Proceedings of the 3d International Conference on Applied Social Science Research

Session: Education, Management and Social Science

113 articles
Proceedings Article

Sustainable Consumption from the Perspective of Environmental Ethics

Shao-hua Zhou, Ping Fang
Consumption is extremely important for our society and it is the foundation of human existence and development. It is not only an economic issue but also an important ethical issue. Nowadays there are some unhealthy phenomenon occurs in the consumption areas. Food waste, a prominent issue, is harmful...
Proceedings Article

Abusive Supervision and Work-Family Conflict: A Mediation Model of Organizational Justice and Psychological Distress

Lei Ju, Xiu-li Jing, Zhong Lin
In the special culture context of China, abusive supervision is common in enterprise. This leads to injustice and psychological distress of employees. Based on “Kicked the dog effect”, this stress from work can transfer to family. Work-family conflict not only affects social stability because of high...
Proceedings Article

Analysis and Enlightenments about the Cases of Cultivating and Developing Strategic Emerging Industries at Home and Abroad

Ling-yu Xu, Jun Wu, Qing-qing Yang
By analyzing the cases of cultivating and developing strategic emerging industries at home and abroad, this article points out the principles which should be followed during the development of strategic emerging industries. The principles are listed as follows:(1) The development patterns of strategic...
Proceedings Article

Agreement on Trade Related Aspects of Intellectual Property Rights and China’s Technology Strategy

Yan Li, Yi Sui, Qing-bo Huang
Agreement on Trade Related Aspects of Intellectual Property Rights(TRIPs) is the first to use the name of international laws to require the WTO members to supply the effective procedures of the intellectual property rights. This throws great challenges towards its protection, technology exploration,...
Proceedings Article

A Study on the Educators' Basic Quality of Traceless Strengthening Educational Activity

Hong Yang
The educators' basic quality of traceless strengthening educational activity is researched in detail. First, the unqualified educators, the good educators, and the excellent educators defined in detail. Second, the basic quality possessed by the educators is given, and sense of responsibility, organizing...
Proceedings Article

A Study on the Educators’ Basic Responsibilities of Traceless Strengthening Educational Activity based on Self-directed Action Mode

Zhe Zhang
As directors of a traceless strengthening educational activity based on self-directed mode, the educators control the whole activity, and hence, it would be not insignificance to study the basic responsibilities of them. As viewed from managing traceless strengthening educational activities based on...
Proceedings Article

The Role of Currency Swaps on the Internationalization of RMB

Dong Tan
The people's Bank of China has signed a series of currency swap agreements with many countries and regions. This paper review the practice of people's bank of China currency swap, and then analysis the role of currency swaps on the internationalization of RMB, and give some suggestions on the future...
Proceedings Article

Breaststroke with Different Intensities Exercise on Cardiovascular Function and Blood Indexes of College Students

Min-gang Guo
To explore the different exercise intensities breaststroke exercise on cardiovascular function, from exercise intensity angle to choose reasonable breaststroke intervention means in the improvement of cardiovascular function and provide a theoretical basis. Methods: randomly selected 60 samples, the...
Proceedings Article

Exploration on Teaching Reform in Mechanical Engineering English

Chun-ling Li
To improve effectively the teaching effect and quality, some problems existing in mechanical engineering English teaching are discussed and analyzed in detail. The students’ learning facts and evaluation methods and teachers’ ability are the most common problems found in many universities of our country....
Proceedings Article

The Evaluation And Analysis For Performance Of Agricultural Listed Companies

Yan-li Shen
By the end of 2012, There are 49 Agricultural A-share listed companies in Shanghai and Shenzhen Stock Exchange. In this paper, From a listed company's profitability, solvency, development capacity and operational abilities, select the affected performance indicators of listed companies, in order to build...
Proceedings Article

The Research on Management in Bad Debt Risk Incorporating Macroeconomic Factors: Empirical Evidence from Chinese Listed Manufacturing Companies

Ting Liu
Modeling credit and default risk has been a surge since Moody’s KMV mode is proposed during the past two decades and non-financial factors incorporating fluctuation of capital market and macroeconomic status are taken into account in the subsequent research. Despite these notable efforts, few studies...
Proceedings Article

On Culture Teaching in College English

Li-hong Gu, Fang Liu
this paper begins with the discussion about the definition of language and culture, investigates the current situation of college culture teaching, analyzes the problems that exist from three aspects and the put forward the necessity to cultivate students’ intercultural communicative competence and propose...
Proceedings Article

The Project Team Reflexivity’s Effects on Team Performance

Hong-mei Zhang
The project team is a very important form of modern organization and is becoming a source of organizational creativity. Team reflexivity, also known as team introspection, has become a research hotpot. Study about the relationship between project team reflexivity and team performance and open the project...
Proceedings Article

Impacts of Housing Features on Home Prices in Chengdu: Logarithmic Linear Regressions

Gao-lu Zou, Lu-guang Xu, Deng Pei
This paper aims to analyse the effects of several housing features on home prices in Chengdu, China. These features include larger floor space and green coverage rate. There are 1006 samples. Sampling is focused on existing ordinary homes. Data were collected from metropolitan Chengdu. Utilizing log-linear...
Proceedings Article

