Proceedings of the 2015 International Conference on Social Science, Education Management and Sports Education

Session: Language, Literature and Education

107 articles
Proceedings Article

Marxism Has the Theoretical Character of Keeping Pace with The Times

H.J. Xing
It’s the continuous development of Marxism. Marxism itself is constantly in advance with The Times. As a Marxist truth, is the dialectical unification of absolute truth and relative truth. Keep pace with The Times is the essential attribute of Marxism, is the inevitable need of development of Marxism,...
Proceedings Article

Scientific Development Strategy of Adult Education Research in China during the Period of Transition

H.J Xing
The transformation of adult education, is an urgent need to deepen the reform, the scientific development. The paper from recognizing and meet the needs of the "six" the positive point of view, explains the current of problems existing in the adult education in our country, and accordingly puts forward...
Proceedings Article

Study on Effective Teaching of Higher Education

Min Zhu
The article explains effective teaching of higher education from source, purpose, significance, implementation approach. The goal of effective teaching of higher education is to facilitate college student with independent construction.
Proceedings Article

Influences of CAI Teaching Pattern on English Writing

Dandan Zhang
With its rich resources, computers play a more and more important role in foreign language teaching. It quickly became one of the most effective teaching tools in English teaching reform in Colleges and universities. As it is very convenient, CAI teaching emphasizes the sharing of resources in English...
Proceedings Article

An Analysis of Errors by Chinese-speaking Korean Learners ----Centered on the Errors Produced under the Influence of First Language

Bing Cheng
A learner's mother tongue, target language, and educational background all contribute to the occurrence of errors. Lingual errors can be classified into: substitution, addition, and omission according to manifestation; and into pronunciation, grammar and vocabulary in accordance with scope. This thesis...
Proceedings Article

Connotation and Denotation of the Chinese Medicine Dispensing Pharmacy

M.S. Miao, S. Tian
The Chinese Medicine dispensing pharmacy is study the prescription of clinical medication review, deployment, monitoring, management, usage and other related knowledge of a discipline, its the important part of traditional Chinese medicine clinical applications. This paper discusses the Chinese Medicine...
Proceedings Article

Relevance-Theoretical Account of Vague Language

Zhi Yang
Vagueness, an intrinsic attribute of any natural language, plays an important role in social communication. Why in some cases vague language is more preferable than the exact one and how is it generated The answer could be well provided by resorting to Relevance Theory, which interprets the vague language...
Proceedings Article

Follow-up Questions in Televised Mediation in China’s Sociocultural Context

Meili An
This paper has investigated the sequence of follow-up questions in televised mediation sessions from the point of Conversation Analysis. The high frequency of mediators’ follow-up questions displays hosts or hostesses or mediators’ initiative. Besides clarifications, elaborations and consistency follow-up...
Proceedings Article

A Comparison between Two Heroines in the Grass Is Singing and Surfacing

Yuying Zhang
This thesis selects the two representatives of two authors, The Grass Is Singing and Surfacing explore the ways to quest for self-identity of women in patriarchal society, basic methods and meanings of women’s self-realization. The two female protagonists are both victims in patriarchal society, but...
Proceedings Article

The Ethics Concept of Traditional Chinese Creation Design ----As an Example of Luling Imperial Driving Crafts of Tin Material

Juan Liu
In this paper, as an example to Luling imperial driving crafts of tin material to elaborate the ethics concept of traditional Chinese creation design, from the aspects of culture concept, customs, folk beliefs, focuses on ethics relationship of the human, physical, social of traditional Chinese creation...
Proceedings Article

"Financial Management" Teaching Practice Research Based on EBL Teaching Model

Jie Xu, Lei Wang
EBL (Enterprise -Based learning) model is a teaching model based on entrepreneurship context introduced in higher education. "Financial Management" course, the accounting core course of Xuzhou College of Industrial Technology, for example, is specifically addressed in order to explain EBL venture teaching...
Proceedings Article

A Tentative Exploration of the Educational Training Mechanism of Outstanding Engineers’ Mineral Processing Engineering Major

C. Yang, Z. Li
Based on a summary of the common issues regarding the “Engineering-type” talents of the mineral processing engineering major, this paper takes the example of the Xi’an University of Science and Technology, one of the second batch of universities listed in the “Plan for Educating and Training Outstanding...
Proceedings Article

Cost management and Control Research Based on The Case of the Tobacco Enterprise Distribution Center

Zhongzheng Wang
Tobacco enterprise distribution center is the logistics institution of tobacco enterprise. Under the function of many factors, cost management of tobacco enterprise distribution often caused an increase in the enterprise management cost. This paper analyzes the main factors affecting the cost management...
Proceedings Article

