performance Analysis of Reconfigurable Optical Add Drop Multiplexer(ROADM) for High-Speed Transmission
S. Sugumaran, G. L. P. Ashok, G. Sravanthi, Ch. Pravallika, Ch. Vijaya
A Reconfigurable Optical Add-Drop Multiplexer (ROADM) is an optical add-drop multiplexer that can remotely switch user’s traffic. This optical network considered input power for the project’s first stage by implementing a 4-channel Dense Wavelength Division Multiplexing (DWDM) system. The resulting outputs...
Proceedings Article
The Predicting Power of Asset Pricing Models during Market Turmoil
Xinyuan Liu, Yunlong Ren
This paper investigates the predictive return power of three asset pricing models during market turmoil: the CAPM, Fama-French 5 factor model, and q-factor model. We select two periods of market downturns: the 2008 financial crisis and the 2020 Covid period. The models are trained before these two periods...
Series: Advances in Engineering Research
Proceedings Article
The Application of Computer Information Processing Technology in the "Big Data" Era
Zhihui Liu
The next era of big data, computer information processing technology for processing large data stream processing model and the model is divided into two types of batch mode, computer information processing large data including extraction, analysis and interpretation of data in the three big work. Facebook...
Proceedings Article
Critical Discourse Analysis: The Use of Language in Sukoharjo’s Second-Hand Buying and Selling Group on Facebook Social Media and Its Relationship to the Learning of Negotiation Texts
Tri Wahyulita Nurhalimah, Gallant Karunia Assidik, Andi Haris Prabawa, Joko Santoso
This study aims to obtain a description of the characteristics of the language and variety of languages used in posts on Buying and Selling Used Goods Sukoharjo on Facebook social media, as well as the relationship between the use of language in Sukoharjo Used Goods Buying and Selling posts on Facebook...
Proceedings Article
Comparative Analysis: Development of Gamification in the Ukrainian and Georgian Mass Media
Danara Kurmanova, Viktor Chebanenko
The article deals with the modern trends of gamification which had appeared thanks to the changes in the political sphere in Georgia and the Ukraine. The behavior models of Mayor of Tbilisi Kakha Kaladze and Ukrainian presidential candidate Volodymyr Zelensky transform the traditional definition of the...
Proceedings Article
Research on Marketing Strategy of Short Video based on the Rapid Development of Internet Era -- Taking TikTok as an Example
Xinyue Zhang
Based on the rapid development of society, the pace of people’s lives is getting faster and faster. Furthermore, it creates much fragmented time each day—for example, every day on the way to work or school. There may be 20 to 30 minutes of travel time, and if this time is not enough to accomplish something,...
Proceedings Article
Web Celebrity Economy under the Background of E-commerce Live Streaming with Goods Marketing Model
Take Tiktok as an example
Xin Liu, Kexin Zhang
Under the background of the gradual development of the web celebrity economy, the mode of live streaming with goods provides great convenience for people’s lives. Both businesses and consumers make profits in the e-commerce industry. In recent years, live streaming on the TikTok platform has achieved...
Proceedings Article
Construction Pentigraph as Indonesia’s Digital Literature
Ardi Saputra, Setya Y. Sudikan, Anas Ahmadi, Suhartono Suhartono
This study aims to prove that the pentigraph written on the Facebook of the Kampung Pentigraph Indonesia’s Community is part of Indonesian digital literature. This research method is a qualitative method, a phenomenological approach. The data is in the form of information about Indonesian digital literature...
Proceedings Article
AI-Powered Intelligent Robotic System for Autonomous Navigation, Obstacle Avoidance, Visual Tracking and Object Manipulation
C. Sathish Kumar, Aakarsh Aryan, P. Bala, B. Kathiravan, M. Manobala
Autonomous robotic systems have gained significant attention due to their potential applications in industrial automation, surveillance, logistics, and assistive technologies. This paper presents an Intelligent Robotic System that integrates multiple AI-driven techniques, including You Only Look Once...