Automated Evaluation of Text and Discourse with Range

Ying Shen, Kai Li, Ting Guo
This paper analyzes the features of vocabulary use in relation to reading comprehension in Test for English Majors-Band 4 and Band 8 (TEM-4 and TEM-8 hereafter) from 2000 to 2014 by using corpus analysis software RANGE and data analysis software SPSS 19. The vocabulary use features are as follows: (1)...
Proceedings Article

What Can China Learn From the Composition of CFIUS

Chan-ting Chen
China imitated U.S.’s CFIUS review and established the ministerial joint conference to undertake its own foreign investment national security review in 2011. Yet regulation on the ministerial joint conference is inadequate. An in-depth study of the composition of CFIUS finds that Chinese joint conference...
Proceedings Article

The Market Reaction to Food and Drug Safety Incidents of Listed Companies

Cheng Dai, Chi Xie
In recent years, food and drug safety incidents of listed companies frequently occur. These incidents were not only bring threat to the life safety of consumers and cause the panic of the society, but also cause disastrous loss to involved companies. In this article, by using incident study method, the...
Proceedings Article

The Keep-Right-Except-To-Pass Rule

Jing-yan Liu
In this paper, We develop a model to show how The Keep-Right-Except-To-Pass Rule will do. According to the classic three parameters relationship of the traffic flow, speed and density. After that, we weighed the proportion among the three parameters in different situations to better prove the correctness...
Proceedings Article

Proposal of A New Method for Calculating Basic Living Allowance Standard based on Mathematical Modeling

Jing-yan Liu
Important policy changes are coordinated into history of ‘urban-rural separation, urban and rural coordination as well as urban and rural unifying’ in urban and rural basic living allowance system development process in China (important policy nodes of urban and rural basic living allowance development)....
Proceedings Article

Application of Politeness Principle in the Teacher-students Communication in College English Teaching in China

Xiang-wu Li
Politeness Principle (PP) by Leech, as a basic theory of pragmatic study, is paid more attention by many linguistic scholars. It is the principle of language communication established between two sides’ interaction, and it ultimately serves language communication. The application of tact maxim, approbation...
Proceedings Article

Application of Theory and Practice Integration Teaching in C Programming Language Course

Yu-qiao Meng
The C programming language course is a basic course in colleges and universities, whose key teaching points differ slightly with the arrangement of the specialized courses. This paper proposed an integration teaching method based on the characteristics of the C programming language course itself, combining...
Proceedings Article

Analysis on the Legal Regulation of Personal Information Commercialization in the Era of Cloud Computing

Rui Zhao, Ben-zhuo Fu, Hai-cheng Zhang
With the development of Internet and electronic business in the era of cloud computing, the commercialization of personal information is inevitable. The protection of the traditional right of privacy for the personal information has some shortcomings. China should learn the theory and practical experience...
Proceedings Article

Performance of Mergers and Acquisitions based on the Event Study Method

Zhu-qing Zheng, Chi Xie
All the M&A events which targets are ST companies in the A-share market of Shanghai and Shenzhen stock from 2007 to 2011 are selected as the research samples. This study applies event study method to calculate cumulative abnormal returns (CAR) which are to measure the short-term market performances of...
Proceedings Article

The Brief Analysis of Online Information Literacy Instruction of Applied-type Undergraduate College Libraries

Xiao-zhong Li, Jian-guo Zhang, Li-li Zhang
A research about 60 applied-type undergraduate college net-libraries which are drawn from 670 applied-type undergraduate colleges shows, the Online Information Literacy Instruction (OILI) of applied-type undergraduate college libraries in our country has four drawbacks, such as it did not underline the...
Proceedings Article

The Linkage Mode of Training Students’ Ability of Practice, Innovation and Entrepreneurship in Higher Education

Xiao-li Zhang, Jun-qiang Zhao, Lian-juan He, Lan-zhi He
The training of high quality talents with specialty in knowledge application is the need to adapt to economic and social development, while to improve quality of practical teaching is an important guarantee for cultivating applied high quality talents. Starting from the exploration of problems existing...
Proceedings Article

The Emotional Ecology Embodied in the Foreign Best-selling Works of “Dear John”

Xiao-li Zhang
Ecology is the scientific analysis and study of interactions among organisms and their environment literally. Emotional ecology, as a kind of emotional communication atmosphere, can be appreciated subtly in literary works. The interpretation of rich emotional ecology in Dear John offers a unique perspective...
Proceedings Article

The Influences of Demographic Characteristics on Tourism Decision: Taking Daming Lake in Ji'nan as an Example

Qiang Zhao, Xiu-mei Li, Run-dong Wang, Yong-quan Su
Demographic characteristics and tourists’ decisions were studied basing on field survey and questionnaires in Daming Lake scenic spot and the impact of demographic characteristics on tourists’ decisions were analyzed using Crosstab analysis. Demographic characteristics indicated that:1) most of tourist’s...
Proceedings Article

