Proceedings of the 2014 International Conference on Education Technology and Social Science

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90 articles
Proceedings Article

Evaluation Model Analysis of Sports Instrument Influences on Class drill

Xueqiang Zhu
This research, based on Abraham Harold Maslow’s hierarchy of needs and the healthy definition of “WHO”, analyzes relevant value indicates such as the fitness value, metal health value, entertainment value, the value of education, ornamental value and social value to grab a rough understanding that hand...
Proceedings Article

The best mood environment design for Shang-pool Arcadia

Fei Jiang, Peter Appleton, Yingjie Yu
This is an ongoing research project between Art and Science faculties of Liverpool John Moores and Shanghai Universities. The collaboration centers around the creation of interactive and telematics non-verbal situations of meeting and cooperation. This suited the developing relationship between collaborating...
Proceedings Article

Problems and Countermeasures of Rural Micro-credit

Deng-lu He
Micro-credit pushed by the rural financial institutions play a significant role in supporting the economic development and solving the three issues concerning agriculture, countryside and farmers. Pointing at the outstanding issues current micro-credit confront such as the inability to meet the strong...
Proceedings Article

Re-selection of College English Teaching Contents under Economic Integration

Lei Liu
With intensive development of regional economic integration and China’s growing enthusiasm taking part in the international affairs, English has never served so much connecting China with the world, putting forward higher requirement on the country’s college English teaching. Aimed at the problems exited...
Proceedings Article

Environment Flexibility Design of Information Retrieval Course Learning Oriented to Task

Chun Liu
The information retrieval course is the an important course of information quality education in Chinese universities and colleges, on the basis of information retrieval course reform in higher vocational colleges, a new mode of learning situation teaching is proposed oriented to task. The overall design...
Proceedings Article

Analyses on the Optimization Routes of Jiangxi Ceramic Creative Cultural Industry

Xiong Wei
In the context of social development, ceramic creative cultural industry is essential to promote the long-term development of Jiangxi ceramic industry. From the advantages in development of Jiangxi ceramic creative cultural industry, this paper put forward problems exit and discussed its optimization...
Proceedings Article

Studies on the Relationship between Social Security and Regional Economy Coordinated Development

Xiong Wei
Act as the soft power for coordinated development of regional economies, a sound social security system can effectively adjust the regional economy structures, minimize the disparities and coordinate the development, so as to realize the stability of social progress. According to the status quo of domestic...
Proceedings Article

Role of College Music Education in Music Cultural Diversity Protection

Fang Yu
College music education, the core component in protecting music diversity, promotes the integral development of the subject characteristic of music and the music essence with its rapid development. Further diversified, music culture fits perfectly with the music education.This essay made analyses on...
Proceedings Article

Studies on the Relationship between Music Cultural Inheritance and College Music Education

Fang Yu
The close relationship between music cultural inheritance and the development of college music education is that the music education would guarantee the social value and impetus to music culture. Based on the analyses on the connotations of music culture and education, this paper pointed out the correlation...
Proceedings Article

Application in China of human resource accounting

Mengfei Xiang
The 21st century is the era of knowledge economy, Competition among enterprises has been the natural resources and capital competition to the competition of talents, knowledge and talent as a powerful force for social development and its importance is more and more attention. Human resource accounting...
Proceedings Article

Analysis of Vertebral Model in College Ideological and Political Education

Sun Yi
By regarding university teachers, college students and communication scientific research groups as the vertebral model, the paper analyzed innovation patterns and methods in current college ideological and political education. We can construct three educational cardinal lines from ideological and cultural...
Proceedings Article

Analysis of New Media Vision Under Ideological Education in Colleges and Universities

Zhang Jing
Taking the innovative problems of college students' ideological and political education in new media vision as object, this paper explores the current situation and problems of ideological and political education in college, the necessity of ideological and political education innovation against new...
Proceedings Article

Research on Practical Teaching Model of Higher Vocational Colleges in Deepening School-enterprise Cooperation

Tao Li
This paper first discusses the status and characteristics of school-enterprise cooperation of higher vocational colleges. After analysis, the article puts forward main practical teaching modes of higher vocational colleges in deepening cooperation between colleges including promoting integration of colleges...
Proceedings Article

