Proceedings of the 2018 4th International Conference on Social Science and Higher Education (ICSSHE 2018)

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220 articles
Proceedings Article

Exploration and Practice of Cultivating Applied Talents in Colleges against the Background of Education Innovation and Entrepreneurship

Hai-sheng Yi
Cultivating the innovative spirit and entrepreneurial ability of application-oriented talents is an important embodiment of implementing and cultivating high-quality application-oriented talents. Therefore, college teachers should actively study the training mode of college application-oriented talents...
Proceedings Article

The Construction of Innovative and Entrepreneurial Teaching Ability of College Teachers

Chao Liu
Building a high-level team of innovative and entrepreneurial teachers is not only a prerequisite for improving college students' innovation and entrepreneurship ability, but also an important factor for ensuring the teaching quality of education. This paper expounds the knowledge and ability that innovative...
Proceedings Article

The Implementation Strategy of Education in Higher Vocational Colleges

Chao Liu
This paper expounds the knowledge and ability of innovative and entrepreneurial teachers, and probes into the countermeasures for improvement and development of innovative and entrepreneurial education teaching ability of university teachers from the aspects of innovation and entrepreneurship education...
Proceedings Article

Research on the Countermeasures of Sanya Smart Tourism Destination Construction against the Background of Global Tourism

Kun Zhang, Jia Zhu, Zhuang Li
With the National Tourism Bureau to establish Hainan as the first whole country tourism creation Province, Sanya as the central tourist city of Hainan has the opportunity to develop, Sanya should combine tourism information technology to create a smart tourism platform. The level of tourism product development...
Proceedings Article

Ecological Discourse Analysis

Yina Wu
Ecology has inevitably become the core issue of the 21st century, and ecolinguistics, the interdiscipline of ecology and linguistics, therefore has become the focus of study. This paper starts with different definitions of ecolin¬guistics, then contrasts “ecological discourse analysis” with “the analysis...
Proceedings Article

Analysis on the Professional Title Reform of Chinese Local Universities in New Era

Liwen Zeng, Hua Yin
China's social development has entered a new era. The main idea of "Some opinions on deepening to streamline government functions and administration, delegate powers while improving regulation for higher education " is consistent with the spirit of the Nineteenth National Congress in China. Guided by...
Proceedings Article

Teaching Reform and Practice of Ornamental Botany Course in Tourism Management (Ecotourism)

Wenhe Wang, Xiangfeng He, Ruili Zhang, Yazhou Zhao, Xuelian Guan
This paper analyzed the complex content and poor effectiveness in practical teaching of “Ornamental Botany” which is widely opened in China's Tourism Management specialty. The paper proposed to streamline curriculum content according to the orientation of ecotourism. Deliver introduction with vivid cases...
Proceedings Article

Optimization and Design of Regional Innovation Resources Allocation Strategy in China -- Based on the Measurement of Innovative Polarization Contribution

Rui Huang, Su Zhang, Wen Guo
This paper uses the factor analysis method to measure the degree of polarization of innovation resources in China. The results show that between 1997 and 2016, the degree of polarization of innovation resources in China has generally shown an upward trend, that is, the flow of regional innovation resources...
Proceedings Article

A Tale of Two Cities: Woman and City in “The Age of Innocence” and “The Song of Everlasting Sorrow”

Shiyu Zhou
Edith Wharton’s The Age of Innocence and Wang Anyi’s The Song of Everlasting Sorrow are regarded as masterpieces in their respective countries and arouse many critics’ interest. This essay explores how the two heroines, Wang Qiyao and Ellen, are closely connected with the cities they live in. Although...
Proceedings Article

On Optimization and Innovation of Rural Circulation System in Western China under the Targeted Poverty Alleviation Strategy

Rong Pu
The poor development of the circulation industry in rural areas of western China is a major issue restricting the economic development of the region. This paper analyzed the development of circulation industry in western China and the mechanism of circulation industry and targeted poverty alleviation....
Proceedings Article

Analysis and Practice of the Cultivation Methods of Students' Innovative Ability Based on Industry- University-Research Cooperation

Shuqin Li, Kun Meng, Meng Ding
The most popular technologies such as artificial intelligence and big data are inseparable from the support of computers. Those who are proficient in the working principle of computer systems and innovative in using computer technology to solve real problems in production and life have become the shortages...
Proceedings Article

Exploration on the Reform of Basic Course Teaching Based on Discipline Competition