Research on the Models of Low- Carbon Tourism based on the Sustainable Development

Dong-xiang Zhang, Yong Zhen, E Zhang
With the process of the construction of human ecological civilization, low-carbon economy, low-carbon technology, carbon-sink mechanism and low-carbon consumptive life style are increasingly affecting and inducing human productive and consumptive patterns. Tourism, as a product of human progress for...
Proceedings Article

Analysis of the Wabsite-Hj Operations

Wen-rong Jiang, Jian Chen
Online school is complete by Internet off-campus teaching process; As long as have Internet conditions can at any time, anywhere access to the Internet, to choose their own learning. Relative to the face-to-face education, network education maximum breakthrough the limit of time and space education,...
Proceedings Article

Inhibit the Spread of Ebola

He Guo
Nowadays, Ebola epidemic situation is more and more severe and out of control. Taking Sierra Leone as an example, we build a reliable and extensive model to control or at least inhibit the spread of Ebola. We select 16 cities that are affected by Ebola according to the news re¬ports. Taking advantage...
Proceedings Article

Combination of Ideological and Political Education in Business Major with Work-integrated Learning in Vocational Education

Li-li Liu, Yan-hua Su, Qian Xia
At present, the pushing-on talents-training mode of work-integrated learning requires higher expectation in the ideological and political education for commerce specialty in higher vocational colleges. According to the characteristics of talents-training mode of the work-integrated learning and the characteristics...
Proceedings Article

Study on the Effect of Leaders' Emotional Expressions on Followers' Performance—based on EASI

Rui Yang, Wei Li, Yan-juan Mo
Leaders’ emotions affect followers’ task performance and peripheral performance, which is crucial to the organization’s survival and success. However, the mechanisms for effect are not clear and the existing research results are quite different. Based on emotions as social information model, this paper...
Proceedings Article

Study on the Relationship between Campus Culture Construction and Foreign Language Discipline Construction

Lian-song Wu, Hong-lian Liu
As the bibcock of construction and development of institutions of higher education, discipline construction is a long-term and arduous task. College campus culture is not only the blood and soul of university, is also the prominent characteristic and symbol among each other’s. However, cultural construction...
Proceedings Article

Case Grammar and its Application in English Vocabulary Teaching

Bei-bei Ye
In 1968, Fillmore published his theory of Case Grammar, which highlighted the fact that syntactic structure can be predicted by semantic participants. It focuses on the link between the number of subjects, objects and so on of a verb and the grammatical context it requires. Fillmore’s case theory is...
Proceedings Article

Analysis on Tourism Demand of Elderly Tourists in Beijing

Qiao Chen
Based on 300 questionnaires to Senior Tourists in Beijing, this paper analyzes their based travel demand and the characteristics. And found that there a new form of tourism demand and preferences to elderly tourists , Elderly tourists have clear objectives, hope tour operators to know their ideas, and...
Proceedings Article

International Comparison of Actual Tax Burden Level of Oil and Gas Companies in China

Pei-hao Wu, Xin Ding
China oil and gas enterprises should pay huge tax and state-owned capital gains to the government apparently. In addition, they also enjoy government subsidies in different names, such as tax concessions, etc. Therefore, relationship between China oil gas enterprises and government should be clarified,...
Proceedings Article

Design and Implementation of Visual CSCL Collaborative Knowledge Building Tool

Jian-feng Ren, Shuang Liang, Hua Guo
The popular CSCL system based on B/S architecture has got a good development, but this kinds of systems have fundamental defects in Visualization, graphical, and interactive experience speed etc. silverlight is a appropriate choice to solve the above problems, and the system based on silverlight works...
Proceedings Article

Research on the Relationship between Financial Development and Economic Growth in China: An Empirical Analysis based on Panel Smooth Transition Regression Model

Li-ting Fang
In this paper, the panel smooth transition regression model was used to analyze the relationship between financial development and economic growth empirically. The paper mainly studied the effects of proportion of total loans of regional financial institutions in GDP on the output elasticity of capital,...
Proceedings Article

Effect of the Affective Filter Hypothesis on CBI to Non-English-Majored College Students

You-gen Lou
Content-based instruction (CBI) and Stephen Krashen's affective filter hypothesis play important roles in second language acquisition and foreign language teaching. This paper focuses on CBI and the affective factors which influence the English learning and English teaching of college students from China...
Proceedings Article

Study on Vocabulary Learning Strategies for Chinese English-Majored Graduates

You-gen Lou
This paper attempts to explore the overall pattern of English vocabulary learning strategies used by some Chinese English-majored graduates. In addition, both similarities and differences in English vocabulary strategies used between male English-majored graduates and female English-majored graduates....
Proceedings Article

An Empirical Study of CBI Applied in College English Teaching in the Post-Massification

You-gen Lou
In the post-massification period, it is a beneficial attempt to the reform of English Teaching based on subject content for non-English-majored college students. Content-Based Instruction (CBI) has been defined as “the teaching of content orinformation in the language being learned with little or no...
Proceedings Article

