Proceedings of the 4th Annual International Conference on Management, Economics and Social Development (ICMESD 2018)

Session: Chapter 6 Educational Management

68 articles
Proceedings Article

Cultivation of Practical Competence of Students in Dispute Advertising Design

Jun Ma, De-Yu Chen
The practical teaching of advertisement major provides a good platform. Higher vocational graduates 'knowledge level ability is not high, comprehensive ability and competition consciousness are weak, there is no reasonable business consciousness, resulting in design work not in line with the actual market...
Proceedings Article

Influence of Lifelong-Education Theory on the Management of Sports Education in Colleges and Universities

Zhi-Tong Chen, Xiang-Liang Li, Yu-Hui Chen
With the continuous improvement and enormous development of economics society, people grasp the positive effect of physical exercises more clearly. People achieve more energy, space and financial resources to focus on their health, and strengthen the awareness of healthy and physical exercises. The adult...
Proceedings Article

The Construction of Professional Culture and the Students' Growth Environment in Higher Vocational Colleges

Jin-Lan Liang, Jiang-Yun Yu
Professional culture with professional atmosphere is the soul of professional construction and is an indispensable part of education. Higher vocational professional culture construction's ills and bottlenecks, insufficient professional adaptation ability and the innovation potential is the core of professional...
Proceedings Article

Review and Prospect of the research on Tourism Education in China

Jin-Lan Liang, Shuang-Zhou Guo
By China CNKI, literature retrieval of tourism education during the period of 1979-2016 published, from the development of tourism education and tourism talents cultivation, regional tourism education, tourism specialty teaching mode, teaching content and course of tourism and foreign tourism education...
Proceedings Article

Learning Analytics: Online Higher Education in Management

M.Eulàlia Torras-virgili, Andreu Bellot-urbano
Learning analytics are a set of methods and techniques that collect, process, inform and successfully produce machine-readable data continuously to analyze the educational process and allow taking improvement decisions. The research aim is to develop and verify an instrument, based on theoretical contributions...
Proceedings Article

Developing Robot Education and Cultivating Innovative Talents

Xiang-Jin Zeng, Dun-Bo Cai
According to the tasks and requirements of training innovative talents, through the comprehensive development and history of foreign robot education, the ideas and reference ways of developing robot education in China are given. With the research background of Robotics Education in Wuhan Institute of...
Proceedings Article

Intercultural Teaching Approach to Integrated English Course

Yue Hu
This paper showcases how intercultural teaching approach could be integrated into linguistic skills training when teaching the Integrated English Course to English majors. Cases of classroom activities are presented, from which three levels of intercultural teaching could be seen, namely, harnessing...
Proceedings Article

Research on Teaching Reform of Architecture Basic Courses Combined with Practice

Wan-Fei Gao, Ji-Wei Zhu, Yu-Wei Wang
This paper states the main contents and importance of architecture basic courses,Preliminary Architecture 1, 2 and 3, and puts forward the optimizing aims and methods in view of the existing problems in traditional teaching combined with practice.It includes cultivating the design thinking and overall...
Proceedings Article

Investigation and Analysis on Animal Experiment Ethics from the Perspective of Medical Students

Qi-Tao Liu, Min Cheng
By using self-designed questionnaire, 580 students in a medical college were surveyed, the purpose was to understand the current situation of medical students' experimental animal ethics education, found the main problems existing in the current medical college experimental animal ethics education, and...
Proceedings Article

Investigation on The Present Situation of Experimental Skills Competition in Local Medical Universities

Qi-Tao Liu, Min Cheng
In order to strengthen the training of students' experimental skills, the school held more than 30 experimental skills competitions every year. In order to understand the status of competition, the school conducted a questionnaire survey on the organization of skills competition. The results show that...
Proceedings Article

Innovation and Practice of the Group Mode in Vocational Education

Gui-Yan Sun
Liaoning Railway Transport Vocational Education Group commits to the innovative group mode of operation. The school has established the "one enterprise, three schools" cooperation alliance to form a cross-regional joint development of school-enterprise consortia. It also sets up a school-enterprise communication...
Proceedings Article

