Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)

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411 articles

Exploration and Analysis of Ways to Improve Hidden Psychological Harm in Dormitories of College Students from the Perspective of Team Sand Play Games

Yi Zhang
Nowadays College students' psychological problems tend to be complex and diverse, especially hidden psychological harm. Due to its prominent characteristics, such as high incidence, strong concealment and strong lag, it has significant impact and harm. On the basis of the existing mature dominant psychological...

Exploration on the New Teaching Mode of College Chinese

Zijun Dang, Hongyan Yu
As an important course for higher education, College Chinese has a far-reaching significance on broadening students’ horizon, improving students’ humanistic quality, and inheriting Chinese civilization spirits. However, it is regrettable that the current status of College Chinese teaching is worrying...

The Civil Liability of Credit Rating in China

Lin Wang
As a third-party institution for market risk disclosure, credit rating agencies should act as gatekeepers in the capital market. The improper arrangement and negligence of institutional arrangements make it possible for rating agencies to evade the burden of civil liability after multiple failures. By...

Autonomous Development of Professional Interpreting Trainers from the Perspective of Postmethod

Honglin Wang
Interpreting teachers are the guarantee of the quality of interpreting education in the professionalization era,and we should pay attention to their professional development. Although much progress has been made in TOT (training of trainers), autonomous development of interpreting trainers have not drawn...

Research on the Transformation and Upgrading Development Mode of SMEs in Jilin Province under New Normal

Huili Li
With economic development entering “new normal”, the management and operation costs of SMEs in Jilin Province are constantly increasing. The lack of funds and weak product development capabilities have seriously hinder the improvement of production efficiency and product competitiveness, and caused vicious...

Investigation and Analysis on the Status of Minor with Double Degree-Taking Inner Mongolia Medical University as an Example

Jiajing Hu, Nan Zhang
In order to discuss the existing problems in the cultivation of double-degree personnel, this research adopts questionnaire survey to investigate learning motivation, teaching management evaluation, teaching satisfaction degree and other aspects of 123 students with double degree majoring in Public Affairs...

Research on Teaching Mode Reform of the Chinese in Primary School under the Background of the New Standard

Yan Li, Yingchun Zhuo, Wen Jiang, Jiangbo Chen
Chinese is important in the system of subject of primary school very much. It plays a pivotal role in the accumulation of living experience, the transmission of nationality spirit, the conservation of humanity spirit and the cultivation of vitality idea. As we all know, it is the implementation of new...

Research on Teaching Method Reform in Application-oriented Undergraduate Universities

Jiangbo Chen, Yuanyuan Xu, Yan Li, Rui Xue
Since the higher education system transfer from “elite higher education” to “mass higher education” in china. The application-oriented undergraduate university students’ academic interests and their aspiration of curiosity have declined obviously. Due to the lagging reform of teaching moehod, university...

Research on Mathematics Teaching under Network Environment

Suping Qian, Qiming Feng
The research on mathematics teaching under network environment is one of the important parts in teaching research nowadays, which is of great significance for promoting deepening reform of mathematics teaching in higher vocational colleges. This paper introduces the advantages of mathematics teaching...

The Study on the Mechanism Influencing Rural Collective Action from the Perspective of Rural Vitalization

Jiagui Liu, Zhonghua Ye, Lihua Li
The 19th CPC National Congress has proposed a new strategy for rural vitalization. This strategy puts forward higher requirements for rural public improvement. The key problem of public improvement is collective action. Based on Institutional Analysis, Development Framework and Social-ecological Framework,...

Brief Analysis of the Impact of “the Society of Spectacle” on the Ideological Safety of Chinese Universities

Chunyan Li, Li Yang
In order to explore the influence of “the Society of Spectacle” on the ideology of Chinese universities, this paper uses the methods of comparative analysis, literature research and expert interview to conduct an in-depth research through focusing on the research objectives. It finds and proves that,...

Brief Analysis on Xi Jinping’s Thought of Socialist Image with Chinese Characteristics in the New Era

Chunyan Li, Zilong Zhang
In order to explore the social image thought in Xi Jinping’s national governance thoughts, this paper combines practice interpretation method and historical logic method to sort out relevant documents, concluding that the thought of “building a prosperous, democratic, civilized, harmonious and beautiful...

Analysis of the Influence Factors of Hong Kong RMB Offshore Market on Speculative Capital Flows in China

Yihong Su, Qiubin Lin
Based on the RMB offshore market in Hong Kong, this paper selects the quarterly data from 2009 to 2015 to analyze the factors that influence the speculative capital flows in China. The balance of RMB deposits in Hong Kong has a significant impact on the speculative capital flow in China, and the impact...