Evaluation and improvement countermeasures of corporate social responsibility

Wei Li, Qi-yan Chen
Enterprise should not only seek the maximized profit for itself, but also should take the responsibility they should bear. Enterprise is the significant promoter to develop the societal civilization. Otherwise it might be cause some problem, such as food security. So we can more recognize the urgency...
Proceedings Article

On the Exploration of the Educational Function of College Students’ Volunteer Service Activities

Lian-song Wu, Hong-lian Liu
As an indispensable part of civilized society, volunteer service owns the characteristics of gratuitousness, voluntary, public-welfare and practice. It is a noble social behavior and an important social welfare undertaking, and the educational value of which should not be underestimated at any circumstances....
Proceedings Article

Research on Pareto Optimal Effect of Internet Financial

Yan-liang Chen, Guo-xing Tong, Run Li, Xue-dong Li
Internet finance is the financial innovation in the field of financial under the Internet background, which is also the product of thinking in the Internet. This article takes study on the effect on Internet financial based on Pareto. Firstly, the paper combed the knowledge of Internet Finance, expounded...
Proceedings Article

Game Analysis of Collusion between Managers And Independent Directors —— Based on Government Supervision Model

Feng-su Yang, Xiao-rong Du, Ma-li Ji
The paper first analyzes the motivation of the appearance of collusion between managers and independent directors. Then, based on the conspiracy theory,the paper establishes the game model on collusion between managers and independent directors under government supervision. Next, the paper analyzes all...
Proceedings Article

Fitting Characteristics of the Two-Parameter Estimator in Linear Regression

Xin-feng Chang
Ozkale and Kaciranlar (2007) introduced the two-parameter (TP) estimator for the vector of parameters in a linear regression model. In this paper, several better fitting characteristics of the TP estimator than those of the ordinary least squares and ridge estimators are considered. Furthermore, we propose...
Proceedings Article

Theoretical Derivation of "Structural Tax Cut" under Restriction of Income Growth

Di Lu, Yong Han, Xiao-ming Zhang, Xu-xin Yang
Since the actual implementation process may encounter the contradiction between the guarantee of government income and the stimulation of private sector expense, this study performed mathematical derivations on the effects of structural tax cut. Theoretical analysis shows that the structural tax cut...
Proceedings Article

The Exploration of K+S System Talent Training of Industrial Design

Li-qiu Shi, Bing-bing Yan, Feng Yu
This paper analyzes the characteristics and development of the current industrial design education at home and abroad. It combines some of the problems of the current domestic industrial design education, and investigates the problem of industrial design professionals’ training direction, curriculum...
Proceedings Article

Reasons of Emily’s Tragic Fate in A Rose for Emily

Bei-bei Ye
A Rose for Emily is one of Faulkner's most famous short stories. The sophisticated plot and vivid characterization design made the image of Emily very popular. Many scholars resolve this novel from different aspects. This article mainly discusses the reasons of Emily’s tragedy. These reasons generally...
Proceedings Article

Project-Driving Teaching Research of PLC Integrating Multi-Courses

Li-xin Tian
The course PLC has the characteristics of strong applicability and practicality. Currently, in the course of teaching it exits many shortcomings such as the single teaching form, having less intuitive and vivid, contacting with the other professional courses not closely and so on. Based on this, the...
Proceedings Article

Research on the Impact of Strategic Human Resource Management on Enterprise Performance

Xi-mu Yan, He Liu, Xue Gao
Human resource is the core of strategic resources. More and more scholars start to pay attention to the strategic value of human resources and strategic human resource management. This paper discussed the mechanism that strategic human resource management improve firm performance, and put forward that...
Proceedings Article

Study on Efficiency of FMCG Industry

Cai-fen Zou
FMCG industries make profit and realize the value through the scale operation featured with high frequent and repeated consumption. It is one of the important industries that influence the economic development. In China, the famous FMCG enterprises such as Nestle, Pepsi cola, Coca Cola, Starbucks, Johnson...
Proceedings Article

Network Modeling and Visualization Platform based on Moodle and Mxgraph

Fang-jian He, Xiao-pan Zhang, Xiao-yan Ma
For the model of learning, Most of the information of relevant professional beginners are difficult to adapt to the training of the model structure. In the early learning students should focus on the cultivation of thinking structure, visual modeling study is conducive to the strengthening of the relevant...
Proceedings Article

Analysis of the Latest Introductory Chinese Textbooks in Japan---Based on the New HSK Syllabus

Jing Ge
There are many Chinese textbooks with different levels, which are edited by Japanese publishers. However, compared with those edited in China, textbooks made in Japan are generally easier with more cultural introduction and vividly interesting illustrations. The author will make an analysis of Japan’s...
Proceedings Article

Innovation Research and Practice Teaching System of Modern Engineering Graphics

Yue Fang, Jian-ying Liu
Establishing teaching system with the characteristics of era of modern engineering graphics is used to the development of science and technology, cultivate student innovative ability. At the same time, this system makes course conducive to the cultivation of student comprehensive quality. Analysising...
Proceedings Article