Corporate Social Responsibility and Financing Constraints: Empirical Evidence from China’s Listed Corporates

Xilun Zhu
By empirical analysis, this paper discovers that corporates with better social responsibility will face lower financing constraints. Besides, better stakeholder engagement and better CSR disclosure will significantly lower the financing constraints, and when test one after controlling the other, stakeholder...
Proceedings Article

On Evaluating the Balanced Development of English Education in Compulsory Schools Based on Proximal Support Vector Machine

Suping Sun, Yanwei Zhu
For a long time, researchers have achieved much in balanced development of national and regional compulsory schools, yet little has been done in the study of balanced development in a certain subject area. This paper aims at improving Proximal Support Vector Machine and constructing Weighted Proximal...
Proceedings Article

Analysis of accounting risk based on derivative financial instruments

Lin Gao
By selecting the listed commercial banks as the sample and other related financial ratios which affect earnings and risks of commercial banks, its empirical analysis has been carried out using SPSS16.0. And then connect the index that investors are more concerned about in financial indicators with the...
Proceedings Article

Analysis of the existing problems for attracting inward foreign direct investment in Shanghai

Ying Zhu
Shanghai’s economy enter a new stage at present, so foreign direct investment will adjust accordingly. The paper analyzes the non-reasonability of foreign direct investment in Shanghai in this time: Firstly, the declining proportion of manufacture FDI hampers the achievement of Shanghai’s goal of becoming...
Proceedings Article

Architectural Psychology and City Design Concept

Fuk-Man Lee
This paper introduces architectural psychology into the process of city design, analyzes combination advantage of subject and space design, as well as provides the adaptable new concept of city space design. It mutually combines architectural psychology with city design to optimize and update design...
Proceedings Article

Primary Investigation on reform of post practice mode based on school-enterprise collaborative innovation

Feifei Chen
As one of the research hotspots in higher education at present, school-enterprise collaborative innovation mainly aims at establishing a collaborative and innovative post practice platform and related mechanisms between schools and enterprises to carry out talent cultivation in order that schools’ objective...
Proceedings Article

Philosophical Interpretation of English Syntax – Semantics – Function Interface Port based on COCA Language Database

Ying An
Syntax and semantics peculiar to English are difficulties in cognition. In recent years, languages in the range of language database are expanded. Within interface port of functional characteristics, these languages are introduced to preset language database, which is overall orientation of cognitive...
Proceedings Article

Cultural Background and Philosophical Connotation of Chinese Landscape Painting

Shunxing Cao, Liyun Kong
As an important category of Chinese painting, Chinese landscape painting reveals cultural background and philosophical connotation peculiar to China through description with Chinese ink painting, i.e. the traditional Confucian ideology and culture of “syncretism between heaven and man” and the ideological...
Proceedings Article

New exploration on sustainable development of red culture in Nanchang

Qi Chen, Feili Gong
Red culture spreads advanced ideas, educates and encourages people and plays an important in prospering Nanchang City. For this, it is essential to develop and utilize rich resource superiorities of red culture in Nanchang, spread red culture well and change the original cultural resource that cannot...
Proceedings Article

Analysis of Hotel Management Mode and Strategy Based on Promoting Low-carbon Development of Tourism Industry

Xueqin Cui
According to current situations, combination of hotel management and low-carbon tourism is of very positive significance. This paper mainly analyzes current situations of low-carbon tourism and problems existing in hotel management under low-carbon tourism standard, and proposes corresponding countermeasures...
Proceedings Article

Analysis on Purchase on Selection of Computer Hardware and System Maintenance

Haiyan Dang, Lei Guo, Dianxue Shao
Computer system is provided with many advantages, including calculation, judgment, storage and common use. Reasonable and effective application of computer can help users to quickly finish works and live a better life. However, it is easy for computer system to have some faults in the use process. Moreover,...
Proceedings Article

Suggestions on Countermeasures for Promotion of Bidirectional Integration of Urban Development and Network Subculture in Ningbo City

Yunfeng Ge
he development of network subculture conforms to the connotation of urban development. Communication and development of network subculture mitigate social contradictions. Urban development is served as a sort of excitation and molding for network subculture. For bidirectional integration of urban development...
Proceedings Article