Simulated-firm-based Business Correspondence Teaching

Xiao Yan
In recent years, simulated firm, increasingly accepted and recommended by educational practioners at home and abroad, has offered a new mode for improving teaching effect. With the aim of teaching business correspondence in a more effective way and creating more chances for majors of economy and trade...
Proceedings Article

A Self-quest of Hero’s Mythological Pattern

Yuying Zhang
In Surfacing, the narrator’s journey of returning to her hometown to search for her missing father also symbolizes a journey to search for and rediscover her self-identity in nature. This journey follows the same pattern as Campbell’s The Hero with a Thousands Faces: separation, initiation and return.
Proceedings Article

Translation Teaching Research for English Major based on Multimedia and Network Environment

W.Y. Zhang, X. Liu, J.L. Cui
English translation is a powerful tool for international communication and learning a powerful tool in the world civilization and scientific and technological knowledge. In order to ensure the quality of teaching, develop students’ information literacy, cultivate students' innovative spirit and practical...
Proceedings Article

The Short Story Cycle in Winseburg, Ohio

Ling Liang
The dual nature of the short story cycle: the interdependence within the tales and the independence of each tale is unique as a literary genre, yet this produces tension between the two. The interdependence within the Winesburg tales is analyzed from consistency of the framing devices and the consistency...
Proceedings Article

Effect of Teacher’s Emotion on English Class in College

W.Q. Tang, R.B. Huang, H.Z. Fu
Emotion is a part of psychological activity, which affects the activity of behavioral agent. Specially, in teaching activity, as the dominant player of teaching activity, the teacher’s emotion will influence the students enormously. Massive researches have focused on the role played by classroom behavior...
Proceedings Article

Application of Politeness Strategies and Maxims in Fortress Besieged

Y.H. Du
As a pervasive phenomenon in human communication, politeness has been one of the key issues discussed by pragmatists. Through the analysis of politeness strategies and maxims in Fortress Besieged by Chien Chung-shu, this thesis intends to show that people are likely to use vivid, pleasant and indirect...
Proceedings Article

Intercultural Communication and English Education

L. Shi
With the increase of global communication, people need to master broaden knowledge about the world to deal with different situations. The purpose of English education is not only to cultivate students’ English grammar competence but also to cultivate students’ intercultural communication competence....
Proceedings Article

Effect of Systematic Desensitization and Cognitive Restructuring on English Speaking Anxiety

L.H. Chen, D.M. Wang
Anxiety is a major factor that influences the effectiveness of public speaking. This paper examined how a 16-week classroom instruction on English public speaking that includes systematic desensitization and cognitive restructuring training affects public speaking anxiety for Chinese non-English major...
Proceedings Article

Explore the Tragedy Art of Tsao Yu’s Trilogy of Life

Liangman Mi
Tsao Yu Drama is of great significance in Chinese literary history, tragedy charm unbeatable. His life trilogy Thunderstorm Sunrise and Wilderness can be seen in a series of tragic art of transcendence and the development of the tragedy image, tragedy spirit and tragedy aesthetic.
Proceedings Article

On the Image of Full Moon in This Lunar Beauty by W.H. Auden

Hua Li
As one the greatest poets in the 20th century literature, W. H. Auden's early poems are simple but original, which is hard to imitate by other poets. This paper aims to introduce one of W.H. Auden's early poems in which the image of full moon intends to express the author's emotions about love and loss....
Proceedings Article

Investigating Cultural Macroevolution through Biological Phylogenetic Analyses of Chinese Dai People Costumes Pattern

Yunfeng Zhang, Yang Zhang, Mingzhu Yang
What are the driving forces for cultural macroevolution has engaged anthropologists for more than a century. Recently, the debate on the evolution of culture has focused on two processes in particular, phylogenesis and ethnogenesis, and has been suggested that the latter has probably always been more...
Proceedings Article

Research on Reasons and Countermeasures of Practice Lack for Railway Electrical Engineering Academic Graduate

Xiangzheng Xu
This paper expounds the present situation of talent and the demand for high-level talents in the railway industry, analysis the reasons for the railway electrical engineering academic graduate students on the lack of academic training. Through field investigation and learning from the training related...
Proceedings Article

Heaven or Hell Faces English Teaching: After Chinese Gaokao Removes English

Y.T. Fan, Y. Luo
The educational reform policy that English will be removed from Gaokao (College Entrance Examination) in 2017 arouses hot concern from the society. This paper comprehensively analyzes the current situations faced by English teaching, and then comes up with strategies to deal with the existing problems....
Proceedings Article

A Systemic Functional Approach to Code-switching in Chinese Magazines

X.A. Zhao, R.X. Liu
With Halliday’s functional grammar as the theoretical framework, this paper examines the functions and distributions of code-switching in three different types of magazines from the perspective of experiential, interpersonal, and textual metafunctions. It has found that in experiential function, code-switching...
Proceedings Article

