Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)

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201 articles
Proceedings Article

Quality Management of Vocational Skill Identification for Higher Vocational Education

Ping Hu, Yumin He, Liying Yu
The overall quality and skill level of workers also determines a country’s competitiveness. It is important to improve quality for higher vocational education. This paper studies the quality management of vocational skill identification for higher vocational education. A case study is performed to study...
Proceedings Article

How Can Agriculture Achieve High-quality Development in China?

A Multisectoral Model Perspective

Xuchao Yang, Peilin Wu
This paper aims to analyze main factors affecting China’s agricultural development and try to put forwards practical measures to help it achieve high-quality development. The authors construct a multi-sector model that includes agricultural production, R&D and intermediate product departments, and...
Proceedings Article

Research on the Impact of Customer Participation on Their Satisfaction Under the Background of Value Co-Creation

Taking Smartphones as an Example

Xiaoyu Zhao
From the perspective of value co-creation, customers become value co-creators. Many companies encourage customer participation in order to create value and improve satisfaction, but at present there is no consensus on whether customer participation will lead to customer satisfaction. This article uses...
Proceedings Article

Construction of China’s Tea Futures Market From the Perspective of Optimizing Business Model

Yajun Shen
The cultivation and processing of tea in China are generally carried out in a decentralized manner. There are many tea brands, great quality differences and price fluctuations, which lead to the decline of China’s tea competitive advantage in the international market in recent years. Based on the ideas...
Proceedings Article

Agricultural Products Crowd Logistics: A Literature Review and Research Agenda

Zhiwen Su, Mingyu Zhang, Shuang Li
As an innovative business model, agricultural products crowd logistics (APCL) is emerging rapidly. The focus of this paper is to carry out a literature review on APCL grounded in literature of crowd logistics (CL) and agricultural products logistics (APL), and then provides an agenda for future research....
Proceedings Article

Research on the Industrial Competitiveness of Beijing Intelligent Connected Vehicle: City Comparison

Ruiyu Feng, Yingqi Liu
Based on the diamond model, this paper constructs the industrial competitiveness evaluation index system of intelligent connected vehicle with 4 first-class indexes, 9 second-class indexes and 16 third-class indexes, and makes an empirical comparative analysis on the relevant data of Beijing, Shanghai...
Proceedings Article

The Determinants of Targeted Poverty Alleviation Expenditure for Chinese Listed Firms: A Regional Politicalized CSR Perspective

Xiaobei Huang, Tiantian Song
Chinese listed firms played an important role in the poverty alleviation battle. Based on the poverty alleviation data release by Chinese listed firms in 2016 and 2017, this paper empirically exam the determinants of poverty alleviation expenditure for listed firms from the three perspectives of political...
Proceedings Article

Research on Business Model Innovation Path of Characteristic Town Integrating Culture and Tourism Based on Value Sub Module

Take Langya Town in Qingdao West Coast New Area as an Example

Xiaomin Guan
The integration of culture and tourism industry marks that the industrial boundary of the two industries has been broken, Promoting tourism with culture and promoting culture by tourism has become the theme of cultural and tourism development. The development of cultural and tourism integration has led...
Proceedings Article

A Study on the Relationship Between College Students’ Psychological Capital and Their Employability

Jin Ma
In recent years, college education has gradually changed from elite education to universal education. Meanwhile, the employment difficulty of college graduates has become a common problem. From the perspective of psychological capital, this study investigates the impact of psychological capital (including...
Proceedings Article

A Study on the Subsequent Measurement of Goodwill

Xiaoya Sang
This paper mainly studies the problems of goodwill follow-up measurement. Through using literal research and quantitative analysis, sort out the problems existing in the subsequent measurement of goodwill and put forward corresponding suggestions for improvement. The purpose is to promote the continuous...
Proceedings Article

Research on Anti-Factoring Financing Access Mechanism of Logistics Enterprises Under Supply Chain Finance Environment

Linan Wang, Yuting Sun
The influence of supply chain finance on the development of enterprises is increasing and the role of logistics enterprises is also changing. In order to ensure the smooth operation of the supply chain, it is imperative to standardize the anti-factoring financing access system for logistics enterprises....
Proceedings Article

Analysis of Apple Inc.’s Innovation Dilemma From the Perspective of Leadership

Zixuan Liu
Innovation plays the key role in the technology company. Currently, there are many studies exploring the model of company’s innovation referring to the theoretical framework in the book named “The Dilemma of Innovators”. However, there are no studies exploring it based on the perspective of leadership....
Proceedings Article