A Brief Talk on the Alienation of Human Nature - from A Curtain of Green and Other Stories

Song Hu
In this paper, I will base my argument on the theory of alienation which is one of the most important theories in Marxism. Through the analysis of Eudora Welty’s first short stories A Curtain of Green and Other Stories , through the exploration of the cause and the embodiments of the alienation of human...
Proceedings Article

Analysis on Sense of Object Necessary for Flight Attendants in the Passenger Cabin Broadcasting Process

Jie Hu
Art is sourced from real life but higher than life. It is also the same for art language. In the passenger cabin broadcasting process, art language is used to express emotions. As external image of an airline company, flight attendant service is an important operation philosophy of aviation enterprises....
Proceedings Article

Current Situation and Development Trend of Applied Linguistics

Fang Li
Applied linguistics is an interdisciplinary subject and has wide development prospect. This paper will focus on research status of applied linguistics to carry out detailed discussion and analysis, infer its development trend according to its origin, subject nature and research scope and finally summarize...
Proceedings Article

Study on Professional Quality of Students Majoring in Hotel Management Based on Post Demand

Jun Li
In view of continuous social development, the demand for talents also changes. It is difficult for employers to find suitable employees, while it is hard for graduates to land satisfying jobs. Under such background, professional quality cultivation for college students based on post demand has become...
Proceedings Article

Exploration for Construction of College Library Information Service Mode under the Guidance of “Mirroring Consumers” Theory

Xiaozhen Li
With the development of science and technology, information environment has great changes. At the same time, college library information service mode is also greatly influenced. In new period, how to construct an effective information service mode to meet readers’ knowledge information needs and provide...
Proceedings Article

Study on Scene Play Teaching of Higher Vocational English Based on Improving English Communicative Competence

Juanyin Liu
as English teaching reform continuously deepens, English teaching mode is also adjusted correspondingly to adapt cultivation of students’ comprehensive English quality. Higher vocational colleges are colleges to cultivate applied talents for society. After students leave colleges, they will be engaged...
Proceedings Article

Current Situation of China’s Financial Consumer Education and Improvement Countermeasures

Meiling Liu, D.M. Power, B.M. Burton
Effective financial consumer education can improve behavior rationality of financial consumers, reduce system behavior deviation and enhance confidence in financial market. So, it gained high attention of many countries. However in China, current education situation of financial consumption is not optimistic,...
Proceedings Article

Discussion on Ideological and Political Management Level of College Students

Shengnan Liu
Ideological and political level of college students is closely associated with education development in each period. Ideological and political of colleges should also be valued. According to current situations, proper management of ideology and politics represents such defects of laggard cognition, imperfect...
Proceedings Article

Design of a intellectualized ultrasonic generator

Xiyang Liu, Xiaodong Cui, Fuhua Ma
The structure, operation principle and realizable method of a ultrasonic generator are introduced in this paper. It can realize the best frequency search. Output power can be adjusted.
Proceedings Article

Philosophy of Music Education: Theoretical Growth Points of Chinese Localized Thoughts

Zhaoming Long
Through establishing Chinese localized thoughts on philosophy of music education, this paper proposes that it is required to at least pay attention to theoretical growth from following 3 dimensions as for Chinese localized thoughts on philosophy of music education: firstly, it is required to deeply understand...
Proceedings Article

Reform and Practice of Education for Ideological and Political Lesson in Vocational Colleges under the Pattern of “Broad Ideological and Politic

Yanqiao Meng
As an important content improving ideological awareness, ideological and political education belongs to activities of quality-oriented education. In current higher vocational education, ideological and political education is a fundamental step for cultivating practical talents. Previous content of courses...
Proceedings Article

Mao Zedong’s Awareness of Ruling Crisis in 1960s

Yiwen Shi
Mao Zedong’s awareness of ruling crisis in 1960s is mainly reflected at 3 aspects: firstly, worrying that the national security was threatened, secondly, worrying that the revisionism came back on the stage, thirdly, worrying that the bureaucratism made a comeback. In order to ensure national security...
Proceedings Article

On the dynamic integration of socialist core values and ideological and political education of college students