The Research on Dimensions of Employer Attractiveness

Rong Liu, Yan Tao, Mei-qing Han
On the base of pervious study, we propose the dimension structure of employer attractiveness under the background of China. We prove that the dimensions of employer attractiveness mainly consist of the system of salary and development, the working environment and atmosphere, the recruitment process,...
Proceedings Article

The Principles and Implementations Strategy by Automobile Industrial Heritage Protection of Shiyan China

Chuan-chuan Huang, Yao-lin Zhou
This paper bases on the demand of automobile industrial heritage protection of China. It analyze the present situation and existing problems of automobile industrial heritage protection in Shiyan. Through to combine with the advanced protection concepts and existing urban basic environment it puts forward...
Proceedings Article

A New Perspective on Pragmatic Functions of Discourse Markers

Zhi-de Hou
As a common linguistic phenomenon in both English and Chinese conversations, discourse markers are parts of information organization in discourse analysis. In conversational communication, the pragmatic function of discourse markers was analyzed under the framework of Relevance Theory for its procedural...
Proceedings Article

Discussion and Analysis of External Corporate Creditors' Protection of Rights and Interests --- A Stakeholders Perspective

Shi Sun
The limited liability system transfers risk from shareholders to the company creditors. Due to that shareholders participate in company internal governance, the shareholders are often in a dominant position in the company's internal information, while in many cases, creditors are in the environment of...
Proceedings Article

Professional Function of Non-profit Research Facility

Yong Zhang, Ping Lei
Non-profit research facility construction on the one hand is to provide researchers a good research environment and hardware facilities, to enhance research and innovation capacity with providing tool support, on the other hand it should be used as means of public access, awareness, master of science...
Proceedings Article

Research on Enterprise Data Integration Architecture Based on Cloud Platform

Wei-wei Zhang, Heng-liang Wu
On the basis of SODIA and VDB systems, this paper presents a new data integration system called Service Oriented Data Integration Architecture based on Hadoop (SODIH), which is constructed according to SOA principles. SODIH adopts Web Service technique in communication, and runs on Hadoop cloud platform....
Proceedings Article

The Culture Interpretation of Transformation about Nv Wa

Rui Yang
Mythology is the unconscious artistic processing outcome in human brains. Its producing, developing and changing are close related to the social life of that time. Nu Wa and Fu Hsi appear in mythology, which is the inevitable result that society development reflects in human inner world. When we put...
Proceedings Article

On the Status and Effect of Women in Popular Entertainment Culture

Ting-ting Zhou
Popular entertainment culture accompanies the mature of the market economy and the prosperity of cultural industries. It uses modern media, faces the public and aims to produce and consumes in mass the contemporary culture with extensive aesthetic and extensive entertainment features. In the development...
Proceedings Article

The Analysis of the Present Situation and Countermeasures of College Scientific Research Fund Management

Dong-sheng Huang, Wei-xing Yao
According to a lot of irregularities in the management of scientific research funds in China, this paper presents the core in the management of scientific research funds is to focus on design of the funds management operation mechanism. It is possible to improve the use of funds efficiency and reduce...
Proceedings Article

Domestic Hotel Management Group’s Resources Integrated from Internet Perspective

Jun-yong Lai
This paper analyzes the domestic hotel management group’s strong association resources, puts forward a view that as a main body, hotel management group can carry out the resources integration with other departments, and use the integrated marketing communications model to carry on marketing synergy and...
Proceedings Article

Reform implementation of research initiatives in a university physics laboratory teaching system

Tao-tao Xu, Bo-lin Xie, Bin Zhao
Demonstrates the importance of university physics laboratory teaching for the training of college students. Lists some existing issues that affect the development of physics laboratory courses. Reports on efforts to reform research and practical lab-based classes and achievements made from building a...
Proceedings Article

Research on the Interactivity of the New Outdoor Media Advertising for the Bus Station

Chen Zhao, Tao Wang, Yuan-yuan Liu
With a richer lifestyle, the consumers' attention are gradually paid into interactive and innovative, and traditional form of a single medium is already difficult to meet the psychological needs of consumers. However, most of domestic bus stop advertising is static, missing the interactive with audience,...
Proceedings Article

Simulation of Tourism Supply Chain Collaborative Demand Forecast

Hao-yuan Zhang, Hua Bai
Supply chain collaborative demand forecast has gained more and more attention. In particular, for tourism supply chain (TSC), due to the high market volatility and uncertainty, travel agencies, scenic spots, hotels and other tourism enterprises in the tourism supply chain need a tight collaboration to...
Proceedings Article

Research on Construction of Application-Oriented Undergraduate Key Course of Credit Management of Enterprises

Ming Zeng
The guiding ideology of the key course Credit Management of Enterprises is for the purpose of credit management in corporate credit transactions, while the basic requirements of which is to promote the coordinated development of students’ knowledge, ability and quality. As to the construction of teaching...
Proceedings Article

Adoption of Disabled Children in Developed Countries: Practice, Research and Its Reference for China

Bo Wang
With the social progress, development of children adoption, and improvement of views on the disabled, adoption of disabled children has gradually attracted social attention. This paper analyzed the practice and research of regulations and policies, preparation, support systems in developed countries,...
Proceedings Article