Risk Identification and Assessment of Emerging Platform

Based Energy Internet Businesses

Chunming Wang, Lin Liu, Xingtong Chen
Energy Internet has lived up to the future development needs of the energy industry, and set higher requirements for the reliable and safe operation of various energy systems. Therefore, it is crucial to carry out a comprehensive assessment of the risks it brings about from a theoretical perspective....
Proceedings Article

Business Model Design for Smart Energy Integrated Service Platform From the Perspective of Value Flow

Suxiu Li, Xingtong Chen, Lin Liu
The smart energy integrated service platform essentially builds a platform-based business model based on the concept of “energy+ internet”, wherein, traffic is a key element and resource. Based on the value flow theory, this paper constructed a research framework for the value flow mechanism of the platform...
Proceedings Article

The Labor Supply Effect of the New Rural Social Endowment Insurance

Empirical Analysis Based on CHALRS Data

Xipei Zhu
Using the data from the China Health and Senior Care Tracking Survey (CHARLS), a Tobit model was established to investigate the impact of the new rural insurance on the labor supply of rural middle-aged and elderly people, and propensity score matching (PSM) was used to deal with the self-selection of...
Proceedings Article

An Analysis of the Economic Consequences of Listed Companies’ Goodwill Impairment

Taking Xunxing Limited Company as an Example

Xiaonan Huo, Guoxing Zhang
With the continuous advancement of economic globalization, corporate mergers and acquisitions have become an important way for companies to enhance their competitiveness and accelerate their transformation and development. In order to speed up the merger process, companies often carry out mergers and...
Proceedings Article

Evaluation on Business Performance of Chinese Listed Securities Companies-Based on Factor Analysis

Yuan Zhang
As an important participant of capital market, security market plays an important role in promoting economic development. With the recovery of stock market, the successive introduction of favorable policies at the regulatory level and the progressive opening to the security market, security industry...
Proceedings Article

The Profiting Modes of China’s Online Video Platforms

A Case Study of iQIYI

Shifen Wang, Jiamiao Ye
From 2004 to 2020, the online video platforms in China have developed for 17 years. After the early stage of wild growth, the industry entered the stage of normal development. The IPOs of iQIYI and Bilibili in Nasdaq demonstrated the potential of China’s online video platforms. However, the platforms,...
Proceedings Article

Research on Marketing Model of Social E-commerce Based on Customer Loyalty

Take “Xiaohongshu” as an Example

Ruige Cheng
As the growth rate of China Mobile Internet users continues to decline, the scale reaches the top, and users’ attention is further distracted, and the competition for users’ attention will become more and more intense, entering the stage of stock competition. In this context, “Xiaohongshu” based on the...
Proceedings Article

The Integration of Cultural Industry and Tourism in Last Ten Years in Shandong Province, China

Zhuoqun Du, Peilin Wu
As the integration of cultural industry and tourism turns to be a public trend in China, some scholars and agencies are paying attention to the methods to evaluate the degree or level of the integration. Shandong is a province with rich cultural resources, large-scale cultural industry and tourism. It...
Proceedings Article

The Impact of COVID-19 Containment Measures on Air Quality: Evidence From China

Qing Yu
The Chinese government has implemented a set of containment measures to control the spread of COVID-19 pandemic. The epidemic restrictions caused large reductions in human mobility and economic activities, which influenced the air quality conditions as well. This study investigates the short-term impact...
Proceedings Article

The Spillover of Incivility From Family to Workplace: The Mediating Effects of State of Self-Control

Hui Deng, Wenbing Wu
Based on self-control resource theory, taking a questionnaire investigation of 440 pairs of employees and their leaders, this study explored the effecting process of family incivility on workplace incivility through state of self-control. The results revealed that family incivility positively affected...
Proceedings Article

Do the Stock Exchange Comment Letters Affect the Accuracy of Analysts’ Earnings Forecasts?

Rongrong Chen, Yuanhui Li
The economic consequences of stock exchange comment letters have received widespread attention, but empirical studies based on analysts’ perspective are scarce. Through theoretical analysis and empirical testing, this paper finds that the accuracy of analysts’ earnings forecasts of enterprises issued...
Proceedings Article

How to Choose the Correct Branding? Application of Fuzzy VIKOR on Consumers Purchasing the Luxury Brand

Tienchin Wang, Yenying Huang
This paper applies the fuzzy VIKOR method to the luxury brand decision-making behavior. The method adds the largest group utility with the smallest regret of alternatives on the basis of fuzzy theory to solve the multi-criteria decision-making problem. The research process and results show that the opinions...
Proceedings Article

