Proceedings of the 2nd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2017)
276 articles
Proceedings Article
Discussion on the Performance of Visual Humor in Animation
Zhaopo Shao
Animation is an audio-visual narrative art that serves the spiritual needs of the public, and bringing joy to the audience is the necessary condition for its existence. This paper explains the elements and expressive methods of visual humor in animation from the aspects of image bearing, emotional rendering,...
Proceedings Article
Analysis on Design Principles of Public Facilities on Campus and Its Adaptability to Campus Environment
Xiling Han, Hai Cheng
Colleges are training base of high quality talents and the place for students to learn and communicate. Public facilities on campus are essential. In-depth investigation has been made on public facilities on campus of Huanggang Normal College. According to the contrastive analysis on problems in it and...
Proceedings Article
Discussion on Design of Art Gallery in Local Colleges and Its Value Orientation of Regional Culture
Liying Li, Hai Cheng
The coming of "fine arts era" makes art gallery become the place for quality-oriented education. Art galleries in colleges develop rapidly under the leadership of professional fine arts colleges. According to the common selection of worldwide higher education development, demands of local economic and...
Proceedings Article
Inheritance and Industrial Development of Traditional Handcraft Paper Making Process in Beizhang Village, Chang'an Shaanxi
Yuan Shao
China's paper making technique has been leading around the world, which has witnessed the development of over two-thousand years since Han and Tang dynasties. The handcraft paper making process in Beizhang Village, Changan, Shaanxi, a remains of the ancient paper making, is in a trend of being forgotten...
Proceedings Article
Research on Multimodal Visual Narrative of Digital Interactive Picture Books Interaction and Narrative
Tao Xie, Zhiyuan Long
Interactive picture books are an extension and development of traditional picture books in the digital media, owning multimodal characteristics such as 3D audio & video, multidimensional control as well as nonlinear visual narratives. Based on the multimodal discourse analysis, visual grammar, visual...
Proceedings Article
Research on Cultural Ecology of Chinese Folk Industrial Arts in Eastern Hubei Province
Jun Sun
Eastern Hubei Province has a long cultural history, rich and colorful. It is the foundation for development of Chinese folk industrial arts, providing ceaseless spiritual nutriment and fresh blood for development of folk art. Since different cultural ecological factors influence folk art in different...
Proceedings Article
Research on Cultural Production Liling Underglaze Five-colored Porcelain
Shishi Xiang
With social reform, cultural concept is reflected on implements through cultural production. Implements boast features of the times and convey people's daily life style. Social change, needs of the time, production system and technological conditions influence forming and evolvement of implements' features....
Proceedings Article
The Artistic Style and Application Research of Macheng Folk Paper-cut
Zehui Gong
Macheng Paper-cut art is the protection project of Macheng's local intangible cultural heritage, with deep humanistic connotations and abundant cultural value. This paper took the artistic style of Macheng folk Paper-cut as its study point; according to the style analysis on Macheng folk Paper-cut art...
Proceedings Article
Analysis on Early Chinese Animation Film Music and Its Historical Status
Peng Jing
Before 1949, Chinese animation film music develops quite far behind. Chinese animation film music experiences a long development history at early stage. It can be said that the creation of Camels Offered Dance is a milestone in the early stage of Chinese animation film music development. It realizes...
Proceedings Article
Analysis on Cultural Characteristics and Art Development of Dunhuang Dance Art
Jia Yang
The author has made some thinking on the cultural characteristics and art development of Dunhuang dance art. This article analyzes the cultural characteristics of the Dunhuang dance, and points out that Dunhuang dance has the common character of popular aesthetics characteristics, and the freedom and...
Proceedings Article
The Influence of Sichuan Opera Art on Chang Dai-Chien's Works
Peng Jing
The famous painter Chang Dai-Chien in the 20th century was one of the most dazzling artists in contemporary Chinese and Western painting world. His works not only inherited the techniques and aesthetic thoughts of Chinese traditional painting, but also developed the new techniques of tachisme and splash-ink...
Proceedings Article
Research on Environmental Ecology in Contemporary Landscape Design
Li Wang
Environmental ecology is an important idea in landscape design in recent years well received by audiences because it combines ecology with humanity and service of landscape. This paper designs environmental landscape with environmental ecology, follows the original ecological foundation of project and...
Proceedings Article
A Study on Oriental Aesthetics in Pictorialism
Bin Guan
Pictorialism as a photography branch which achieves aesthetic conception through documentary mode, its essence has a link with Chinese calligraphy and painting, and they all are Oriental arts with typical Oriental aesthetic. And artistic conception is the highest level of oriental aesthetics, also is...