Research on Project Teaching of Statistics Course Based on Data Visualization

Bin Zhang
With the wide applications of big data, in order to improve the systematization and practicability of statistics courses, and to better cultivate applied and comprehensive talents, this paper discusses the harmonious and unified relationship between project teaching and data visualization. Taking mathematical...

The Coordination Analysis of Information Sharing between Teachers and Students in WeChat Classroom

Ling Huang
The application of WeChat classroom has brought a new way for innovating teaching mode and educational management. This paper analyzes the dynamic decision-making process between teachers and students as well as between students and students in WeChat classroom, establishes a game model, and analyzes...

Analysis of Affecting Factors of Proportion of Tertiary Industry Based on Ridge Regression

Bin Zhang, Shoucheng Yuan
Optimization of Industrial structure has played a significant role in the process of national economy’s sustainable and stable growth. With six affecting factors including proportion of labor productivity, proportion of employed people, proportion of fixed-asset investment, proportion of the actual utilization...

Research on the Impact of We Media Marketing on Brand Communication

Yingqiang Wu, Zeping Tong, Chaojie Liu, Yuchuan Xiao
The purpose of this paper is to investigate the impact of the We Media marketing on its own brand communication. By briefly describing the main content and development of We Media, we will introduce its influence as a new type of marketing tool for the enterprise, and further analyze the advantages and...

The Effect of Improving Mathematics Teaching in High School Art Students

Yingjie Liu, Hongkai Wang
In the process of mathematics teaching of high school art students, it is found that most high school art students has negative attitudes to mathematics learning. With the advancement of the reform of the high school mathematics curriculum, China makes efforts to carry out education that makes people...

On the Optimal Strategy of the Participating Subjects in the Electronic Payment Market in China

Qiudan Xing, Sijia Liu, Jia Hei
This paper focuses on the development and innovation of third-party electronic payment services and modes and the development and current situation of online banking as well as the regulatory policies of financial regulators. From the perspective of interest concerns of major players in the electronic...

Analysis of Ways to Enhance Fujian's Foreign Trade Competitiveness

Siwei Dai
This paper analyzes the current situation of foreign trade in Fujian Province from different perspectives on the international market share of Fujian's foreign trade and the index of trade competitiveness, etc., and further analyzes the shortcomings of Fujian's foreign trade competitiveness and the future...

Research on Government Regulatory Function in "Internet Plus" Era

Ying Lin
This paper mainly studies the government regulatory function in "Internet plus" era. From the current development of government regulatory function, regulatory concept lag, informatization level, low level of network security and other difficulties still exist. Based on it, this paper puts forward innovation...

On Cultural Connotation of English and Chinese Animal Words and Their Translation

Shu Lu
The British anthropopogist Edward Taylor mentioned in his book that, culture is the combination of knowledge, belief, arts, laws, morality and customs as well as other capacities and habits that social members need. During the thousands of years, animals have accompanied human races day and night, therefore,...

Exploration on the Economic and trade Cooperation between Fujian and ASEAN under the Belt and Road Framework

Ping Ju
Under the historical background of “the Belt and Road”, Fujian and ASEAN possess multi-aspect favorable conditions for industrial cooperation complementation. This paper mainly analyzes the bilateral trade conditions about Fujian and ASEAN in the recent years, and through collecting data, it studies...

Research on International Logistics Mode under the Background of Cross-Border E-commerce

Xiang Liu
Cross-border e-commerce provides market opportunities for the development of international logistics, and the improvement of international logistics is one of the necessary links in the development of cross-border e-commerce. This paper studies how to solve the problems existing in the logistics industry...

Analysis of the Impact of EU Pesticide Residue limit Barriers on Chinese Tea Export

Bo Wang, Juan Qiu, Xiaoshan Tang
Under the trend of the increasingly globalized economy, the trade contact of various countries has become the main impetus for economic globalization. In the export and import trade of various countries, the degree of emphasis on green trade barriers is far higher than other trade barriers. As a kind...

The Influence of Japan's Green Trade Barrier on Fujian’s Aquatic Products Export-Based on the Empirical Analysis of the Positive List System

Luanping Zhou, Juan Qiu, Bo Wang, Wanjuan Yuan
Fujian Province, as a major province of aquatic products production and export, occupies an important position in aquatic products export trade in China. However, since 2002, it has continuously encountered obstacles from the green trade barrier in various countries so that serious losses have been caused...