Research on WeChat Marketing Strategy

Take Amway Company as an Example

Shu Yang
The comprehensive arrival of the “Internet +” era has brought an impact on the development of all walks of life. In view of the current economic situation, network economy has become the mainstream economic development mode. Under this background, people’s life and work forms have undergone tremendous...
Proceedings Article

Economic Recovery Enabled by Technologies

A Case Study on the Issuance of Consumer Coupons in Yantai of Shandong Province

Anqi Wang
At the beginning of 2020, the COVID-19 epidemic is raging around the world. Such a public crisis has slowed or even stalled economic development, but unlike the SARS pneumonia epidemic, under the background of ‘Internet +’, the construction of cloud platform and big data technology have increased the...
Proceedings Article

Strategic Plans of Faculty Management for Developing Universities Participated in Double-First Class Construction Program

Shen Sun
Based on SWOT analysis, strategic plans of faculty management are proposed for developing universities who are the finalists of double-first class university construction program ran by Chinese government. The strategic plans aim to accelerate the targeted universities to get developed at a rapid pace...
Proceedings Article

Research on the Influence of Opinion Leaders on the Consumer Willingness of Post-90s and Post-00s

Lu Wang
This article explores whether and how the characteristics of opinion leaders and the quality of the information they convey affect the willingness to spend on overseas shopping in the post-90s and post-00s. Through factor analysis and Logit regression analysis, it is found that the popularity and professionalism...
Proceedings Article

Energy Internet Platform Business Development Theory and Maturity Analysis From the Perspective of Empowerment

Lin Liu, Xue Wang, Suxiu Li, Liujun Zhao
The energy internet features extensibility, close connection, and value spillover effect. Platform-based businesses play an important role as a carrier of energy internet for external sharing and empowerment. Based on external empowerment, value network, and VCUA environmental theory, a “triple helix”...
Proceedings Article

Efficiency and Productivity Changes of Commercial Banks and the Branches in China During 2007-2019

A DEA-Malmquist Approach

Libo Li, Wenbing Wu, Mingyu Zhang
Efficiency and productivity changes in the banking sector are important because understanding whether financial resource allocation is efficient provides the basis of policymaking, routine management, and bank reforms. Using a DEA-Malmquist approach, this study firstly compared bank efficiency of the...
Proceedings Article

Research on the Non-Material Incentives of the Post-90s Knowledge Employees in Small and Medium IT Enterprises

Qi Luo
In the 21st century, many developed countries has entered the information age, and China has entered the threshold of the information society. In recent years, the IT industry has become the pillar industry of China’s economic and social development. The number of some small and medium IT enterprises...
Proceedings Article

Discussion on the Motivation and Influencing Factors of High-Speed Railway Development in Various Countries

Zixuan Zhu
The main research content of this paper is to compare the causes and possible influencing factors of the development of high-speed railway construction in various countries. This paper collates the high-speed rail development data of the top 50 countries in operation and construction mileage in 2019....
Proceedings Article

Analysis on the Application of Artificial Intelligence in Cross-Border E-commerce

Liang Li, Yunqi Wang, Yanling Zhang
As domestic e-commerce market becomes saturated, cross-border e-commerce, especially those focusing on emerging markets ones has gradually attracted enormous attention from both e-commerce platforms and enterprises. With the ever increasing application of technologies like big data and artificial intelligence,...
Proceedings Article

Research on the Development Path of China’s Rail Transit TOD in the Post-Epidemic Era

Dan Zhu
The epidemic of COVID-19 has not only aroused strong concern in the fields of public health and healthcare, but also requires a re-examination of urban planning and public transport organizations. This paper analyzes the impact of the epidemic of COVID-19 on rail transit, including the impact of the...
Proceedings Article

Research on Human Resource Management Innovation in the Context of Big Data

Erxiao Hua
This article is based on the background of my country’s entry into the big data time and the reality of the country’s advocacy of “Internet +”, and is oriented to promote enterprise human resource management to adapt to and use big data. Taking the research background and research significance as the...
Proceedings Article

Research on the Development of China’s Manufacturing Industry: Endogenous Innovation and Threshold Effects

Jianjun Sun, Shuxiang Wang, Fang Yuan
The Chinese manufacturing industry currently faces unprecedented opportunities and challenges related to its development. The choice of an appropriate development approach not only affects the upgrading of the manufacturing industry itself, but also influences the restructuring and evolution of the Chinese...
Proceedings Article

The Construction of University Financial Quotient Evaluation Index System and Its Level Measurement

Lingling Wu, Zengjun Gu
As a special group of college students, financial quotient is an aspect of their value. The financial quotient level of college students has gradually become a key indicator to measure the comprehensive quality and ability of students, and it has also become a reasonable measure of the financial quotient...
Proceedings Article