A Corpus-based Study on Chinese Students’ Writing Errors

Jichun Pan, Junsong Wang
A careful study of the errors will reveal the common characteristics shared by the language learners. Based on the theory of Error Analysis and Corpus-based Error Analysis, and with the great help of computer technology, this paper is trying to make an empirical study on common writing errors committed...
Proceedings Article

Exploration and Practice on Innovation and Entrepreneurship Education for Agricultural and Forestry University Students

J. Hu, Q. Huang
The education of innovation and entrepreneurship for university students is the need of era development, is a powerful driving force for national economic development and transforming, is an important content of the teaching reform of higher education. This paper deeply analyzes the basic connotation,...
Proceedings Article

A Discussion on the Class Refinement Management Mode of China's Higher Education

Z.X Pang, X. Wang
Along with the development of Chinese higher education, some ideas and methods of the refinement management have been introduced to students’ work in college. The development of the refinement management mode is an important step to promote the connotation construction of colleges and universities and...
Proceedings Article

Action Research on Teaching of Creative Writing for Postgraduates

L. Li
English writing is a tough course for post-graduate students in science universities. Traditionally the students are instructed and trained in order to pass a national examination, CET-6. Most students just recite writing models of argumentative, enjoying no right to do creative writing. But an investigation...
Proceedings Article

Evolution and Inheritance of Animal Head Applique on Shanxi Houses

Lei Tao, Xiaoyi Zhang
Animal head applique is an important part of Chinese traditional door leaf. Started with the origin and evolution of animal head applique, this paper is to study its original practical functions in Shanxi. I propose some ideas to improve the traditional animal head applique and apply it on the modern...
Proceedings Article

The Social Value of Xinjiang Complex

Wenliang Li, Yuzhen Ding
For centuries, Xinjiang complex which is active in public life has strong vitality. It can both educate and entertain, simultaneously is inclusive and inheriting the culture. It is less elegant but unpretentious, making it highly unified in the ideological and artistic aspects. Its value is far beyond...
Proceedings Article

Innovative Apprenticeship in Qingyuan Polytechnic

Pengfei Zhao, Gan Wei
With the practice in Qingyuan Polytechnic as an example, the paper analyzes the innovative apprenticeship home and abroad, and explains the detail information of its characteristics. Respectively they are enterprise dual education, interactive training, on-the-job training, apprentice dual identity,...
Proceedings Article

A Corpus-based Study of Present Tense Distribution in Chinese Students’ English Writings

Shuai Hu, Yan Gu
In this paper the use of present tenses in Chinese students’ writings in CLEC is compared with that of their counterparts in BAWE. First the overall distribution of all present tenses in the two corpora is described respectively; then the distribution feature of each tense is summarized; at last the...
Proceedings Article

Doris Lessing’s Fight against Philistinism and the Practice of Labeling

Chun-yan Huang
Being a border-crossing writer, Doris Lessing constantly complaints about the following two limitations of British literature: the philistinism and the habit of labeling. Textual analysis proves that as a protest against the philistinism in British literature, Lessing makes great efforts in hybridizing...
Proceedings Article

A Study on Tourism Education Research Progress in China from 1994 to 2013

Xinyu Wu, Wei Zhang
With the prosperity of tourism industry and the development of tourism education after China’s reform and opening policy, tourism education research has gained great attention by scholars with enormous literature. This thesis, based on the methods of bibliometrics and content analysis, studies on the...
Proceedings Article

The Negative Influence of Network Language and the Analysis of Countermeasure on College Students' Ideological Education

Ning Ning
Network language is its different distinct characteristics from the traditional language. It has great influence on the ideological education in Colleges and universities. Through the analysis of the negative influence of network language on the contemporary college students and its cause of formation,...
Proceedings Article

Brief Analysis on Reconstruction Design of Small Studio

Xiaoyi Zhang
this paper aims to design and select acoustic finishing materials for processing and improving the materials of the ground, the walls and the ceiling according to the design bases and standards including Acceptable Noise Level for Technology Houses of Radio and Television Center, and aims to design the...
Proceedings Article

Private Colleges in China: Their Core Competences and Future Development

Yong Duan, Xiaokang Zhao
Private colleges in China have the dual natures of public products and profit-driven entities. Since the late 1970s, private higher education began, the positioning and development model are in the process of constantly updated and improved. In this paper, I try to describe the current situation of the...
Proceedings Article

A Study on Professional Development Scale for Master of Full-time Education (PDSM-FE)

Hongcui Zhu
This study developed and validated Professional Development Scale for Master of Full-time Education (PDSM-FE) to assess the students’ training quality, using the methods of literature research, questionnaires, interviews and data statistics. The PDMS-FE includes three dimensions, namely, teachers’ professional...
Proceedings Article

On the Impact of Japanese Social Culture on Language from Japanese Ellipsis Phenomenon