Proceedings Article
Musical Characteristics and Language Skills of Chinese Musical Jinsha
Fangya Qiu
With the improvement of the material culture of human beings, people start to seek spiritual enjoyments. The musical first prevailed in western European countries and was introduced to China in 1980s with the reform and opening-up policy and has played an important role in Chinese market since then....
Proceedings Article
The Fucntions of Space in Film Shot
Xiaofeng Zhang
Screenwriters consider of the story world and write on the pictures to construct the imaginary world. Then the every presence of space in one film is designed by director, cameraman, art designer, sound engineer. They all give the space special significance which narrate the whole story. The thesis takes...
Proceedings Article
Comparison and Integration of Chinese and Foreign Fine Arts "Shanghai School" and "Impressionist School"
Ying Xu
There are many striking similarities between "Shanghai school" and "impressionist school" in the social background, artistic view, existing environment and so on even they existed in the same era of different countries. However, there are also many differences due to the cultural differences. Therefore,...
Proceedings Article
The Traditional Craft of Dong People's Wind and Rain Bridge and Its Cultural Aesthetic Implication
Qianwei Jin
The traditional craft appearance of Dong people's Wind and Rain Bridge architecture gives a sense of the distinctive characteristics, integrating bridge, corridor and pavilion, in whole wood structure, which is derived from the integration of the northern and southern traditional construction technologies,...
Proceedings Article
Function and Manifestation of Decorative Color in Oil Painting Creation
Yuanming Zhang
Decorative color is a kind of decorative means and it decorates the described object correspondingly based on the painter's subjective feelings and aesthetic analysis. It falls into two aspects. First, painting works with decorative color generally show a kind of design consciousness and the second nature...
Proceedings Article
Design and Practice of Mooncake Packaging for Sustainable Development
Minglei Jiang
The mooncake has nearly a thousand years history, its kinds have been gradually increased as time goes, and the packaging design of it is also changed with the continuous development of the society, but unfortunately, as the mooncake coat, mooncake packaging, in recent years has not been satisfactory....
Proceedings Article
A Study on the Visual Dynamic Design of New Media Advertising
Xuying Wang, Jang Chung Gun
As the informatization level increases in China, the application of the new media in the social development and civil life also have increased. The emergence of new media provides chances for the development of advertisement design. With the spreading of advertisements, the creativity and visual presentation...
Proceedings Article
A Simple Analysis on the Combination of Modernism and Regional Culture in the Construction by Geoffrey Bawa
Weihua Hu
In the process of globalization, there are many urgent problems faced by construction and design art. The fierce collision of modernist art and regional culture happened in construction brings unique wisdom for human beings. Geoffrey Bawa, coming from beautiful Sri Lanka, was regard as the most prominent...
Proceedings Article
Discussion on Reformation Design and Reuse of Industrial Wastelands Take the Landschaftspark Duisburg Nord Designed by Peter Latz as an Example
Weihua Hu
Located in north of Duisburg, the Landschaftspark Duisburg Nord is a post-industrial landscape park situated in Ruhr Industrial Base of Germany. So to speak, it sets a good example for other old industrial areas throughout the world. With novel and unique design idea, it most skillfully transforms abandoned...
Proceedings Article
Cezanne's Doubts Express the Invisible Perceptual World
Xianjuan Dong
"Cezanne's doubts" is the article of Merleau-Ponty's earlier discussion about painting. Although the article involved a large number of contents of Cezanne's painting creations, but what Merleau-Ponty really wants to talk about is the thinking about body, perception, existence and other philosophical...
Proceedings Article
Green Feelings in Animated Movies Directed by Miyazaki Hayao
Yuexiu Wang, Ran Zhao
Green feeling is a broad mind which values nature, life, emotion and freedom and advocates the co-existence of haven, earth, human being and god. It is focused on the living conditions and harmonious development between human being and nature, human beings and so on. As a leading figure in directing...
Proceedings Article
Study on the Humanitarian Spirit in the Folk Narration of Chinese Contemporary Photography
Bing Hao
The contents such as caring human life, concerning about human fate, reflecting the human living status reflected by the relations between human and human and human and environment, etc are the subjects of documentary photography. Similarly, the documentary photography from the folk perspective also...
Proceedings Article
Chinese Realism Oil Painting's Thematic Evolution Since the Founding of New China
Xianjuan Dong
Considering fading of western modern art theme and withering away of painting, this paper reviews thematic development of oil-painting since the founding of new China. From the theme era when theme goes first to the 1980s with the universal theme of introspection on Cultural Revolution, resorting to...