Series: Advances in Engineering Research
Proceedings Article
Assessment Criterion for Heat Transfer Deterioration of Supercritical Fluids
Cuilian Ji, Jitian Han, Ran Chen, Tao Zhang
In order to enlarge the application scope of the existing criteria for the heat transfer deterioration, the criteria of heat transfer deterioration was assessed by using the method of mechanism analysis and experimental data available in the literature. The obtained results indicated that the criteria...
Proceedings Article
Research on the Data Platform Supervision from the Perspective of Market Regulation Law
Lingyan Zhao
This is the best era as well as the worst era. The arrival of the information age has brought joy and convenience to our lives and entertainment. However, various privacy issues have also begun to show drawbacks. For the market, it also exacerbates the complexity of regulation. The Wei Zexi incident,...
Proceedings Article
A Study on the Communication of City Image on Overseas Short Video Platforms—Taking the Hangzhou Image on TikTok as an Example
Yuanqing Gao
As the capital city of Zhejiang Province, Hangzhou is famous as a cultural metropolis in China with a lengthy history. Since the broad market of short videos has created new opportunities for city image communication, the emerging way of “Learn about a city on TikTok” has highlighted the cultural significance...
Proceedings Article
The Effect of the TikTok Application on the Bullying Behavior of Students in Elementary Schools
Roafa Salsabila, Minsih
The increasing number of TikTok application users in adolescents in Indonesia will certainly affect one of the stages of child development, namely related to child behavior. Many bullying behaviors occur in schools, including in elementary schools. Bullying is an act of violence experienced by someone....
Research Article
Order-αCQ Divergence Measures and Aggregation Operators Based on Complex q-Rung Orthopair Normal Fuzzy Sets and Their Application to Multi-Attribute Decision-Making
Zeeshan Ali, Tahir Mahmood, Abdu Gumaei
Pages: 1895 - 1922
Complex q-rung orthopair fuzzy set (CQROFS) contains the grade of supporting and the grade of supporting against in the form of polar coordinates belonging to unit disc in a complex plane and is a proficient technique to address awkward information, although the normal fuzzy number (NFN) examines normal...
Proceedings Article
Inspiration of Differences between Chinese and Western Painting in Art Teaching in Universities
X. Q. Deng
Based on polynomial secret sharing, we construct a robust forward-secure threshold signature schemes. This scheme have the following property: even if more than the threshold number of players are compromised, it is not possible to forge signatures relating to the past. This property is achieved while...
Proceedings Article
TikTok’s Advertising Policy in the Chinese Market and Impacts on China’s Internet Economic Advertising Market
Hongfei Cai, Runzhen Huang, Tianyi Wang
In the context of the rapid development of China’s Internet economy, TikTok, as a short video platform with an oligopoly position in China’s Internet economy, has a strong influence on platform advertising. By investigating TikTok’s existing advertising strategies, including surveying user experience...
Proceedings Article
Research on the Translation Strategy of Culture-Load Words in Internal Classic Plain Questions
Shuang Wang
"Yellow Emperor Internal Classic" is also called "Nei Jing" and establishes the basic framework for the system of traditional Chinese medicine theory. It plays a decisive role in the Chinese classics. "Nei Jing" takes use of refined language, reflecting the rich cultural flavor, its value and the value...
Proceedings Article
Theoretical line loss calculation based on the Spark of memory cluster technology
Dewen Wang, Jiangman Li
Theoretical line loss calculation is the basis for line loss analysis, and reduce the time of calculating the theoretical line loss can improve the efficiency of the line loss analysis.This paper,aiming at the wasted issue in power transmission,presents a theoretical line loss calculation framework that...