Research on Tourism Driving the Development of the Tertiary Industry

Xinyi Deng
The tourism industry has gradually become an important part of the development of my country’s service industry. Through the analysis of the characteristics of the tourism industry and the characteristics of the tertiary industry, the article derives the association mechanism between the tourism industry...
Proceedings Article

Research On Technical Barriers to Trade in Chinese Exports

Yao Yao, Yizhen Zhou, Jiangping Zhu
This paper analyzed technical barriers for China’s exports, from the perspective of different types of technical barriers, in different industries and in different countries, and examined the impact and coping strategy of technical barriers. Agricultural export from China encountered technical barriers...
Proceedings Article

E-Commerce Under the Pandemic: What They Have Been Through?

Ruiying Jin, Jing Nan, Bill William Robovsky
E-commerce refers to the use of the Internet for commodity trading business activities, the realization of consumers online shopping, and online transactions between merchants. The difference between E-commerce and traditional transaction models is that the transaction activities are supported by information...
Proceedings Article

Research on Product Structure Optimization of Small and Medium Sized Chinese Fast-Food Chain Enterprises

Take Yantai Lanbai Catering Co., Ltd. as an Example

Xuejing Fan
The catering market is huge and scattered. For Catering enterprises, the renewal and structural adjustment of their products have become the necessary work to base themselves on the market and further develop. Taking Yantai Lanbai Dining Co., Ltd. as an example, combining with product structure theory...
Proceedings Article

Research on Tourism Image Perception of Tang Paradise

Yue Sun
In the Internet age, it is scientific to use the analysis of online texts to explore tourists’ image perception of tourist attractions. This study selects Tang Paradise as a case site, uses ROST Content 6.0 software to analyze the web texts obtained from the Ctrip.com and Mafengwo website,obtains the...
Proceedings Article

The Influence of the Application of Balanced Scorecard on the Financial Performance of Enterprises

Xiaoye Fang, Xiaoting Qu
As Chinese enterprises attach more importance to the management ability, more and more companies expect to optimize the management process by using the balanced scorecard, a management tool. This paper analyzes the situation and effect of applying Balanced Scorecard (BSC) in the annual reports disclosed...
Proceedings Article

The Inconsistency of Financial Reports and Internal Control Audit Opinions and Corporate Dual Innovation

Xiang Xiao, Ziqin Yu, Yuxian Jiang
Based on the core role of innovation in China’s overall development, here in we investigated the relationship between the inconsistency of financial reports and internal control audit opinions (hereinafter referred to as IFRICAO) and dual innovation by taking Chinese companies which were listed on the...
Proceedings Article

The Research of Apple Price Fluctuations and Influencing Factors

A Case Study of Hebei Province

Yufei Gan
This paper aims to explore the fluctuation characteristics of Apple price and analyze the important factors affecting the fluctuation of Apple price. Hebei province is one of the major Apple producing provinces in China. First of all, this paper analyzes the general situation of Apple industry in Hebei...
Proceedings Article

The Strategic Group Analysis of BYD New Energy Vehicles From the Perspective of Value Chain

Tong An
A new energy vehicle is an irresistable trend, which is the guidance and goal of the automobile industry’s future development. BYD as a pioneer and strong performer among domestic new energy vehicles, has received extensive attention of the society from all walks of life. This paper takes BYD as the...
Proceedings Article

Research on the Functional Orientation of Accounting Innovation Network Subject and Network Operation Mechanism

Jing Ning, Wei Wei
New era for the development of high quality accounting industry requirements, make the accounting industry is facing new challenges, and as to improve the quality of accounting, one of the effective means of improving the efficiency of accounting accounting innovation play an irreplaceable role in them,...
Proceedings Article

Research on Perceived Image of Beijing Night Tourism Based on Fuzzy Comprehensive Evaluation

Guangpu Chen, Bisha Tong
Night tourism is gradually becoming a new model to promote the upgrading and development of tourism destinations. This paper constructs an index system for Beijing night tourism perception image based on literature analysis, collects tourist perception data through questionnaire survey, and analyzes...
Proceedings Article

Value Co-Creation Among Enterprises in Green Supply Chain Based on Free Riding Behavior

Xiuli Liu
In this paper, we consider the situation of free riding behavior of retailers in the green secondary supply chain of manufacturing industry. Based on game theory and value co-creation theory, we discuss the impact of centralized decision-making and decentralized decision-making on product green degree,...
Proceedings Article

Research on Venture Capital, Social Network and Innovation Capability

A Case Study

Lijuan Zuo
Enterprise innovation is inseparable from the support of funds and resources. This paper studies the influence of venture capital’s capital, decision-making and management support on enterprise’s creativity. Any enterprise is in an interconnected network relationship with its environment. This paper...
Proceedings Article