Proceedings Article
One Conception, Two Worlds A Comparative Study of Styles of Claude Monet and Huang Binhong
Ruizhen Feng, Rong Zhuang, James Chen
Impressionists emphasize thin but visible brush strokes, open composition, accurate depiction of light in its changing qualities and ordinary subject matter. Despite differences in cultural and artistic tradition, an in-depth comparison of Monet's (1840-1926) "Water Lilies" and Huang Binhong's (1865-1955)...
Proceedings Article
The Difference of the Symbolism between Chinese Painting and Western Painting
Weiran Lin
This article, by comparing the symbolic characteristics of Chinese and western painting, emphasizes that the symbolism of Chinese painting is not only different from the western art, but more importantly, the unique aesthetic image pursuit of Chinese painting and the cultural tradition of "moral comparison"...
Proceedings Article
Furnishings "Mechanism" An Overview of the Basic Teaching Ideas of Furnishings
Mingjuan Li
This paper discusses the connotation and extension of the art of furnishings, the art and teaching of furnishings, and point out that the mechanism refers to the inner working mode of the elements in the system structure and the rules and principles of the interrelations and interaction of the elements...
Proceedings Article
Moving Image Helps Explore Potential Stories Based on the Calendar Posters of Shanghai from the 1920s to 1940s
Xinxin Xiu, Bin Wang
The problem of how moving image could help explore potential stories based on the calendar posters of Shanghai from 1920s to 1940s will be discussed during this paper. This is a matter of carinal significance in analyzing and studying systematically through three parts: the calendar poster of Shanghai,...
Proceedings Article
Research on Combination of Intangible Cultural Heritage and Augmented Reality
Tao Yang, Ran Zhao
Nowadays, countries around the world put the digital protection of intangible cultural heritage on the agenda. It is the innovation integration of cultural transmission and digital technology. The development of communication technology, 3D technology and digital technology promotes the effective integration...
Proceedings Article
The Integration and Application of Traditional Culture of Local Characteristics in Public Art Design
Shukui Song
Chinese traditional culture is broad and profound, and of a long history. It benefits oversea countries and the world. But we are at a starting stage in protecting and spreading our traditional culture. Other Asian countries attach importance to traditional culture of local characteristics through all...
Proceedings Article
Study on the Ecological Evolution and Growth Mechanism of the Brand
Huabin Wang, Yu Chen
The theory of the brand rose to the idea of life body, and then proposed the ecological brand system research which gradually appears, while the relevant research is limited. On the basis of predecessors' research, this paper summarizes the ecological evolution and systematic characteristics of the brand,...
Proceedings Article
A Study on Fashion Overcoats in the Republic of China
Zhaoqing Li
Fashion overcoats came in vogue in Shanghai in the Republic of China (ROC) (1912-1949) in the mid & late 1920s, before became the trendy wear for modern ladies of numerous big cities of the country. Fashion overcoats in the Republic of China featured a distinct law of changes, with decade-identifiable...
Proceedings Article
Traditional Chinese Jewelry Art: Loss, Rediscovery and Reconstruction Take Headwear as an Example
Xiaowei Yuan
Traditional Chinese ornaments are particular about balance and unity for subtly objectifying emotions, implying extensive and profound Chinese traditional culture, so researches on the system and characteristics of traditional ornaments are of practical significance to inherit and carry forward Chinese...
Proceedings Article
The Inspiration of Ancient Aesthetics on Modern Jewelry Design Take a Case Study of the Song Dynasty Aesthetics
Xiaowei Yuan
The Song Dynasty aesthetics plays an important role in the Chinese aesthetics history. It worships plain color with an insipid and restraining art style, which is full of culture deposits. At the same time, it pursues elegance, highlights both shape and soul and shows a high art taste. The Song Dynasty...
Proceedings Article
Analysis on Current Inheritance of Yi Toasting Song Culture and Its Countermeasures A Case Study of the Yi Nationality' Drinking Song in Wuding
Xuemei Chen
Toasting song is also called wine music, wine rite music. It is a kind of folk custom song, belonging to the category of folk music. Yi toasting song is a kind of folk song form which is closely related to the Yi nationality's daily life. The Yi people introduce the toasting song to the banquet for persuading...
Proceedings Article
Reflections on the Development and Inheritance of the Dai Music Culture
Wenmin Zhong
In the multi-social background factors, we can see the development course of modern civilization in the development of the Dai music culture. Modern civilization has played a certain role in the development and inheritance of the Dai culture from different levels and different aspects. The Dai nationality...