Proceedings Article
Analysis of e-Branding Strategic on Indomie Instant Noodles Before and During the Pandemic
Birgita Neysa Naomi Efrem Mentari, Herawati Herawati, Jennifer Jennifer, Flaviani Nathania Leonardi, Cindy Kurniawan, Nada Salsabila, Hetty Karunia Tunjungsari
Instant noodles existed for more than 6 decades and there must be a reason it can stand up until now and even more popular. This study aimed to analyse e-branding strategic of Indomie instant noodles before and during the pandemic on Instagram and Facebook. This research used a qualitative descriptive...
Proceedings Article
The Bayes Formula Case Design and Practice under “Research Teaching”
Y. Li, L.T. Zhao, Y.X. Fan, B.X. Li, Q. Yu
The purpose of Research teaching is to train students in learning and capacity of innovation. This paper, based on the Bayes formula, discusses the design and practice of the case under the research-oriented teaching. Combining knowledge, we designed cancer diagnosis, automatic text correction, business...
Proceedings Article
Collaborative-Social Media as Utilization of Advertising Text Learning Media
Qoshirotu Thorfi Iftinan, Miftakhul Huda
Maximum utilization of learning media can be carried out by applying the use of social media. This article aims to (1) describe the preparation of collaborative-social media in advertising text learning; (2) describe the implementation of the use of collaborative-social media in advertising text learning;...
Proceedings Article
The Correlation Between Narcissistic Tendency and Subjective Well Being with the Intensity of TikTok Social Media Use on Adolescents
Sri Rahayu, Tjitjik Hamidah
This study aims to determine correlation narcissistic tendencies, subjective well-being and the use of TikTok, a social media networking service, among adolescents in Gereja Bethel Indonesia in Jakarta, Bogor, Tangerang and Bekasi (Jabodetabek) areas, by using quantitative research methods. The simple...
Proceedings Article
A Multidimensional Perspective on Cross-gender Videos in TikTok: Performance Strategies, Content Production, and Social Impacts
Jinlei Xing
In recent years, cross-gender performances have realized a resurgence of popularity in short video platforms represented by TikTok, which has become a spectacle of gender performances in short video platforms. According to Butler's theory of gender manipulation to analyze the counter-performance,...
Proceedings Article
Optimizing the Role and Function of Teachers in History Learning in the Time of the Covid 19 Pandemic
Meike Imbar, Romi Mesra
This research involves a history teacher at a high school in Manado city who already has an Educator Certificate, with a focus on research problems related to how the efforts of teachers to carry out their roles and functions in history learning during the last two years during the Covid 19 Pandemic....
Series: Advances in Engineering Research
Proceedings Article
Long Strength of Layered Composite under Normal Fracture
Vladimir I. Andreev, Robert A. Turusov, Nikita Yu. Tsybin
The article deals with the stress-strain state of layered composite of rectangular section under tension by distributed uniform normal load q. Interaction between layers is accomplished by the contact layer in which is mixed the substances of adhesive and the substrate.
Research Article
Improved Knowledge Measures for q-Rung Orthopair Fuzzy Sets
Muhammad Jabir Khan, Poom Kumam, Meshal Shutaywi, Wiyada Kumam
Pages: 1700 - 1713
The q-rung orthopair fuzzy set (qROFS) defined by Yager is a generalization of Atanassov intuitionistic fuzzy set (IFS) and Pythagorean fuzzy sets (PyFSs). In this paper, we define the knowledge measure for qROFS by using the cosine inverse function. The information precision and information content...
Research Article
Link Prediction in Social Networks by Neutrosophic Graph
Rupkumar Mahapatra, Sovan Samanta, Madhumangal Pal, Qin Xin
Pages: 1699 - 1713
The computation of link prediction is one of the most important tasks on a social network. Several methods are available in the literature to predict links in networks and RSM index is one of them. The RSM index is applicable in the fuzzy environment and it does not incorporate the notion of falsity...
