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The communication strategies developed by an international brand in different cultural contexts determine its survival and development in a foreign cultural environment. Among them, advertising, as one of the ways of communication between brands and consumers, largely influences the acceptance and reputation...

The rapid growth of the digital industry has significantly contributed to Indonesia’s economic value, with a reported increase of IDR 392 trillion by 2022. This study investigates the role of digital culture, digital talent, and digital platforms in enhancing digital innovation to achieve global strategies,...

Since entering the new era, with the prosperity of the social market economy, knowledge of the use of scientific information showing a "big bang" trend has become even more intense competition for talent. The employment situation of the large number of college graduates face become particularly severe....

It's always an important guiding principal about how to combine the features of regional climatology and of culture to optimize building that is environmental suitability. It sets Taiyuan south railway station as an example,discussing the influences of natural ventilation,natural lighting and green illumination...

Innovation and entrepreneurship is the basis for the exhibition industry, it is to enhance and develop the fundamental Chinese exhibition industry. How to really improve the quality of education exhibition, cultivate high-quality creative talents has become a hot topic in the exhibition industry. From...

“Today the press has really become a national estate; more powerful than any other estate, even more so than the aristocracy.” —Henry Reeve in <Edinburg Review>[1] This paper examines the impact of media and international opinion warfare on geopolitical crises, with a particular focus on the role...

Compared with the text advertising, in modern society, visual culture has become the mainstream form of advertising aesthetic. In recent years, with the rapid development of the digital entertainment industry, game characters and virtual idols gradually become important symbols for the communication...

The reform of information teaching in civil engineering specialty is an inevitable result under the background of information age. The course of architectural structure is a very important course of civil engineering, and civil engineering is a very practical major. Most of the civil structure test work...

The relationship between husband and wife is the core of a family, and harmonious gender relations are the primary factors of family happiness. However, the differences in congenital physiological differences and the acquired education result in the formation of a larger difference between men and women....

With social progress, people's own cultivation and cultural level has been continuously improved, more and more people begin to pay close attention to the problem of education. The core of education reform is the reform of personnel training mode, and teachers are the main force of personnel training,...

The thin plaster system on Rock Wool exterior wall recently becomes more and more popular in real engineering. That there are lots of superior nature in Rock Wool, such as fire-resistance, good stability and so on, have been gradually accepted. Based on the advantage of the fire-protecting performance...

In this paper, a new kind of linguistic-valued aggregation operators, namely, a linguistic-valued weighted aggregation (LVWA) operator, is proposed to multiple attribute group decision making with linguistic-valued information. An example of evaluating university faculty for tenure and promotion is illustrated...

At present, online games and new media are in the rising period of social development. People are making contacts with them all the time in their daily life directly or indirectly, actively or passively. NetEase games has shown its own communication capabilities and promotion potential in the field of...

Ultrasonic cross-hole detection method is widely used for the quality detection of bored piles due to its comprehensive, detailed and accurate results, and no restrictions on the lengths and ratios of length to diameter of piles. However, because of the quality problems of the instrument or operation...

With the transformation of the national economy from the secondary industry to the tertiary industry, the rise of the service industry has become a hot topic of discussion. Therefore, in order to meet the needs of customers, more and more enterprises pay more attention to the role of service in the consumption...

At present, when resources are limited, in order to make more efficient use of resources, we need to prioritize the primary sustainable development goals according to the characteristics of different cities .With the rapid development of urbanization and urban economy in China, cities are experiencing...

To date, the subgroup discovery (SD) task has been considered in problems where a target variable is unequivocally described by a set of features, also known as instance. Nowadays, however, with the increasing interest in data storage, new data structures are being provided such as the multiple instance...

Cognitive processes in decision-making have long been a subject of interest in cognitive science, psychology, and neuroscience. Decision-making involves several psychological mechanisms, such as judgment, perception, memory, and attention. This paper explores the cognitive models used to understand decision-making...

With the reform and opening up as well as China’s entering of WTO, English has been playing an increasingly important part in various politic activities and major economic events; however, the present traditional English teaching is lack of certain practical skills. In order to have a better teaching...

The creation of a problem situation is to inspire students to think over the key, the so-called "situation", it is a kind of "atmosphere". This paper introduces the situational teaching should follow the principle, analyzes the current classroom in the creation of the status quo of the problem situation,...

When evaluating the efficiency of equipment procurement, qualitative analysis is mainly used while lack of quantitative analysis. To solve this problem, a new method based on fuzzy analytical hierarchy process (FAHP) and multi-level fuzzy analytical process is put forward. By setting up a system of procurement...

From the perspective of globalization, the development of the new energy industry has become a key issue in the fields of economy and so on. Tesla Inc., one of the activists who intensively attempts to put new energy into car production, is increasingly dominating the market of the entire auto industry....

Deepening the innovative and entrepreneurial education reform of higher institutions is an innovative development strategy of the nation, an urgent need to upgrade economic system, and an important measure to promote a higher-quality employment of college graduates. General education is the hotspot of...

With the development of the times and the progress of the society, people's living standards are getting higher and higher, the degree of knowledge is more and more deep, but the spread of education has caused the students to be found everywhere. Facing unprecedented pressure of employment, many colleges...

After signing the Paris Agreement, Global Climate Governance is in a New Situation of the world. For China, What's important is how they grab those chances under the New Situation of global climate governance, combination of global climate governance system and domestic low-carbon development strategy...