Proceedings Article
Research on the Development Practice of Chinese Coastal Homestay Houses and Its Countermeasures
Mo Chen
Taking the homestay houses in Zhoushan, Zhengjiang Province, China as an example, analyze the feasibility of rebuilding coastal homestay houses with deductive logic and example argumentation and other analytical methods from the situation of Chinese oceanic tourism resources to the activation situation...
Proceedings Article
A Cognitive Metaphoric Study of English Animal Idioms
Zhimin Xiang
Conceptual metaphor theory is a significant theoretical output in cognitive linguistics. Animal idioms in English are large in number and revealing in cognitive mechanism. The present paper is aimed at a cognitive metaphoric study of English animal idioms from the perspective of conceptual metaphor theory.
Proceedings Article
The Rosa Multiflora Blooming in the Hell Brief Introduction of the Scarlet Letter Written by Nathaniel Hawthorne
Man Liu
The Scarlet Letter is a representative work of the American writer Nathaniel Hawthorne, describing the "purifying" process of characters. The opened "gate of hell" is a place to imprison bodies and souls, but also a place to save souls and find back human nature. Those hypocritical veils finally couldn't...
Proceedings Article
A Tentative Application of Teaching English Songs in English Phonetics Course
Yu Zhang
The present state of English phonetics teaching in China has a lot of problems, although the importance of speech has been more and more widely recognized, however, teachers themselves have their own difficulties, for most of them are not native English speakers, their pronunciations are not so authentic...
Proceedings Article
Substitutability as Distributive Criterion of Synonymity Through the Example of Words 'Way' and 'Road' in the Russian Lexical System
Elena Mikitchenko
The difficulty of differentiating such synonyms as way and road in the lexical system of Russian exists not just in the linguistic consciousness of Russian speaker—it is present in the theoretic studies of complex relationship between these words and in lexicographic practice as well. The article reviews...
Proceedings Article
The Concept of Language in Bhartŗ hari's 'Vā kyapadĪ ya'
Evgeniya Desnitskaya
This article deals with the concept of language in Bhartŗ hari's 'Vā kyapadĪ ya' (VP). It suggests that Bhartŗ hari considered language not as a static counterpart to external reality, but as speech, i.e. dynamic process. This attitude correlates with Bhartŗ hari's perspectivist approach, and with the...
Proceedings Article
The thinking on "Zhi" in Zhuangzi
Rongkun Zhang
Zhuangzi is a philosopher who consciously ponders on "Zhi" in the Pre-Qin Dynasty. It constitutes an important part of Zhuangzi's philosophy and becomes a significant way to understand Zhuangzi. This essay is based on two propositions—"Zhi Wei Nie" and "Yi Zhi Wei Shi" to discuss "Zhi". As far as Zhuangzi...
Proceedings Article
On the Artistic Expressions of When You Are Old by W.B. Yeats
Xinhui Wang
The thesis can be divided into three parts. Part one is an introduction about Yeats and the poem When You Are Old. The career of Yeats and the background and literary review of the poem are given in this part. In the second part, the brief introduction of artistic expression is given. The third part...
Proceedings Article
A Comparative Study of Li Qingzhao's and Sappho's Life Experiences
Yimei Du
The paper recollects Li Qingzhao's and Sappho's life experiences with a glimpse of their footprints on the way to happiness and true love. The persistent pursuit of true love and unceasing search for a happy life constitute the most important content of the two poets' lives, which also becomes the soul...
Proceedings Article
Application of Multimedia Network Technology in Chinese EFL Learners' Autonomous Learning of English Phonetics
Fanghui Hu, Min Wang, Shanshan Li
Learning English pronunciation and intonation is a basic link in EFL learning. The development of multimedia network technology provides Chinese EFL learners a new way to learning English phonetics and can meet each individual learning demand. Based on discussing the advantages of multimedia network...
Proceedings Article
The Research Summary of the Origin of Chinese Characters Based on the Ancient Chinese Characters and Dongba Characters Comparative Perspective
Lan Wang
Origin of Chinese characters is an important content of Chinese origins of civilization. Firstly, the mainstream view of the origin of Chinese characters was the theory of hieroglyph referred to as the monism in Chinese academia. And then, dualism, trichotomy and the discussion presents the development...
Proceedings Article
Study on the Allegory Narrative Mode in England, England
Liqin Xie
Julian Barnes is an important contemporary English writer. In England, England, he continues to try a new writing form of novel. Adopting the non - realistic narrative mode of the allegory narrative, whose style is comic, is Julian Barnes' good exploration to writing techniques. Based on the exploration...