Research on Knowledge Transfer, Cognitive Capital and Organizational Performance of Characteristic Hotel??"With Three Lanes and Seven Alleys in Historical District, Fuzhou City as a Case

Shang You, Jingfeng Jiang, Huili Chen, Yanfang Zhang
Characteristic hotels often rely on the development of cultural and commercial cycle. The recognition, absorption and utilization degree of the local cultures by the operators will have an influence on the organizational performance. The empirical research on Three Lanes and Seven Alleys in Fuzhou and...

Research on the Application of R Software in the Teaching Analysis of University Computer I

Qi Zhang, Atiao Yang, Yuan Yang
In order to improve the teaching effect of University Computer I course and promote the cultivation of students’ computational thinking, this article uses Rattle package of R software to perform data analysis on the end-of-term computer examination score for 2015 Grade science specialty in University...

Research on the Construction of Logistics Experiment Teaching System and the Improvement of Teaching Quality

Xiaolin Zhang, Xiaodong Zhang
Logistics experiment teaching is an important part of the cultivation system of logistics talent. At present, the logistics experiment teaching system is faced with the problems, such as lack of systematization, single teaching methods and imperfect evaluation system. To construct logistics experiment...

Social Entrepreneurship: A New Driving Model for College Students Practicing Core Values

Zhiwei Yu, Liming Chen
The lack of effective carriers leads to insufficient motivation for college students to practice socialist core values. On the basis of the in-depth analysis of the inherent consistency between social entrepreneurship and socialist core values, this paper puts forward a new driving model for college...

A Study of Relationship between Perfectionism and Academic Achievement of Chinese University Students from the Perspectives of Variable-centered and Person-centered Analysis

Guirong Liu, Xiuqin Teng, Chun Lu, Kun Yang
In order to investigate the impact of perfectionism on academic achievement of Chinese university students, this study adopted the method of variable-centered and person-centered analyses. The Chinese Frost Multidimensional Perfectionism Scale (CFMPS), which includes positive perfectionism (PP) and negative...

Subsidization Versus Cooperation as Incentive for Emission Reduction R&D in a Supply Chain

Qinqin Li
This paper studies the emission reduction R&D in a two-level supply chain under two technology policies: R&D subsidization and R&D cooperation, and compares the performance of the two technology policies. By means of game theory, we derive the equilibrium decisions and then compare optimal decisions,...

A Study on the Operation Strategy of Food WeChat Public Accounts - Taking "Rishi-Ji" as an Example

Chen Chen, Zeping Tong, Chaojie Liu, Menghan Liao
This paper adopts a case study approach to analyze the operational strategy of the “Rishi-Ji” WeChat public account and summarizes its successful experience. Through the analysis of individual cases, the operation strategy of the “Rishi-Ji” WeChat public account was summarized to provide a reference...

An Analysis of the Teaching Strategies of the Introduction of Chinese Traditional Culture in Teaching Chinese as a Foreign Language

Cheng Cheng
In recent years, teaching Chinese as a foreign language has developed rapidly. As the new typical model of language teaching and culture teaching, fully understanding the introduction of Chinese traditional culture is of great significance to the development of teaching Chinese as a foreign language....

Research on the Development Strategy of Private Express Enterprises Based on Big Data

Huimin Li
In order to solve the problems of blasting warehouse and low clients’ satisfaction in the development of express enterprises, this article adopts reference investigation and comparative analysis method to find and analyze factors influencing the development of private express enterprises. It can be seen...

Causes and Precautions of Financial Risks of Commercial Banks in China

Ran Liu
Commercial banks are the pillar industry in financial industry. As an important part of economic development, it plays an intermediary role in improving social capital and has a very important social status. However, with the full integration of China's commercial banks and world's financial industry,...

Neurophenomenology: A Perspective of Scientific Epistemology

Jingzhu Zhang, Qiaohua Ren
Since the 21st century, philosophical epistemology and methodology have been greatly affected by phenomenology. The most representative view is that in neuroscience research, there is a phenomenological method to illustrate consciousness. Firstly, neurophenomenology combines first-person phenomenological...

An Analysis of the History and Trend of the Internationalization of Vocational Education in Tianjin

Jinhua Li
Asa “National Innovation and Reform Demonstrative Region of Modern Vocational Education”, Tianjin is one of the earliest, biggest and most influential regions for the Internationalization of Vocational Education. Based on an in-depth analysis of the connotation of the Internationalization of Vocational...