Shuangxi Liu
Ellipsis is commonly seen in daily and oral communication, especially in Japanese. Japanese grammar scholar Mr. Matsuo Sajiro summarizes ellipsis as one of the three major features of Japanese. This paper makes a summary on ellipsis, and further makes a research of the root reasons in social culture...
Proceedings Article

The Connotation and Approaches of the Disciplinary Construction of Mathematics

Peng Wang, Lan Hu, Qinqin Zhu
This paper is to expound the connotation of disciplinary construction, to compare the differences between mathematics and mathematical specialties, to analyze the significance of the disciplinary construction of Mathematics, and to propose the notion of the disciplinary construction of Mathematics.
Proceedings Article

Sense of Place to Campus amongst Undergraduate Students in USM

Qingjiu Sun, Nor Zarifah Binti Maliki
Campus life is very important for the undergraduate students during their experience. This study explores the undergraduate students–campus relationship in University Sains Malaysia (USM). Using questionnaire survey to 114 respondents and applying SPSS to analyze, the students’ sense of place to campus...
Proceedings Article

Research on Community Based Aged-Care at Home Information Services in Cloud Computing Environment

Xiaoqin Li, Jing Wang
The rapid increasing of aging population is becoming a serious challenge and how to improve the aged-care industry to obtain suitable services for the old is a burning issue in our society. Cloud computing provides low cost, high scalability, availability and disaster recoverability which can be a natural...
Proceedings Article

Research on the Teaching Mode Design of Management Courses Based on the Network Resource Utilization

X.Y. Xu
The conflicts between Enterprise management practice development and the outdated courses are the features of management courses. How to use network resources to solve this problem is the focus of this paper. Through the network resources effectively compensated teaching materials, assignments, and case...
Proceedings Article

On the Historic Interaction between Learning and Media in Foreign Language Education

Qinglan Yu, Shuntao Zhang
The great “learning and media debate” has long been regarded as a milestone in the intellectual history of instructional technology, and it has also triggered new perspectives and breakthroughs on the study of this area. In this article, the author intends to draw a quick sketch of the progress of technological...
Proceedings Article

On the Cognitive Characteristics of Language Chunks

L.H. Ma, Y. Li
Language chunks refer to the fixed or half fixed structure of vocabulary words and sentences, which is stored in the brain as a whole, and exert an influence on language output. In First Language Acquisition, children experienced a stage at which unanalyzed language chunks were heavily used in a particular...
Proceedings Article

Situation and Strategy of Yang Style Tai Chi in Handan

Shiru Hao, Weilong Xu
Tai chi has became one the most famous sports to keep fit for its prominent fitness effect and profound culture deposit. Among all kinds of styles, Yang-style Tai chi spreads most widely. Handan have high representative for it's the place of origin for Yang style Tai chi. This article choose the method...
Proceedings Article

Enhancing Communication Skills of Counselor Teachers Based on Neuro-Linguistic Programming Theory

Xue Zhang, Shanhui Lv, Heti Li, Hui Sun, Jingxuan Zhang, Yan Chen, Yu Guo, Yunqiu Liu, Qingxi Hu
As the backbone for moral education in university, counselors play the role of teacher and friend. And communication with college students is an important part for the work. For better communicate with college students, this article investigates the current situation of communication between counselor...
Proceedings Article

Study on Impact Factors of Local Colleges and Universities Graduate Education Quality

Xiaolan He, Junrong Zhou
The quality of graduate education is to promote the all-round development of graduates and meet the needs of society. Based on the systems management theory and hierarchy of needs theory, this paper builds a relation model of impact factors of engineering graduate education quality in local colleges...
Proceedings Article

The Theoretical Explanation of University Interdisciplinary Research Organization Collaborative Innovation: an Overview from Multiple Theory Perspectives

Ying Bi, Liansheng Yang
The collaborative innovation of university interdisciplinary research organization is the historical mission of the university which higher education endow it, is the real needs of social development and cultural heritage, but also is inevitable choice, it could promote a seamless connection between...
Proceedings Article

Training for Applied Port Logistics Management Talents Based on Concept of CDIO Education

Xidong Zhai
Aiming at ensuring training quality of applied port logistics management talents, through analyzing the talents training concept of CDIO, combining with characteristics of modern port logistics development, and on the basis of discussing structure of abilities and training goal for the applied port logistics...
Proceedings Article

Research on Applying Formative Assessment to Developing College English Learning Strategies

H. Y. Wang
Formative assessment is a progressive assessment, which provides students with an effective means to adjust their learning strategies and methods, improve their learning efficiency and achieve the desired learning effects. The research explores how to apply formative assessment to developing college...
Proceedings Article

Chinese Vocational Education and its Relevance to German Counterpart Education System

Xu Li, Cheng Li
In view of recent development in Chinese higher vocational education, the economic structure changes trigger off the expansion of the vocational education reform. And a comparison with corresponding developments and discussions both in China and in Germany may be appropriate. Germany has a ‘dual system’...
Proceedings Article