Proceedings Article
The Image of the New World in Columbus's "Diario de a Bordo"
Ning Chen
Born in Italy, Columbus always used the Spanish language to write his journals and memories. Traditionally, the journal of his first voyage to America is considered documents concerned to the history studies. But just like Hayden White defines the historical work as a verbal structure in the form of...
Proceedings Article
A Corpus Based Study on Conceptual Transfer Involving Classifier-noun Collocation Errors Made by Advanced-level Chinese as Second Language Learners
Sanmao Zhu
Within the framework of conceptual transfer, this study makes an error analysis on 52 classifiers of grade A based on the writing part of HSK advance.The identified systematic features are analyzed in terms of their collocation with nouns and discussed from a lexical conceptual transfer perspective....
Proceedings Article
Study on Translation Work Force Training under the Influence of Chinese Tea Culture Communications
Lingyun Chu
China is the birthplace of tea. Tea culture is one of the most important components of Chinese culture that enjoys a long history of 5000 years. As Chinese reform deepens and develops, Chinese culture exchanges with other countries grow. Chinese tea culture has mingled with the local cultures and form...
Proceedings Article
Study on Translation Strategies of English Brand Names
Xu Zhang, Yi Ru Wang
With the continuous development of world economic globalization, international business cooperation and exchanges have become increasingly strengthened. In the increasingly fierce market competition, the brand name has become the core content of enterprise competition. When a local successful brand is...
Proceedings Article
Study on English Translation of China's Tea-Business Publicity Materials from the Perspective of Skopos Theory
Lingyun Chu
With the development of global economy, an increasing number of tea companies manage to export their products in the way of brand export. Qualified translation of publicity materials will help the target customers know well about the company, purchase their products and therefore increase their profits....
Proceedings Article
Digitization and Networking of Translators' Occupational Archives
Jiehai Liu
Under the background of big data and Internet era, the development of occupational files is facing both challenges and opportunities. In this essay, we firstly elaborate the necessity and feasibility of the digitization and networking of translator's occupational archives. Then, embroidering on the three...
Proceedings Article
A Study on the Development Process of Russian Skaz
Yi Li
As a kind of literary style, skaz generation of russian skaz, development and stability weren't accomplished in an action. The layout and plot of the text are stringed together by narrator. This structural pattern was first skillfully used by Russian writers. It has passed a history of about 200 years....
Proceedings Article
The Culture Conflict between West and China Reflected in Idioms
Desheng Chen, Shuyin Lin
Idioms are those that are used in particular form, with a particular meaning most widely used language. Idioms have a long history both in China and west. The different culture has bred the ethnic characteristics idioms thus the use of idioms is deeply effected by the geographical environment, national...
Proceedings Article
The Visualization Analysis of Second Language Acquisition's Research Evolution
Yancheng Zhang, Wan Sun
Using a visual analytical approach to explore the evolution of second language acquisition research, this paper was based on 3,940 papers including the theme of "second language acquisition" in the SCI, SSCI, and A&HCI databases from 1964 to 2014. It uses methods of bibliography modeling analysis to...
Proceedings Article
Beyond Forms and Manuals: A Sociocognitive Approach to Academic Citation in Novice EFL Researchers' Writing
Liyin Zhang
As a prominent feature of academic discourse, citation is viewed as the ability to use sources effectively and appropriately and an essential skill that novice researchers must acquire [1]. However, due to novice researchers' insufficient disciplinary and linguistic competence and their unbalanced power...
Proceedings Article
Contrastive Study of Hedges in English-Chinese Social Science Articles
Lili Sun
Through self-built English and Chinese corpora, this paper tries to compare the differences and similarities of the use of hedges. With the help of SPSS and AntConc software, we can get that there are obvious differences and similarities in different scales of the two corpora. The result can be analyzed...
Proceedings Article
The Truth, the Goodness and the Beauty in Language Expression Analysis of the Practice of Broadcasting and Hosting Art Talent Training in TV Speeches
Bei Chen
Speech is a social practice of communication function. It is a behavior of person to illuminate sense, deliver insights and express emotions in the use of language symbols on an issue in a particular environment in the face of numerous audiences. It is also called lecture or address. With the rapid development...
Proceedings Article
Research on Chinese and English Color Words under Cross-cultural Background
Li Wan
In human's language, there are many color words, which are frequently used in communication, thus they are endowed with rich emotional coloring and cultural connotation. There are abundant color terms in English and Chinese language. However, due to different cultural background and history of China...