The Profit and Non-Profit Value Selection of Special Legislation in Chinese Kindergartens

Gui-Lin Gao, Yu-Yu Han
This paper starts with the basic idea of economic law based on the maintenance of social and public interests, argues that the development of private kindergartens to promote the development of pre-school education and to meet the diversification of education in pre-school is of great importance. While...
Proceedings Article

Study on Standardization of Term Translation in Petroleum Industry--- Take the Term Translation in Technical Supervision in Petroleum Industry as Example

Huan-Ting Sun, Ke Chen
Terms reflect the characteristic of all trades and professions, therefore the standardization of term translation is not only the need of industries to publicize themselves, but also the basis for their intercommunication. This paper selected certain terms in the Technical Supervision of Petroleum Industry...
Proceedings Article

Development and Improvement of Educational Exchanges between Belarus and China

Kseniya Karnatsevich, Wei-Hua Fang, Abdulla Mousa Falah Alali
Today the dynamic of Belarus-China educational exchanges rapidly increasing. With the spreading globalization increased the integration of the universities into the international educational space. One of the main roles in such cooperation plays a mobility of students and teachers. Educational exchanges...
Proceedings Article

A Study for the Relationship between Learning Environment and Modern-Apprenticeship-Mode - Student’s Adaption in Classrooms

Fang Chen, Dan Cai, Hong-Jun Fan
This study is focused on "the Relationship between Learning Environment and Modern-Apprenticeship-Mode-Student’s Adaption in Classrooms(MAMSA). The purpose of the study is to find out how the students taken in Modern Apprenticeship Mode adapt socially, physically, cognitively and emotionally to Learning...
Proceedings Article

Research on the Deep Integration of Professional Education and Innovation and Entrepreneurship Education in Applied Universities

Cheng-Lei Liang
Based on the development of the market economy and the adjustment of industrial structure, we should reform the traditional higher education to meet the urgent social needs for innovative and applied talents. The development of innovative and entrepreneurial education can effectively strengthen the training...
Proceedings Article

The Discussion on Teaching of Vocabulary Based on the Corpus of CET-4 Writing

Si-Mo Jia
The good grasp of vocabulary was beneficial to the improvement of learning of English in all aspects. This paper collected, analyzed and categorized the vocabulary usages in 30 English compositions for test of CET-4 randomly chosen from the Corpus of CLEC. The research found that spelling mistakes and...
Proceedings Article

Research on Reform and Innovation of Accounting Manual Training

Li-Hong Yang, Chao Zhang, Xiao-Tian Liang
This paper investigates the present situation of the accounting practice, and points out the problems existing in the manual practice of accounting. Combining with relevant work experience and drawing lessons from other people's research , this paper puts forward the concrete measures to improve the...
Proceedings Article

Discussion on Improving the Quality of Clinical Teaching in Rehabilitation Treatment Specialty

Cai-Ling Ren
In the "people-oriented" service concept focusing on the teaching measures in the teaching process of the implementation, and strengthen the construction of teaching staff, improve the teaching management system, to ensure that the teaching measures, strengthen the quality of clinical teaching of professional...
Proceedings Article

The Application of Aesthetic Education in Aerobics Teaching Research

Yuan-Yuan Lin, Xiao-Feng Han
Aerobics is the product of the development of The Times. In this paper, Using documentary and logical analysis, demonstrated the relationship between the aesthetic Aerobics and calisthenics teaching. Aerobics is loved by college students, In order to help students build good teaching atmosphere, consciously...
Proceedings Article

Discussion of University Performance-Related Pay Incentive Mechanism Based on the Analysis of Gini Coefficient

Ying Zhang, Ming-Ming Huang
A university performance-related pay analysis using Gini Coefficient, through the questionnaire survey data to calculate a new performance-related pay university Gini Coefficient of 0.33, the corollary of Gini Coefficient 0.33-0.4 is the reasonable value of the university performance-related pay. The...
Proceedings Article

Trade Complementarity and Competitive Analysis between China and Countries under “the Belt and Road” Initiative