RESPECT Project of America and Its Inspiration to Excellent Teachers Cultivating Plan of China

J.H. Liang, Bo Wang
In order to attract, retain and reward outstanding teachers, improve the quality of education, and show the new vision for current teaching and leadership in America, the U.S. Department of Education started to invested 5 billion in the RESPECT Project in February 2012, and formally announced the Blueprint...
Proceedings Article

Research on Enhancing the Mathematical Curriculum Test Scores of College Students

Qing-jian Zhou, Jia Jiao
This paper focus on enhancing the mathematical curriculum test scores of college students. According to the teaching experience in college mathematics teaching for many years, the writer research on how to improve the mathematical curriculum test scores of college students, give some solutions and suggestions,...
Proceedings Article

Construction of the “Value Chain of Credit”

Yu-han Wang
Credit Activities and Behavior of credit is the carrier of a market economy. Actors in the realization of economic activities on the value chain to identify create and add value through credit activities. There is a value chain of credit in economic activity. We can maintain the credit value chain relationships...
Proceedings Article

A Comparative Analysis of Undergraduate Education between China and the United States ---Taking International Economics as an Example

Yan-qiu Wu, Jie Yao
The United States is one of the countries with the highest quality of education in the world, and there are a lot of world-renowned universities in this country. The similarities do exist in university education of China and the United States, but there are much more differences between the two countries....
Proceedings Article

Applying Revenue Management to Economy Hotels--- An Investigation of Customer’s Attitude

Wen-li Li
Revenue management is an effective strategy for the economy hotels to increase profit. However, implementing revenue management may also bring misunderstanding and negative feelings to the customers. This study investigates the customers’ attitude to the revenue strategies of economy hotels. Based on...
Proceedings Article

Analyzing the Influencing Factors of Innovation Capability of Economics and Management Postgraduate Students based on Competency Model

Bing Bai, Zhi-qiong Guo
With the accelerated process of China into an innovation-oriented economy, training innovative talent is essential. Cultivation of postgraduates ' innovation capability is a good foundation for the development of various aspects of a country. This paper, taking the competency model as the theoretical...
Proceedings Article

Research on Graduates Employability Development from the Perspective of Employers

Zhi-qiong Guo, Bing Bai
Through the investigation on the part of employers and graduates, this paper analyzes the standards and requirements of employers and the actual situation of graduates employment, and points out that the information asymmetry situation still exists between graduates and employers. The self-orientation...
Proceedings Article

China's Main River Water Quality Structure Analysis

Ying-ying Zhang, Ting Zheng
This article analyses five river basins' water qualities: the Song Hai Liao river basin, the Huaihe river basin, the Yellow river basin, the Yangtze river basin, and the pearl river basin. We consider four water pollution indicators: PH, DO, CODMn, and NH3-N. First, the result of single factor analysis...
Proceedings Article

The Research on Psychological Space of Library Based on Visual Perception

Y. D. Ding
Space as a Service has become the consensus of modern library, how to plan the library reading space to make it fit the spatial form of reader psychology desired, become the key point to build the campus "The Third Space". The article investigated the psychological needs of the reader to reading space...
Proceedings Article

Scientific Collaboration among Science and Engineering Universities ---Network Visualization of Co-authored papers

Na Li
To reveal the current status of scientific cooperation among Science and Engineering Universities, the cooperation frequency matrix is found basing on the datum of co-authored papers of Science and Engineering Universities in 2013 from the SCIE (Science Citation Index Expanded) database. The investigated...
Proceedings Article

China’s Service Trade Competitiveness: A Study based on Value-added Trade

Yi Cao
The competitiveness of China’s service trade has long been focused. Researchers often use different indices to estimate it. However the characteristics of trade changed a lot due to the production segmentation. Intermediate goods become the main part of trade and lead to double counting problems of trade...
Proceedings Article

Research on the Traditional Sports Intangible Cultural Heritage of the Yi Ethic Minority

Chuan Zhou, C.L Deng
Study on the protective problems and countermeasures on the traditional sports intangible cultural heritage of the Yi ethic minority by using the research methods of literature, questionnaire etc. The research purpose is to better protect it. The results of the study think that the Yi people's sports...
Proceedings Article

Research of Situation and Countermeasures Base on net worker of Teachers and Students Relationship in University

Gui-ping Yuan
In order to reveal the present situation of teachers and students relationship, this paper conducted a survey on 266 university students. The results showed that: students who get an score in obstacles type dimension is equal or greater than 3 take a big proportion; for student whose score of two positive...
Proceedings Article

A Study on the Application of the Chinese characters in teaching Chinese as a foreign language

Shou-yan Miao
Chinese characters teaching have been the weak link of Teaching Chinese as a Foreign Language for a long time. As Chinese visual symbol system, Chinese characters manifest the immense rationality and logicality, which means form of the written character, is fixed and that specific character is used for...
Proceedings Article

The Construction of Student’s Peer Psychological Field in Age of We-Media

Xue Han, Bo Wu
This paper mainly discusses the combinition of we-media and the work peer psychological health education in universities. use convenient, since the media quickly anddiffusion characteristics, We established the college students peer psychological field using the characteristics of we-medai with convenient...
Proceedings Article