Proceedings Article
The Religious Origin of Hollywood Movie with the Theme of Doomsday
Yingjuan Shi, Xiao Yang
The end of the world is a recurring theme in the Hollywood disaster film, which criticized the expanding human greed, the control and manipulation of nature and the misunderstanding of technology. This paper presented that the end of the complex in the United States has a more profound religious origin....
Proceedings Article
Blended Learning and Its Applications in English Writing for Chinese Students
Weizhong Rao
The paper aims to study blended learning and how it is applied in Chinese college English writing teaching. It also explores how blended learning is utilized to enhance the effectiveness of teaching writing, as well as the students' information literacy and critical thinking ability. The participants...
Proceedings Article
The Construction of Gender: Judith Butler and Gender Performativity
Li He
Judith Butler is a famous American post-structuralism philosopher and an influential feminist pioneer. Her research covers a wide range of fields. This paper attempts to trace the development of Judith Butler's theory of gender in order to fully grasp the dynamic process of her thought. Her theory of...
Proceedings Article
A Review on Translation Studies from the Perspective of Post-modernism Philosophy
Rongliang Niu
Post-modernism is a universal cultural trend in western developed countries in the 1960s, and post-modernism philosophy is the fundamental and important component of post-modernism. In essence, post-modernism philosophy is a different way of thinking from modern philosophy, and it is characterized by...
Proceedings Article
User Interface of Online Chinese-English Dictionary of Traditional Chinese Medicine
Fang Lu
Web crawling, Wiki and other technologies are the necessary measures for compilation of online dictionaries, but rigorous and scientific meaning is still the core of dictionary. In this paper, I selected two examples, "blood heat" and "qi stagnation", from two online Chinese-English dictionaries of Traditional...
Proceedings Article
The Impacts of Lisbon Treaty on EU Trade Policy and EU-China Trade Relation
Ke Hong
The Lisbon Treaty is intended to make the EU more efficient, more democratic internally and more coherent on the world stage. There is no doubt that EU external trade policy is indeed affected by the Lisbon Treaty. And for EU-China trade relation, at this stage we can say that China will have to look...
Proceedings Article
Study on Difference between Regional Policy Intensity and Regional Financial Development
Fangqin Chen, Mengxing Chen
As the main body of institutional change and innovation in the region, the difference of the local government's policy action should be an important institutional variable to explain the difference of regional financial development. Starting from organizing the forming mechanism of difference between...
Proceedings Article
Discussion on Ecological Marxism in Reflection on Technology
Zhongjie Wang, Huijie Zhang
With the appearance of serious ecological crisis, a trend of ecological criticism rises in western countries including Ecological Marxism. The Ecological Marxism combines the green ecological environment with the red socialism and uses ecological activities to provide realistic references for socialism....
Proceedings Article
Conceptual Frameworks of Business Ethics
Andrey Galukhin, Farid Gusejnov, Elena Malakhova, Elena Novikova
The following paper gives an account of the paradigmatic diversity of concepts and approaches applied in business ethics programs. Business ethics is introduced as a part of an interdisciplinary project of inquiry into the regulative foundations of business activity. Business ethics issues are classified...
Proceedings Article
Analysis on the Financial Service Demand of the Elderly under the Background of Population Aging A Case Study of Wuhan
Fanghui Wang, Lan Liu
The acceleration of population aging in our country makes the demand for financial market growing. Due to the particularity of the elderly, the existing financial services can not meet the special needs of the elderly. In this paper, through the investigation on the financial needs of the elderly in...
Proceedings Article
Theoretical Research and Prospect of the Impact of Government Intervention on M & A
Qi Gao
Through the study of relevant theories and literatures, this paper describes the impact of government intervention on the impact of mergers and acquisitions based on the government regulation theory, ownership concentration theory and the ultimate control theory. Related theories are relatively fragmented...
Proceedings Article
The Development Strategy of Chinese Garment Industry under the Influence of World Science and Technology Garment
Meilin Huo, Chul Soo Kim, Hongting Yu
This paper analyzes the great changes brought by science and technology to the garment industry and human life and the application status in the garment industry from the four dimensions of garment, to explain the necessity of applying science and technology to the garment industry; it also finds out...
Proceedings Article
Difficulties in the Development of Shaanxi Folk Culture Industry and Its Countermeasures
Hongqiao Song
At present, Shaanxi faces the arduous task of deepening the reform in folk culture industry and urgently needs to establish new power in upgrade and development of folk culture industry, in order to create the premise for the new round development and smoothly realize the upgrade and innovative development...