Summary and Prospect of Research on Technology Finance and Technology Innovation

Xinrui Yang, Moyang Li
On the basis of existing literature research, this paper analyses the two-way influence and mechanism of technology finance and technology innovation, and analyses the influence and mechanism of technology finance and technology innovation on regional economic development by studying the regional economic...
Proceedings Article

The Influence of Government Subsidies on Enterprise Performance

The Research Based on Concept Stocks of New Energy Vehicles

Yufan Zheng, Wensong Zhang
Based on market status and various financial data of listed new energy vehicle enterprises from 2013 to 2019, the paper draws a conclusion through empirical research. On the one hand, government subsidies have certain promoting effect on both enterprise performance and R&D investment. On the other...
Proceedings Article

Influence of COVID-19 on Travel Intention

Take Sanya as an Example

Juntong Chen
After the outbreak of COVID-19 in 2020, people have gone through a long period of home epidemic prevention. Long time isolation makes people’s psychological state change, and their willingness to travel also changes. Sanya is the first batch of open tourist destinations after the epidemic eased, and...
Proceedings Article

How Does Advertising Appeal Affect the Attitude of Brand Intelligent Extension?

Wenjia He, Xiaodong Qiu
Brand intelligent extension is an important strategy for enterprises to conform to the trend of The Times and realize long-term development. However, the launch of new products cannot be separated from the publicity and promotion of advertisements. Therefore, how to formulate advertising strategies for...
Proceedings Article

The Impact of Technology M&A on High-Tech Enterprise Innovation Ability: Based on the Moderating Effect of Enterprise Culture

Xi Yu
Technology M&A (Mergers and Acquisitions) is an effective way for enterprises to acquire external knowledge and technology quickly. Many high-tech enterprises intend to make up for the lack of innovation ability through technology M&A. Also, the enterprise culture will act on the M&A. This...
Proceedings Article

Research on Technology Leapfrogging Strategy of Chinese Traditional Manufacturing Latecomers

Jiaojiao Guo, Haijun Lu
With the rapid development of science and technology, many enterprises have become industry leaders by applying advanced technology. In order to achieve the goal of catching up with developed enterprises in technology level and enterprise status, latecomers try to catch up with developed enterprises...
Proceedings Article

Research on Financial Strategy Based on Cash Flow

Take Listed Companies in the Steel Industry in China as an Example

Haoyu Wang
With the continuous development and progress of China’s economy aiming at high quality, domestic enterprises are aware of the defects of traditional profit indicators and gradually implement the concept of “cash is king”. Realizing the defects of traditional profit indicators, it is necessary to analyse...
Proceedings Article

The Impact of Perceived Internal Employer Branding on Employee Retention in the Event Industry of Hainan Province

Keni Song
Attracting and retaining talents have become a foremost priority for organisations, especially in sectors such as the event industry where the service delivery hinges on the quality of their human resources (Fegley, 2006). The ongoing talent shortage and high talent turnover have involved into an inhibitor...
Proceedings Article

Transformational Leadership and Employee Innovation: A Moderated Mediating Effect Model

Caili Duan
How to motivate employees’ innovative behavior is a constant concern of enterprise innovation management. At present, the research on the superior leadership and employee innovation behavior only reflects the direct relationship between the two, but the “black box” of the mechanism of the effect between...
Proceedings Article

Research on the Investment Value Evaluation Index System of Listed Real Estate Companies

Pengyi Wang
Scientific, reasonable and accurate analysis and evaluation of the investment value of listed companies is of great significance to investors, and financial information is the most important and direct way to understand the enterprise, through the analysis of financial statements can basically understand...
Proceedings Article

Research on the Policy Optimization Path of Street-Stall Economy Based on Multi-Party Cooperative Game

Xiaoshu Yang, Haijun Lu
In view of the policy optimization of China’s street-stall economy, a three-party dynamic game model of central government, local government and street-stall operators has been established. By solving and analysing the equilibrium solution of the game model, the key factors for the economic optimization...
Proceedings Article

Research on the Problems and Countermeasures of Marketing Channel Construction of Characteristic Agricultural Products

Take Baoying Lotus Root as an Example

Mengdi Zhao
This paper takes the lotus root of Baoying as the object of research, and through the investigation and analysis of the current situation of Baoying lotus root marketing channel construction of this special agricultural product, it identifies its existing problems and proposes solutions. This paper firstly...
Proceedings Article

Influence Mechanism Research on the AI Marketing Technology of Online Shopping Platform on Consumers’ Purchase Intention