Reflections on the Core Problems of Chinese Marxism, Marxism Modernization and Marxism Popularization

Bin Zhang, Yu Lin
Seventeen sessions of Fourth Plenary Session proposed integration promote Chinese Marxism, Marxism modernization and Marxism popularization. It has practical and far-reaching strategic significance. This paper around the core problems of Chinese Marxism, Marxism modernization and Marxism popularization...
Proceedings Article

Journey of Test and Self-discovery ----Chivalric Virtues and Human Nature in Sir Gawain and the Green Knight

Qian Wu
Sir Gawain and the Green Knight is a fourteen-century poem and generally regarded as the best poem of the Medieval Arthurian literature, featuring its beautiful language, breathtaking plots and subtle and refined characterization. It tells the story of Sir Gawain, one of the best King Arthur’s knights...
Proceedings Article

Research on Case Teaching in "Transport Economics" Course

Hongguang Yao
"Transport Economics" is an important basic courses of transportation management, logistics management professional, has an important role in the formation of students' professionalism; Case teaching is an important means to improve the teaching effect of Transport Economics, "Transport Economics "the...
Proceedings Article

Research on Universities Bilingual Teaching Quality Evaluation System Based on CBI

HuiYan Li, Hao Wang
CBI (content-based language instruction) is an instructional theory that entails a combination of course content and language teaching as well as that of academic skill learning and L2 acquisition. Bilingual teaching is the most challenging teaching practice in the field of higher education, the rapid...
Proceedings Article

CONSIBOT Limited Company Employee Training Research

Huawei Liu, Yiwei Liu
Trend in today's world is a cultural and economic integration, the rapid development of today's economic situation, china under the correct measures to the reform and open policy for 30 years of development, China's overall economy has entered a world power, Facing the competition in the international...
Proceedings Article

Investigation on the Intake of Part-time Job Practice into the University Curriculum Category

Jian-Di Yang
With the development of the economic, there are both advantages and disadvantages for part-time job to the graduates, and what the university administrators should do with such a personal behavior is to make some reform onto the curriculum setting, except to guide it towards good effects. Based on recognizing...
Proceedings Article

Teaching Reform of Business English’s Listening Course Based on the BEC Test

Jian-Di Yang
Business English Certificate (here in after called BEC) test is becoming increasingly heated, but many candidates were perplexed by the listening part. The author gives a brief introduction to the BEC test, analyzes the testing type, the emphasis and the listening parts between BEC test and the College...
Proceedings Article

Research on Blending Teaching of Metacognitive Strategy in MOOCS Era

Wei Li, Yi Xu, Xuehan Qin, Huan Li, Xiaojing Zhao, Nian Sun, Shan Sun, Xianchao Wu
Massive open online course (MOOCs) is a new teaching and learning mode appearing in the current education field. It has aroused the extensive concern of all walks of life with its "giant" students scale, its "diversity" of students’ identity and its "people-oriented" teaching model. Metacognitive strategy...
Proceedings Article

Dunhuang Caisson Patterns in Fashion Design

Yumin Cao, Jing Wang, Huaming Peng
This study analyzed the current status quo of Dunhuang caisson pattern, extracted and redesigned its constituent elements. By researching through scattering the constituent elements of pattern, deconstruction and re-integration, extracting and stitching the color, and combined with aesthetic styles of...
Proceedings Article

The Image Thinking and the Abstract Thinking in “Linear Algebra” Course Teaching

M.X. Cai, Y.H. Zhang
In the process of “linear algebra” teaching, we should combine with application of image thinking and abstract thinking. This paper illustrates the iconicity, the non-logical, the rough and the imaginative features of image thinking and the analysis and synthesis, the classification and comparison, the...
Proceedings Article

Research on Applied Undergraduate Education Reform Based on T-shaped Talent Training Mode

Z.J. Wang, L.M. Wu
Construction of application technique universities is the development thought of universities under the new situation. It is also the problem and challenge average undergraduate universities encounter during their process of transforming into application technique universities to do talent training reform....
Proceedings Article

Girls Drop Out of School: Challenges and Countermeasures for Girls' Education in the Western Ecological Migration Area

X.M. Guan, L.M. Wang
This paper takes Guazhou County, Gansu Province as the research blueprint for the western ecological migration area, girls who drop out of school in the region as the research object, conducts research on the situation of girls who drop out of school through interviews, explores the related causes, and...
Proceedings Article

Strengthen the Integrity Education of University Students and Promote the College Ideological and Political Education

L. Lin, M.G. Li
The eighteen Party Congress puts forward strengthen anti-corruption education and the construction of a clean government culture, puts forward new tasks and new requirements to strengthen the cultural construction of honest and clean government. In this new inclination, it has been an important theme...
Proceedings Article