Proceedings Article
Study on Comparison between EVA Index and Traditional Accounting Profit Index in Value Assessment of Listed Banks
Wei Di, Yu Zhang
Taking the 2014 data of 16 listed banks as study sample and combining with the actual situation of each index, this article distributes the indexes and builds the regression model to compare the differences between the EVA index and traditional accounting profit index and explain the value of matters...
Proceedings Article
Study on the Key Factors for Enterprises Adopting XBRL Technology Based on TOE Framework
Wei Di, Jing Xia
At present, the Extensible Business Reporting Language (XBRL) financial reporting has given rise to a study fever at home and abroad. And the development of application of XBRL has also been focused on by various industries and fields. This thesis presents the origin of XBRL and the latest domestic and...
Proceedings Article
Study on the Development of Agricultural Tourism around Mengshan Mountain
Zhaoyun Li
The development zone of agricultural tourism around Mengshan mountain is located in Linyi City, Shandong Province. As the national famous old liberated area, it has long history of agricultural development and rich agricultural tourism resources. Under the scientific guidance of the local government,...
Proceedings Article
Analysis on the Motivation of Express Enterprises Backdoor Listing and the Road Choice Based on the Case Analysis of SF Company Taking over Ding Tai New Material Company
Zhongfu Yu, Jing He
With the development of economic globalization and the development of China's capital market, more and more enterprises are aware of the importance of listing. Leveraging e-commerce booming, China's express delivery industry is also to achieve a big leap, big development, but also some trade issues....
Proceedings Article
Operational Features of the Macroeconomic Developments in Kyrgyzstan and Its Implications for Xinjiang
Ahbuduhani Awuti
Taking GDP of Kyrgyzstan as main line, this article respectively researches the influence degree of consumption, investment, net export, exchange rate and unemployment rate indicators on GDP, analyzes the current situation of economic development of the country as well as the driven factors and bottleneck...
Proceedings Article
Analysis on the Spatial Correlation of Industrial Structure Supererogation in China
Fanchao Kong
Taking 31 provinces and cities in china from 1998 to 2013 as research sample, we study the effect factors on the Spatial Correlation of Industrial Structure Supererogation in China by using the QAP method, based on the measure of Industrial Structure Supererogation. We find that the spatial correlation...
Proceedings Article
SWOT Analysis of Tourism Development in West Scenic Area of Changbai Mountain and Its Countermeasure Research
Liguang Zhao, Mingju Liu, Yumei Yao
Located in northeast China, Changbai Mountain is one of the ten famous mountains of China, referring to the national 4A level scenic area. It is divided into the scenic areas in the north, west and south. Although the west scenic area in Changbai Mountain starts late in development, it has advantaged...
Proceedings Article
Analysis on Competitiveness in Development of Ecological Tourism in North Scenic Area of Changbai Mountain
Mingju Liu, Liguang Zhao, Yan Zhang
Nowadays, ecological tourism has become popular in the development of tourist industry, referring to the tourist activity that has dual responsibilities of protecting natural environment and maintaining living of local people. According to the concept and characteristics of ecological tourism and the...
Proceedings Article
Research on the Influence of Export Trade Dependence on Industry Capital Structure
Huiyue Liu, Gege Zhang
The development of China's manufacturing industry is in a critical period of upgrading and transformation of industrial structure. This paper selects the data of 16 industries in China from 2007 to 2015 to test the degree of dependence on export trade and industry capital Structural adjustment. The results...
Proceedings Article
VaR Model Measure Exchange Rate Risk Based on GARCH Approach and EVT Theory
Jie Yang, Shaozong Zhang
In recent years, financial disasters have emphasized the importance of effective risk management for financial regulators and market practitioners who have become particularly sensitive to changes in the assets value. The use of quantitative risk measures has become an essential management tool to be...
Proceedings Article
The Export of Agricultural Products of China in the Context of the Belt and Road Initiative
Lijing Wu, Yanxiao Geng
At present, China's agricultural product trade is facing the development dilemma. The trade deficit is expanding, market and product structure is irrational, and the Chinese agriculture products often encounter trade barriers. "B&R" initiative provides a rare opportunity for the development of agricultural...
Proceedings Article
Research on Approaches and Significance of Great Wild Goose Pagoda Tourism under the Guidance of "the Belt and Road" Strategy
Zhongtao Hui, Biliang Zeng
Great Wild Goose Pagoda tourism is a brand industry of Xi'an city and Shaanxi Province. However, for a long time, the tourism of Big Wild Goose Pagoda has been confronted with many difficulties in development. "the Belt and Road" strategy is an important measure that China and the Party proposed to promote...