Structural Equation Model Based on Flow Experience

Jiwang Yin, Xiaodong Qiu
Based on the “S-O-R” model, this paper creatively establishes three dimensions of AI marketing technology experience of online shopping platform: accuracy experience, insight experience and interactive experience as stimulus variables. We used consumer flow experience as intermediary variable and constructed...
Proceedings Article

An Optimization Study on Recruitment System of C Company From the Perspective of HR Three-Pillar

Xiang Li
The HRBP model-based recruitment system promises a professional and targeted recruitment of employees, and the recruitment system would have to be adjusted if business strategies should be changed. This study tries to deal with the difficulty that BU personnel recruitment system of C Co., Ltd. has fell...
Proceedings Article

The Case Study of Q Company Leadership Silence

Qiuying Wang
The phenomenon of silence is widespread in organizations, but at present, the research on organizational silence is mostly focused on the employee level, and rarely involves the leadership level. Q company is chosen as the case study object. Through the semi-structured interview method, this paper summarizes...
Proceedings Article

Research on Interactive Ritual Chain Model in Barrage Video

A Case Study of Bilibili

Chenlei Zhang
This paper takes user interaction as the entry point and studies the interactive ceremony and the chain model of interactive ceremony against the background of barrage video. Taking Bilibili barrage as an example, based on the interactive ceremony chain theory, this paper explores the conditions, process...
Proceedings Article

Research on Shanxi Museum Development Countermeasures Based on Tourists’ Perception

Zeqin Liu
Museums, as an important part of cultural tourism, have become an important hub of cultural tourism integration, and researching on the subject of museum tourism has become a hot spot. Based on this, this article conducts a preliminary discussion and research on the perception of tourists in Shanxi Museum....
Proceedings Article

A Study on Tourism Development of Yinquan Homestay From Perspective of Tourists’ Perception

Furong Fu
In recent years, with the development of the experience economy, tourists continue to put forward new requirements. Especially in terms of accommodation, they are no longer satisfied with pure tourism accommodation products, but pay more attention to in-depth experience and feelings. Therefore, only...
Proceedings Article

The Ultimate Killer of New Retail: Data Empowerment

Yuting Chen
With the rapid development of the Internet economy and the rapid change of information technology, people’s needs are also undergoing obvious and rapid upgrades. Both the physical store model and the pure online shopping model can no longer fully meet the needs of consumers. In this environment, a new...
Proceedings Article

The Impact of Financial Report Inquiry on Financial Restatement

Qinghui Dai, Xiang Xiao
This article takes the financial restatement of listed companies as the searching point, test the regulatory effect of the financial report inquiry letter issued by the stock exchange. The research shows that: listed companies that received the inquiry letter were more likely to have financial misstatements...
Proceedings Article

Managerial Ability and Enterprise Innovation

An Empirical Analysis Based on Shanghai and Shenzhen A-Share Listed Companies

Ruolan Zhou
With innovation becoming an important activity, this article considers how to improve the level of innovation of enterprises. Through preliminary literature reading, it was found that improving the managerial ability had become an effective attempt to enhance enterprise innovation. Based on the resource-based...
Proceedings Article

Organizational Redundancy, Corporate Governance and Innovation Performance

Hui Zhang
Technology mergers and acquisitions is an important way for enterprises to obtain external technology resources and improve their core competitiveness. This paper takes Chinese listed companies as the research objects to explore the impact mechanism of the organizational redundancy on innovation performance....
Proceedings Article

Construction of Two-Teir Logistics Platform

A Study Based on Linyi Logistics

Xueliang Zhang
In the context of big data, the Internet economy has promoted the separation of physical logistics space and virtual space, forming a two-tier platform system of top-level virtual network platform and physical platform dominated by informatization. This article takes the development of Linyi logistics...
Proceedings Article

The Influence Mechanism of Performance Assessment Orientation on Knowledge Hiding

Yiran Liu, Wenbing Wu
Drawing on social exchange theory and social information processing theory, the paper analyzes the impact of per­formance appraisal orientation on knowledge hiding behavior and further discusses the mediating role of competitive climate and cooperative climate. By a questionnaire survey to knowledge...
Proceedings Article

The Impact of High-Tech Enterprises’ Cash Holdings on R&D Investment

Hongchuan Zhang
With the convening of the 19th National Congress of the Communist Party of China, our country has firmly implemented the innovation-driven development strategy. As microeconomic entities, enterprises should actively respond to the call of the country to transform economic development patterns and strive...
Proceedings Article

Research on the Influence of R&D Models on the Performance of High-Tech Start-Ups