Pei-Zhi Wang, Ling-Xi Chu, Yu-Xin Zhao
Since the "Belt and Road Initiative" was put forward, it has played an important role in the economic and trade exchanges between various countries and in the development of the world economy. Based on the theory of comparative advantage, this paper studies the basic trade situation between China and...
Proceedings Article

The Econometric Analysis of the Relationship between the Development of Higher Education and Economic Growth

Jian-Yun Yu
Economy and education are the two foundations of the development of modern society. The study of the relationship between the two is the key point in the study of educational economics. Generally speaking, the more developed countries, the higher the level of education for residents, the more developed...
Proceedings Article

Design of Teaching Mode under the Perspective of Flipped Classroom-- On the Course of Project Management

Le Pei
Internet innovation brings flipped classroom mode which has new ideas and positive influences. The teaching mode should be designed scientifically to fuse flipped classroom into teaching process smoothly, to get better teaching effects. The inspection should be made from facets of courses, technologies,...
Proceedings Article

Higher Education Research under Supply-Side Reform

Jin-Yu Hu, Jun-Min Kang
In recent years, development of higher education has achieved remarkable results. However, the logic of demand side reforms, which leads to the problems in the structure, quality and efficiency of higher education, arouses great attention. Faced with this situation, Colleges and universities carry out...
Proceedings Article

A Study on the Design of Wuhan gifts based on Wu Han impression

Hong Peng, Shan-Shan Li
Purposes Promoting Wuhan's economic development can also enhance Wuhan's external influence and enhance Wuhan's "design capital" taste. Process and method Wuhan is rich in tourism resources and has distinct regional characteristics. "Wuhan impression" is also complex and varied. Based on this, this study,...
Proceedings Article

Analysis of Affecting Factors of Graduate Education and Employment

Xiu-Rong Zhang
Based on the current situation of graduate education in China, this paper investigated the main factors that influence the quality of graduate education and the whereabouts of graduates. The graduation time, the graduate course average score, the amount of instructions received from their mentors and...
Proceedings Article

Reconstruction of Humanism Accomplishment Education of Technological Innovative Talents in Chinese Universities' Double First Class

Xue-Ting Li, Qing-Qing Li, Jun Yang
The humanism accomplishment of technological innovative talents is the soul of the survival and development of first-class universities, but it has been neglected in China for quite a long time. Now, China's "double first class" strategy has injected new connotation and provided new opportunities for...
Proceedings Article

Construction of Modern University Administration System with Multiple Power Entities Participating

Xin-Jian Zhang
Many power entities exist in domestic universities, including political power, academic power, administrative power and democratic power. There are game playing and spatial relation imbalance. In order to construct the university management system scientifically, we should pay attention to each power...
Proceedings Article

Social Network Usage and College Students’ Views of Marriage and Love

Lin Wang, Cai-Ge Lu, Zhi-Feng Hao
With the rapidly development of mobile network, social network gradually becomes new social communication medium. It may influences undergraduates views of love and marriage to some extent, which include standards of choosing spouse, attitudes towards sex and the goal of love. This paper adopts questionnaire...
Proceedings Article

Enriching Contents of Morality and Law Course

Guang-Mei Lin, Kun Bai, Zhen Kong, Ling-Han Kong
The paper discusses the necessity, the Contents and the realization approaches in the professional view education's integrating into the course of vocational colleges, aiming to strengthen students’ conception as well as to improve the efficiency of teaching. Teaching model is one of the important ways...
Proceedings Article

Teaching Research and Practice on Interscholastic Credit --A Case Study on Assembly Language Programming

Jing Xu, Teng Miao, Yang Xiao, Li Jin
Interscholastic credit breaks the traditional teaching mode, achieving learning across time, space and region. With promoting the teaching level as the goal, the study advocates the student-oriented teaching idea, and sets up the teaching implementation plan, based on the cooperative course “Assembly Language Programming”...
Proceedings Article

Reflections on How to Improve Educational Quality of the JM Graduate Students

Ying Liu
Currently, China’snational enrollment policies are showing an increasing preference for professional degrees. This has inevitably led to expansion of the enrollment scale of Juris Master (JM) graduate students. Nevertheless, the current JM educational quality in China has been worrying. Based on a thorough...
Proceedings Article