Space debris, dispersed in space densely, has become a hot global issue since collisions happened increasingly. How to develop a time-dependent model to remove debris and benefit from this project is a rare commercial opportunity for private firms. Firstly, cost analysis and planning is one of the most...

The city image is an important symbol for a city’s external promotion. With the arrival of the short video era, Chongqing has become a popular city on the Internet, but it is also one of the second batch of national historical and cultural cities approved by the State Council. The city image of a Historical...

Sustainable urban development is a multi-factor comprehensive decision-making. With the rapid progress of urbanization process over the world,problems like continuing urban sprawl , the loss of farmland are still troubling countries that are in the procedure of implementing urbanization. Smart Growth...

With the growth of social economy, more and more high to the requirement of animal husbandry.With the brisk development of pig raising production, we have realized that how to improve the effectiveness of pig raising, disease warning and prevention is of great significance. In this research, by applying...

The quality of the financial report is a critical issue in accounting supervision and theoretical research and whether and how it affects the resource allocation decision of the capital market for understanding the importance of accounting to investors and management responsibility. In various financial...

The problem of employment of poor college students is the focus of current society. This paper analyzed the present situation of higher vocational graduates employment for poverty, elaborated to precise poverty reduction as the breakthrough point, conscientiously do good job recognition and employment...

The NBA is the National Basketball League of the United States. The four major professional sports organizations in the United States baseball league, football league, ice hockey league and basketball league. The NBA is the third richest among them, with an annual revenue of more than $4 billion. Although...

The stock price trend prediction has some challenges for the investors because there are many unknown risks and great variation in the stock market. Some researchers have studied how to give the prediction of the stock price trend with high accuracy. However, the systematic analysis of the comparisons...

This research aiming fortest and analyze influence budget participation, budget politics and budget emphasis to budgetary slack and how monitoring moderates influence budget participation, budget politics and budget emphasis to budgetary slack at OPD Regency Majene. Type of research is quantitative using...

In recent years, rural education has become the focus of attention of the whole society. The government of Hunan provincee in China has put forward a policy of directional teacher-training students to improve local rural education in accordance with the national direction. This research is based on two...

In recent years, more and more attention has been paid to single image super-resolution reconstruction (SISR) by using deep learning networks. These networks have achieved good reconstruction results, but how to make better use of the feature information in the image, how to improve the network convergence...

When we search a lost plane, the first question we should solve is how to locate the original fall area. Establishing the force equilibrium equation of plane, we study the drag force and the lift force based on lift principle in Fluid mechanics.

Since the 18th CPC National Congress, the CPC Central Committee has held several national conferences on ideological and political work in colleges and universities, emphasizing the importance of curriculum ideological and political work. However, there are still a lot of problems in the development...

This research discusses the development strategy of Amazon based on the acquisition of MGM in 2021. Using quantitative data-table and industrial reports as main researching methods, the research finds that the effect of COVID-19 and some problems in administration after merging with MGM are all the challenges...

The company not only focuses on achieving maximum profit but also pays attention to its contribution to society and the environment. The issue of environmental preservation has long been a concern of the government, the community and environmental observers, therefore indirectly in its business activities...

The aging population has become an important social issue facing all countries in the world. How to increase the physical health status of the elderly through economic and effective means of exercise so that early prevent chronic diseases in the elderly. While improving the body function and life quality...

China’s rural education has achieved certain results, but it still has many shortcomings compared with urban education. The economic and social conditions of remote villages determine that their educational development cannot be synchronized with coastal cities such as Shanghai, and their educational...

This paper analyzes how political metaphors can be manipulated by translators in order to preserve the flavor of source texts as well as achieve intended communicative effects from the perspective of Communicative Translation Theory. Through categorizing metaphors in The Governance of China and taking...

This study examines participatory management in the coastal areas of Makassar City, which have been increasingly affected by tensions arising from reclamation projects and rapid urbanization. Development policies, particularly the Center Point of Indonesia (CPI) project and the reclamation of Lae-Lae...

Beggar is a social problem that is difficult to overcome in Jombang and Mojokerto districts. Begging activity is often used as a profession because it produces profits. The focus of this research is to find out how the beggar strategies in getting donations. This paper uses phenomenological design with...

This study seeks to evaluate how planned behavior influences the intention of Batam residents to participate in medical tourism by obtaining healthcare services in Malaysia. Adopting a double regression model, the research explores the direct effects of independent variables on the dependent variable,...

As an undergraduate college, how to achieve the service of local economic and social development, production and education integration of school and enterprise cooperation, training and application of skilled personnel, and enhance the ability of students to start employment is the key to determine the...

After the expedition system was established, test scores and the vital interests of the candidates tied, examination fraud also produced, and with the close connection with the examination of fame and fortune and malignant development (from the ancient imperial examinations to test a variety of modern,...

Industrial systems are becoming more and more complex, creating a demand for more sophisticated monitoring and control systems to assure efficiency and safety. 566 Traditional methods struggle with real-time data processing, resulting in inefficiency and prevention failure. To this end, this paper proposes...

in today's society, media for constant speculation, resulting in a lot of people questioned the impartiality of the judiciary, in fact, trial by media like a double-edged sword, make good use of do for people to justice, with good will to the society bring endless disasters. For such embarrassing Bureau,...