Non-Profit Organizations’ Financial Governance Research

Hong-juan Wang
From the non-profit organization's financial governance theory, this article analyzes related issues to the financial governance theory in the application of non-profit organizations puts forward to the corresponding solution, aiming to make faster and better development toward the direction of health...
Proceedings Article

Exploration on Application of “people-oriented” on Higher Education Reform

Hui Cheng, Ming-Chen Wei
“People-oriented” is the nature of Scientific Outlook on Development, application of the “people-oriented” on higher education reform is much more essential, since universities are the important places of cultivating talents. On the whole, the paper is made up of two parts. Systematically, part one makes...
Proceedings Article

Study on the Enrolment System of Higher Education in the U.S.A and Its Enlightenments to China

Hui Cheng, Ming-Chen Wei
The paper carries out study on the enrolment system of higher education in the U.S.A and draws enlightenments to China from three aspects: test contents, format and evaluation. On the whole, the paper is made up of two parts. Systematically, part one makes comparative study on the college entrance examination...
Proceedings Article

Study on How to Carry out Ideological and Political Education of Colleges in China

Hui Cheng
Since the Chinese Communist eighteen, ideological and political education as an important part of the socialist core values has got widespread attention and vigorously promoted in universities. However, in this process, due to a variety of factors, there are still a number of complex and controversial...
Proceedings Article

Research on the Development of Rural Tourism in Linyi City

Xue-zhi Li
Rural tourism is a rapidly developing tourism project in Linyi city. Due to the late start of China's rural tourism, rural tourism product development process is not very perfect. With the "building a new socialist countryside" strategy, rural tourism is given a more far-reaching social and economic...
Proceedings Article

Study on the Construction of College Second Classroom Personalized Stratified Education System

Xiao-yan Liu
Based on the second classroom, implement personalized stratified education of college students , do the people's satisfaction of education, to achieve the objective requirements "target long-term education development plan"; is to improve the quality of higher education, the beneficial exploration of...
Proceedings Article

Exploration and Application of The Flipped Classroom in College Chinese Teaching

Juan Yang, Tong-ru Wang
With the continuous renewal of information technology and teaching concept, The flipped classroom arises at the historic moment. It, as a new teaching mode, becomes a hot topic of education at home and abroad and is widely used throughout the world. This article will deeply analyze the flipped classroom’s...
Proceedings Article

Analysis of the Situation Semantics Solution to Paradoxes

Li Dai, Ji-hua Zhang
As the important model in the research of semantic paradoxes in recent years of the West, the situation semantics solution to paradoxes develops a school of its own among many programs for semantic paradoxes resolution. This paper attempts to clarify and summarize systematically the basic ideas and spiritual...
Proceedings Article

Statistical Analysis of Fund Theses of Archival Science in China 2009-2013

Shui-sheng Chen
Scientific research fund is an important way to research subsidized by the government, the fund theses number is an important index to evaluate the level of scientific research institutions of scientific research. Counting several aspects of distribution, fund supported level, periodicals distribution,...
Proceedings Article

The Theoretical Derivation of a One-sided and Two-sided P Value Calculation Formula of One-dimensional Continuous Random Variables

Ying-ying Zhang
First of all, we derive theoretically a calculation formula of one-sided and two-sided P value for the general one-dimensional continuous random variables. Then, we give two examples to illustrate the application of this formula. Example 1 considers . Example 2 considers , in this example, we make a...
Proceedings Article

Publishing Company Operating Performance Evaluation Before and After the IPO

Rong Yang
The main purpose of the publishing companies’ IPO is to ensure maintenance and appreciation of the value of national capital. Evaluating listed publishing companies whether in reality to realize above goal is the starting point of writing in this paper. This paper, by using the announcement of information...
Proceedings Article

A Research on the Correlation between Linyi Dialect and XuanZiXi

Xiao-fei Han
With a strong local color, the local dialect is the dominant language of the regional culture, and the main content of construction of the regional culture. This paper aims to analyze the similarities and differences between Linyi XuanZiXi and that of other places and the inheritance and development...
Proceedings Article

On Cultivation of Students’ Ability in Innovation and Practice in Vocal Music Teaching

Hong-xia Xu
Vocal music teaching is an emotional experience teaching art. It involves cultivating both students’ pronunciation skills and the ability to express the rich connotation of the song through the training of sound production. The era of knowledge economy in twenty-first Century , which is marked by knowledge...
Proceedings Article

Inspirations for the Ideological and Political Education in College from Confucius’ Life Wisdom

Nai-fang Zhang, Dong-sheng Zhang
In Confucius’ ideological system, there are many logical and clear contents on life education, which have many life wisdom. Benevolence is fundamental in our life, which means we should try our best to do things what we should do, and we mustn’t do things what we shouldn’t do. To practice Benevolence...
Proceedings Article