On Improvement of the Off-Campus Tutor System for Law Postgraduates

Ying Li
Law postgraduate programs should properly integrate theoretical teaching with practice. The off-campus tutorial system has become an effective path to develop law postgraduates’ ability to combine theories with practice. However, many problems have been found in the implementation process of the off-campus...
Proceedings Article

Research and Exploration on Innovation and Entrepreneurship Education in Applied Local Universities

Jian Li, Ming-Ming Ni
The advent of the era of knowledge economy not only brings opportunities for the rapid development of the economy, but also makes our country and society face the challenge of shortage of innovative application talents. After years of development, innovation and entrepreneurship education has become...
Proceedings Article

On Talents Education of IP Cultural Industry Based on Market Demand

Ying Tong, Si-Si Xu
For talents education, the design of object, process and evaluation have to be adaptable to the development of society, economy and culture. Nowadays, the economy development has stepped into “new normal” phase, together with the adjustment of national strategy, and driven by inner economic regularity,...
Proceedings Article

Construction of Non-Operational Asset Management Performance Index System in Chinese Colleges and Universities

Shu Chen, Xiao-Meng Pan
For the performance evaluation of the management of colleges and universities’ non-operating assets, it is not mature either in the government’s department or in colleges and universities. It is still in the exploratory stage and the difficulties encountered are also numerous. This paper analyzes the...
Proceedings Article

The Construction of “Double First-Class” against the Background of New Era - A Case Study of Zhongnan University of Economics and Law

Wei Liu
Double First-Class construction is a leap in our country from a high power of higher education to a power higher education in a new era. It is a major opportunity to the development of the Universities. Universities also face many difficulties. We should make great efforts to build up teachers, institutions...
Proceedings Article

The Application of Mind Map in ESP Teaching and Learning

Yuan-Fan Li, Xin-Yue Wang, Hui-Ling Feng
In order to make the teaching and learning more effective and efficient, the author applied mind maps in her ESP class. This article aims to discuss the application of mind maps and its positive effects on the teaching and learning in ESP.
Proceedings Article

An Investigation into Policies to Improve the Quality of Basic Education in China-------A Case Study of No.128 Middle School in Shenyang City

Li-Na Zhang, Dong-Qing Bai, Jing Qin
In this paper, a critical review of No. 128 Middle School's activities was conducted, with special reference to China. It has explored the practices in relation to the improvement of basic education quality and its gap according to the standards of policies and planning. It has also explored a complexity...
Proceedings Article

Government Planning to Improve Quality of China’s Basic Education

Li-Na Zhang, Xiao-Dong Pan, Dong-Qing Bai
On March 3, 2004, the State Council approved and disseminated the 2003-2007 Action Plan for Invigorating Education. This plan is the fundamental blueprint for further implementing the strategies of 'Rejuvenating China Through Science and Education”. In the new Action Plan, universalizing the nine-year...
Proceedings Article

Overview of Basic Education in China

Li-Na Zhang, Xiao-Dong Pan, Dong-Qing Bai
The first section presents the general structure of Chinese Educational system, particularly with the reference to the basic education. In the second section, the review and analysis of the developments and reforms of Chinese basic education will be presented, starting with a review of basic education...
Proceedings Article

Research and Application of Educational Informatization Measurement Index for Local Colleges and Universities

Dong Zhong, Zhong-Ming Li
Combining theoretical research with practical application, this paper analyzes and study the problems in the development of informatization process in local colleges and universities based on the analysis of the status quo of the development of informatization in local colleges and universities, and...
Proceedings Article

Research on Improving the Teaching Effect of Legal Education of Entrepreneurship in Colleges and Universities

Hong-Zhen Lin, Chen Zhang, Jing-Yi Wan, Jia-Min Ma
The purpose of this paper is to research the Improving The Teaching Effect Of Legal Education Of Entrepreneurship In Colleges And Universities . Using the method of questionnaires and interviews, document study deeply, correctly understand and analyze the problem of bad teaching effect of legal education...
Proceedings Article

Research on “Work-Study Combination” Talents Training Mode of Higher Vocational Education