ERP Correlates of Transposed-Letter Effects in Uyghur Using Arabic Alphabet

Binuer Su, Minghu Jiang, Abudoukelimu Abulizi
Recent research has shown that pseudowords created by transposing two nonadjacent letters are perceptually similar to their base words. Our aims are to expolore the issues: (1) whether the transposed-letter effect (TL effect) can be generalized to any type of alphabetic scripts; (2) whether the pseudowords...
Proceedings Article

University Postgraduate Students’ Engagement in Learning and the Measurement Model based on Engagement Theory

Y.Ch. Wang, Y.N. Li
Whether postgraduate students have engagement in learning is one of the key factors affect the quality of postgraduate education. This paper starts with the view of the engagement, considering the main characteristics of postgraduate students, probes into the characteristics of university postgraduate...
Proceedings Article

A comparison between Automated Writing Evaluation and Teachers’ Feedbacks ----An Experimental Study based on Juku Correcting Net

W.Y. Wu, S.R. Zhang
In order to find out whether Automated Writing Evaluation exemplified by Juku Correcting Net is reliable and valid and able to improve students’ writing ability, the author compares it with teachers’ feedbacks by analyzing students’ samples and pre-test as well as post-test writing scores. The results...
Proceedings Article

Flipped Classroom Model Based Teaching Reform and Practice in Embedded System

R. Wu, F. Yin, H.W. Liu, H.P. Chen, S.B. Liu, D.Y. Zhang
Embedded technology is a key technology for Cyber-Physical Systems, and embedded system is a core course of computer and electronic specialty. Improving teaching method is particularly important for raising teaching level of embedded system course and cultivating talents on high-end embedded development....
Proceedings Article

Several Points on Inheriting and Carry Forward Traditional Chinese Culture in the New Media Environment

Ling Sun
Inheriting and carrying forward traditional Chinese culture is of special significance and role for China’s Socialist cultural construction in the new period. With the rapid development of science and technology and information, it is sensible to adopt diversified ways in order to achieve a subtle yet...
Proceedings Article

The Necessity to Reshape the Vitality of Video Arts in the New Period ----Reflections on the “Bosom-Clipping” Event of the TV Series the Empress of China

Ling Sun
In 2014, General Secretary Xi Jinping noted in the Beijing Literary and Artistic Workers Forum that we “should make great efforts settling the issue of quality deficiency in cultural works”. Currently, the lack of high quality in the field of literary and artistic creation, particularly of cinematic...
Proceedings Article

Research on Higher Vocational Education Informatization and Teaching Practice

Kerong Gai, Haiming Feng, Jinxiang Zeng
Education informatization has played an important role in improving the education management, teaching practice and service management and is inevitable in the education reform. However, the application of information technology in education and teaching is far to reach designated goals, especially on...
Proceedings Article

The Bayes Formula Case Design and Practice under “Research Teaching”

Y. Li, L.T. Zhao, Y.X. Fan, B.X. Li, Q. Yu
The purpose of Research teaching is to train students in learning and capacity of innovation. This paper, based on the Bayes formula, discusses the design and practice of the case under the research-oriented teaching. Combining knowledge, we designed cancer diagnosis, automatic text correction, business...
Proceedings Article

Aestheticization of Daily Life and Post-Modernism Design

Xiaofan Gong
Aestheticization of daily life is one of the key features of post-modernism culture. In contemporary design activities, post-modernism design connects life and art, featuring both functionality and aesthetics, instrumentality and social cultural values, hence an important example of post-modernism cultural...
Proceedings Article

Exploration on the Application and Development Trend of Mobile Internet

Sheng Huang
The mobile internet is a mixture of the high-speed mobile communication network, the new intelligent terminal service, and the customer service support platform. The main development of mobile Internet mobile technology lies in three aspects: mobile terminal equipment technology, HTML5 technology for...
Proceedings Article

A Research on Cooperative Learning in College English Teaching

Xiaohui Xu, Lei Wang
On the basis of analysis of the present situation of English Teaching in Higher Vocational Colleges, this paper explores on the model of cooperative learning in College English teaching. The structure and process of teaching model of cooperative learning are put forward: 1. Bejing specific in teaching...
Proceedings Article

Vindication of Chinese Traditional Legal Philosophy

Lin Zhu, Donglei Guo
With increasing prevalence of western learning, in the Chinese academia, there are many misunderstandings on the Chinese traditional legal philosophy or Chinese legal system. In the paper, with regard to the most fundamental issues in the Chinese legal system, new explanations are given based on the...
Proceedings Article

Study on the Comparison of Chinese-English Synonyms

Qiuzhong Ou
In this thesis a comparison between Chinese and English synonyms has been made in terms of concept, classification, definition, differentiation standards, synonymous fields, and so on; and this thesis also points out the importance of comparison studies on Chinese and English synonyms. Through comparison,...
Proceedings Article