Proceedings Article
Absolute Nucleic Acid Quantification System and Analysis
B.F. Song, Q. Song, W. Jin, Q.C. Tian, Y. Mu
Digital nucleic acid amplification and determination has become an attractive technique by its capable of high sensitivity and precision. With the development of microfluidic technique, this method becomes much easier to perform, with less sample requirement and cross contamination. The dynamic range...
Proceedings Article
Social Comparison and Body Image in Teenage Boys and Girls Users of the TikTok App
Muhammad Rifqi Rahmadiansyah, Yulmaida Amir, Ilham Mundzir
Teenagers have the concept of an ideal body image by interacting with the social environment in the form of social comparisons with other people. Social comparison is closely related to social media. TikTok is one of the video-based social media that is currently booming and loved by teenagers. This...
Proceedings Article
Social Media Change Our Life
Xingzhi Wang
With the development of technology and social media constantly improving, it influenced our life. Also, now it attracts more and more people to use the and now it become a social currency for people. “YouTube and Facebook always dominate the online landscape but the using of YouTube in the majority,...
Research Article
Some Cosine Similarity Measures and Distance Measures between Complex q-Rung Orthopair Fuzzy Sets and Their Applications
Peide Liu, Zeeshan Ali, Tahir Mahmood
Pages: 1653 - 1671
As a modification of the q-rung orthopair fuzzy sets (QROFSs), complex QROFSs (CQROFSs) can describe the inaccurate information by complex-valued truth grades with an additional term, named as phase term. Cosine similarity measures (CSMs) and distance measures (DMs) are important tools to verify the...
Proceedings Article
Application Research of Q-Type Clustering Model in Financial Data Analysis of Beijing Housing Price
Ao Dong
Under the influence of the socio-economic system, financial development and rising house prices are no longer two separate issues. For a specific regional environment, financial development will, to a certain extent, suppress the rising trend of house prices and contribute to the stable development of...
Series: Advances in Engineering Research
Proceedings Article
Longdong Loess Mechanics Characteristics and Analysis based on Conventional Triaxial Test
Binwei Zhang, Wanfeng Liu, Xiao Yang, Yue Wang
TSZ-6A type strain control triaxial compression apparatus is applied for indoor test of some soil samples in Gansu Longdong (Qingyang) loess landslide, unconfined shear test of undisturbed soil samples, and the loading and unloading test of loess remodeling. The influences of different moisture content...
Series: Advances in Engineering Research
Proceedings Article
Study on VSCF wind power generation system control based on DSP
Ya-ping TANG
According to the characteristics of double fed asynchronous generator rotor energy flow, research and design based on the DSP control with two-way flow of energy function of Dual PWM converter and discusses the grid side converter control method of Dual PWM converter in particular. The wind turbine simulation...
Proceedings Article
A New Opportunistic Spectrum Access Approach in Unslotted Primary Systems
Kai Zhang, Ou Li, Baiwei Yang, Yang Liu
To solve the channel selection issue in opportunistic spectrum access, a new Q-Learning based algorithm for channel selection is proposed. The algorithm can lead secondary user to select channels with maximum cumulative reward, and maximize secondary user throughput. A Boltzmann learning rule is adopted...
Proceedings Article
Research on Chongqing as a ‘Historical and Cultural City’ in Short Videos: Taking TikTok Platform as an Example
Yu Yang
The city image is an important symbol for a city’s external promotion. With the arrival of the short video era, Chongqing has become a popular city on the Internet, but it is also one of the second batch of national historical and cultural cities approved by the State Council. The city image of a Historical...
Series: Advances in Engineering Research
Proceedings Article
Sediment ejection of “the bed scour by hyper-concentrated flow” flood under different operation modes of Sanmenxia Reservoir
Q. Wan, E.h. Jiang
From the historical data of “the bed scour by hyper-concentrated flow” flood the whole sediment and middle size coarse sediment discharge ratio of SanMenxiareservoir is smaller in the stage of flood detention and open discharge. The flood peak is inharmonious with the sediment peak and the carrying capacity...