Wan-Zhong Qin
Talents training mode is the standard form of talents training. The mode based on work-study combination is a popular way in vocational education all over the world. However there are some puzzlement and problems in the understanding of the higher vocational education talents training mode in China because...
Proceedings Article

Research on the Professionalization Development of Ideological and Political Theory Teachers in Colleges

Jie He
The professionalization development of ideological and political teachers in colleges is the premise and foundation for building a high quality professional ideological and political teaching team. In recent years, some scholars have discussed and studied the professionalization of college teachers and...
Proceedings Article

Reform on the Developing Mode of Pre-service English Teachers in Comprehensive University

Rui Huang, Zhi-Jiang Zhang, Yi-Chun Chen, Ping Wu
Under the “new normal” situation, China is walking into the world at a fast speed and demanding many qualified talents who master English, which make English education become more important than ever before. Pre-service English teacher education plays a decisive role in improving the quality of English...
Proceedings Article

Campus Environment and Cultivation of College Students’ Core Values

Ying-Ying Ji
College time is a stage that college students’ values tend to be mature and fixed with strong plasticity. Campus environment is an important platform for college students’ education and spiritual civilization, and also a major place to develop socialist core values. Therefore, envisaging the necessity...
Proceedings Article

The Teaching Practice and Study of the General Education Course "Wuhan Dialect and Culture"

Chong Guo, Yu-Qin Xiao
In order to cultivate the applied talents adapted to the development of regional economy and let the students know more about the dialect and culture of Wuhan, on the basis of the previous investigation, the subject group has established the general curriculum of "Wuhan dialect and culture" in Wuhan...
Proceedings Article

Research on Application of Metacognitive Strategies to Business English Reading Teaching

Zi-Rui Wang
This paper investigated whether metacognitive strategy training could improve the students’ awareness of metacognitive strategy use and their business English reading competence. In order to find the result, the author launched an experimental research by employing O’Mally & Chamot’s metacognitive strategy...
Proceedings Article

A Study on Metaphor Generation in Advertising -- An Adaptation Model

Shan-Shan Cheng
In view of the frequent use of novel metaphor in advertising language and its originality, it is necessary to analyze the causes and process of its generation from the perspective of pragmatics. This study can not only open a new research field for traditional study of metaphor, but also provide theoretical...
Proceedings Article

Application of English Language Strategies in International Business Negotiation

Lin-Jing Song
English, as a universal official language and numerous enterprises’ negotiation language, plays a vital role in international negotiations. And the use of English language skills often determines the negotiations’ success. This paper chooses English language skills in international business negotiations...
Proceedings Article

An Empirical Research on 3DtoReducing VLS Class Anxiety

Ping Xu
In this paper, the author introduced 3D interactive teaching method in the experiment and hoped to prove that this teaching method is a better choice for VAO(Visual Audio Oral) class if it can effectively reduce non-English students’ anxiety of English listening and speaking learning. In the AVO class,...
Proceedings Article

Research on the International Exchange and Cooperation of Universities against the Background of the Belt and Road Initiative

Wang Xi
The Belt and Road Initiative is an important manifestation of China's further opening up to the outside world, which is conducive to the countries' better development along the land and sea Silk Roads. In the process of promoting this initiative, China's exchanges and cooperation with countries along...
Proceedings Article

The Connotation and Structure of General Competences Required of Higher Vocational Students in the New Era

Lu Sun
With the social and economic development in China into a new phase, innovation-driven knowledge society comes into being, which promotes the strong demand for high-quality and high-skilled labors. Higher vocational has the mission of cultivating high-quality and high-skilled labors. Yet, What is “high-quality”...
Proceedings Article

Study on Innovation and Entrepreneurship Education in Chinese Universities and Colleges

Hua-Liang Lu, Huan Zhang
Since the Ministry of Education implemented the reform of innovation and entrepreneurship education, Chinese universities have opened up a large number of innovation and entrepreneurship programs, participated in "Innovation and Entrepreneurship" program and established a number of "Innovation and Entrepreneurship"...
Proceedings Article