Research on Flexible Specialized Curriculum System of Traffic and Transportation Major

Ping Han, Li-li Ma, Jia Yao, Wei Lu
Due to various influential factors, professional directions and characteristics of traffic and transportation varies among universities. This paper, taking Jiamusi University for example, discussed the specialized curriculum system of traffic and transportation major in the context of large engineering....
Proceedings Article

Influence Research of Science and Technology Innovation Team Building on the Innovation of Engineering Graduation Design

Jia Yao, Wei Lu, Lili Ma, Ping Han
Based on the analysis of current situation and development trend of science and technology innovation team in colleges and universities, the suggestions that the cultivation of innovative talents should better depend on the development of science and technology innovation team have been put forward,...
Proceedings Article

Preliminary Study on Teaching Reformation of Organic Chemistry

Xiaojiao Yu, Jian Zhang, Xiyan Tang, Wenqin Dai, Jie Zhao, Binghua Yao
Organic chemistry is a important and fundamental course. It has its own characteristics and special knowledge system. In order to raise teaching quality and improve student’s ability to apply knowledge, and cultivate talents with innovation, the teaching methods and teaching content of organic chemistry...
Proceedings Article

The Cultivation of Students’ Innovative Thinking Ability in the College English Teaching

J. Wang, Y. Zhu
Combining with the experience in teaching College English, a series of trying around how to cultivate students’ innovative thinking has launched, and significant results have been achieved in the cooperation between teachers and students, the learning case setting, teaching improvement, and active encouragement....
Proceedings Article

Construction of Financial CGE Model for China–ASEAN Free Trade Area

Wenli Ding, Li Li, Tao Ma
The establishment of China–ASEAN Free Trade Area facilitates not only free trade but also financial investment. It improves the development of financial integration within the area. The financial investment is introduced into the Computable General Equilibrium Model in this article to build a multi-nations...
Proceedings Article

The Design and Analysis of Micro Learning System Based on WeChat Public Platform

Jiemei Gao, Jun Han, Jing Liu, Shuwei Dong, Nannan Wang
There, presently, are few micro learning resources based on WeChat public platform. The purpose of this paper is to create a micro learning system based on WeChat public platform which includes advantages of the combination of WeChat public platform and micro learning. Its aim is to provide a diversified,...
Proceedings Article

Autonomous Development of Learner’s Listening Skills under Teacher Guidance

Yan Zuo
Listening is the basic language ability for foreign language learning. It is closely related to other language skills like speaking, reading and writing. It is the vital tool for communication. For some students, especially the freshmen, listening ability is their big problem. This paper mainly introduces...
Proceedings Article

There-existential Sentences in Trial: A Corpus-based Approach

Yuxiu Sun, Le Cheng
With the evolution of corpus techniques, there are the possibilities of computers’ capacity for fast, accurate and complex analyses, which could benefit linguists describing linguistic characteristics in different registers. Applying corpus linguistics as methods and trial transcripts as materials, the...
Proceedings Article

The Design Methods of Functional Clothing for the Elderly

Jinmei Zhang, Yumin Cao, Gengsheng Chen
This paper studies clothing classification, characteristics and trends by combining the basic features and needs of elderly clothing. The development status of the elderly was analyzed , the demand of the market and the "4F" design principles of costume. Then propose the design principles of the elderly...
Proceedings Article

Research on Teaching Method of Innovative Talents of Urban Planning Speciality

Y.Y. Jia, J.F. Lu
Due to lack of Innovation consciousness and innovation ability, the development of urban planning is restricted, therefore it is imperative to training more innovative talents in urban planning. As a innovation tool, TRIZ theory has been widely used in worldwide enterprises, however, there is scarce...
Proceedings Article

Effective Strategies for Second Language Vocabulary Acquisition

Yanqing Sun
This paper mainly introduces the concept of vocabulary knowledge and explores the strategies of improving second language vocabulary acquisition from the perspectives of learners and educators. It includes the concepts of vocabulary knowledge, the combination of intentional learning and incidental learning,...
Proceedings Article

Research of Social Engineering Attacks in Telecommunications Fraud

Guangxuan Chen, Guomin Zhou, Zhoujie Mao, Qiang Liu, Ziwan Zheng, Guangxiao Chen, Panke Qin
Telecommunications fraud is spreading rapidly in some areas of China, which caused huge losses to the people's property. This paper analyzed the weakness and psychological factors of the victims, and revealed the nature of telecom fraud, i.e., the criminal’s skilled use of social engineering for fraud,...
Proceedings Article

Inspiration of Differences between Chinese and Western Painting in Art Teaching in Universities

X. Q. Deng
Based on polynomial secret sharing, we construct a robust forward-secure threshold signature schemes. This scheme have the following property: even if more than the threshold number of players are compromised, it is not possible to forge signatures relating to the past. This property is achieved while...
Proceedings Article