Prototype Design of Social Networking APP Based on Context of Tourism

Zhuan Wei, Chang-li Qu
The study aims to desgin social networking mobile application for tourism users with mobile devices by their context. By practical research methods, such as online questionnaires, telephone interviews and user interviews,user habits and needs were digged out. The paper simulated and reproduced the process...
Proceedings Article

Rational Thinking on the Realization Way of the Contemporary University Function

Bing-bing Yan, Qi Meng, Gui-fu Wu, Bao-lin Yin
Starting from the origin of the university function and their relation between the contemporary university function, the realization mode of different types of university functions has been compared, and some problems have been also discussed in the process of realizing the university functions based...
Proceedings Article

Corrected Principal Component Regression and Its Application in China’s Urban Employment Demand

Ying-ying Zhang, Jing-yi OuYang
In this paper, we use the principal component regression to study the 16 influence factors of urban employment demand. In theory, we derive the mathematical models of corrected principal component regression. Ordinary principal component regression is the dependent variable doing multiple linear regression...
Proceedings Article

Ways and Methods for the Cultivation of Students’ Practical Ability in Higher Engineering College

Gui-fu Wu, Yua-hua Jia, Bing-bing Yan, Qi-sheng Liu, Dong-wei Shao
With the progress of social economy, the country increases the demands of engineering students on the practical skills in Higher Engineering College. Higher technical schools should develop competency-based talents with the practice and innovation. This article mainly analyzes and studies the status...
Proceedings Article

Establishment of Index System of Commercial Banks’ Post-Evaluation of Loan Project Based on the AHP

Xiao-rong Du, Xiao-yue Fu, Ling-xue Zhang
In recent years, as commercial banks’ non-performing loans continue to rise, commercial banks have paid increasing attention to post-evaluation of loan project. This paper is based on the concept of social responsibility and draw lessons from the existing literature results, then designs an index system...
Proceedings Article

Based on LabVIEW and Multisim Virtual Electronic Platform in Practice Teaching

Lei Wang
With the development of technology in the field of virtual instrument and network, the undergraduate colleges in different regions have begun to pay more and more attention to the application of electric simulation system in teaching. This paper designs a virtual electronic platform by node-analysis...
Proceedings Article

The Exploration of Cultivating the Research and Innovation Capacities of Agricultural Engineering Graduates

Li-qiu Shi, Jun-fa Wang, Xiao-hai Li, Teng-fei Zhuang
It is great significance to improve the international competitiveness of China's agriculture for enhancing the China's agricultural mechanization professionals’ research and innovation capacity. For that reason, teaching contents, teaching methods, assessment methods were intervened on the whole process...
Proceedings Article

The Study of Practice Teaching Mode for Energy and Power Engineering Specialty in Local Universities

Qi-sheng Liu, Bing-bing Yan, Gui-fu Wu, Sheng Chang
The construction of practical teaching system as study object, the existing problems in the process of cultivating students practice ability is analyzed in this paper. By viewing the experience at home and abroad, the practice teaching reform idea for energy and power engineering specialty is presented,...
Proceedings Article

The Specialty of Geren in Huarong Dialect of Hunan Province

Cai Li
In Huarong dialect of Hunan province, “geren” has two usages. One is “geren 1”, whose meaning and usage is just like the Mandarin reflexive "ziji" .In additon, “geren” has a special usage—commentary adverb “geren 2”. “Geren 2” is a subjective marker of discourse whose function is to strengthen modality...
Proceedings Article

Translator’s Adaptation and Selection on TCM Textbook Translation for International Students

Yu-shan Zhao, Dan Shao, Zhao-hui Liu
From the perspective of Eco-translatology, this paper analyzes the translational eco-environment of TCM textbook for international students, putting forward its complexity and specialty. With the application of “Translation as Adaptation and Selection” theory, this paper further proposes that in translation...
Proceedings Article

Research on Multimodal Teaching Modal Reform for English Majors

Hong-yan Sun
This paper explores that in English major curriculum, the teachings of the courses for English majors should reform the classroom teaching mode through a variety of ways to establish an appropriate multimodal teaching mode. Teachers should employ the proper teaching modal according to the qualities of...
Proceedings Article

The Production and Application of digital narrative in ESL Classroom

Yu Zhou, Xue-xin Cui
ESL digital narratives are defined as 2-10 minutes digital telling stories which combine images or videos with narrations, sound effects or music. This article will focus on the production and application of digital narratives for ESL classroom. With digital narrative teaching model, ESL students are...
Proceedings Article

The Improvement of Education Management for “Power Load Forecasting Technology” Curriculum

Yong-li Wang, Li-sha Fan, Dong-xiao Niu
Electric power load forecasting course is an important course to power universities and power related school, and it has many quite different features from other courses. The paper analyzes some existing problems in this course, for example, a lot of mathematical knowledge is involved, the course itself...
Proceedings Article

Research on Accounting Practice Teaching System: Taking the Accounting Major of Qilu University of Technology as an Example

Xiang-ling Kong
Social demands for accounting graduates show the characteristics of compound, skilled and practical and it puts forward a new subject for college training mode, namely in addition to theoretical knowledge, to improve the actual work ability of graduates is also very important. So in the process of teaching,...