On the Teaching Management Role of University Teachers

Teng Lv, Ping Yan
University teachers should not only be the implementers of teaching, but also the main force in teaching management, which requires the recognition of all university teachers. In order to let the teachers play the role in the teaching management, the key is to make the teachers can know their important...
Proceedings Article

Research on Teaching Reform of Engineering Mechanics under "Internet +" Mode

Yan Xia
Teaching reform in college education has always been the research direction of the school. In order to cultivate more outstanding innovative talents,every school is exploring a new way of teaching reform and new direction. How to make use of "Internet +" platform,Reform in education has become a new...
Proceedings Article

Study on the Curriculum Setting of Architecture Major in Communicative Teaching Module ??"??"Taking Contemporary Architecture Criticism as an Example

Juan Zhang, Wen-Jie Wan, Bo Zhang
Based on the teaching contents and characteristics of the "Contemporary Architecture Criticism" course of architecture graduate students, this article combines teaching practice with the introduction of a flexible and adaptable "communicative" teaching module. Through the online media, master interviews,...
Proceedings Article

"Easing the Shortage" in China: An Economic View on the Early Childhood Education and Care

Lei Guo, Run-Yu Li, Hong Liu
The mismatch of the demand side and the supply side in the Early Childhood Education and Care (ECEC) sector has been a recurring pattern in China for a long time. As another baby boom is looming on the horizon, "Easing the Shortage" is an urgent need. By describing the ratio of the capital investment...
Proceedings Article

Application of Leading Mixed Teaching Mode in the Teaching of Material Mechanics Course

Yun-Xin Chen
Online learning has become an important learning method, and online education platform has been widely used. Leading mixed teaching is a new teaching model that combines traditional classroom teaching with online teaching. It can well solve the problem that online education based on autonomous learning...
Proceedings Article

Practice and Reflection on Improving the Management of Teacher Training Base: Experience from Changshu Institute of Technology

Xiao-Jiao Song, Shuai Yang
The teacher training base shoulders the important task of hosting various types of teacher training at all levels. The effective development of teacher training is dependent on the professionalization of training base management. Further improving the management level of the teacher training base is...
Proceedings Article

Discussion of Undergraduate Tutorial System for Safety Engineering Major

Xiao-Bin Yang, Xin-Xing Han
The implementation of the undergraduate tutorial system is the powerful complement of the traditional teaching mode, and it is the embodiment of modern teaching model which in accordance with the aptitude of each student. The present situation of undergraduate tutorial system in Chinese universities...
Proceedings Article

Translation Quality Assessment in Relevance Theory

Zhuo Wang, Yu Wang
There is few criterion of translation quality assessment in the light of relevance theory. With the help of comparative analysis approach and literature review method, this paper explores the development of relevance theory, analyzes the relationship between relevance theory and translation, and explains...
Proceedings Article

Developing an English Teaching Program by Integrating the Communicative Approach with Traditional Chinese Methods

Jun-Hong Lu
How to integrate traditional teaching methods with communicative approach into English teaching in China has become a hot researching subject in recent years.This paper introduces the traditional Chinese teaching methods and analyses the problems in foreign language teaching and learning in China. It...
Proceedings Article

How to Choose an Appropriate Reviewer Assignment Strategy in Peer Assessment System? Considering Fairness and Incentive

Yan-Qing Wang, Fu-Quan Sun
As a prior process of peer assessment, reviewer assignment plays a critical role and, eventually, determines the performance of peer assessment. Nowadays, so many reviewer assignment strategies exist that relevant researchers need a big picture of reviewer assignment strategies. In this study, we propose...
Proceedings Article

Constructing Practice-teaching System of Independent College Based on Characteristics of“3-1-6”

Zhen-Xin Wang
In order to solve the dilemma between employment difficulty of management majors in independent college and difficulties of hiring employees that many employers are facing, independent colleges should build a practice-teaching system that can promote students' employment ability comprehensively. Based...
Proceedings Article

Exploring the Innovation and Entrepreneurship Education in College Education in China

Xing-Min Shi, Jun-Mei Sun
Innovation and entrepreneurship education is becoming an important part of college education in China in the context of mass entrepreneurship and innovation. China's innovation and entrepreneurship education have made great progress in education system planning, curriculum development, platform construction,...