The Training Mode of Improving the Quality of Civil Engineering Professional Teachers

Hongbo Liu, Jing Sun, Pengfei Li, Yan Han
The civil engineering requires that teachers grasp the profound theoretical knowledge and strong practical engineering skills. Only there are good training modes in the university, we can improve the ability of teachers. In this paper, we explored the training mode of civil engineering professional teacher...
Proceedings Article

Web Communication Impact Model and Its Application in the Analysis of Media’s Web Sites

H. T. He, Z.P. Huang, G.L. Xu
In the era of Internet, continuous appeal to audience has become a very important concern for traditional media like TV and newspaper. The web impact of the new media is a key factor when media owners make investment and advertisement plan. This paper first reviews previous studies on web impact, then...
Proceedings Article

The Role of Teacher-Child Conflict in Characterizing Early Mother-Child Attachment Influences on Behavior Problems in Preschool

Y. Fu, L. Webster, R. K. Hackett
The purpose of the study was to examine the moderating role of teacher-child conflict in characterizing early mother-child attachment influences on behavior problems in preschool. The study used the data from National Institute of Child Health and Human Development’s (NICHD) Early child Care Research...
Proceedings Article

Camera Perspectives Influence of Apparel E-commerce Images on Visual Attention and Consumer Purchase Interest: Evidence from Eye Tracking

Y.T. Huang, H.F. Ho
This study implements the eye-tracking method to analyze participants’ eye movement data to stimuli in order to assess images from different camera perspectives of apparel clothing on online shopping websites. The results show consumer preferences for camera perspectives on apparel e-commerce: images...
Proceedings Article

Some Cultural Features of Vietnamese Personal Names

Le Thi Minh Thao, Le Van Thanh
Personal name is not only the identification symbol for unique person, but it also contains the historic, traditional, cultural, social information of each person and certain ethnic or nation. Vietnamese personal names and the ways of naming reflect many features of Vietnamese culture. In this paper,...
Proceedings Article

The Institutional Logic of Regional Modernization of Higher Education

L.L. Xie, C. Huang, Y. G. Wei
Modernization of higher education is a process involving the political, economic and cultural aspects and affecting the whole society. This paper aims to build an ideal model of modern higher education with the features of political empowerments, economic drivers, and cultural construction. For this...
Proceedings Article

Analysis of Plant Configuration and Visitors’ Characteristics in HEBIN Park

Jun Li, Qi Yan, Yanjie Tang
To discuss internal relationship between plant configuration and characteristics of visitors in garden environment, the correlation was analyzed by using SPSS program and choosing such factors as canopy density, species richness, visitors sex proportion and ratio of visitors’ age, and so on , based on...
Proceedings Article

Research on the Practice Courses Based on the Simulation Laboratory in ESP Learning

C.S. Jiang
ESP has become a main strand of college English learning in some non-English speaking countries, such as China. But the effect of ESP learning in China is not so optimistic or satisfying, which is only regarded as another name for General English. The ESP learners can hardly benefit from the course they...
Proceedings Article

Regional Risk Assessment Methodology Considering the Vulnerability of Chemical Industrial Park

D.M. Dong, B.R. Wang
With the rapid development of urbanization and industrialization, chemical industrial parks were spring up all over the country. The research demands on the regional risk assessment method are pressing due to the high demands caused by the rapid development of chemical industrial park in China. The significant...
Proceedings Article

Reproduction of Symbolic Representation in Translating Chinese Classical Poetry

Qingjun Ma
In Chinese Classical Poetry, there are so many Chinese terms which carry symbolic meaning. It is a hard nut for a translator to crack to successfully reproduce their cultural symbol in the Western Culture. Literal translation adding notes and building a bridge between the symbolic representation and...
Proceedings Article

Influence of Customer Verbal Aggression on Turnover Intention

Xiaoyan Li
Customer misbehaviors directed against service providers results in negative emotional responses and work withdrawal behavior for service workers. This study examined several relationships pertaining to customer verbal aggression, employee emotional labor strategies, and turnover intention. Results of...
Proceedings Article

Silence Segment Detection of English Speech Signals

Z.J. Chu, S.Q. Pan, J.G. Liu, L. Zhao
To differentiate between silence and voice segment of English speech signal is very important in English IBT systems. In order to improve the accuracy of the end detection in traditional detection method of speech end, a silence/voice detection method of speech signals using wavelet transform parameters...
Proceedings Article

Learners’ Self-efficacy in ESL/EFL Context

L.H. Shi
Self-efficacy is gaining more and more attention nowadays. Learners with high self-efficacy will willingly undertake challenging tasks, expend more efforts, exhibit stronger persistence in the presence of obstacles, readily readjust their learning strategies and consequently achieve better academic results....