Based Data on Listed Companies

Ling Liu
Based on the resource-based theory, this paper uses data from 162 high-tech start-ups listed on the Shenzhen Stock Exchange’s SME Board and ChiNext Board to discuss the choice of R&D mode for high-tech start-ups and test the relationship between R&D model, technological innovation capability,...
Proceedings Article

Research on Tourism Development of Zhenlai County Under the Background of Pro-Poor Tourism

Fangfang Wang, Xuefeng Wang
This article is based on the research background of the nation’s commitment to poverty alleviation in 2020, combined with relevant domestic and foreign research, and identified Zhenlai County as the research object. After field investigation and SWOT analysis, this paper summarizes the main advantages,...
Proceedings Article

The Analysis of Short Video Platform Business Model

The Case of Kwai

Zekun Tan
The advent of the Internet era and the modernization of mobile devices have made more than 800 million Internet users in China choose to use mobile phones to access the Internet. Fast-paced life and narrow mobile phone screens make short videos, a contextual way of reading, meet people’s need to obtain...
Proceedings Article

The Origin and Development of Chinese Nationalism and Its Practical Implications

Xiangbo Zhu
The various nationalist trends in contemporary China have played an important role in political movements and local conflicts around the world, but the reasons for their origins and trends vary widely. Contemporary Chinese nationalism, however, is often expressed in terms of ‘patriotism’ because of its...
Proceedings Article

A Brief Analysis of the Characteristics of Moral Identity and It’s Mechanisms in the Context of Chinese Traditional Moral Culture

Chunhua Shi, Baojun Wang, Lin Zhang
Moral identity is a hot issue in psychology and other social sciences. Up to now, the abstract characteristics of moral identity has been studied in psychology, rarely involving it’s formation process and content in specific culture. Chinese traditional moral culture, based on Confucianism, emphasizes...
Proceedings Article

Research on the Sharing Mechanism of the Scholarship of Teaching and Learning in Teacher Development Center of Higher Vocational Colleges

Junfei Li
This paper first analyzed the basic principles of the scholarship of teaching and learning of the teacher development center in higher vocational colleges, and on this basis, and it proposed that establishing the teaching scholarship sharing mechanism of teachers’ development center in higher vocational...
Proceedings Article

Design of Comprehensive Service and Innovation Incubation Platform for Individual and Private Enterprises in Zibo City

Baimei Yang, Dandan Wang
In order to make full use of this industry source of colleges and universities, Zibo Network Technology Company and Zibo Vocational Institute jointly build a comprehensive service and innovation incubation platform for individual and private enterprises in Zibo City. The individual private enterprise...
Proceedings Article

A Study on Tourists’ Travel Intention Under the Situation of Novel Coronavirus Pneumonia Epidemic

An Application of the Structural Equation Model

Yaqin Dai, Lei Jia
The novel coronavirus pneumonia has seriously affected the development of tourism in China and even the whole world. Combining the current situation of China’s mitigation and the gradual recovery of tourism, this paper puts the research perspective on tourists’ travel intention, and constructs a new...
Proceedings Article

Analysis of the Characteristics and Impacts of ‘Red Songs’ on Social Mobilization During the CCP Yan’an Period

Qianying Sun
Social mobilization is essentially a combination work involved with polity, military, culture, and economics. Its success largely lies on the the subjects of the implementation (subjects), objects of implementation (objects) as well as the proper methods. Steeped in the modern Chinese history, a series...
Proceedings Article

Visualization Study of Terrorist Groups in the Middle East Based on UCINET

Lingzhi Jiang, Qiwu Wu, Mingzhu Zheng
At present, with the development of information technology and the international community’s efforts to combat terrorism, terrorism is constantly transforming and escalating, taking on the characteristics of Al-Qaida, globalization and networking. Therefore, it is of great significance to study terrorist...
Proceedings Article

The Deep Integration of Modern Sports and Media Promoting Sound Development

Xueyan Zhang
In modern society, the sports and media both have the common market and are more and more closely combined. The sports and media influence and depend on each other, thus giving birth to the sports media industry. Through the analysis of the functional characteristics and internal relations between modern...
Proceedings Article

The Relationship Between Work Intensification and Employee Learning in a Cognitive Appraisal Perspective

Tingli Yang, Xiaoting Qu, Yuanyuan Lan
Based on the cognitive interaction theory of stress, this paper explores the effects of work intensification on employee learning and examines the mediating role of cognitive appraisal. Finally, the study finds that work intensification can influence employee learning in the workplace through the fully...
Proceedings Article