Proceedings Article
Asset Price Bubble, Monetary Policy and System Design In the Perspective of China's Real Estate Bubble Prevention
Yanling Yang
In July 2016, the Political Bureau of the Communist Party of China Central Committee made a rare proposal to curb the asset bubble. Although it did not say what kind of asset bubble was suppressed, obviously, the real estate bubble is the most critical issue. In current China, the purpose of buying house...
Proceedings Article
Research on the Causes and Countermeasures of China 's Real Estate Market Bubble
Xiangwei Xie
In 2016, the Central Economic Working Conference of China pointed out that we must adhere to sound monetary policy and guard against economic and financial risks, while at the same time maintaining a reasonable and adequate liquidity. At present, the asset price bubble is mainly manifested in the real...
Proceedings Article
The Dilemma and Countermeasures of China's Manufacturing Industry Development
Qianqiu Luo
At present, as China's income gap is widening, consumer demand insufficient, the consumption structure unbalanced, the manufacturing industry is also facing the dual pressures on technology and market. This paper argues that the market pressure China's manufacturing industry is facing is on the one hand...
Proceedings Article
Innovative VAT Income Deduction Policy and Accounting Process from the Perspective of Technical Innovation
Yi Tang
On the strategic background of innovation driving development, based on the basic analysis of value-added tax deduction and the function of value-added tax optimizing the economy, this article raises to increase the labor costs for internal R&D, amortization of depreciation of long term assets used directly...
Proceedings Article
Study on the Meaning of Chinese Traditional Cultural Resources to the Construction of Chinese Indigenous Management Theory Based on the Perspective of Experiential Foundations
Shuwang Zhang, Qianting Lu, Jeff Wang
Through the research on the construction of Chinese philosophy and management theory in recent years, this article focuses on the relationship between Chinese indigenous management theory and Chinese traditional cultural resources. The research indicates that management scholars summarize laws and construct...
Proceedings Article
Research on Status Quo of Body-building Projects for Farmers in Hubei Province and Its Countermeasures
Hao Xiong
As an agricultural country developing at a high speed, China has sports activities carried out in most of the rural areas, which play an important role in strengthening physical bodies of farmers, enriching amateur and cultural life as well as building harmonious and new villages across the country....
Proceedings Article
Study on the Application of CVP Analysis in Catering Industry
Yan Jiang, Zhirong Shen
Cost-Volume-Profit (CVP) Analysis method is an effective method for the forecasting of cost, realization of target profit and decision analysis of a company. At present, the CVP analysis method is mainly used in the manufacturing industry, yet it is rarely used in the catering industry. This paper conducts...
Proceedings Article
Three Horsemen of the Apocalypse for Human Resources in China
Jun Feng
Through empirical analysis, this paper considers that the three considerable human resource challenges faced by organizations in China, respectively, are lack of understanding for strategic human resources management, insufficiency in human resources development, and drying-up of human capital. In order...
Proceedings Article
Credit Risk Measurement of Listed Manufacturing Companies in China Based on modified KMV Model for Empirical Analysis
Xuechan Lu, Wei Di
The whole manufacturing industry is in overcapacity across China, which is a key field for the supply-side reform. In recent years, the industrial credit risks are increasing continuously, and it is becoming more and more important on how to reasonably measure and identify the credit risks of manufacturing...
Proceedings Article
Research on Performance Appraisal for Student Affairs Management Personnel in Chinese Universities Based on 3E Theory
Nan Ding, Wanbing Shi
Education, management and service are the three main functions of student affairs management personnel in universities. It is a new issue how to realize effective student affairs management and development of student affairs management personnel, constantly promote the performance of student affairs...
Proceedings Article
Discussion on the Improvement of the Rural Old Age Service System by Physical Endowment
Keqing Sheng, Wanlu Yuan
A cardinal number of a population is big, and the aging of said population is speeding up rapidly in China. The traditional family supporting model has been challenged. Based on the research method of documentation, interviews, field analysis, and mathematical statistics, the elderly endowment situation...
Proceedings Article
The Study on Social Interaction and Residential Differentiation in Gated Community under the Context of Globalization
Yuefang Wu
China's private gated community is a kind of material materialization of social public resource supply transforming from unit welfare system to market. Urban gated community is the means to separate residential space, which influences neighborhood structure, residential social interaction and identity...