Yuci Wang
The combination of subject competition and basic course teaching can achieve the purpose of “promoting learning by competition and promoting competition by learning”. In order to promote the reform of basic courses by subject competition, it is necessary to integrate the discipline competition into the...
Proceedings Article

Task-based Teaching Approach and English Writing Teaching

Zhipeng Liu
English Writing is difficult not only for students to learn, but also for teachers to accomplish the teaching task. The English proficiency of Chinese college students is generally not high. In order to improve students' English writing level, teachers should actively change the teaching concept, give...
Proceedings Article

Application of Incentive Theory in Personnel Management in Colleges and Universities

Xiaojun Dai
In the process of personnel management in colleges and universities, scientific use of incentive methods is an effective means to arouse teachers' enthusiasm and bring their creativity into full play. The importance of incentive theory in personnel management is self-evident. Psychologists in the 20th...
Proceedings Article

Exploration of Talent Training Mode by Combining Disciplinary Competition and Innovative Training

Lei Yang, Xin Song, Nan Wu, Li Wang
This paper takes the scientific competition as the breakthrough point and the innovation training as the inheritance, in order to realize the echelon development of students' abilities, to establish a benign interactive development mode of “practice reform—disciplinary competition-innovation training”,...
Proceedings Article

Dramatic Characterization in Chinese Yuan Drama

Suhua Wang
The Chinese Yuan drama is featured by the dramatic and humanoid figures created. The characters in Yuan drama are full of characteristics and vitality and burnish the value of Yuan drama. The dramatic characterization in Yuan drama is achieved within a role system featured by Danben and Moben script...
Proceedings Article

Research of Teaching Behaviors in Smart Classroom Supported by Interactive Media

Jiahua Zhu, Hezhen Ba, Hongli Yang, Xiuhong Zhang, Hong Cui
The smart classroom with the support of interactive media can effectively integrate resources, reshape the ecological environment of teaching and optimize classroom teaching and learning. New changes occur to the learning features and learning organization of the interactive media-supported smart classroom...
Proceedings Article

Research on the Teaching Model of College English Reading Based on Flipped Classroom

Wei-qiang Qiu
Flipping classroom is the teaching practice paradigm of the integration of modern information technology and education. By analyzing the advantages of the flipping classroom teaching model and combining the characteristics of college English reading teaching, this study applies the flipped classroom...
Proceedings Article

The SWOT Analysis and Countermeasures for the Development of the New Energy Vehicle Industry in China

Chunyan Qu, Tianhe Zu
Under the pressure of environmental and energy issues, the development of new energy vehicles is a general trend. China attaches great importance to the event of new energy vehicles. After 20 years, the combination of production and learning, demonstrate and operation have made the new energy vehicles...
Proceedings Article

Analysis of Investment Value of Listed Companies in New Energy Lithium Battery Industry Based on Factor Model

Ruohan Sun
As a clean, efficient and pollution-free new energy source, lithium batteries have entered various industries. The article is based on the macro environment background of the new energy lithium battery, the factor analysis method is used to calculate the 3 most representative financial indicators of...
Proceedings Article

On the Development of College English Teachers in Local Minzu Colleges

Ronglin Shan
The national medium and long-term education reform and development planning outlines the need to build a high-quality teaching team. The teachers are the base of education plan. Only if there are good teachers, can there be a good education. At the same time, it is necessary to enhance the sense of responsibility...
Proceedings Article

Practice Report on Curwen Gesture Teaching -- Taking Do Re Mi as an Example

Lihan Fan
Curwen Gesture is an important component of Kodaly music teaching system. Through learning this group of gestures, it can help music beginners understand the sol-fa syllables and intonation concepts of the degrees in the scale; find out the high-low pitch connection between the degrees in the sol-fa...
Proceedings Article

Construction and Implementation of Urban Color Planning System in Economic Development Zones Embodying Regional Characteristics -- Taking Hong'an as an example

Jie Shen, Xiaogao Qiu
Domestic cities focus on economic development in economic development zones, which ignores the regional characteristics of cities while pursuing economic benefits and construction speed. Taking urban color planning of the Yu'er Temple area in Hong'an Economic Development Zone as an example, this paper...
Proceedings Article

Research on the Use of Mathematica Software to Carry out Numerical Analysis Teaching

Jing Niu, Xueqin Lv, Jianfang Gao, Pingping Sun, He Gao
The numerical analysis course which is a widely applied and strong discipline mainly introduces the basic theories and methods of scientific computing. This paper discusses teaching concepts, textbook content, teaching links, and teaching methods combined with Mathematica software.
Proceedings Article