Bibliometric Analysis of Social Science Based on ESI and InCites-Taking Huazhong University of Science and Technology as an Example

Fengping Wei, Ji Fang, Jin Huang, Yihua He, Rong Zhang
With the subject data in the field of ESI and InCites social science as the research object, a comparison was made in this paper between the standard institutions (including Tsinghua University, Shanghai Jiaotong University, Zhejiang University and Xi'an Jiaotong University) and Huazhong University of...

Corporate Social Responsibility Efforts and Its Impact on Corporate Reputation from the Perspective of Customers-An Investigation of Major Multinational Retailers in China

Yingying Lou
At present, corporations are increasing their paricipation in Corporate Social Responsibility (CSR) to help establish and maintain their good reputation. Although CSR efforts are aimed at the general public, they are particularly focused on consumers. It is hoped that such actions will lead to a higher...

Research on Formation Factors of Interdisciplinary Collaborative Innovation Network in Universities Based on Exponential Random Graph Model

Limei Wang
Based on three national awards data from 2011 to 2016, interdisciplinary collaborative innovation network in universities is constructed and the structure effects and exogenous effects that influence the formation of innovation network are put forward. An exponential random graph model (ERGM) is set...

The Effect of Health Quotient Management within the Interaction Model of Client Health Behavior on Maternal Health Outcome

Zhenzhen Wang, Rong Nie
This study explored the effect of Health Quotient (HQ) management on maternal quality of life and the incidence of health problem during puerperium in Cox’s Interaction Model of Client Health Behavior (IMCHB). A quasi-experimental posttest design with two groups was used. Totally 60 new mothers were...

Source & Renewal - Adapting the Children's Literature into the Films and Television Plays

Xiaoou Liu, Ying Hou
With the advent of the digital media era, it has become increasingly common to produce films and TV plays from literature works. As a result, profound changes have taken place in the text reading and evaluation model. The process from text to screen is further defined as a reading and critical behavior....

From ‘Massification’ to ‘Popularization’ -A Report on Deepening Reform of Higher Education in China under the Background of Globalization

Xiaoye Zhang, Mengmeng Zhang
This paper aims to unveil how China's higher education deepen its reform in the context of globalization and personnel training, so as to widely explore the ways to gain and cultivate more innovative talents by implementing entrepreneurial & innovative education. This paper also finds that such measures...

Variation Theory: A New Approach of Cross-civilization Study

Junwei Zhang
The Western comparative literature theory is mainly to conduct practical research under the homogeneous Western civilization. On the contrary, the lack of effective theory applicable to cross-civilization studies has obstructed global scholars for a long time. The Variation Theory proposed by Chinese...

Forecast of Tourism Growth in Huangshan City-A Study Based on Grey Model

Wei Cao, Zhen Chen
Tourism has become an important pillar industry and an advantageous industry of “rich people and strong cities” in the economy of Huangshan City. This paper applies grey model to respectively calculate the correlation between the comprehensive tourism income of Huangshan City and Huangshan City's regional...

Dilemmas and Corresponding Measures in the Cultivation of Biology Postgraduates in Ordinary Medical Colleges

Shunmei Liu, Min Cheng, Jinbao Zhang, Huimin Qi, Wenjing Yu, Zhiqin Gao
This paper summarizes the dilemmas and corresponding measures in the cultivation of biology postgraduates in ordinary medical colleges, and tries to propose solutions for such colleges to improve the quality of postgraduates. Through analyzing investigated information and summarizing dilemmas, measures...

Business Environment Constraints and Measures of Private Enterprises in Beijing-Tianjin-Hebei

Hongyin Liu
The close but unclear relationship between the government and business undermines the honesty and fair competition in the government-business ecology. This research makes a field survey on the business environment of the representative private enterprises in Beijing, Tianjin and Hebei by in-depth interview....

Research on Practice Base Construction for Professional Degree Graduate Majoring Mechanical Engineering

Zhenhui Luan, Xuebin Li, Yijun Zhou
The construction of practice base is an important guarantee of education quality of professional degree graduate. In order to improve education quality of professional degree student, the authors analyzed existing problems and the causes of present construction of practice base, proposed the specific...

Countermeasures for the Training of Applied Talents in Colleges and Universities under the Background of Industrial Transformation and Upgrading

Mingming Wang, Jinfeng Zhao
The main purpose of this paper is to explain the training strategy of applied talents in colleges and universities under the background of industrial transformation and upgrading. This paper uses the methods of literature analysis, comparative study and interview. Literature method and comparative method...