Yan Sun, Maoling Liu
The socialist core values as the inner core of the socialist core value system of our country, but also an important value basis guiding ideological and political education of contemporary college students. Today, the fundamental task of ideological and political education of college students involves...
Proceedings Article

Assistance Strategy for College English Education Underachiever in Applied Undergraduate Colleges and Universities

Lixia Tan
Under the wave of a new round of college English teaching reform, college English teaching job in applied undergraduate colleges and universities face a special teaching group, namely underachievers. They have become the focuses and the difficulties in current college English teaching work of applied...
Proceedings Article

Discussion on Features of Form and Arrangement of Lines and Evolution of Calligraphic Style in Inscriptions on Bronze Ware of Western Zhou Dynasty

Shuai Wang
The form and arrangement of lines, calligraphic style and ornamentation, and shape and structure of inscription on bronze ware are all external expression forms, and their development law is one of basic elements used in appraisal of collection. On the basis of existing research, this paper attempts...
Proceedings Article

Exploration on application of optical communication technique to 4G technological development

Chunmao Xie
in 2010, 4GLTE network was launched by Verizon Company and they promised that they would improve 4G network speed to a higher level and try hard to make the speed be 10 times higher than that of 3G network. As a brand-new communication form, optical communication technique has appeared in our life in...
Proceedings Article

Several Thoughts on Current Chinese Education in the Philippines

Shimin Yang
There is an extremely long contact history between China and the Philippines. Although Philippine people are more and more interested in learning Chinese and the quality of Chinese education in the Philippines remains to be improved, the friction between Chinese and Philippine government, “Philippine”...
Proceedings Article

Exploration on Ways of Flying Cadets’ Primary Physical Training

Jianming Yao
According to current constitution requirements proposed for flying cadets, we shall combine with the current situation of flying cadets’ physical training to research and formulate reasonable ways of primary physical training. This paper analyzes the common problems incurred in flying cadets’ primary...
Proceedings Article

Study on Symbol Characteristics of Advertisement Design

Xiaorong Yuan
Advertisement design aims to publicize widely. We need to fuse some special elements in advertisement design. This paper analyzes advertisement design from the perspective of semiology so as to excavate symbol characteristics of advertisement design, i.e. understanding, pertinence, innovation, culture...
Proceedings Article

Ideological and Political Education Under the Perspective of Receptive Aesthetics

Jie Zhang, Weifang Zhong
The effect of ideological and political education can be best embodied by the acceptable behavior of education object. However, the effect of the target education is imperfect, the causes for the issue are complicated due to many reasons, mainly lies in that the object cannot effectively accept it. With...
Proceedings Article

Analysis of Enterprise Environment Cost Management under Perspective of Low Carbon Economy

Jing Zhang
Under current new economic environment, enterprises should conform to national policies and regulations and strive to adapt economic development tide. So, enterprise environment cost management under the perspective of low carbon economy must be enhanced in order to better reduce cost, gain maximization...
Proceedings Article

Discussion on Maintenance Measures and Practical Application of Computer Practical Detection

Lin Zhou
With continuous improvement of modern people’s living level, the computer has widely entered into people’s home and has become a tool which is often used. However, various kinds of fault may happen in operation process of computer, and the fault diagnosis and maintenance is difficult, therefore, it is...
Proceedings Article

Analysis on Current Situation of English Broadcast of Passenger Cabin and Its Countermeasures

Jie Hu
International Civil Aviation Organization has clearly specified that English is its special language. The correctness of broadcast and the quickness of information transfer are important standards for the English broadcast quality. At present, English broadcast of passenger cabin of China’s civil aviation...
Proceedings Article

Analysis on Application of Probability Theory in Integral

Li Zhang
The continuous random variables usually involve the probability theory and unique integral operation. Therefore, the integral operation accounts for a great proportion within the category of probability theory. Upon real calculation, students often find that the integral operation is complex and difficult...
Proceedings Article

Selection of Strategies for Commercialized Operation of Stadium

Yanjin Zhang
In the process of development of sports industry in China, stadium is one of the most important material bases, playing the important role of holding various sports events and national fitness. At present, how to reasonably use the sports stadium, commercialize them and provide various cultural and sports...