The Exploration and Practice of the Teaching Reform for 3D Design Technology

Junsheng Jiang, Yun Liu, Shanshan Guo
To enhance the effect of classroom teaching and improve the teaching methods, three dimensional design technology is reformed from the following aspects: teaching method, teaching mode and assessment system. Through the application of multimedia assisted teaching, network teaching, discussion teaching...
Proceedings Article

Teacher's Organizational Form and Role of Flipped Classroom -- Taking the University Students' Chemistry Course as an Example

Lizhu Zhang, Debin Xia, Ping Wang, Deyan Kong
Flipped classroom is a new form of teaching with students' self-study before class and discussion in class. It emphasizes students' self-learning and avoids lecturing in class. Whereas the role of teachers in all processes of teaching cannot be ignored. This subject took the chemistry class for international...
Proceedings Article

Research on the Elements Allocation of Education Supply-Side Reform in the Era of “Internet Plus”

Xiaofang Duan
In view of the problem of resource allocation and allocation methods that current education needs to solve, it is very urgent to further launch the research on the elements allocation of education supply side reform under the era of “Internet plus”. Take the advantage of the new-type education tool and...
Proceedings Article

A study on the Legal System of Endowment Insurance for the Lost Only-child Elderly in China

Fan Zhang, Xueyuan Tang
With the increasing of the lost only-child elderly, to protect their legitimate rights. Solving the legal security system problems such as the security system is unsound, the regulations are not specific, and the guarantee remains weak. This paper draws the following three conclusions through literature...
Proceedings Article

Research on the Website Construction of Shanghai A-Level Tourist Attractions Based on eMICA Model

Kaibo Zhou, Xiaobo Jia
This paper uses Extended Model of Internet Commerce Adoption (eMICA model) to analyze the website construction of e-commerce of Shanghai A-level tourist attractions. In the light of eMICA model, this paper divides these websites into different stages in order to find out problems such as slow information...
Proceedings Article

On the Path of College Students’ Mental Health under the Internet Plus

Haizhao Li
Today, the information technology grows faster than ever before. The popularity of the Internet has brought unprecedented experiences to people. However, many college students cannot use the network properly while enjoying the convenience and pleasure brought by the Internet age, which seriously affects...
Proceedings Article

Research on Student Management System in Colleges

Shu Tao
The responsibility of colleges and universities is to train high-quality socialist talents in the new era. Through effective student management, it is particularly important to make students become the pillar of the country. This paper will explore the student management of colleges and universities...
Proceedings Article

On the Application of the Idea of Human Centered Education in the Political Education of College Students

Wei Jiao
This paper analyzed the ideological and political education of college students from the perspective of humanistic thought, and probed into the problems and challenges in the application of humanistic thought to college students ' ideological and political education. of the key point of this paper is...
Proceedings Article

Symbolism in Katherine Anne Porter’s Novelettes

Ru Wang
Katherine Anne Porter is a famous American novelist in the 20th century. With superb writing skills and a unique literary style, she has become a recognized literary stylist in American literary circles. Porter is not a prolific writer, but her works are excellent, which gain the attention and praise...
Proceedings Article

Analysis and Solution of the Problems in Professional Postgraduate Practice Bases

Zheng Zheng, Yongshuai Wang, Jianxing Jin, Kaili Guo, Jun Zhu
According to the state's aim of accelerating the training of high-quality and applied professional degree postgraduates, Henan Polytechnic University and Xu Ji Electric jointly built the Henan Province Graduate Education Innovation Base, the base played an important role in the implementation of the...
Proceedings Article

The Influence of Organizational Boundary Flexibility on Enterprise Innovation Performance

Jiahui Wang, Huimei Jiang, Tong Ye
From the perspective of management, this paper studies the linkage mechanism between organizational boundary flexibility and innovation performance, and establishes the correlation model with innovation capability as the intermediary variable. We performed exploratory factor analysis on the data, established...
Proceedings Article

Deep Ecological Perspective on the Development of China's City Marathon Events

Fan Zhang
In combination with the basic theory of deep ecology, the development of city marathon events in China is studied in this paper by literature and other research methods. The existing problems in development are as follows: interests-centered and events-centered, lack of ecological concept; focusing on...
Proceedings Article

Research on the Coupling Mechanism between Urban Economic Heat Island and Urban Service Industry

Jun Xu, Xingcheng Ge
In recent years, the rapid progress of urban service industry in our country makes it play a more and more important role in the economic development and modernization of our country. It is an important symbol to measure the socialization of production and the development level of market economy in a...
Proceedings Article