Comparison of the Paired Compound Words in Russian and Chinese

Xiaoge Li
The article offers the definition and types of the paired compound words in Russian and Chinese, compares different types of the paired compound words in terms of their essential parameters. The purpose of the research is to present types of the paired compound words in Russian and Chinese and to illustrate...
Proceedings Article

The Mutual-Support Model of Elderly Care for Aged Farmers in Shandong Province

Guangtao Zhou
Since China entered the aging society, the aging process has been accelerating. Rural mutual-support model of elderly care is an important supplement to the traditional model called family elderly care in rural areas. Being rooted in the traditional network of neighborhood’s mutual assistance in rural...
Proceedings Article

Prisms of Pathos: Environmental Memes as a Public Rhetorical Strategy in the Example of Haze-Related Duanzi in China

Ling Liu
The literature on environmental rhetoric has focused on texts produced by traditional news media. However, digital texts, such as Internet memes, are increasingly being written by citizens for the public sphere. This study investigated practices of public environmental rhetoric in China, a society with...
Proceedings Article

Analysis on Different Countries’ Intelligent Connected Vehicle Industry Policy

Lu Wang, Yingqi Liu
Intelligentization and network connection are the two inevitable trends of the future vehicle development. The Intelligent Connected Vehicle industry emerges at the historic moment, and a good policy environment is significant to the development of an industry. Therefore, based on the perspective of...
Proceedings Article

“People Oriented” Planning and Architectural Design Practice of Primary and Secondary Schools

Fangxin Ouyang
Based on some thoughts on the planning and architectural design of modern primary and secondary schools, taking the planning and architectural design scheme of Wuhan Huangshihai School as an example, the project background is briefly expounded, the main design ideas and characteristics are mainly introduced...
Proceedings Article

An Analysis of the Formation Process and Forms of Chinese Individual Concept

Cheng Su
Personal ideas are the core of modernity. The formation of Chinese personal concept has experienced three stages: learning from the West, reconstruction of learning results by modern common sense rationality, and reconstruction of Western personal concept by Chinese culture, thus forming a Chinese-style...
Proceedings Article

The Impact of Gender on the Income of Floating Population in Beijing

Liyang Wang
Since the market-oriented reforms and the acceleration of urbanization, the number of floating population in Beijing has increased sharply. This has led to not only large-scale population migration, but also changes in gender relations and roles. Based on the 2017 Beijing population survey data, we construct...
Proceedings Article

Research on the Coordinated Effects of Industrialization and Urbanization Driven by Multi-Stage Innovation

Yulei Xie
Following the progress of industrialization and urbanization in the report of the 18th National Congress and the 2018 government work report, General Secretary Xi Jinping clearly stated the important development direction of the simultaneous development of industrialization and urbanization in the report...
Proceedings Article

Through the Dialogue of Cultures to the Development of Socio-Cultural Competences of the University Teachers

Elena I. Mychko, Anna B. Serykh, Elena V. Potmenskaya, Svetlana E. Mazanova, Irina P. Kravchenko, Tatyana I. Verbitskaya, Liliya I. Prikhozhaya, Ekaterina K. Shkvarova
This study is an attempt to analyse the problem of the development of the socio-cultural competence of the teachers in the university. The purpose of the study is to develop a model for the development of the socio-cultural competence of the university teachers in the context of the dialogue of cultures....
Proceedings Article

Research on Professional Reform of 1+ X Certificate Based on Web Front End

Chao Liu, Dinghua He
In order to cultivate high-level application-oriented talents, the Ministry of Education promulgated the National Vocational Education Reform Implementation Plan. The plan will launch the implementation of the “1+X” certificate system reform and the plan for building high-level vocational colleges and...
Proceedings Article

Embedding Reading Promotion: The Paradigm Shift for Reading Promotion in Academic Libraries

Yuhan Zhang, Huan Tan
The paper discusses the applicability of embedding theory in reading promotion, analyzes the advantages the academic libraries have for embedding, and points out that academic libraries can embed in 2 ways, upward into the macro system and downward into the micro environment respectively to let reading...
Proceedings Article

Development and Validation of a New Measurement on Self-Contradiction

Yang Wu, Zhenzhen Chen
Developing a clear, consistent, and positive self-concept of oneself is an important development task during early adulthood. Yet as people encounter innumerable shifts and changes in life, so should their self-concept. Studies show that inconsistencies in self-concept would appear constantly during...
Proceedings Article

Research on the Path of Implicit Ideological and Political Education for Chinese Youth

Yingxuan Yang
As an important place for contemporary youth activities, the network environment is flooded with complex and diverse network information content. Young people’s public personality leads to their unethical speech on the Internet because their ability to distinguish right from wrong has not been developed....