The Impact of Artificial Intelligence on Accounting

Zehong Li, Li Zheng
With the rapid development of economy, science and technology, the era of artificial intelligence has come, which has exerted a great influence on all aspects of life. Whether the situation of accountants facing elimination is widely concerned. This article will be focusing on how to use artificial intelligence...
Proceedings Article

Development Direction and Focus of the New Energy Industry in Jilin Province

Chunyan Qu, Ying Shan
Jilin Province's new energy industry is a strategic emerging industry in Jilin Province and has broad prospects for development. In recent years, Jilin Province has made great efforts to adjust its energy structure and has made active explorations in the development and utilization of new energy, and...
Proceedings Article

The Performance Evaluation of Chinese Commercial Banks under the “Equator Principle”

Peng Zheng, Jianhua Zhu, Hongji Wang
The implementation of “the equatorial principle” in commercial banks is of great significance for reducing the risk of project financing, fulfilling corporate social responsibility and realizing the sustainable development of society, economy and environment. This study examined the performance of commercial...
Proceedings Article

Research on Marine Economic Growth Data Mining based on Model of Multiple Industries and Shift-Share Analysis

Yihua Zhang, Yuan Wang, Ruoli Ma, Jun Chen
This paper builds model of multiple industries to analyse contribution of Fujian marine industrial structure change to marine economic growth and apply shift-share analysis method to analyse effect of Fujian marine industrial structure change on marine economic growth. Research results show that the...
Proceedings Article

Research on the Overseas Listing of VIE Mode

Yusheng Yang
The VIE model is an important way for Chinese enterprises to be listed abroad, but there are many defects. Under the current regulatory system, it is impossible to get effective supervision and produce many risks. In view of the problem of VIE model overseas listing, it defines its basic connotation,...
Proceedings Article

The Course Construction of Case Analysis of Financial Engineering

Xin Sui, Sige Wang, Junjie Wang, Bingbing Fu
In recent years, the competitions among financial institutions have become more and more intense. In such a case, financial institutions’ demands for talented persons with solid financial engineering expertise are increasing day by day. At the same time, considering that risk management is one of the...
Proceedings Article

Research on the Development Status and Countermeasures of Grain Industry in Shandong Province

Hua Zhao
This paper, starting with the development of the grain industry in Shandong Province, analyzes the characteristics of the grain industry in Shandong Province in the aspects of industrial distribution, equipment application, scientific and technological innovation. The development mode of Shandong's grain...
Proceedings Article

Research on Credit Scoring Mechanism of P2P Lending Platform

Yonghong Zhang, Miao Xu, Cheng Chen
P2P lending is a financing method suitable for small and micro enterprises. With the development of information technology, P2P lending has become an important aspect of traditional financing research. It is a great challenge for P2P companies to effectively check the borrowers and detect those with...
Proceedings Article

An Innovative Study on Problem-based Learning and Literature Teaching

Yan Jiang
An innovative method of Problem-based Learning (PBL) in literature teaching has been proposed, consisting of seven equally important stages: group setting, problem identification, idea generation, learning issues, self-directed learning, synthesis and application, reflection and feedback. An empirical...
Proceedings Article

Guidance and Regulation of College Students' Network Public Opinion from the Perspective of Law

Lin Zheng
College students’ network public opinion objectively reflects their ideology and is one of the important indicators for observing and studying college students today. The ideological and political education workers in colleges and universities should make it a priority to research on college students’...
Proceedings Article

Research on Legal Risk Prevention and Control Mechanism of Personal Data in China’s Shared Economy Model

Xin Li, Zhi Yang, Shiqi Zhou
In recent years, shared economy model has emerged in the world. However, for its development is not perfect and the law is lagging behind, there are still a lot of legal risks and problems existing in the risk regulation on personal privacy and information data security under such market innovation....
Proceedings Article

Discourse, Identity and Strategy: The Analysis of China’s Cultural Diplomacy Based on the Case of Confucius Institutes

Kun Yang
While China’s rise in economic and military power, it adjusted its strategic perspective and it has put many new measures in place of which the Confucius Institute is one. Being one of the strategies of cultural diplomacy, Confucius Institute is mainly to improve the soft power of China in the age of...
Proceedings Article

The Influence of Two-way Conflicts of Medical Staff work-families on Burnout

Pinyi Sun, Ping Wang
The long working hours and high-intensity work pressure of medical staff cause conflicts between their family and work roles, a high level of burnout, and various psychological and physical problems, which are urgently needed to be resolved. Therefore, with the medical staff as the research object, the...